Unfortunately, it's not always easy to know what will successfully drive traffic, leads, and sales. If you want to stand out from your competition, your SEO needs a distinctive blend of creativity and logic.Maybe you're a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility.When it comes to SEO, success often depends not on what you do but on how you do it. That is why Product-Led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. You will learn to develop your own best practices and see where most SEO strategies go astray. If your main goal is driving traffic, you are leaving sales on the table.

    Max 'Vision' Butler was a white-hat hacker and a celebrity throughout the programming world, even serving as a consultant to the FBI. But there was another side to Max. As the black-hat 'Iceman', he'd seen the fraudsters around him squabble, their ranks riddled with infiltrators, their methods inefficient, and in their dysfunction was the ultimate challenge: he would stage a coup and steal their ill-gotten gains from right under their noses.Through the story of Max Butler's remarkable rise, KINGPIN lays bare the workings of a silent crime wave affecting millions worldwide. It exposes vast online-fraud supermarkets stocked with credit card numbers, counterfeit cheques, hacked bank accounts and fake passports. Thanks to Kevin Poulsen's remarkable access to both cops and criminals, we step inside the quiet,desperate battle that law enforcement fights against these scammers. And learn that the boy next door may not be all he seems.

    Considering just how java is dominating the software industry these days, it is vital for all software and it professionals to be knowledgeable in it. This book is ideal even for new learners as it provides detailed descriptions even of the basic concepts of java, in a very simple and easily understandable way. The best part about using this book is that once you have gone through it, you are sure to be able to write basic java programs on your own. Another highlight of this book is that instead of being vague, it provides you with a detailed explanation of all the concepts that concern this topic. Core java: an integrated approach includes many examples that are helpful as they help students get rid of the fears that they have, concerning programming. Students are also provided with an exhaustive list of questions concerning the topic, which are frequently asked in interviews. This is beneficial for students as they appear for interviews in the future. The first edition of the core java: an integrated approach has been published by dreamtech press in the year 2008 and is available in paperback.key features: this book includes 32 chapters that focus on various java-related topics. Students are provided with an exhaustive list of questions that often feature in interviews for programming jobs.

    Jon has done a wonderful job of updating the material. I am very impressed at how fresh the new examples seem." - Steve McConnell, author, Code CompleteWhen programmers list their favorite books, Jon Bentley's collection of programming pearls is commonly included among the classics. Just as natural pearls grow from grains of sand that irritate oysters, programming pearls have grown from real problems that have irritated real programmers. With origins beyond solid engineering, in the realm of insight and creativity, Bentley's pearls offer unique and clever solutions to those nagging problems. Illustrated by programs designed as much for fun as for instruction, the book is filled with lucid and witty descriptions of practical programming techniques and fundamental design principles. It is not at all surprising that Programming Pearls has been so highly valued by programmers at every level of experience. In this revision, the first in 14 years, Bentley has substantially updated his essays to reflect current programming methods and environments. In addition, there are three new essays on (1) testing, debugging, and timing; (2) set representations; and (3) string problems. All the original programs have been rewritten, and an equal amount of new code has been generated. Implementations of all the programs, in C or C++, are now available on the Web.What remains the same in this new edition is Bentley's focus on the hard core of programming problems and his delivery of workable solutions to those problems. Whether you are new to Bentley's classic or are revisiting his work for some fresh insight, this book is sure to make your own list of favorites.

    What he uncovers is unimaginable. The Illuminati, a secret society whose existence dates back to the 1700s, is alive, well, and murderously active, masterminding a plot to blow up the Vatican.Angels & Demons: The Illustrated Movie offers a behind-the-scenes look at the stunning production design and process of filming the famous locations featured in the movie.Contents include:* Never-before-seen storyboards and drawings used to plan the film's action scenes* Contributions from all key participants of the movie, including Ron Howard, Tom Hanks and Dan Brown* In-progress shots of the re-creation of the Sistine Chapel and its artifacts* Details on creating intricate sets for St. Peter's Square, the Pantheon, and the Piazza Navona

    Though it may not seem this way for those who have been in the field for most of their careers, in the overall scheme of professions, software builders are relative "newbies." In the short history of the software field, a lot of facts have been identified, and a lot of fallacies promulgated. Those facts and fallacies are what this book is about. There's a problem with those facts-and, as you might imagine, those fallacies. Many of these fundamentally important facts are learned by a software engineer, but over the short lifespan of the software field, all too many of them have been forgotten. While reading Facts and Fallacies of Software Engineering , you may experience moments of "Oh, yes, I had forgotten that," alongside some "Is that really true?" thoughts. The author of this book doesn't shy away from controversy. In fact, each of the facts and fallacies is accompanied by a discussion of whatever controversy envelops it. You may find yourself agreeing with a lot of the facts and fallacies, yet emotionally disturbed by a few of them! Whether you agree or disagree, you will learn why the author has been called "the premier curmudgeon of software practice." These facts and fallacies are fundamental to the software building field-forget or neglect them at your peril!

    Communities that have lived side by side for decades are locked in a violent conflict. Yards from a burning mosque, the body of a teenage boy is found hanging from a meat-hook. A sign dangles around his neck, proclaiming his crime. 'Terrorist.' Seasoned detective Ewan Striker is called in to investigate the murder. His enquiries lead him to form an unlikely alliance with rookie cop Tag Westland. Together, they discover dark forces are at work on both sides, and find themselves in a race against time to prevent the biggest terrorist atrocity ever seen on English soil.

    It offers targeted assessment, easy-to-follow instruction, hundreds of reinforcement activities, and simulated GED tests for all five GED subject areas: Test 1 Language Arts, Writing; Test 2 Social Studies; Test 3 Science; Test 4 Language Arts, Reading; Test 5 Mathematics. A half-length Pretest for each subject helps pinpoint strengths and weaknesses for targeting study. Clear instruction, followed by hundred of practice questions in official GED format help to build confidence. A Posttest for each subject is followed by a second Practice Test in official GED format to determine readiness for the actual test.

    Released in the Mariel boatlift, he goes to find them in Miami, a city crayola and bright, like a child's drawing. So begins this magical brew of the absurd, the surreal, and the crazy logic of real life.

    After 3.8 billion years humankind is about to start evolving by new rules...From leading geopolitical expert and technology futurist Jamie Metzl comes a groundbreaking exploration of the many ways genetic-engineering is shaking the core foundations of our lives -- sex, war, love, and death.At the dawn of the genetics revolution, our DNA is becoming as readable, writable, and hackable as our information technology. But as humanity starts retooling our own genetic code, the choices we make today will be the difference between realizing breathtaking advances in human well-being and descending into a dangerous and potentially deadly genetic arms race.Enter the laboratories where scientists are turning science fiction into reality. Look towards a future where our deepest beliefs, morals, religions, and politics are challenged like never before and the very essence of what it means to be human is at play. When we can engineer our future children, massively extend our lifespans, build life from scratch, and recreate the plant and animal world, should we?

    But where do they come from? What kind of environment breeds them? What sparks the flash of brilliance? How do we generate the breakthrough technologies that push forward our lives, our society, our culture? Steven Johnson's answers are revelatory as he identifies the seven key patterns behind genuine innovation, and traces them across time and disciplines. From Darwin and Freud to the halls of Google and Apple, Johnson investigates the innovation hubs throughout modern time and pulls out the approaches and commonalities that seem to appear at moments of originality.

    Did you know that two of every three people reading this book will die for reasons connected with the genes they carry? That our DNA gradually changes with age, which is why older parents are more likely to give birth to children with genetic defects than younger parents? That each individual is a kind of living fossil, carrying within a genetic record that goes back to the beginnings of humanity? In The Language of Genes, renowned geneticist Steve Jones explores the meanings and explodes the myths of human genetics, offering up an extraordinary picture of what we are, what we were, and what we may become."An essential book for anyone interested in the development and possible future of our species."--Kirkus Reviews"This is one of the most insightful books on genetics to date and certainly the most entertaining."--The Wall Street Journal

    He encouraged to inquire into the origin of consciousness and the illusory nature of arising phenomena. The primary reason for the book’s effectiveness is that the author enjoys a profound intuition of his teacher's realization."This sequel to I am That and Seeds of Consciousness continues the moving account of a genuine master of Advaita Vedanta."-David Diaman (The Laughing Man)

    How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes readers inside Google headquarters—the Googleplex—to show how Google works.While they were still students at Stanford, Google cofounders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of Google’s earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. With this cash cow, Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open-source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more.The key to Google’s success in all these businesses, Levy reveals, is its engineering mind-set and adoption of such Internet values as speed, openness, experimentation, and risk taking. After its unapologetically elitist approach to hiring, Google pampers its engineers—free food and dry cleaning, on-site doctors and masseuses—and gives them all the resources they need to succeed. Even today, with a workforce of more than 23,000, Larry Page signs off on every hire.But has Google lost its innovative edge? With its newest initiative, social networking, Google is chasing a successful competitor for the first time. Some employees are leaving the company for smaller, nimbler start-ups. Can the company that famously decided not to be evil still compete?No other book has ever turned Google inside out as Levy does with In the Plex.

    He could be as gentle as a mare with a new foal, or as mean as the wildest bronc. The rancher's prized stallion would be broken his way, but the ranchers daughter was another story all together!