Millions have been enthralled by The Da Vinci Code's fascinating historical speculations-and the blockbuster novel's audience has also made bestsellers of several books offering to separate the facts from the fiction.This comprehensive, encyclopedic volume is written by an acclaimed medievalist-and takes an objective, history-based approach to the phenomenon and the questions it has raised.The Real History Behind the Da Vinci Code gives easy-to-find, clear answers about the people, places, and events that play roles in Dan Brown's tantalizing thriller in a lively, encyclopedic format-shedding new light on some of the deepest mysteries of the Dark Ages.

    Increasingly, the decisions that affect our lives--where we go to school, whether we can get a job or a loan, how much we pay for health insurance--are being made not by humans, but by machines. In theory, this should lead to greater fairness: Everyone is judged according to the same rules.But as mathematician and data scientist Cathy O'Neil reveals, the mathematical models being used today are unregulated and uncontestable, even when they're wrong. Most troubling, they reinforce discrimination--propping up the lucky, punishing the downtrodden, and undermining our democracy in the process.

     Scott Adams--a trained hypnotist and a lifelong student of persuasion--was one of the earliest public figures to predict Trump's win, doing so a week after Nate Silver put Trump's odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation.Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We're hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech--a hand gesture here, a phrase there--and if the right buttons are pushed, we irrationally agree with the speaker and invent reasons to justify that decision after the fact.The point isn't whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting--the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. For instance:- If you need to convince people that something is important, make a claim that's directionally accurate but has a big exaggeration in it. Everyone will spend endless hours talking about how wrong it is while accidentally persuading themselves the issue is a high priority. - Stop wasting time on elaborate presentations. Inside, you'll learn which components of your messaging matter, and where you can wing it. - Creating "linguistic kill shots" with persuasion engineering (such as "Low-energy Jeb") can be more powerful than facts and policies.Adams offers nothing less than "access to the admin passwords to human beings." This is a must-read if you care about persuading others in any field--or if you just want to resist persuasion from others.

    And yet, we are the safest and healthiest humans in history. Irrational fear seems to be taking over, often with tragic results. For example, in the months after 9/11, when people decided to drive instead of fly—believing they were avoiding risk—road deaths rose by more than 1,500. In this fascinating, lucid, and thoroughly entertaining examination of how humans process risk, journalist Dan Gardner had the exclusive cooperation of Paul Slovic, the world renowned risk-science pioneer, as he reveals how our hunter gatherer brains struggle to make sense of a world utterly unlike the one that made them. Filled with illuminating real world examples, interviews with experts, and fast-paced, lean storytelling, The Science of Fear shows why it is truer than ever that the worst thing we have to fear is fear itself.

    Can small artists still thrive in the Internet era? Can giant record labels avoid alienating their audiences? This is a book about the pitfalls and the opportunities that creative industries (and individuals) are confronting today — about how the old models have failed or found new footing, and about what might soon replace them. An essential read for anyone with a stake in the future of the arts, Information Doesn’t Want to Be Free offers a vivid guide to the ways creativity and the Internet interact today, and to what might be coming next.

    The McDonaldization of Society, Revised New Century Edition discusses how McDonaldization and the broader process of globalization (in a new Chapter 8), are spreading more widely and more deeply into various social institutions such as education, medicine, the criminal justice system, and more. This Revised New Century Edition provides many new, relevant examples from recent events and contemporary popular culture, including the ever-increasing global proliferation of McDonald′s and other fast food franchises, shopping malls, and similar commercial entities. Their impact is examined in the post-September 11, 2001 era.

    There is no more stunning example in history than Alexander the Great, whose leadership skills were so immense that they still resonate some 2,000 years later.The Wisdom of Alexander the Great reveals four leadership processes distilled from the life and extraordinary accomplishments of Alexander, King of Macedonia. Readers will learn how he:* reframed problems in order to meet seemingly insurmountable challenges* built alliances by using his strength to generate trust and respect, not just fear* established identity and ""branded"" himself a unifier, thus keeping the home base secure while continuing to expand his empire* recognized and assimilated the cultures and symbols of different peoples, becoming a powerful and trusted figure everywhere he wentThe Wisdom of Alexander the Great relates 34 riveting episodes from Alexander's expansion through Asia Minor, Egypt, Mesopotamia, the Middle East, the Persian Empire, and India. Each example, tied to a modern-day counterpart, imparts valuable lessons from the timeless legend of one of the greatest leaders in history."

    The American Society of Civil Engineers has, in its latest report, given American roads and bridges a grade of D and C+, respectively, and has described roughly sixty-five thousand bridges in the United States as "structurally deficient." This crisis--and one need look no further than the I-35W bridge collapse in Minnesota to see that it is indeed a crisis--shows little sign of abating short of a massive change in attitude amongst politicians and the American public.In The Road Taken, acclaimed historian Henry Petroski explores our core infrastructure from historical and contemporary perspectives and explains how essential their maintenance is to America's economic health. Recounting the long history behind America's highway system, Petroski reveals the genesis of our interstate numbering system (even roads go east-west, odd go north-south), the inspiration behind the center line that has divided roads for decades, and the creation of such taken-for-granted objects as guardrails, stop signs, and traffic lights--all crucial parts of our national and local infrastructure. His history of the rebuilding of the San Francisco-Oakland Bay Bridge reveals the complex and challenging interplay between government and industry inherent in the conception, funding, design, and building of major infrastructure projects, while his forensic analysis of the street he lives on--its potholes, gutters, and curbs--will engage homeowners everywhere.A compelling work of history, The Road Taken is also an urgent clarion call aimed at American citizens, politicians, and anyone with a vested interest in our economic well-being. The road we take in the next decade toward rebuilding our aging infrastructure will in large part determine our future national prosperity.

    With all our media now traveling a single network, an unprecedented potential is building for centralized control over what Americans see and hear. Could history repeat itself with the next industrial consolidation? Could the Internet—the entire flow of American information—come to be ruled by one corporate leviathan in possession of “the master switch”? That is the big question of Tim Wu’s pathbreaking book.As Wu’s sweeping history shows, each of the new media of the twentieth century—radio, telephone, television, and film—was born free and open. Each invited unrestricted use and enterprising experiment until some would-be mogul battled his way to total domination. Here are stories of an uncommon will to power, the power over information: Adolph Zukor, who took a technology once used as commonly as YouTube is today and made it the exclusive prerogative of a kingdom called Hollywood . . . NBC’s founder, David Sarnoff, who, to save his broadcast empire from disruptive visionaries, bullied one inventor (of electronic television) into alcoholic despair and another (this one of FM radio, and his boyhood friend) into suicide . . . And foremost, Theodore Vail, founder of the Bell System, the greatest information empire of all time, and a capitalist whose faith in Soviet-style central planning set the course of every information industry thereafter.Explaining how invention begets industry and industry begets empire—a progress often blessed by government, typically with stifling consequences for free expression and technical innovation alike—Wu identifies a time-honored pattern in the maneuvers of today’s great information powers: Apple, Google, and an eerily resurgent AT&T. A battle royal looms for the Internet’s future, and with almost every aspect of our lives now dependent on that network, this is one war we dare not tune out.Part industrial exposé, part meditation on what freedom requires in the information age, The Master Switch is a stirring illumination of a drama that has played out over decades in the shadows of our national life and now culminates with terrifying implications for our future.

    Empires were abolished and replaced by a global arrangement enforced by the U.S. Navy. With all the world's oceans safe for the first time in history, markets and resources were made available for everyone. Enemies became partners.We think of this system as normal - it is not. We live in an artificial world on borrowed time.In The Accidental Superpower, international strategist Peter Zeihan examines how the hard rules of geography are eroding the American commitment to free trade; how much of the planet is aging into a mass retirement that will enervate markets and capital supplies; and how, against all odds, it is the ever-ravenous American economy that - alone among the developed nations - is rapidly approaching energy independence. Combined, these factors are doing nothing less than overturning the global system and ushering in a new (dis)order. For most, that is a disaster-in-waiting, but not for the Americans. The shale revolution allows Americans to sidestep an increasingly dangerous energy market. Only the United States boasts a youth population large enough to escape the sucking maw of global aging. Most important, geography will matter more than ever in a de-globalizing world, and America's geography is simply sublime.

    They start from a single assertion: Leaders do whatever keeps them in power. They don’t care about the “national interest”—or even their subjects—unless they have to. This clever and accessible book shows that the difference between tyrants and democrats is just a convenient fiction. Governments do not differ in kind but only in the number of essential supporters, or backs that need scratching. The size of this group determines almost everything about politics: what leaders can get away with, and the quality of life or misery under them. The picture the authors paint is not pretty. But it just may be the truth, which is a good starting point for anyone seeking to improve human governance.

    Published in 1879, it was admired and advocated by great minds such as Albert Einstein, Winston Churchill, Leo Tolstoy and Sun Yat-sen in China.

    Bush, offered the former White House insider's telling perspective on George W. Bush's presidency. Once again, he employs his knowledge & understanding of Washington politics & process to examine the conservative movement's current inner circle of radical Republican leaders--from Capitol Hill to Pennsylvania Ave to K Street & beyond. In Conservatives without Conscience, he not only highlights specific right-wing-driven GOP policies but also probes the conservative mindset, identifying recurring qualities such as the unbridled viciousness toward those daring to disagree with them, as well as the big business favoritism that costs taxpayers billions. He identifies specific examples of how court-packing seeks to form a judiciary that is biased by its very nature, how religious piety is producing politics run amok & how concealed indifference to the founding principles of liberty & equality is pushing America further & further from its constitutional foundations. By the end, he paints a vivid picture of what's happening at the top levels of the Republican Party, a party corrupted by leaders who cloak their actions in moral superiority while packaging their programs in blatant propaganda. He finds disturbing signs that current right-wing authoritarian thinking, when conflated with the domineering personalities of the conservative leadership, could take the USA toward its own version of fascism.

    Publication date: 2004 Notes: This is an OCR reprint. There may be numerous typos or missing text. There are no illustrations or indexes. When you buy the General Books edition of this book you get free trial access to Million-Books.com where you can select from more than a million books for free. You can also preview the book there.

    Reveals how to run an online business profitably in spite of the Internet's inherently free culture, disseminating the principles of a ''priceless economy'' in six categories that pertain to advertising, labor exchange, and advanced-version fees.