Golden Arches East: McDonald's in East Asia


James L. Watson - 1997
    What are the cultural implications of this phenomenal success? Does the introduction of American fast food undermine local cuisines, many of them celebrated for centuries? Does it, as some critics fear, presage a homogeneous, global culture? These are but a few of the questions confronted in this engaging study that vividly demonstrates how the theories and techniques of anthropology can be used not only to examine obscure peoples and exotic practices, but to shed light on the motivations and behavior of people conducting their daily lives in some of the major population centers of the world.Earlier studies of the fast food industry have emphasized production, focusing on labor or management. This book takes a fresh approach to the industry by concentrating on the perspective of the consumer. It analyzes consumers' reactions to McDonald's in five East Asian cities: Hong Kong, Beijing, Taipei, Seoul, and Tokyo. What do they have to say about McDonald's? How is fast food perceived by those who pay to eat it? How do their preferences and biases affect the system of production?The book argues that McDonald's has largely become divorced from its American roots and become a "local" institution for an entire generation of affluent consumers in Hong Kong, Taipei, and Tokyo. In Beijing, the process of localization has barely begun, with consumers more interested in the experience of eating at McDonald's than in the food itself. In Seoul, many nationalists treat the Big Mac as a symbol of Yankee imperialism; meanwhile, increasing numbers of Korean children are celebrating their birthdays atMcDonald's.Localization is not, however, a one-way process; the corporation has also had to adapt in order to flourish in new settings. The book demonstrates how consumers, with the cooperation and encouragement of McDonald's management, have transformed their neighborhood restaurants into leisure centers, afterschool clubs, and meeting halls. The contributors pay special attention to the effects of these activities on family organization, education, and socialization, and conclude that it is no accident that the fast food boom corresponds to the rise of a child-centered consumer culture in East Asian cities.

Introduction to Algebra


Richard Rusczyk - 2007
    Topics covered in the book include linear equations, ratios, quadratic equations, special factorizations, complex numbers, graphing linear and quadratic equations, linear and quadratic inequalities, functions, polynomials, exponents and logarithms, absolute value, sequences and series, and much more!The text is structured to inspire the reader to explore and develop new ideas. Each section starts with problems, giving the student a chance to solve them without help before proceeding. The text then includes solutions to these problems, through which algebraic techniques are taught. Important facts and powerful problem solving approaches are highlighted throughout the text. In addition to the instructional material, the book contains well over 1000 problems.This book can serve as a complete Algebra I course, and also includes many concepts covered in Algebra II. Middle school students preparing for MATHCOUNTS, high school students preparing for the AMC, and other students seeking to master the fundamentals of algebra will find this book an instrumental part of their mathematics libraries.656About the author: Richard Rusczyk is a co-author of Art of Problem Solving, Volumes 1 and 2, the author of Art of Problem Solving's Introduction to Geometry. He was a national MATHCOUNTS participant, a USA Math Olympiad winner, and is currently director of the USA Mathematical Talent Search.

Introduction to Probability Models


Sheldon M. Ross - 1972
    This updated edition of Ross's classic bestseller provides an introduction to elementary probability theory and stochastic processes, and shows how probability theory can be applied to the study of phenomena in fields such as engineering, computer science, management science, the physical and social sciences, and operations research. With the addition of several new sections relating to actuaries, this text is highly recommended by the Society of Actuaries.This book now contains a new section on compound random variables that can be used to establish a recursive formula for computing probability mass functions for a variety of common compounding distributions; a new section on hiddden Markov chains, including the forward and backward approaches for computing the joint probability mass function of the signals, as well as the Viterbi algorithm for determining the most likely sequence of states; and a simplified approach for analyzing nonhomogeneous Poisson processes. There are also additional results on queues relating to the conditional distribution of the number found by an M/M/1 arrival who spends a time t in the system; inspection paradox for M/M/1 queues; and M/G/1 queue with server breakdown. Furthermore, the book includes new examples and exercises, along with compulsory material for new Exam 3 of the Society of Actuaries.This book is essential reading for professionals and students in actuarial science, engineering, operations research, and other fields in applied probability.

The Money Formula: Dodgy Finance, Pseudo Science, and How Mathematicians Took Over the Markets


Paul Wilmott - 2017
    Written not from a post-crisis perspective – but from a preventative point of view – this book traces the development of financial derivatives from bonds to credit default swaps, and shows how mathematical formulas went beyond pricing to expand their use to the point where they dwarfed the real economy. You'll learn how the deadly allure of their ice-cold beauty has misled generations of economists and investors, and how continued reliance on these formulas can either assist future economic development, or send the global economy into the financial equivalent of a cardiac arrest. Rather than rehash tales of post-crisis fallout, this book focuses on preventing the next one. By exploring the heart of the shadow economy, you'll be better prepared to ride the rough waves of finance into the turbulent future. Delve into one of the world's least-understood but highest-impact industries Understand the key principles of quantitative finance and the evolution of the field Learn what quantitative finance has become, and how it affects us all Discover how the industry's next steps dictate the economy's future How do you create a quadrillion dollars out of nothing, blow it away and leave a hole so large that even years of "quantitative easing" can't fill it – and then go back to doing the same thing? Even amidst global recovery, the financial system still has the potential to seize up at any moment. The Money Formula explores the how and why of financial disaster, what must happen to prevent the next one.

Microeconomics


Robert S. Pindyck - 1989
    This book covers game theory, economics of Information, and behavioral economics, using examples that cover such topics as the analysis of demand, cost, and market efficiency; the design of pricing strategies; and public policy analysis.

The Norm Chronicles: Stories and Numbers About Danger and Death


Michael Blastland - 2014
    They reveal why general anesthesia is as dangerous as a parachute jump, giving birth in the US is nearly twice as risky as in the UK, and that the radiation from eating a banana shaves 3 seconds off your life. An entertaining guide to the statistics of personal risk, The Norm Chronicles will enlighten anyone who has ever worried about the dangers we encounter in our daily lives.

Game Theory at Work: How to Use Game Theory to Outthink and Outmaneuver Your Competition


James D. Miller - 2003
    It has also often required oppressive and incomprehensible mathematics. Game Theory at Work steers around math and pedagogy to make this innovative tool accessible to a larger audience and allow all levels of business to use it to both improve decision-making skills and eliminate potentially lethal uncertainty.This proven tool requires everyone in an organization to look at the competition, guage his or her own responses to their actions, and then establish an appropriate strategy. Game Theory at Work will help business leaders at all levels improve their overall performance in:NegotiatingDecision makingEstablishing strategic alliancesMarketingPositioningBrandingPricing

Who Is Fourier? a Mathematical Adventure


Transnational College of Lex - 1995
    This is done in a way that is not only easy to understand, but is actually fun! Professors and engineers, with high school and college students following closely, comprise the largest percentage of our readers. It is a must-have for anyone interested in music, mathematics, physics, engineering, or complex science. Dr. Yoichiro Nambu, 2008 Nobel Prize Winner in Physics, served as a senior adviser to the English version of Who is Fourier? A Mathematical Adventure.

The Future of Everything: The Science of Prediction


David Orrell - 2006
    He asks how today's scientists can claim to predict future climate events when even three-day forecasts prove a serious challenge. Can we predict and control epidemics? Can we accurately foresee our financial future? Or will we only find out about tomorrow when tomorrow arrives?

Applied Multiple Regression/Correlation Analysis for the Behavioral Sciences


Jacob Cohen - 1975
    Readers profit from its verbal-conceptual exposition and frequent use of examples.The applied emphasis provides clear illustrations of the principles and provides worked examples of the types of applications that are possible. Researchers learn how to specify regression models that directly address their research questions. An overview of the fundamental ideas of multiple regression and a review of bivariate correlation and regression and other elementary statistical concepts provide a strong foundation for understanding the rest of the text. The third edition features an increased emphasis on graphics and the use of confidence intervals and effect size measures, and an accompanying website with data for most of the numerical examples along with the computer code for SPSS, SAS, and SYSTAT, at www.psypress.com/9780805822236 .Applied Multiple Regression serves as both a textbook for graduate students and as a reference tool for researchers in psychology, education, health sciences, communications, business, sociology, political science, anthropology, and economics. An introductory knowledge of statistics is required. Self-standing chapters minimize the need for researchers to refer to previous chapters.

Globalization: The Key Concepts


Thomas Hylland Eriksen - 2007
    However, arguing that variation is as characteristic of globalization as standardization, the book stresses the necessity for a bottom-up, comparative analysis. Distinguishing between the cultural, political, economic and ecological aspects of globalization, the book highlights the implications of globalization for people's everyday lives. Throughout, the discussion is illustrated with wide-ranging case material. Chapter summaries and a guide to further reading underline the book's concern to clarify this most complex and influential of ideas.

Burn Math Class: And Reinvent Mathematics for Yourself


Jason Wilkes - 2016
    In Burn Math Class, Jason Wilkes takes the traditional approach to how we learn math -- with its unwelcoming textbooks, unexplained rules, and authoritarian assertions-and sets it on fire. Focusing on how mathematics is created rather than on mathematical facts, Wilkes teaches the subject in a way that requires no memorization and no prior knowledge beyond addition and multiplication. From these simple foundations, Burn Math Class shows how mathematics can be (re)invented from scratch without preexisting textbooks and courses. We can discover math on our own through experimentation and failure, without appealing to any outside authority. When math is created free from arcane notations and pretentious jargon that hide the simplicity of mathematical concepts, it can be understood organically -- and it becomes fun! Following this unconventional approach, Burn Math Class leads the reader from the basics of elementary arithmetic to various "advanced" topics, such as time-dilation in special relativity, Taylor series, and calculus in infinite-dimensional spaces. Along the way, Wilkes argues that orthodox mathematics education has been teaching the subject backward: calculus belongs before many of its so-called prerequisites, and those prerequisites cannot be fully understood without calculus. Like the smartest, craziest teacher you've ever had, Wilkes guides you on an adventure in mathematical creation that will radically change the way you think about math. Revealing the beauty and simplicity of this timeless subject, Burn Math Class turns everything that seems difficult about mathematics upside down and sideways until you understand just how easy math can be.

Forecasting: Principles and Practice


Rob J. Hyndman - 2013
    Deciding whether to build another power generation plant in the next five years requires forecasts of future demand. Scheduling staff in a call centre next week requires forecasts of call volumes. Stocking an inventory requires forecasts of stock requirements. Telecommunication routing requires traffic forecasts a few minutes ahead. Whatever the circumstances or time horizons involved, forecasting is an important aid in effective and efficient planning. This textbook provides a comprehensive introduction to forecasting methods and presents enough information about each method for readers to use them sensibly. Examples use R with many data sets taken from the authors' own consulting experience.

The Data Detective: Ten Easy Rules to Make Sense of Statistics


Tim Harford - 2020
    That’s a mistake, Tim Harford says in The Data Detective. We shouldn’t be suspicious of statistics—we need to understand what they mean and how they can improve our lives: they are, at heart, human behavior seen through the prism of numbers and are often “the only way of grasping much of what is going on around us.” If we can toss aside our fears and learn to approach them clearly—understanding how our own preconceptions lead us astray—statistics can point to ways we can live better and work smarter.As “perhaps the best popular economics writer in the world” (New Statesman), Tim Harford is an expert at taking complicated ideas and untangling them for millions of readers. In The Data Detective, he uses new research in science and psychology to set out ten strategies for using statistics to erase our biases and replace them with new ideas that use virtues like patience, curiosity, and good sense to better understand ourselves and the world. As a result, The Data Detective is a big-idea book about statistics and human behavior that is fresh, unexpected, and insightful.

Intermediate Microeconomics: A Modern Approach


Hal R. Varian - 1987
    The Seventh Edition has been carefully updated and revised, adding a wealth of new applications and examples that analyze the important lessons offered by eBay, Google, Verizon, IBM, Microsoft, Bank of America, drug companies, the Yellow Pages, and more.