You can get a cup at any caf, sandwich bar or restaurant anywhere. So how did Starbucks manage to reinvent coffee as a whole new experience, and create a hugely successful brand in the process? The Starbucks Story tells the brand's story from its origins in a Seattle fish market to its growing global presence today. This is a story that has unfolded quickly - at least in terms of conventional business development. Starbucks is a phenomenon. Unknown 15 years ago, it now ranks among the 100 most valuable brands in the world. It has become the quintessential brand of the modern age, built around the creation of an experience that can be consistently reproduced across the world. Originally published in 2004 as 'My Sister's A Barista: How they made Starbucks a home away from home', this new 2012 edition has been updated to bring the brand up to date.

    He is also the winner of more National Coach of the Year awards than any other college coach. Garrido’s former teams at Cal State Fullerton and, more recently, at the University of Texas together have compiled a total of five College World Series championships under his leadership. But despite his unmatched record as a winner, Coach Garrido is not a win-at-all-costs coach. He teaches his players to focus on developing character, being good teammates, mastering all facets of the game, and playing with joy in the moment rather than focusing on the scoreboard. Augie teaches that the challenges faced in the batter’s box or on the pitcher’s mound are universal—and that the lessons learned on the diamond are applicable off the field, too. Life Is Yours to Win follows the coach’s journey of self-discovery and his evolution from being driven by fear to being motivated by passion. His unique and compelling book offers this revered leader’s philosophy on life and his thoughtful approach to helping young men understand both who they are and how they can be successful in their work, their relationships, and their communities. Every individual will find advice worth following including: •BE A PLAYER, NOT A PROSPECT—If you want to be considered a star in your field, whatever that may be, you need to be fully engaged. Augie once had his Labrador retriever demonstrate the joy of play to a team that needed a reminder of why they loved baseball as children. •STEP UP, SUPERMAN—Augie stages a costumed Superhero Scrimmage each Halloween to remind his players that their inner superhero is just waiting for the perfect moment when preparation meets opportunity, potential is fulfilled, and destiny is realized. •THE FEARLESS FIELD—To be successful in the often cruel game of baseball, players must master fear and other emotions so they are energized rather than paralyzed. Augie once rented a hearse and placed a casket on the pitcher’s mound to help a slumping Cal State Fullerton team bury their fears and put losses behind them. •BUDDHA AT BAT—Bunting and other “small ball” skills are not as glorified as home runs and big plays, but Coach Garrido’s teams are known for putting players in scoring position and winning games by following a Zen-like philosophy of claiming small victories during each at bat, in each inning that add up to winning records. Augie’s coaching methods are unconventional, but his creativity and wry humor provide masterful life lessons. His insights will help you both on and off the field by providing fresh approaches to conquering fears, living with joy and passion in each moment, establishing personal principles, and appreciating the value of both losing and winning. This is a book by a beloved college coach but it is packed with Major League insights and anecdotes featuring many of baseball’s greatest players and most inspiring spirits. Life Is Yours to Win will appeal to anyone who appreciates the wisdom of a proven winner in sports and in life.

    

    The book contains 500 random facts along with Spells, Charms and Potions that you've Probably never heard before in the blockbuster harry potter series.Test your knowledge and check how many of this are know to you.

    Jarratt, who has often courted controversy in his long career as a journalist, editor and documentarian, pulls no punches as he rides an exhilarating wave of nostalgia from the Sixties up until now, through the heady days of drugs, alcohol and excess from Bali to Biarritz, Morocco to Malibu, and other exotic locations in between. Filled with the carefree, sometimes reckless enthusiasm of youth, yet balanced by reflection and insight, this is a book that will be devoured by surfers young and old, and by free spirits of all kinds and all ages. About the authorPhil Jarratt has worked in surf publishing and the surf industry for more than forty years, and is regarded as one of the sport’s foremost authorities. The editor of Tracks and Australian Surfer’s Journal and an associate editor of Surfer, Phil has received the Australian Surfing Hall of Fame Media Award four times and has won numerous other awards for his work. He has authored thirty-five books including award-winning surf histories and bestselling biographies.

    Throw in the St. Valentine’s Day Massacre and the murders of John F. Kennedy, Lee Harvey Oswald, Marilyn Monroe, Bugsy Siegel, Sam Giancana, Lucky Luciano, Tony the Ant Spilotro, Johnny Roselli and Jimmy Hoffa. Toss in Hollywood scandal and the mobbed up career of Frank Sinatra and his Rat Pack. Now you can begin to grasp the epic story of Tony Accardo. Why has this story never been told? Accardo killed everyone in his path: family, friends, cops, reporters, movie stars, and politicians. Operating from deep within the shadows Tony influenced national policy, exploited the FBI, owned politicians, and fixed presidential elections. Connected to every gangster from Al Capone to Lucky Luciano to John Gotti, Joe Batters is the must-read that every Godfather fan is craving.

     Through seven deployments commanding sailors in the complex and dangerous world of nuclear submarine warfare, Jon Rennie experienced a deep form of leadership. On a sub, there is no escape. No “after work.” No home to commute to. You live and lead side-by-side with the crew, every day. What Rennie didn’t realize was how much his time underwater prepared him to lead global industrial businesses and startups across multiple industries. Becoming a leader worth following begins—and ends—with people. “This book cuts to the heart of the matter of leadership: it’s all about people.” Says Joshua D. Cotton, PhD, Founder and CEO, VetStoreUSA With a special foreword by John Brubaker, Author of Seeds of Success, Rennie lays out a case for becoming a people-centered leader. Leaders have the watch. They are not only accountable for the results of the organization, but they are also responsible for the people who work for them. Leadership is a people business. The actions of a leader will have a deep impact on the lives and careers of the people they are responsible for. Natasha Goldstein, Founder and CEO, The Accountkeepers says, “As the founder of a fast-growing, people-based business, I could not put this book down. Unlike any other book on leadership I’ve read, Jon boils it down to what really matters: how you treat people.” Great leaders know that employees who are respected, appreciated, and are given the chance to grow will go the extra mile for your organization. This book provides real-world leadership wisdom written from a hands-on perspective. If you want to be a more effective leader, this is the one book you should read this year. “Start becoming a better leader today by reading this book.” Says Heather Eason, Founder and CEO, SELECT Power Systems

    The world where this horror happened didn't exist for anyone else.'As a boy in Ireland where everyone -- from among his own neighbours to the powers of church and state -- chose to deny that a priest could sexually assault a child, Colm O'Gorman felt only shame, guilt and fear at the regular rape and abuse he suffered.But Colm would go on to make history, successfully suing the Roman Catholic Church, asking questions of the Pope himself and creating a watershed in history as hundreds more victims found the courage to report their abuse.Beyond Belief is a powerful story of a young man's shame turning to outrage, and demonstrates that -- whatever our past hurts -- there is hope for the future if we are prepared to stand for truth.

    Over a decade later, when Bouch finally retired with a plethora of records under his belt and to huge acclaim from the public, he took grim satisfaction in relating this piece of history. Through my Eyes is the story of a man with remarkable sporting prowess. Born into a sports-mad family in East London, he excelled in squash, tennis and rugby before choosing cricket as his preferred sport. His extraordinary achievements on the field are well known – he was voted SA player of the year in 1998, 2000 and 2006. What is not so well known, and makes up much of this book, are the behind-the-scenes stories and anecdotes. Stories of staring down the barrel of defeat and of celebrating victory; of developing strong bonds with teammates Graeme Smith, Jacques Kallis and others that go way beyond mere friendship. What emerges is the image of a man who always fought for the underdog, whose never-say-die attitude inspires those around him. Bouch’s career was brought to a dramatic end on a cricket pitch in England when the bail of a stump punctured his left eye. But, in his own words, ‘I lost sight but gained vision.’ True to his character of gritty determination, Bouch has rededicated his life to a new cause, that of the environment and particularly the critically endangered rhino.

    

    A scandalous affair. One unique love story. Anne is condemned to a life of loneliness. Until one day, through a massive crowd in London's Cheapside, she sees a man who instantly makes her heart flutter. Their eyes meet in a unique passionate moment... and then she is forced to flee.Overwhelmed by the hardships of her life, Anne is certain that she won't see him again. But fate had other, more sinister plans. When her dear friend Katharine introduces her new intended, Henry, Anne recognizes him immediately...What follows for Anne and Henry is a tale of forbidden passion, friendship, heartbreak, and danger. The closer these two get together, the more they put themselves and everyone they love at risk. The forbidden fruit never tasted sweeter...

    Recalling the tragedies that shaped his life and career—his unsuccessful tenure as Celtics coach,  the devastating loss on 9/11 of his best friend and his brother-in-law and the deep depression that followed—Coach Pitino shares his Rebound Rules, demonstrating how he emerged wiser and rose to new heights with a richer perspective on life and work…and how you can, too.

    along with a glossary of the important characters and terms used in the original book. Just in case that’s not enough for you, I’ve also included a list of possible study questions (book club discussion topics) and quotes from the book that I found interesting.Wrapping it all up is a discussion of the critical reviews for Killing Jesus as well as my overall opinion of the book. Plus much more!Whether you’re reading this for a book club, school report, or just want to get a quick preview before diving into the full length book, you can use this book review and study guide to get the most out of your experience reading Killing Jesus by Bill O'Reilly.I hope you enjoy this review summary book...~ Anthony Granger ~

    She is the girl with the blue tattoo.The story behind the distinctive tattoo is the stuff of legends. Some believed it was placed on her face during her captivity, following the brutal murders of her family members and the kidnapping of her and her sister. Others believe it was placed on her after her return.Rumors swelled. Her tattoo became a symbol of Native barbarianism and the triumph of American goodness, but like many stories of that era, the truth is far more complicated.This short book details the murders, her captivity, the aftermath, and her baffling return to her captors. Unravel the mystery of the woman who would become famous for all the wrong reasons and discover what her life story says about cultural identity, the power of resiliency, and what happens when fact and fiction bend and twist to muddy the waters.Read on to find out the truth!

    Finding a balance between sharing yoga with the world and running an ethical business can be challenging. The Yogi Entrepreneur is the definitive manual on starting and growing a yoga business. Whether you are an established teacher, looking to expand your student base, a new teacher fresh out of yoga teacher training, or you are simply considering signing up for your first yoga certification course—this book is for you.The Yogi Entrepreneur offers chapters on becoming a yoga teacher, marketing and branding, ethics, leading retreats and workshops, developing a Wordpress website, managing social media like Twitter and Facebook, and many other important skills for success as a teacher or yoga studio owner. With scores of resources, low-cost marketing tips, and time-saving tools, this book is a yoga teachers toolbox.The Yogi Entrepreneur has been used in hundreds of teacher training programs around the world and has helped thousands of yoga teachers to find their audience, define their brand, and share their unique approach to yoga more effectively. Whether your teaching is rooted in more traditional styles of yoga like Iyengar, Kripalu and Integral, or in more contemporary disciplines such as Forrest, Bikram, Baptiste and Anusara yoga, the simple and straightforward tools outlined in these pages will help you to reach your true potential as a yoga teacher.If you are ready to jumpstart your yoga and meditation business then look no further!__________Darren Main has written another exceptionally practical book for yogis, this one a gem that every yoga teacher should have at his or her fingertips in opening to make a livelihood. —Mark Stephens,
 Author of Teaching YogaWhen I read Yogi Entrepreneur, I was struck not only by Darren Main’s thoughtfulness about the topic and his experience in the field, but also by the personal and very real way he conveyed his information. It was more like having a very useful and interesting conversation with a wise and funny friend rather than reading a “how to” book. —Judith Hanson Lasater, Phd., PT,

 Author of Yoga Body, What We Say Matters and 30 Essential Yoga PosesFor the yoga teacher looking to make a career of doing what they love, Darren Main’s book, The Yogi Entrepreneur, is invaluable. We will highly recommend it to our teachers and those in our Teacher Training programs. 
—Trevor Tice

, Founder CorePower YogaFinally, a much needed book on the business art of yoga. Many of us have the skills and wisdom of yoga to proficiently reach out to people as teachers. Managing the business end of yoga is our downfall. Highly skilled and extraordinary yoga teachers whose careers are shining successes ultimately fail due lack of business skills. This book is a powerful guide to facilitate what teachers are qualified to offer and at the same time make a successful living for themselves. —Yogi Amrit Desai

, Founder of Kripalu Yoga and author of Amrit Yoga

Darren Main has done it again with the Yogi Entrepreneur. His in depth analysis and advice offers unique insight that you won't find in yoga manuals. This masterful book, like his second book Yoga and the Path of the Urban Mystic should be required reading in all teacher training courses. —Darren Littlejohn, 

Author of the 12-Step Buddhist
 
www.the12stepbuddhist.comDarren Main has created an incredibly clear road map on how to build your career as a professional yoga teacher! The Yogi Entrepreneur is an exceptional resource for new and seasoned teachers alike. We recommend this book to all of our Teacher Training graduates. —Rasha Pensanti Shakeri Director, YogaWorks Teacher Training