Simply put, beliefs come first and explanations for beliefs follow. The brain, Shermer argues, is a belief engine. From sensory data flowing in through the senses, the brain naturally begins to look for and find patterns, and then infuses those patterns with meaning. Our brains connect the dots of our world into meaningful patterns that explain why things happen, and these patterns become beliefs. Once beliefs are formed the brain begins to look for and find confirmatory evidence in support of those beliefs, which accelerates the process of reinforcing them, and round and round the process goes in a positive-feedback loop of belief confirmation. Shermer outlines the numerous cognitive tools our brains engage to reinforce our beliefs as truths.Interlaced with his theory of belief, Shermer provides countless real-world examples of how this process operates, from politics, economics, and religion to conspiracy theories, the supernatural, and the paranormal. Ultimately, he demonstrates why science is the best tool ever devised to determine whether or not a belief matches reality.

    With Healthy Shoulder Handbook, you can take yourself off that list. This friendly manual outlines the causes for common shoulder conditions, including shoulder impingement, rotator cuff, tendinitis, dislocation and repetitive motion injuries.Illustrated with over 300 step-by-step photographs, Healthy Shoulder Handbook offers easy-to-follow exercises to: • Build strength • Improve flexibility • Speed up recovery • Prevent injuryHealthy Shoulder Handbook also features specially designed programs to reverse or alleviate the strain from high-risk sports and occupations, including construction work, desk jobs, tennis, golf and more. Follow the approach in this book and you'll be able to quickly get back to the job (or back on the court!) and stay there--pain free!

    Structured around a plane journey that sees encounters with substances from water and glue to coffee and wine, Liquid Rules shows how these liquids can bring death and destruction as well as wonder and fascination.From László Bíró's revolutionary pen and Abraham Gesner's kerosene to cutting-edge research on self-repairing roads and liquid computers, Miodownik uses his winning formula of scientific storytelling to bring the everyday to life. He reveals why liquids can flow up a tree but down a hill, why oil is sticky, how waves can travel so far, and how to make the perfect cup of tea. Here are the secret lives of substances.

    Nobody is perfect. And that includes five of the greatest scientists in history—Charles Darwin, William Thomson (Lord Kelvin), Linus Pauling, Fred Hoyle, and Albert Einstein. But the mistakes that these great luminaries made helped advance science. Indeed, as Mario Livio explains, science thrives on error, advancing when erroneous ideas are disproven.As a young scientist, Einstein tried to conceive of a way to describe the evolution of the universe at large, based on General Relativity—his theory of space, time, and gravity. Unfortunately he fell victim to a misguided notion of aesthetic simplicity. Fred Hoyle was an eminent astrophysicist who ridiculed an emerging theory about the origin of the universe that he dismissively called “The Big Bang.” The name stuck, but Hoyle was dead wrong in his opposition.They, along with Darwin (a blunder in his theory of Natural Selection), Kelvin (a blunder in his calculation of the age of the earth), and Pauling (a blunder in his model for the structure of the DNA molecule), were brilliant men and fascinating human beings. Their blunders were a necessary part of the scientific process. Collectively they helped to dramatically further our knowledge of the evolution of life, the Earth, and the universe.

    In a spirited tour across continents and cultures, Adam Rogers takes us from bourbon country to the world’s top gene-sequencing labs, introducing us to the bars, barflies, and evolving science at the heart of boozy technology. He chases the physics, biology, chemistry, and metallurgy that produce alcohol, and the psychology and neurobiology that make us want it. If you’ve ever wondered how your drink arrived in your glass, or what it will do to you, Proof makes an unparalleled drinking companion.

    On one page is a specific part of the world as it was 5, 20, 50 or even 100 years ago. On the facing page is the same place as it looks today. Each stark visual comparison tells a compelling story -- a melting glacier, an expanding desert, an encroaching cityscape, a natural disaster.Earth Then and Now reminds us that nothing is without a cost. Highly topical and thought provoking chapters in this book include:Environmental change Bearing witness to the effects of global warmingIndustrialization Revealing the hidden costs of "progress"Urbanization Showing the effects of our spreading citiesNatural disasters Reminding us of the power of natureWar Using comparisons to show the impact of armed conflictTravel and tourism Illustrating the predatory nature of development. Concise captions explain the facts and then allow the reader to draw personal conclusions. Anyone concerned about the environment will enjoy and appreciate Earth Then and Now.

    The volcano's massive sulfate dust cloud enveloped the Earth, cooling temperatures and disrupting major weather systems for more than three years. Communities worldwide endured famine, disease, and civil unrest on a catastrophic scale.Here, Gillen D'Arcy Wood traces Tambora's global and historical reach: how the volcano's three-year climate change regime initiated the first worldwide cholera pandemic, expanded opium markets in China, and plunged the United States into its first economic depression. Bringing the history of this planetary emergency to life, Tambora sheds light on the fragile interdependence of climate and human societies to offer a cautionary tale about the potential tragic impacts of drastic climate change in our own century.

    McPhee embarks on a fascinating journey across the basement of the continent -- the land masses forming Illinois, Iowa, Nebraska, and thereabouts -- with a professor and geochronologist acting as a guide.

    In all the current highly publicized debates about creationism and its descendant "intelligent design," there is an element of the controversy that is rarely mentioned—the "evidence," the empirical truth of evolution by natural selection. Even Richard Dawkins and Stephen Jay Gould, while extolling the beauty of evolution and examining case studies, have not focused on the evidence itself. Yet the proof is vast, varied, and magnificent, drawn from many different fields of science. Scientists are observing species splitting into two and are finding more and more fossils capturing change in the past—dinosaurs that have sprouted feathers, fish that have grown limbs. Why Evolution Is True weaves together the many threads of modern work in genetics, paleontology, geology, molecular biology, and anatomy that demonstrate the "indelible stamp" of the processes first proposed by Darwin. In crisp, lucid prose accessible to a wide audience, Why Evolution Is True dispels common misunderstandings and fears about evolution and clearly confirms that this amazing process of change has been firmly established as a scientific truth.

    Landmarks is about the power of language to shape our sense of place. It is a field guide to the literature of nature, and a glossary containing thousands of remarkable words used in England, Scotland, Ireland and Wales to describe land, nature and weather. Travelling from Cumbria to the Cairngorms, and exploring the landscapes of Roger Deakin, J. A. Baker, Nan Shepherd and others, Robert Macfarlane shows that language, well used, is a keen way of knowing landscape, and a vital means of coming to love it.

    Take in the spectacle of Machu Picchu at sunrise, treat your taste buds to Lima's famous ceviche, or try to solve the mystery of the Nazca Lines; all with your trusted travel companion. Discover the best of Peru and begin your journey now!Inside Lonely Planet Discover Peru: Full-color maps and images throughoutHighlights and itineraries show you the simplest way to tailor your trip to your own personal needs and interestsInsider tips save you time and money and help you get around like a local, avoiding crowds and trouble spotsEssential info at your fingertips - including hours of operation, phone numbers, websites, transit tips, and pricesHonest reviews for all budgets - including eating, sleeping, sight-seeing, going out, shopping, and hidden gems that most guidebooks missCultural insights give you a richer and more rewarding travel experience - including customs, history, art, literature, music, landscapes, outdoor activities, wildlife, food, drink, and moreOver 50 color local mapsUseful features - including Walking Tours, Month-by-Month (annual festival calendar), and Travel with KidsCoverage of Iquitos, the Amazon, Huaraz, Trujillo, the North, Cuzco, Machu Picchu, Lima, Lake Titicaca, Nazca, Arequipa, the South, and moreThe Perfect Choice: Lonely Planet Discover Peru, our easy-to-use guide, is perfect for travelers who seek the most popular attractions a destination has to offer. Filled with inspiring and colorful photos, this guide focuses on the best of the best.Looking for a comprehensive guide that recommends a wide range of experiences, both popular and offbeat, and extensively covers all the country has to offer? Check out Lonely Planet's Peru guide. Authors: Written and researched by Lonely Planet, Carolina A Miranda, Carolyn McCarthy, Kevin Raub, Brendan Sainsbury, and Luke Waterson.About Lonely Planet: Started in 1973, Lonely Planet has become the world's leading travel guide publisher with guidebooks to every destination on the planet, as well as an award-winning website, a suite of mobile and digital travel products, and a dedicated traveler community. Lonely Planet's mission is to enable curious travelers to experience the world and to truly get to the heart of the places they find themselves in.TripAdvisor Travelers' Choice Awards 2012 and 2013 winner in Favorite Travel Guide category'Lonely Planet guides are, quite simply, like no other.' - New York Times'Lonely Planet. It's on everyone's bookshelves; it's in every traveller's hands. It's on mobile phones. It's on the Internet. It's everywhere, and it's telling entire generations of people how to travel the world.' - Fairfax Media (Australia)

    Love: The Psychology of Attraction offers answers to your burning questions: How should I present myself online? What are red flags in a first phone call? Is it time to meet family members? And, it answers some unexpected questions, too: Is chemistry predictable? Do I have a "lifestyle type"?With every quiz, assessment, and inviting infographic, Love: The Psychology of Attraction guides you toward deeper, more satisfying relationships that can lead to long-term fulfillment.Author Bio:Dr. Leslie Becker-Phelps is a clinical psychologist, author, and speaker. She is a regular contributor to the Relationships blog for WebMD, as well as the Making Changes blog for Psychology Today, and is the author of Insecure in Love. She lives in New Jersey, where she is on the medical staff of the Robert Wood Johnson University Hospital-Somerset. She also runs a private practice dedicated to helping individuals and couples feel better about themselves in all aspects of their lives. She lives in Basking Ridge, New Jersey.Reviews:"Interactive exercises guide couples onto the road to harmony, and sensible advice will take them even closer to an ideal relationship." - Publishers Weekly"Charts, diagrams, and illustrations permeate the text, creating a compelling, easy-to-follow read. This is one of the most straightforward guides to dating available." - Library Journal (Starred Review)

    Gabrielle Walker, author, consultant to New Scientist and regular broadcaster with the BBC has written a book unlike any that has ever been written about the continent. Antarctica weaves all the significant threads into an intricate tapestry, made up of science, natural history, poetry, epic history, what it feels like to be there and why it draws so many different kinds of people back there again and again. It is only when all the parts come together that the underlying truths of the continent emerge. Antarctica is the most alien place on Earth, the only part of our planet where humans could never survive unaided. It is truly like walking on another planet. And yet, in its silence, its agelessness and its mysteries lie the secrets of our past, and of our future.

    With this unique traveler's guide, you'll learn about 128 destinations around the world where discoveries in science, mathematics, or technology occurred or is happening now. Travel to Munich to see the world's largest science museum, watch Foucault's pendulum swinging in Paris, ponder a descendant of Newton's apple tree at Trinity College, Cambridge, and more. Each site in The Geek Atlas focuses on discoveries or inventions, and includes information about the people and the science behind them. Full of interesting photos and illustrations, the book is organized geographically by country (by state within the U.S.), complete with latitudes and longitudes for GPS devices. Destinations include:Bletchley Park in the UK, where the Enigma code was broken The Alan Turing Memorial in Manchester, England The Horn Antenna in New Jersey, where the Big Bang theory was confirmed The National Cryptologic Museum in Fort Meade, Maryland The Trinity Test Site in New Mexico, where the first atomic bomb was exploded The Joint Genome Institute in Walnut Creek, California You won't find tedious, third-rate museums, or a tacky plaque stuck to a wall stating that "Professor X slept here." Every site in this book has real scientific, mathematical, or technological interest -- places guaranteed to make every geek's heart pound a little faster. Plan a trip with The Geek Atlas and make your own discoveries along the way.

    Monmonier shows that, despite their immense value, maps lie. In fact, they must.The second edition is updated with the addition of two new chapters, 10 color plates, and a new foreword by renowned geographer H. J. de Blij. One new chapter examines the role of national interest and cultural values in national mapping organizations, including the United States Geological Survey, while the other explores the new breed of multimedia, computer-based maps.To show how maps distort, Monmonier introduces basic principles of mapmaking, gives entertaining examples of the misuse of maps in situations from zoning disputes to census reports, and covers all the typical kinds of distortions from deliberate oversimplifications to the misleading use of color."Professor Monmonier himself knows how to gain our attention; it is not in fact the lies in maps but their truth, if always approximate and incomplete, that he wants us to admire and use, even to draw for ourselves on the facile screen. His is an artful and funny book, which like any good map, packs plenty in little space."—Scientific American"A useful guide to a subject most people probably take too much for granted. It shows how map makers translate abstract data into eye-catching cartograms, as they are called. It combats cartographic illiteracy. It fights cartophobia. It may even teach you to find your way. For that alone, it seems worthwhile."—Christopher Lehmann-Haupt, The New York Times". . . witty examination of how and why maps lie. [The book] conveys an important message about how statistics of any kind can be manipulated. But it also communicates much of the challenge, aesthetic appeal, and sheer fun of maps. Even those who hated geography in grammar school might well find a new enthusiasm for the subject after reading Monmonier's lively and surprising book."—Wilson Library Bulletin"A reading of this book will leave you much better defended against cheap atlases, shoddy journalism, unscrupulous advertisers, predatory special-interest groups, and others who may use or abuse maps at your expense."—John Van Pelt, Christian Science Monitor"Monmonier meets his goal admirably. . . . [His] book should be put on every map user's 'must read' list. It is informative and readable . . . a big step forward in helping us to understand how maps can mislead their readers."—Jeffrey S. Murray, Canadian Geographic