Book picks similar to
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MCSA/MCSE Self-Paced Training Kit (Exam 70-270): Installing, Configuring, and Administering Microsoft Windows XP Professional
Walter Glenn - 2005
Work at your own pace through a system of lessons, hands-on exercises, troubleshooting labs, and review questions.The Readiness Review Suite on CD, featuring advanced technology from MeasureUp, provides 425 challenging questions for in-depth self-assessment and practice. You can choose timed or untimed testing mode, generate random tests, or focus on specific objectives. You get detailed explanations for right and wrong answers--including a customized learning path that describes how and where to focus your studies.Maximize your performance on the exam by learning how to: Perform an installation or upgrade, including remote deploymentConfigure and customize the desktop environmentAdminister disks, device drivers, printers, file systems, and other resourcesManage TCP/IP networking and support remote and mobile usersMonitor, troubleshoot, and tune system performanceNEW!--Administer security settings and services, including the advances in Windows XP Service Pack 2Readiness Review Suite on CD Powered by MeasureUpYour kit includes: NEW--Fully reengineered self-paced study guide with expert exam tips. NEW--Readiness Review Suite featuring 425 questions and multiple testing options. NEW--Case scenarios and troubleshooting labs for real-world expertise. NEW--120-day evaluation version of Windows XP Professional software with Windows XP Service Pack 2.NEW--eBook in PDF format. NEW--Microsoft Encyclopedia of Security eBook. NEW--Microsoft Encyclopedia of Networking, Second Edition eBook.For customers who purchase an ebook version of this title, instructions for downloading the CD files can be found in the ebook.
Big Data, Analytics, and the Future of Marketing & Sales
McKinsey Chief Marketing & Sales Officer Forum - 2013
The data big bang has unleashed torrents of terabytes about everything from customer behaviors to weather patterns to demographic consumer shifts in emerging markets. This collection of articles, videos, interviews, and slideshares highlights the most important lessons for companies looking to turn data into above-market growth:
Using analytics to identify valuable business opportunities from the data to drive decisions and improve marketing return on investment (MROI)
Turning those insights into well-designed products and offers that delight customers
Delivering those products and offers effectively to the marketplace.
The goldmine of data represents a pivot-point moment for marketing and sales leaders. Companies that inject big data and analytics into their operations show productivity rates and profitability that are 5 percent to 6 percent higher than those of their peers. That’s an advantage no company can afford to ignore.
Getting Started With Kanban
Paul Klipp - 2014
While Lean methodologies were developed in manufacturing environments, many Lean principles can be applied to any kind of business or activity; from software development to accounting systems to household chores.This short book introduces the core concepts of kanban and offers a step by step guide to getting started with kanban.
The Elements of Data Analytic Style
Jeffrey Leek - 2015
This book is focused on the details of data analysis that sometimes fall through the cracks in traditional statistics classes and textbooks. It is based in part on the authors blog posts, lecture materials, and tutorials. The author is one of the co-developers of the Johns Hopkins Specialization in Data Science the largest data science program in the world that has enrolled more than 1.76 million people. The book is useful as a companion to introductory courses in data science or data analysis. It is also a useful reference tool for people tasked with reading and critiquing data analyses. It is based on the authors popular open-source guides available through his Github account (https://github.com/jtleek). The paper is also available through Leanpub (https://leanpub.com/datastyle), if the book is purchased on that platform you are entitled to lifetime free updates.
Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die
Eric Siegel - 2013
Rather than a "how to" for hands-on techies, the book entices lay-readers and experts alike by covering new case studies and the latest state-of-the-art techniques.You have been predicted — by companies, governments, law enforcement, hospitals, and universities. Their computers say, "I knew you were going to do that!" These institutions are seizing upon the power to predict whether you're going to click, buy, lie, or die.Why? For good reason: predicting human behavior combats financial risk, fortifies healthcare, conquers spam, toughens crime fighting, and boosts sales.How? Prediction is powered by the world's most potent, booming unnatural resource: data. Accumulated in large part as the by-product of routine tasks, data is the unsalted, flavorless residue deposited en masse as organizations churn away. Surprise! This heap of refuse is a gold mine. Big data embodies an extraordinary wealth of experience from which to learn.Predictive analytics unleashes the power of data. With this technology, the computer literally learns from data how to predict the future behavior of individuals. Perfect prediction is not possible, but putting odds on the future — lifting a bit of the fog off our hazy view of tomorrow — means pay dirt.In this rich, entertaining primer, former Columbia University professor and Predictive Analytics World founder Eric Siegel reveals the power and perils of prediction: -What type of mortgage risk Chase Bank predicted before the recession. -Predicting which people will drop out of school, cancel a subscription, or get divorced before they are even aware of it themselves. -Why early retirement decreases life expectancy and vegetarians miss fewer flights. -Five reasons why organizations predict death, including one health insurance company. -How U.S. Bank, European wireless carrier Telenor, and Obama's 2012 campaign calculated the way to most strongly influence each individual. -How IBM's Watson computer used predictive modeling to answer questions and beat the human champs on TV's Jeopardy! -How companies ascertain untold, private truths — how Target figures out you're pregnant and Hewlett-Packard deduces you're about to quit your job. -How judges and parole boards rely on crime-predicting computers to decide who stays in prison and who goes free. -What's predicted by the BBC, Citibank, ConEd, Facebook, Ford, Google, IBM, the IRS, Match.com, MTV, Netflix, Pandora, PayPal, Pfizer, and Wikipedia. A truly omnipresent science, predictive analytics affects everyone, every day. Although largely unseen, it drives millions of decisions, determining whom to call, mail, investigate, incarcerate, set up on a date, or medicate.Predictive analytics transcends human perception. This book's final chapter answers the riddle: What often happens to you that cannot be witnessed, and that you can't even be sure has happened afterward — but that can be predicted in advance?Whether you are a consumer of it — or consumed by it — get a handle on the power of Predictive Analytics.
Competing on Analytics: The New Science of Winning
Thomas H. Davenport - 2007
But are you using it to “out-think” your rivals? If not, you may be missing out on a potent competitive tool.In Competing on Analytics: The New Science of Winning, Thomas H. Davenport and Jeanne G. Harris argue that the frontier for using data to make decisions has shifted dramatically. Certain high-performing enterprises are now building their competitive strategies around data-driven insights that in turn generate impressive business results. Their secret weapon? Analytics: sophisticated quantitative and statistical analysis and predictive modeling.Exemplars of analytics are using new tools to identify their most profitable customers and offer them the right price, to accelerate product innovation, to optimize supply chains, and to identify the true drivers of financial performance. A wealth of examples—from organizations as diverse as Amazon, Barclay’s, Capital One, Harrah’s, Procter & Gamble, Wachovia, and the Boston Red Sox—illuminate how to leverage the power of analytics.
Building Data Science Teams
D.J. Patil - 2011
In this in-depth report, data scientist DJ Patil explains the skills, perspectives, tools and processes that position data science teams for success.Topics include: What it means to be "data driven." The unique roles of data scientists. The four essential qualities of data scientists. Patil's first-hand experience building the LinkedIn data science team.
Data and Goliath: The Hidden Battles to Collect Your Data and Control Your World
Bruce Schneier - 2015
Your online and in-store purchasing patterns are recorded, and reveal if you're unemployed, sick, or pregnant. Your e-mails and texts expose your intimate and casual friends. Google knows what you’re thinking because it saves your private searches. Facebook can determine your sexual orientation without you ever mentioning it.The powers that surveil us do more than simply store this information. Corporations use surveillance to manipulate not only the news articles and advertisements we each see, but also the prices we’re offered. Governments use surveillance to discriminate, censor, chill free speech, and put people in danger worldwide. And both sides share this information with each other or, even worse, lose it to cybercriminals in huge data breaches.Much of this is voluntary: we cooperate with corporate surveillance because it promises us convenience, and we submit to government surveillance because it promises us protection. The result is a mass surveillance society of our own making. But have we given up more than we’ve gained? In Data and Goliath, security expert Bruce Schneier offers another path, one that values both security and privacy. He brings his bestseller up-to-date with a new preface covering the latest developments, and then shows us exactly what we can do to reform government surveillance programs, shake up surveillance-based business models, and protect our individual privacy. You'll never look at your phone, your computer, your credit cards, or even your car in the same way again.
Big Data: Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance
Bernard Marr - 2015
We all need to know what it is and how it works - that much is obvious. But is a basic understanding of the theory enough to hold your own in strategy meetings? Probably. But what will set you apart from the rest is actually knowing how to USE big data to get solid, real-world business results - and putting that in place to improve performance. Big Data will give you a clear understanding, blueprint, and step-by-step approach to building your own big data strategy. This is a well-needed practical introduction to actually putting the topic into practice. Illustrated with numerous real-world examples from a cross section of companies and organisations, Big Data will take you through the five steps of the SMART model: Start with Strategy, Measure Metrics and Data, Apply Analytics, Report Results, Transform.
Discusses how companies need to clearly define what it is they need to know
Outlines how companies can collect relevant data and measure the metrics that will help them answer their most important business questions
Addresses how the results of big data analytics can be visualised and communicated to ensure key decisions-makers understand them
Includes many high-profile case studies from the author's work with some of the world's best known brands
Creating a Data-Driven Organization: Practical Advice from the Trenches
Carl Anderson - 2015
This practical book shows you how true data-drivenness involves processes that require genuine buy-in across your company, from analysts and management to the C-Suite and the board.Through interviews and examples from data scientists and analytics leaders in a variety of industries, author Carl Anderson explains the analytics value chain you need to adopt when building predictive business models—from data collection and analysis to the insights and leadership that drive concrete actions. You’ll learn what works and what doesn’t, and why creating a data-driven culture throughout your organization is essential.
Start from the bottom up: learn how to collect the right data the right way
Hire analysts with the right skills, and organize them into teams
Examine statistical and visualization tools, and fact-based story-telling methods
Collect and analyze data while respecting privacy and ethics
Understand how analysts and their managers can help spur a data-driven culture
Learn the importance of data leadership and C-level positions such as chief data officer and chief analytics officer
Twisting the Truth: The Heart-Stopping Sequel to One Man Crusade (DCI Miller Book 8)
Steven Suttie - 2020
A major Manchester gangster called Tommy McKinlay is on remand and it looks as though he will be going away for a long stretch. But he knows something that DCI Miller can't possibly afford to be made public. Something about the infamous "Pop" case from three years earlier. Something that could see Miller behind bars, for a very long time. It was supposed to be a very closely guarded secret. As far as Miller was aware, only a handful of people knew the details which are now threatening to destroy his career, and his life. What does McKinlay want in return for his silence? More importantly, can McKinlay be trusted to keep this explosive information silent if Miller agrees to his demands? Twisting the Truth is a heart-stopping DCI Miller page-turner which promises to keep readers guessing until the very last page. Can Miller get out of this? Or is Tommy McKinlay going to be Miller's puppet-master for the rest of time? Will Miller manage to keep his team together as the gravity of the situation rocks his officers who also face disgrace and prison time if McKinlay's information ever became public? This is a very deep hole that Manchester's best known detective has found himself in, one which threatens everything. Twisting the Truth will be released on May 18th. It is advisable to read the first DCI Miller story: One Man Crusade, in order to fully enjoy this nail-biting thriller. Twisting the Truth is the 8th DCI Miller adventure and is a sequel to Miller 1: One Man Crusade. Miller 1 is "One Man Crusade" Miller 2 is "Neighbours From Hell" Miller 3 is "Road To Nowhere" Miller 4 is "Gone Too Far" Miller 5 is "The Final Cut" Miller 6 is "Proof of Life" Miller 7 is "Nothing to Lose" WARNING, Contains frequent bad language, including the worst one a few times. Please do not purchase if offended by swearing. On Amazon's "customers also bought" function, Steven Suttie's books are ranked alongside titles by Ian Rankin, Val McDermid, Kerry Wilkinson, Ben Cheetham, Martina Cole, Karen Woods, Paul Finch, Heather Burnside, Rachel Abbott, Kimberley Chambers, Anna Smith, David Menon, Ed James, Robin Roughley. Lisa Hartley, D.S. Butler, Helen Durrant, RC Bridgestock, Col Bury, Lisa Hall, Pam Howes, Iain Cameron, Jessie Keane, Val McDermid, Adam Croft, P.F Ford, Matt Brolly, Mel Sherratt, Angela Clarke, Leigh Russell, Derek Fee, Janice Frost, Paul Gitsham, Steven Dunne, Katherine Pathak, Oliver Tidy, T.M.E Walsh, Peter Grainger, Dave Sivers, Tony Black, Mike Craven, Peter Grainger, Angie Smith, Stephen Puleston, Michael Murray, Angela Marsons, Mark Edwards, LJ Ross, Kathryn Croft, Graham Masterton, Caroline Mitchell, Nick Alexander, CL Taylor, Louise Voss, Jenny Blackhurst, Marnie Riches, Michael Wood, Luca Veste, Damien Boyd, Paula Hawkins, Lynwood Barclay, Ann Cleeves, M.A. Comley, Mark Sennen, Tara Lyons, Louise Voss, Squid McFinnigan, Rob Sinclair, Jane Isaac, Nicky Black, Faith Mortimer, Dreda Say Mitchell, Michael Kerr, Stephen Edger, John Nicholl, Ruth Dugdall, Robert Bryndza, B.A. Paris, Katerina Diamond, Maggie James, Lisa Hall, Georgie Logan, Tammy Robinson and Linda Tweedie
Cassandra: The Definitive Guide
Eben Hewitt - 2010
Cassandra: The Definitive Guide provides the technical details and practical examples you need to assess this database management system and put it to work in a production environment.Author Eben Hewitt demonstrates the advantages of Cassandra's nonrelational design, and pays special attention to data modeling. If you're a developer, DBA, application architect, or manager looking to solve a database scaling issue or future-proof your application, this guide shows you how to harness Cassandra's speed and flexibility.Understand the tenets of Cassandra's column-oriented structureLearn how to write, update, and read Cassandra dataDiscover how to add or remove nodes from the cluster as your application requiresExamine a working application that translates from a relational model to Cassandra's data modelUse examples for writing clients in Java, Python, and C#Use the JMX interface to monitor a cluster's usage, memory patterns, and moreTune memory settings, data storage, and caching for better performance
Good Math: A Geek's Guide to the Beauty of Numbers, Logic, and Computation
Mark C. Chu-Carroll - 2013
There is joy and beauty in mathematics, and in more than two dozen essays drawn from his popular “Good Math” blog, you’ll find concepts, proofs, and examples that are often surprising, counterintuitive, or just plain weird.Mark begins his journey with the basics of numbers, with an entertaining trip through the integers and the natural, rational, irrational, and transcendental numbers. The voyage continues with a look at some of the oddest numbers in mathematics, including zero, the golden ratio, imaginary numbers, Roman numerals, and Egyptian and continuing fractions. After a deep dive into modern logic, including an introduction to linear logic and the logic-savvy Prolog language, the trip concludes with a tour of modern set theory and the advances and paradoxes of modern mechanical computing.If your high school or college math courses left you grasping for the inner meaning behind the numbers, Mark’s book will both entertain and enlighten you.
Small Data: The Tiny Clues that Uncover Huge Trends
Martin Lindstrom - 2016
You’ll learn…• How a noise reduction headset at 35,000 feet led to the creation of Pepsi’s new trademarked signature sound.• How a worn down sneaker discovered in the home of an 11-year-old German boy led to LEGO’s incredible turnaround.• How a magnet found on a fridge in Siberia resulted in a U.S. supermarket revolution.• How a toy stuffed bear in a girl’s bedroom helped revolutionize a fashion retailer’s 1,000 stores in 20 different countries.• How an ordinary bracelet helped Jenny Craig increase customer loyalty by 159% in less than a year.• How the ergonomic layout of a car dashboard led to the redesign of the Roomba vacuum.
MCSA/MCSE Self-Paced Training Kit (Exam 70-290): Managing and Maintaining a Microsoft Windows Server 2003 Environment
Dan Holme - 2003
As you d expect, there s accurate, clearly written coverage of every exam objective (now including Service Pack 1): installation and configuration; user, group, and computer accounts; filesystems and backup/recovery; hardware, disk storage, and printers; Update Services and licensing; monitoring, and more. The content s been extensively revamped and more effectively focused on the exam s objectives. There s also a large Prepare for the Test section packed with questions, answers, testing skills, and suggested practices. You ll find more case studies, more troubleshooting scenarios, electronic practice testing in practically any form your heart desires, and (if you don t have Windows Server handy) a 120-day evaluation version. There s even a 15% discount coupon for your exam -- making this package an even more compelling proposition. Bill Camarda, from the June 2006 href="http://www.barnesandnoble.com/newslet... Only