What can he teach us about making our own ideas, products and services break through?Jeetendr shows why successful images today - the most famous being Kim Kardashian - are not photoshopped to perfection, but flawed, vulnerable, and in-your-face. This total transparency generates a level of authenticity that traditional marketing tactics just can't touch.From YouTube sensations like Pew Die Pie to taxi-hailing app Uber, The Kim Kardashian Principle reveals the people, products and brands that do it best. After all, in a world where a big booty can break the internet, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight.The Kim Kardashian Principle by Jeetendr Sehdev is a fresh, provocative and eye-opening guide to understanding why only the boldest and baddest ideas will survive - and how to make sure yours is one of them.

    The book explores how fashion design can impact healthy body image, how psychology can inform a more sustainable perspective on the production and disposal of clothing, and why we develop certain shopping behaviours.With fashion imagery ever present in the streets, press and media, The Psychology of Fashion shows how fashion and psychology can make a positive difference to our lives.

    The Third Edition of this indispensable guide builds on the success of the previous editions, offering fully updated and expanded advice in an even more accessible format. Good Essay Writing provides answers to the key questions which face students when preparing essays: What do tutors look for when marking essays? What kind of skills will be needed at different course levels? How can inadvertent plagiarism be avoided? What are the protocols for referencing? Good Essay Writing shows students how to approach different types of essay questions, provides detailed guidelines on the various ways of supporting and sustaining key arguments, addresses common worries, and provides extensive use of worked examples including complete essays which are fully analysed and discussed. All of the key points are encapsulated in easy to digest summaries.

    With court-mandated rehab being debated across the country, Shavelson’s in-depth look at the struggles of five addicts as they travel through the treatment maze makes a powerful case for reform.Highly readable and shaped by Shavelson’s experience as a journalist and physician, Hooked takes us through the anguishing “intake” and controversial House meetings, inside counselors’ and judges’ offices where many treatment decisions are made, and to prison cells where, under current policies, many addicts end up. It explores the links between drug addiction, mental illness, and trauma, including child abuse—links often ignored by current rehab efforts—and argues for an integrated approach that treats the roots of drug abuse, not just the behavior itself.Hailed as “compelling” and “heartbreaking” (Time Out), Hooked offers a provocative, honest look at the seemingly intractable issue of drug addiction, and offers powerful alternatives to our current policies.

    These two highly-respected economists and educators have revised this best-selling MICRO FIRST book to include more current topics and events while maintaining its hallmark feature of teaching economics through stories, graphs, and equations; relevant to students with various learning styles (verbal, visual, and numerical).

    Now Whitney's long-awaited dream of writing her first cookbook has come true as she shares her favorite recipes and entertaining secrets in Modern Hospitality.As a little girl in small-town Mississippi, Whitney grew up cooking at the elbows of true masters of Southern cuisine: her mother, grandmothers, and great-grandmothers. From the secret to making perfect, flaky biscuits to the art of whipping up Sunday supper for a crowd, Whitney not only learned how to create much-loved dishes for friends and family but also discovered the most essential ingredient for any meal: hospitality.In Modern Hospitality, Whitney offers a fresh take on classic dishes passed down throughout generations of Southern women. In addition to providing more than 75 original recipes that showcase regional ingredients and authentic flavors, Whitney also shares her stories of family, tradition, and suggestions for effortless entertaining. Bring a taste of the South into your home with dishes like Oven-Fried Catfish, Shrimp and Sausage with Grits Soufflé, Mississippi Cheesesteak, and Sweet Potato Peanut Butter Blondies. With recipes this simple, elegant, and delicious, it's easy to turn any occasion into something special.

     Conversations with Richard Bandler recounts Owen Fitzpatrick's journey to discover the true nature of personal freedom and what is possible for the human spirit. Through his conversations with his mentor, Richard Bandler, and drawing on his own personal and professional adventures across the world, he takes you on a thought-provoking voyage of discovery.Today, many have become trapped in fear, anxiety, loneliness, depression, heartbreak, rejection, and perfectionism. After thirty-five years of helping people transform their lives and become free from their problems, Richard Bandler has the answers. Conversations with Richard Bandler is packed with exercises designed to help you change, as well as to make you happier, more relaxed, confident, and successful. You'll also gain fascinating insights into love and spirituality, as well as Richard's philosophies on life and the human experience.

    Sitting in a dilapidated house in a remote part of India, a six-year-old man started narrating in his deep baritone the layout of Jessore Cantonment in East Pakistan to his handful of followers. They got the import only a few weeks later when Jessore fell to the advancing Indian Army. This was in December 1971, and Subhas Chandra Bose was officially dead for 25 years. Ever since Netaji was pronounced dead following a plane crash in August 1945, Indians across the world have wondered whether the claim was true. The government, however, decided to accept the story based on circumstantial evidence. For the first time, it is now conclusively shown that Netaji lived on. Having spent over 15 years in procuring and scouring through thousands of records from across the world, interacting with eyewitnesses and consulting experts, the authors come to a history-bending conclusion that a mostly unseen, unnamed man who lived in various parts of up from the 1950s to 1985 was indeed Subhas Chandra Bose. From a "living" Netaji's throwbacks about his contemporaries, his views on constitutional issues and India's foreign policy, to his forays into the world of paranormal and top-secret covert missions across the borders to first-ever sensational Disclosure why he could not emerge in public -- no other book is as bold and vast in its scope and implications. National award-winning director srijit mukherji's upcoming movie "gumnaami" Is based on conundrum.

    The book is designed to help college students understand that they are capable of being effective leaders and to guide them in developing their leadership potential. Exploring Leadership incorporates new insights and material developed in the course of the authors' work in the field. The second edition contains expanded and new chapters and also includes the relational leadership model, uses a more global context and examples that relate to a wide variety of disciplines, contains a new section which emphasizes ways to work to accomplish change, and concludes with concrete strategies for activism.

    This is football gift with a bit of attitude. Perfect for football fans and armchair referees alike.With his trademark wit, opinion and candour, The Secret Footballer will guide the reader through: The pass - geometry and positioning and intelligence; Fitness; Skills & dribbling; Power & passion; When to listen to your gaffer and when to ignore him; Data and how it is used on the pitch/in transfers; Football academies; Match fixing, diving and other dark deeds; Tunnel vision - what it takes to be a pro; What the pundits say and what they really mean; top 11s (goals to scapegoats, chants to stadiums); 'Bouncebackability' and other words that just aren't acceptable.

    Now, trusted educator, writer, and researcher Leila Christenbury has returned with a remarkable new edition of her classic.The third edition of Making the Journey will be both refreshingly new and satisfyingly familiar to those who've come to rely on Christenbury's wisdom and uncommon common sense. Every chapter has been revised and updated with new examples, the latest research, and stories from today's classrooms. Even more important, Christenbury has devoted new sections to discussing instructional and political topics crucial to the contemporary teacher, including:supporting English language learners developing students' ability to write on demand meeting the challenge of high - stakes standardized testing balancing depth of coverage with breadth in standards - based curricular planning creating tests and other assessments that align with curricular goals and provide useful information for subsequent instruction engaging students' reading interests through nontraditional, real - world genres like graphic novels teaching writing and media literacy through digital - age innovations such as blogs and WebQuests navigating the politics of school while remaining an activist professional With the latest, smartest strategies, techniques, and ideas as well as Leila Christenbury's trademark pragmatism and know - how, the third edition of Making the Journey will be an indispensable guide for anyone just starting their own journey into teaching or for anyone already on their way.

    This work serves as an introduction to basic composition skills through systematic integration of paragraph organization, rhetoric, grammar, sentence structure and the writing process.

    What took place as an astonished public came upon these snowballs -- each weighing about a ton -- is captured in spontaneous and evocative pictures taken by photographers working around the clock.Here, then, is the story of Goldsworthy's largest ephemeral work to date. Made in one century (the 20th) and unwrapped to melt very slowly in the next, this is four-dimensional sculpture in which the lifespan and history of the snowballs are as important as their appearance at any moment. As Judith Collins explains in her introduction, and Goldsworthy in his diaries, this is a natural progression from his previous work with snow. Goldsworthy presents a unique confrontation between the wilderness and the city -- snowballs made in the Scottish winter brought to the streets of London in the summertime.

    As a young boy he re-enacted historic battles with toy soldiers, as a soldier he saw action on three continents, and as the Prime Minister only a direct edict from King George VI could keep him from joining the troops on D-Day. "Churchill's War Lab" reveals how Churchill's passion for military history, his unique leadership style, and his patronization of radical new ideas would lead to new technology and new tactics that would save lives and enable an Allied victory. No war generated more incredible theories, more technical advances, more scientific leaps, or more pioneering work that lay the foundation for the post-war computer revolution. And it was Churchill's dogged determination and enthusiasm for revolutionary ideas that fuelled this extraordinary outpouring of British genius. From the coauthor of "Cold War" comes an exciting new take on Churchill's war leadership and the story of a complex, powerful and inventive war leader.

    Includes creative solutions for effective management medically, behaviorally, socially, legally, financially, and emotionally of challenging elders who resist care. How To: Hire caregivers, get obstinate elders to give up driving, accept a housekeeper/caregiver, see different doctors, take medication, shower, eat properly, attend adult day care, move to a new residence and much more. Wealth of tips and valuable resources. ELDER RAGE includes an extensive Addendum by renowned dementia specialist, Rodman Shankle, MS MD: A Physician's Guide to Treating Dementia, making it valuable for the family to the physician. AUTHOR MEDIA includes: TODAY, CNN, PBS Alzheimer's Documentary, AARP Bulletin cover story, Woman's Day, Prevention, hundreds of radio/television interviews, hundreds of articles. AUTHOR HONORS include: Advocate of the Year from the National Association of Women Business Owners at their Remarkable Women Awards--and Media Award from the National Adult Day Services Association. ELDER RAGE is available in Print, Audio, eBook, and autographed via CC at the PayPal option: www.ElderRage.com/Order-2012.asp