Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”—Edward Bernays, PropagandaA seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891–1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed “engineering of consent.” During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would “Make the World Safe for Democracy.” The CPI would become the blueprint in which marketing strategies for future wars would be based upon.Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.This is the first reprint of Propaganda in over 30 years and features an introduction by Mark Crispin Miller, author of The Bush Dyslexicon: Observations on a National Disorder.

    Young, MD, to offer a year's worth of medical knowledge and wellness wisdom. Each daily dose in this infectious volume offers insight into the mysterious terrain of the human body and the factors that impact its constitution.Drawn from seven diverse categories, including lifestyle and preventive medicine; the mind; medical milestones; drugs and alternative treatments; sexuality and reproduction; diseases and ailments; and children and adolescents, these 365 entries are as informative as they are functional. From aspirin to the x-ray, headaches to Hippocrates, Viagra to influenza, The Intellectual Devotional: Health will revive the mind and rejuvenate the body. Sure to please devoted intellectuals and newcomers alike, this timely volume sheds new light on an endlessly fascinating subject: ourselves.

    This hands-on guide shows you how to maintain a successful bar, manage the business aspect of it, and stake your place in your town's nightlife. It provides informative tips on:Understanding the business and laws of owning a bar Developing a business plan Creating a menu, choosing decor, and establishing a theme Stocking up on equipment Choosing and dealing with employees Handling tough customers Controlling expenses, managing inventory, and controlling cash flow Getting the word out about your place Preparing for your grand opening, step-by-step This guide cues you in on how to keep your bar safe and clean, making sure everyone is having fun. It warns you about the pitfalls and no-nos that every owner should avoid. There are also helpful resources, such as contact information for State Alcohol Control Boards and Web sites with valuable information.

    The object of this unprecedented speculation was the tulip, a delicate and exotic Eastern import that had bewitched horticulturists, noblemen, and tavern owners alike. For almost a year rare bulbs changed hands for incredible and ever-increasing sums, until single flowers were being sold for more than the cost of a house. Historians would come to call it tulipomania. It was the first futures market in history, and like so many of the ones that would follow, it crashed spectacularly, plunging speculators and investors into economic ruin and despair.This is the history of the tulip, from its origins on the barren, windswept steppes of central Asia to its place of honor in the lush imperial gardens of Constantinople, to its starring moment as the most coveted--and beautiful--commodity in Europe. Historian Mike Dash vividly narrates the story of this amazing flower and the colorful cast of characters--Turkish sultans, Yugoslav soldiers, French botanists, and Dutch tavern keepers--who were centuries apart historically and worlds apart culturally, but who all had one thing in common: tulipomania.

    It features a novel way of teaching interactive designers how to create and improve their designs to incorporate the highest degree of fun. As the book shows, designing for fun is all about making interactive products like games highly entertaining, engaging, and addictive. The book's unique approach of providing a highly visual storyboard approach combined with a narrative on the art and practice of designing for fun is sure to be a hit with game and interactive designers.At first glance A Theory of Fun for Game Design is a book that will truly inspire and challenge game designers to think in new ways; however, its universal message will influence designers from all walks of life. This book captures the real essence of what drives us to seek out products and experiences that are truly fun and entertaining. The author masterfully presents his engaging theory by showing readers how many designs are lacking because they are predictable and not engaging enough. He then explains how great designers use different types of elements in new ways to make designs more fun and compelling. Anyone who is interested in design will enjoy how the book works on two levels--as a quick inspiration guide to game design, or as an informative discussion that details the insightful thinking from a great mind in the game industry.

    Rejecting both end-times hand wringing and dewy-eyed faith that technology will save us from ourselves, urban homesteaders choose instead to act. By growing their own food and harnessing natural energy, they are planting seeds for the future of our cities.If you would like to harvest your own vegetables, raise city chickens, or convert to solar energy, this practical, hands-on book is full of step-by-step projects that will get you started homesteading immediately, whether you live in an apartment or a house. It is also a guidebook to the larger movement and will point you to the best books and Internet resources on self-sufficiency topics.Projects include: How to grow food on a patio or balcony How to clean your house without toxins How to preserve food How to cook with solar energy How to divert your greywater to your garden How to choose the best homestead for you Written by city dwellers for city dwellers, this illustrated, smartly designed, two-color instruction book proposes a paradigm shift that will improve our lives, our community, and our planet. Authors Kelly Coyne and Erik Knutzen happily farm in Los Angeles and run the urban homestead blog www.homegrownrevolution.org.

    Peter Bernstein has written a comprehensive history of man's efforts to understand risk and probability, beginning with early gamblers in ancient Greece, continuing through the 17th-century French mathematicians Pascal and Fermat and up to modern chaos theory. Along the way he demonstrates that understanding risk underlies everything from game theory to bridge-building to winemaking.

    Here the trials and triumphs of the early Muslims as individuals are well-portrayed. Their various paths to Islam - sometimes direct, sometimes long and tortuous, their devotion to the noble Prophet, their endeavours in peace time and their exploits in war - all serve to cast them in a heroic mould. This is the first of two (formerly published as a series of three) books based on original Arabic sources and written in a style that is lively and often gripping. The lives of the Sahabah or Companions of the Prophet, may God bless him and grant him peace, is a rich storehouse of knowledge, guidance and inspiration. The men and women whose stories are told here helped to lay the foundations of a new world order, and it is only fitting that they should be more widely known.

    Even if you have never been a farmer or a gardener, this book covers everything you need to know to get started: buying and saving seeds, starting seedlings, establishing raised beds, soil fertility practices, composting, dealing with pest and disease problems, crop rotation, farm planning, and much more. Because self-suf?ciency is the objective, subjects such as raising backyard chickens and home canning are also covered along with numerous methods for keeping costs down and production high. Materials, tools, and techniques are detailed with photographs, tables, diagrams, and illustrations.

    From a front-yard farm to a chile lover's plot, growers of every stripe will find inventive designs for growing food in any space.

    In Tiny World Terrariums, authors Katy and Michelle of Brooklyn’s celebrated Twig Terrariums offer step-by-step instructions for building your own, from selecting glass containers to layering soil and filtration to adding moss, succulents, and other plants. To give each terrarium a whimsical, personal touch, Katy and Michelle demonstrate how to use tiny figurines and toys to create to-scale scenes, such as a couple at their wedding, a CSI crime scene, and Central Park in springtime. Photos of gorgeous finished terrariums and detailed instructions will empower anyone—whether green-thumbed or not—to create their own Lilliputian worlds. Praise for Tiny World Terrariums: "Terrariums have been popular with adults since Victorian times. But Katy Maslow and Michelle Inciarrano, authors of Tiny World Terrariums, make a case for younger enthusiasts too . . . Their enclosed gardens range from sophisticated to silly, with dinosaurs, unicorns and an array of other figurines telling enchanting stories in mossy tableaux. Their wonderful book provides detailed instructions to guide you through the process." —Chicago Tribune “[The authors] provide all the information needed to create the five layers of a terrarium . . . inspiration for readers who want to make their own mini world.” —Better Homes & Gardens Country Gardens (Spring 2013 issue) "I've been reading my fair share of how-to books on [terrariums] but I have a brand new favorite. Hands down . . . The tips on plant selection, preparation, and planting are the best I’ve seen (I learned a lot!)." —Babble.com "The book provides all the necessary instructions to create successfully healthy terrariums . . . But illustrations are the real delight. They show all sorts of tiny world photos labeled with container types, plant names, and more so you can more easily create contained life exactly as you envision it.” —Wired.com "If you love terrariums as much as we do, this is going to rock your world: Brooklyn-based Twig Terrariums will be selling a photographic collection of their finest miniature green gardens . . . with a step-by-step guide to creating tiny themed worlds that even the least green-thumbed person will be able to make and maintain.” —Inhabitat.com

    Even non-gardeners will find this book of essays a source of profound pleasure, for Raver is a writer who transcends her subject even as she illuminates it, writing with such passion, wisdom and stylishmess that her book will enchant anyone who reads it.

    It should be easy to maintain, yet full of variety and enjoyed. With the help of this unique book, readers can be their own garden designer and create an imaginative garden suited to the way they live. 590 color photographs and illustrations.

    Features twenty new chapters that cover such areas as Internet behavior, raising well-mannered children, dating, post-September 11 travel etiquette, tipping, and observing religious ceremonies.

    With artwork from Katie Scott of Animalium fame, Botanicum gives readers the experience of a fascinating exhibition from the pages of a beautiful book. From perennials to bulbs to tropical exotica, Botanicum is a wonderful feast of botanical knowledge complete with superb cross sections of how plants work.