1 Lakh/ below US$ 2500 car), is set to change our perception of India': on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand. With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand. Tata: The Evolution of a Corporate Brand goes to the core of the Tata ethos to explore the unique relationship between the Tata group and the Indian people, a relationship that goes beyond the achievements of a successful business to its social contributions for its employees and the society at large. Finally it asks how that reputation will be perceived and understood as Tata moves into global markets. Whether you re an entrepreneur, a manager, a marketer, or an interested Tata loyalist this book will help you understand the durability of the brand and inspire you with the values it holds onto in the global economy.

    In this troubling expose of what went wrong, Christopher Cooper and Robert Block of "The Wall Street Journal" show that the flaws go much deeper than out-of-touch federal bureaucrats or overwhelmed local politicians.Drawing on exclusive interviews with federal, state, and local officials, Cooper and Block take readers inside the Federal Emergency Management Agency and the Department of Homeland Security to reveal the inexcusable mismanagement during Hurricane Katrina--the bad decisions that were made, the facts that were ignored, the individuals who saw that the system was broken but were unable to fix it. America's top emergency response officials had long known that a calamitous hurricane was likely to hit New Orleans, but that seems to have had little effect on planning or execution. "Disaster" demonstrates that the incompetent response to Hurricane Katrina is a wake-up call to all Americans, wherever they live, about how distressingly vulnerable we remain. Washington is ill equipped to handle large-scale emergencies, be they floods or fires, natural events or terrorist attacks, and Cooper and Block make a strong case for overhauling of the nation's emergency response system. This is a book that no American can afford to ignore."

    And in a world so persistently infuriating there's sometimes nothing for it but to throw up your hands and ride full-throttle over the speed-bumps. But as Jeremy raced through there was plenty to ponder along the way, including: · Why nothing good has ever been achieved in a meeting · The side effects of muesli · How to navigate London when every single road is being dug up at once · Why we are forced to share the planet with people who read online reviews of dishwashers · And what, exactly, is the point of a driverless car? It's testing stuff, but happily Jeremy's not quite reached the end of his tether yet. Fuelled by hi-octane enthusiasm and irrepressible curiosity, he's put his foot down again. Seatbelts on . . ._________ Praise for Jeremy Clarkson: Brilliant . . . Laugh-out-loud' Daily Telegraph 'outrageously funny . . . Will have you in stitches' Time Out 'Very funny . . . I cracked up laughing on the tube' Evening Standard

    With the new tablet, I absolutely love its many standard features and capabilities, but have found there is so much more that can be done with this amazing gadget. I’ve learned a lot of great things you can do with a Kindle Fire HD and want to help others get more out of their Kindle Fire HDX and HD devices. I've developed a comprehensive guide book to help users along on their device, including tips and tricks to really unlock and unleash the possibilities with the tablet. Here’s just some of the great info you’ll find in this User’s Guide Book: - Getting to know the various settings of your Kindle Fire HDX or HD - Browsing your Kindle and carousel - How to store your favorite content items on the device - Setting up security options to safeguard your device - Setting up your e-mail, contacts and calendar info - Setting up and using wireless networks - How to print from your Kindle Fire HD - How to install the Dolphin Browser with Adobe Flash - How to install the Google Chrome browser on your tablet - Pairing your Kindle Fire HD with a compatible Bluetooth phone or computer - How to set-up FreeTime for your kids to use your Kindle with restrictions - How to listen to the radio on your tablet - How to use your tablet to make phone calls for free! - How to download YouTube videos to your Kindle Fire HD - How to take photos and videos with your Kindle Fire HD camera - How to sideload apps on your Kindle Fire HD - Some of the best apps you can get for your tablet - Suggested apps to take your tablet to the next level! You’ll learn all of the above and more in this book which features color screenshots straight from the Kindle and step-by-step instructions on the processes involved in unleashing more powerful features for your Kindle Fire HD! There's also helpful links throughout the guide to take you right to the apps and websites being discussed. In all, this is a must-have ebook to get for any Kindle Fire HD user who wants to take their device to the next level! Note: Many of the tips and how-to's covered in this guide will also apply to the previous generation of the Kindle Fire HD, released in 2012. Please note this book is for owners of the American version of the Kindle Fire HDX & Kindle Fire HD tablets sold as of October 2013 in the United States.

    But his unit's mission stayed the same: act as the eyes and ears of the 101st deep in the dreaded A Shau Valley--where the NVA ruled.Relentless thick fog frequently made fighter bombers useless in the A Shau, and the enemy had furnished the nearby mountaintops with antiaircraft machine guns to protect the massive trail network that snaked through it. So, outgunned, outmanned, and unsupported, the teams of L Company executed hundreds of courageous missions. Now, in this powerful personal record, Larry Chambers recaptures the experience of the war's most brutal on-the-job training, where the slightest noise or smallest error could bring sudden--and certain--death. . . .

    Simpson murder trial is told in the uncensored words of Simpson's closest confidants and attorneys. American Tragedy reveals the answers to many of he case's unexplained questions for the first time. What happened to the missing Louis Vuitton bag? How did Simpson's team stage a deception during the jury's visit to his mansion? You've heard the speculations and rumors; now read what really happened.

    It is an extraordinary account of courage and fortitude. ‘We were doing about 620 miles-per-hour, 200 feet above the desert, in total darkness. Everything was running on rails as we approached the target. Then all hell broke loose.  I remember the missile being fired at us; I broke left and shouted, “Chaff!”   ‘ All I could see was a flame, like a very large firework, coming towards me. Then there was a huge white flash. I remember an enormous wind and then I was knocked unconscious.  My last thoughts were that I was going to die. ’ In 1990, Iraqi dictator Saddam Hussein ordered the invasion and occupation of neighbouring Kuwait, setting in motion a chain of events that had unimaginable political, military and personal repercussions, which still reverberate around the globe today.This is the story of the aircrew at the heart of Operation Desert Storm, almost none of whom had any prior experience of armed combat. It is the story of the Tornado’s missions, of those who did not return - and of the families who watched and waited as one of the most complex conflicts in recent history unfolded live on television. It is a story of untold fear and suffering, and astounding courage in the face of hitherto unimaginable adversity.

    The Atomic Outhouse, Hot Extractions, Listening Out, and Best Vacation Ever, will have you enthralled. These stories and sixty more like them pull no punches to give you a genuine understanding of a war that was more bizarre than you ever imagined.

    They were the only inhabitants of the small island.That night, the men of the family were unexpectedly detained in Portsmouth awaiting a shipment of bait. At the dock, their casual conversation was overheard, a killer saw an opportunity, and did the unthinkable. He rowed ten miles out to sea on a freezing night and committed murders that have become legend in New England crime annals. One woman survived the brutal assault and narrowly escaped his clutches as she hid among rocks. This is the frightening story of what happened the night of March 5, 1873 on a lonely coastal island and what followed in the days and months after.

    But nothing offered more fatal choices than being inside a B-17 bomber above Nazi-occupied Europe. From the hellish storms of enemy flak and relentless strafing of Luftwaffe fighters, to mid-air collisions, mechanical failure, and simple bad luck, it?s a wonder any man would volunteer for such dangerous duty. But many did. Some paid the ultimate price. And some made it home. But in the end, all would achieve victory. Here, author Travis L. Ayres has gathered a collection of previously untold personal accounts of combat and camaraderie aboard the B-17 Bombers that flew countless sorties against the enemy, as related by the men who lived and fought in the air?and survived.

    The perimeter of the massive Saigon Airbase, Tan Son Nhut, was breached, and fighting raged all morning. Both gritty and intimate, From Chicago to Vietnam tells the powerful story of the ensuing epic battle, the Tet Offensive, from the perspective of one brave American soldier, Michael Duffy, whose life, like so many others, would forever be changed.Duffy's war experience begins when he exits a C-130 cargo plane onto the Tan Son Nhut tarmac--a chaotic scene of blasts, explosions, and small arms fire. Sprinting to a waiting helicopter, he is lifted up and over the city, where he gets a bird's-eye view of Saigon under attack. The helicopter lands on a road outside Bien Hoa Base Camp, and Duffy crawls in under enemy fire, tumbling into a fox-hole under cover of two GIs. Later, he meets up with his younger brother, Danny Duffy, in an ammunition convoy driving up Highway 1 to the village of Xuan Loc.After his brutal one-year tour in Vietnam, Duffy returns to Chicago, where he enjoys a Christmas dinner with his family before enrolling as a freshman at Colorado College. Like many vets, his return from the war would be met with curiosity, indifference, and, at times, scorn. This harrowing memoir was thirty years in the making.

    Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment to protecting, preserving, and promoting the worlds literature. Kessinger Publishing is the place to find hundreds of thousands of rare and hard-to-find books with something of interest for everyone!

     The soldiers of the 77th Infantry Division saw some of the bloodiest action of the Second World War. Ours to Hold It High is brilliant history of the division’s actions through the course of World War Two as it island-hopped its way towards victory in the face of ferocious Japanese resistance. The story begins in America in 1942 when the division was re-activated and the units were formed and given training before they sailed west to fight. Part one of the book covers these initial two years and the various forms of rigorous training that the men went through to prepare them for the amphibious warfare that they would meet in the islands of the Pacific Ocean. Parts two, three, four, and five of the book provides brilliant insight into the combat history of the unit from Guam to Okinawa. The actions of each unit of the division are uncovered to give a thorough overview of the tumultuous and chaotic action that the men saw. This is account is not written by a historian sitting at a desk in the United States, instead it was written by the soldiers who were there on the frontlines. Max Myers, the unit historian, has compiled their accounts to form this fascinating book. The actions of the 77th have become famous throughout the globe, particularly with the assistance of films such as Hacksaw Ridge that have immortalized the division. Almost every member of the 77th contributed in one way or another to this history. The Commanding General and members of his staff, the commanders and staff members from the organizations, and many other individuals devoted some of their time to revision and correction of preliminary manuscripts. Ours to Hold It High was initially published in 1947 and Max Myers, the main editor, passed away in 2011.

     The ship was called “magnificent”, consuming as much as one hundred forty tons of coal every day even if it just stands still on the dock, and standing seven stories tall from dock to bridge. She was considered by engineers and shipbuilders as one of the finest examples of man’s ingenuity and creativity. In addition, out of all the ships that were converted for use in the war, the Lusitania was the only one that was exempted and continued on as a cruise ship. However, its job of carrying passengers across the Atlantic Ocean was not the thing that made her famous today. Read more.... Download your copy today! for a limited time discount of only $2.99! Available on PC, Mac, smart phone, tablet or Kindle device. © 2015 All Rights Reserved by Unlimited Press Works, LLC

    This volume delivers an eye-popping backstage peek into the lusty private lives and cutthroat careers of Hollywood’s most memorable bad girls over the decades. The iconoclastic Hollywood Divas presented are: Jean Arthur, Lucille Ball, Tallulah Bankhead, Theda Bara, Drew Barrymore, Ethel Barrymore, Kim Basinger, Clara Bow, Louise Brooks, Brett Butler, Mariah Carey, Cher, Joan Collins, Joan Crawford, Dorothy Dandridge, Bette Davis, Dolores Del Rio, Marlene Dietrich, Shannen Doherty, Patty Duke, Faye Dunaway, Jane Fonda, Kay Francis, Zsa Zsa Gabor, Greta Garbo, Ava Gardner, Judy Garland, Greer Garson, Paulette Goddard, Melanie Griffith, Jean Harlow, Susan Hayward, Rita Hayworth, Sonja Henie, Katharine Hepburn, Miriam Hopkins, Whitney Houston, Betty Hutton, Janet Jackson, Grace Kelly, Veronica Lake, Hedy Lamarr, Jennifer Lopez, Jeanette MacDonald, Madonna, Jayne Mansfield, Liza Minnelli, Marilyn Monroe, Maria Montez, Demi Moore, Mae Murray, Vera Ralston, Joan Rivers, Julia Roberts, Roseanne, Diane Ross, Meg Ryan, Norma Shearer, Cybill Shepherd, Britney Spears, Sharon Stone, Barbra Streisand, Gloria Swanson, Elizabeth Taylor, Lana Turner, Lupe Velez, Mae West, Shelley Winters, Natalie Wood, and Loretta Young.A must-have volume for every pop-culture fanatic, Hollywood Divas promises to tantalize you with juicy tidbits and saucy scandals that earned each of these devilish darlings the title of diva.