Pape provides a systematic answer. Analyzing the results of over thirty air campaigns, including a detailed reconstruction of the Gulf War, he argues that the key to success is attacking the enemy's military strategy, not its economy, people, or leaders. Coercive air power can succeed, but not as cheaply as air enthusiasts would like to believe.Pape examines the air raids on Germany, Japan, Korea, Vietnam, and Iraq as well as those of Israel versus Egypt, providing details of bombing and governmental decision making. His detailed narratives of the strategic effectiveness of bombing range from the classical cases of World War II to an extraordinary reconstruction of airpower use in the Gulf War, based on recently declassified documents. In this now-classic work of the theory and practice of airpower and its political effects, Robert A. Pape helps military strategists and policy makers judge the purpose of various air strategies, and helps general readers understand the policy debates.

    It reflects the latest information (in 2001), including the impact of global competition and rapid technological advances, that have accelerated trends such as shared service centres, outsourcing and just-in-time training. A number of actual company examples demonstrates how concepts are being used in several leading-edge organizations.

    Marine Corps. The thoughts contained here are not merely guidance for action in combat but a way of thinking. This publication provides the authoritative basis for how we fight and how we prepare to fight. This book contains no specific techniques or procedures for conduct. Rather, it provides broad guidance in the form of concepts and values. It requires judgment in application. Warfighting is not meant as a reference manual; it is designed to be read from cover to cover. Its four chapters have a natural progression. Chapter 1 describes our understanding of the characteristics, problems, and demands of war. Chapter 2 derives a theory about war from that understanding. This theory in turn provides the foundation for how we prepare for war and how we wage war, chapters 3 and 4, respectively.

    Observers, scholars, students, military personnel, journalists, and government analysts worldwide found it worthy of study. Now Insurgency and Terrorism has been thoroughly revised and updated to cover activity that has since occurred in Afghanistan, Iraq, the Philippines, Colombia, and elsewhere and to address the new tactics and weapons used—and threatened. Author Bard E. O'Neill, the director of studies of insurgency and revolution at the National War College, addresses insurgencies with respect to ultimate goals, strategies, forms of warfare, the role and means of acquiring popular support, organizational dynamics, causes and effects of disunity, types of external support, and government responses. Course syllabi included.

    This means channeling resources into the right efforts, striking a balance between innovation and control, and getting everyone pulling in the same direction.How to accomplish all this? Continually ask the right questions, advises Harvard Business School professor Robert Simons. By posing these provocative questions, you identify critical gaps in your strategy execution processes, focus on the most important choices you must make, and understand what's at stake in each one.In this concise guide, Simons presents the seven key questions you and your team must regularly explore together:·Who is your primary customer? Have you organized your company to deliver maximum value to that customer?·How do your core values prioritize shareholders, employees, and customers? Is everyone in your company committed to those values?·What critical performance variables are you tracking? How are you creating accountability for performance on those variables?·What strategic boundaries have you set? Does everyone know what actions are off-limits?·How are you generating creative tension? Is that tension catalyzing innovation across units?·How committed are your employees to helping each other? Are they sharing responsibility for your company’s success?·What strategic uncertainties keep you awake at night? How are you riveting everyone's attention on those uncertainties?These questions force you to reexamine the unspoken assumptions underlying your strategy and analyze how it's implemented through your business processes and structures. Simons' extensive examples then help you understand your options and make the tough choices needed for your company to excel at execution.Drawing on decades of research into performance management systems and organization design, Seven Strategy Questions is a no-nonsense, must-read resource for all leaders in your organization.

    Much more than just a book about Trump himself, it is about the forces that led to his existence, and it is a guide for how to create a Trumpless world. Anatomy of a Monstrosity looks closely at why progressives failed to stop his election, and develops a series of proposals for how ordinary people can fight back against Trumpism and win. Carefully sourced, comprehensive, witty, and biting, Trump: Anatomy of a Monstrosity is the single book everyone opposed to Trump should read.

    Volume 1 (this book) is a reprint of the original 1910 edition (published by Luzac & Co., London) of Sun Tzu on the Art of War: The Oldest Military Treatise in the World by Lionel Giles. The Chinese text, Giles' English translation, as well as his extensive notes are all faithfully reproduced. A Wade-Giles to Pinyin conversion table has been added to make the original classic more useful for the modern student. Volume 2, available separately, includes each chapter in Chinese traditional characters, the pinyin transcription, as well as the English translation.

    

    Practically overnight, social media seems indispensable to our lives--from friendship and dating to news and business.What makes social media so different from traditional media? Answering that question is the key to making social media work for any business, argues Miko?aj Piskorski, one of the world's leading experts on the business of social media. In A Social Strategy, he provides the most convincing answer yet, one backed by original research, data, and case studies from companies such as Nike and American Express.Drawing on his analysis of proprietary data from social media sites, Piskorski argues that the secret of successful ones is that they allow people to fulfill social needs that either can't be met offline or can be met only at much greater cost. This insight provides the key to how companies can leverage social platforms to create a sustainable competitive advantage. Companies need to help people interact with each other before they will promote products to their friends or help companies in other ways. Done right, a company's social media should benefit customers and the firm. Piskorski calls this a social strategy, and he describes how companies such as Yelp and Zynga have done it.Groundbreaking and important, A Social Strategy provides not only a story- and data-driven explanation for the explosion of social media but also an invaluable, concrete road map for any company that wants to tap the marketing potential of this remarkable phenomenon.

    At noon a massive Zulu host attacked the 24th Regiment in its encampment at the foot of the mountain of Isandlwana, a distinctive feature that bore an eerie resemblance to the Sphinx badge of the outnumbered redcoats. Disaster ensued. Later that afternoon the victorious Zulus would strike the tiny British garrison at Rorke’s Drift. How Can Man Die Better is a unique analysis of Isandlwana – of the weapons, tactics, ground, and the intriguing characters who made the key military decisions. Because the fatal loss was so high on the British side there is still much that is unknown about the battle. This is a work of unparalleled depth, which eschews the commonly held perception that the British collapse was sudden and that the 24th Regiment was quickly overwhelmed. Rather, there was a protracted and heroic defence against a determined and equally heroic foe. The author reconstructs the final phase of the battle in a way that has never been attempted before. It was to become the stuff of legend, which brings to life so vividly the fear and smell the blood.

    US involvement in Iraq and Afghanistan has highlighted this form of conflict in the modern world. Armies, sometimes reluctantly, have had to adopt new doctrines and tactics to deal with the problems of insurgency and diverse counterinsurgency strategies have been developed. These have ranged from conventional military operations to a combination of military and political strategy including propaganda, Psy-Ops, and other approaches.In Counterinsurgency in Modern Warfare 13 contributors examine developments in counterinsurgency from the early 20th century to the present. Each author, an expert in his field, discusses in depth the conduct and outcomes of operations across the globe, including the Arab-Israeli conflict, Afghanistan and Iraq, and draws out the lessons to be learned from them.This book is a timely, serious yet accessible survey of a critical facet of modern warfare and present-day global conflict.TOC1. British Aid to the Civil Power: Ireland 1916-21 to Palestine 1948 2. US Operations in the Philippines 1898-1948 3. The Banana Wars 4. German Partisan Operations 1939-45 5. French Operations from Indo-China to Algeria: 1945-63 6. British COIN in Malaya 1948-60 7. US Operations in Vietnam 8. British Operations in Aden9. British Operations in Northern Ireland 10. The Rhodesian Experience11. Israeli Operations 12. Operations in Afghanistan 13. US and British Operations in Iraq

    Hasey was the first American citizen to shed his blood to free France from the oppression of the Nazi Regime. For his actions he became the first American to receive France’s highest World War II honor and become a Companion of the Ordre de la Libération. But why was Hasey fighting for France and why was he spilling his blood for the cause of the French people? John F. Hasey’s remarkable memoir Yankee Figher is a brilliant account of his life in Europe in the late 1930s and through the beginning of the Second World War. Yet, Hasey’s first taste of conflict was not during that terrible global war, as in 1939 he joined the Iroquois Ambulance Corps, with other young Americans, to assist the Finns during the Russo-Finnish War. When Hitler’s forces launched their attacks upon Western Europe Hasey immediately signed up with De Gaulle’s Free French Forces and headed to the Middle East to fight for France. The value of his contribution to France’s war effort can be demonstrated in these comments from his citations: “He has the qualities of a man, of a soldier, and of a leader. He has won a place in the hearts of his comrades. Loved and respected by them, as well as by his leaders, Lieutenant John Hasey is the perfect type of foreigner, for whom the love of France is not vain words.” “In the Battle of the Enghiahat … his Captain and First Lieutenant being wounded, he remained the only officer valid. His absolute indifference to danger inspired and galvanized his men.” “During the siege of Massawa, he led his platoon with magnificent bravery in an assault upon enemy positions, which he captured along with a large number of prisoners.” This book is essential reading for anyone interested in the fascinating story of one man’s fight to preserve freedom in the early years of the Second World War and the much less well known Russo-Finnish War. “A young American reports on his part, as ambulance man and then as a fighter for de Gaulle, in the campaigns of Finland, Ethiopia and Syria. An unpretentious yet revealing book.” Foreign Affairs After the events of Yankee Fighter: The Story of an American in the Free French Foreign Legion John F. Hasey worked as a liaison between de Gaulle and Eisenhower. In August 1943, he became an aide-de-camp on the staff of General Marie Pierre Koenig, and remained with Koenig during his term as military Governor of Paris, August 1944. After the war he worked for the CIA and passed away in 2005. Joseph F. Dinneen was co-author of the book and worked as a journalist for the Boston Globe, he passed away in 1964. Yankee Fighter: The Story of an American in the Free French Foreign Legion was first published in 1942.

    Developed by authors who are acknowledged CAT trainers, this book is also highly useful for exams like XAT, IIFT, IRMA, MAT XLRI etc. It aims to be a one-stop solution for successfully attempting the English section of the above-mentioned prestigious examinations.

    Seemingly out of nowhere, startups and other tech-savvy disruptors attack. Your customers bolt for the door and revenues stall. Senior executives ignore the problem, or turn to yesterday's management playbook. In months instead of years, you've gone from market leader to also-ran.This scenario is beginning to play out in every industry. Everything that can be digitized - from products and services to the entire value chain - is being digitized, to the advantage of companies that can harness disruption. Unfortunately, few companies are building the organizational capabilities and strategic responses to compete in this stark new reality.In Digital Vortex, you will learn how to use the business models and strategies of startups to your own advantage. Instead of waiting to be disrupted, you can maximize the value of your existing businesses and move into profitable new ones. Most importantly, you will learn how to build the agility to anticipate threats, sense opportunities, and seize them before your rivals do.In today's world there are two paths: navigating to a new digital future, or being engulfed by exponential competitive change. With recommendations backed by research with thousands of senior executives from market leaders and startups alike, this book gives you a compass to chart your own course - to compete with disruptors and win.

    The great city of Constantinople, last remnant of the once-mighty Roman Empire, falls to the Ottoman armies of Sultan Mehmed the Conqueror. An English knight named Sir John Page is taken prisoner by the Ottomans, and forced to entertain the Sultan with tales of the West. Page chooses to tell the story of his own long career as a soldier of fortune in France, Bohemia and the Italian city-states. Page’s tale begins in the year of Agincourt, Henry V’s famous victory over the French. As the bastard son of Thomas Page, a famous mercenary captain known as The Half-Hanged Man or The Wolf of Burgundy, Page soon acquires the nickname of The Wolf Cub. After slaying his cousin in a duel, Page flees his home and joins a band of outlaws in the forests of Sussex. At last - tired of the brutality of his companions - he decides to leave England and join the English army in Normandy. There he endures brutal sieges, vicious combats, torture, betrayal and imprisonment, all to win glory and redeem his father's name. Trapped in the Sultan’s prison, Page must hope his story is enough to save him from the executioner’s blade....at least for another three days...