Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”—Edward Bernays, PropagandaA seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891–1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed “engineering of consent.” During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would “Make the World Safe for Democracy.” The CPI would become the blueprint in which marketing strategies for future wars would be based upon.Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.This is the first reprint of Propaganda in over 30 years and features an introduction by Mark Crispin Miller, author of The Bush Dyslexicon: Observations on a National Disorder.

    Arguing that the best way to learn about philosophy is to think about itsquestions directly, Thomas Nagel considers possible solutions to nine problems--knowledge of the world beyond our minds, knowledge of other minds, the mind-body problem, free will, the basis of morality, right and wrong, the nature of death, the meaning of life, and the meaning of words. Althoughhe states his own opinions clearly, Nagel leaves these fundamental questions open, allowing students to entertain other solutions and encouraging them to think for themselves.

    The remarkable best-seller -- a long-lost, 300-year-old book of wisdom on how to live successfully yet responsibly in a society governed by self-interest -- as acute as Machiavelli yet as humanistic and scrupulously moral as Marcus Aurelius.

    

    Lewis, always “Jack” to family and friends, never shied from intellectual debate, and through his written works encouraged others to wrestle with the difficult questions of faith. A master of visual illustration and allegory, Lewis wrote with the intuitive understanding that his readers wrestled with the same questions about the Christian story, about pain, suffering, and notions of Heaven and Hell, as he himself had wrestled. He also understood that others found reason and imagination to be incompatible aspects of an understanding of God and the universe.

    The respected Trappist monk Thomas Merton spent several years reading and reflecting upon four different translations of the Chinese classic that bears Chuang Tzu's name. The result is this collection of poetic renderings of the great sage's work that conveys its spirit in a way no other translation has and that was Merton's personal favorite among his more than fifty books. Both prose and verse are included here, as well as a short section from Merton discussing the most salient themes of Chuang Tzu's teachings.

    When tragedy strikes the family, Tabitha and her mother are forced to move to the notorious Five Points District in New York City, known for its brothels, gangs, gambling halls, corrupt politicians and thieves. As they struggle to survive in their new living conditions, tragedy strikes again. Young Tabitha resorts to life alone on the streets of New York, dreaming of a happier future. The Sisters of Charity are taking orphans off the streets with promises of a new life. Children are to forget their pasts, their religious beliefs, families and names. They offer Tabitha a choice: stay in Five Points or board the orphan train and go West in search of a new life. The harrowing journey and the decision to leave everything behind launches Tabitha on a path from which she can never return.

    The gift is a perfect example of what Mauss calls a total social phenomenon, since it involves legal, economic, moral, religious, aesthetic, and other dimensions. He sees the gift exchange as related to individuals and groups as much as to the objects themselves, and his analysis calls into question the social conventions and economic systems that had been taken for granted for so many years. In a modern translation, introduced by distinguished anthropologist Mary Douglas, The Gift is essential reading for students of social anthropology and sociology.

    This seemingly small phenomenon symbolizes a significant social change that Robert Putnam has identified in this brilliant volume, which The Economist hailed as "a prodigious achievement."Drawing on vast new data that reveal Americans' changing behavior, Putnam shows how we have become increasingly disconnected from one another and how social structures--whether they be PTA, church, or political parties--have disintegrated. Until the publication of this groundbreaking work, no one had so deftly diagnosed the harm that these broken bonds have wreaked on our physical and civic health, nor had anyone exalted their fundamental power in creating a society that is happy, healthy, and safe.Like defining works from the past, such as The Lonely Crowd and The Affluent Society, and like the works of C. Wright Mills and Betty Friedan, Putnam's Bowling Alone has identified a central crisis at the heart of our society and suggests what we can do.

    Its coherence and ambition are unmatched by other military literature. On War is full of sharp observation, biting irony, and memorable phrases, the most famous being, "War is a continuation of politics by other means."About the AuthorExcept for a brief stint in 1812 when he served in the Russian army, Clausewitz spent his whole career, from the age of twelve until his death in 1831, in the Prussian army. He fought in all the major Prussian campaigns against France, and his most fateful experience - the 1806 Battle of Jena-Auerstedt, in which Napoleon destroyed the Prussian army - inspired him to write On War.

    in the eastern outreaches of the Roman Empire. Sold as a child and crippled from the beatings of his master, Epictetus was eventually freed, rising from his humble roots to establish an influential school of Stoic philosophy. Stressing that human beings cannot control life, only how they respond to it, Epictetus dedicated his life to outlining the simple way to happiness, fulfillment, and tranquility. By putting into practice the ninety-three witty, wise, and razor-sharp instructions that make up The Art of Living, readers learn to successfully meet the challenges of everyday life and face life's inevitable losses and disappointments with grace. Epictetus's teachings rank among the greatest wisdom texts of human civilization. Sharon Lebell presents this esteemed philosopher's invaluable insights for the first time in a splendidly down-to-earth rendition. The result is the West's first and best primer for living the best possible life -- as helpful in the twenty-first century as it was in the first.

    The Meditations, his personal journal, survives to this day as one of the most loved self-help and spiritual classics of all time. In How to Think Like a Roman Emperor, cognitive psychotherapist Donald Robertson weaves the life and philosophy of Marcus Aurelius together seamlessly to provide a compelling modern-day guide to the Stoic wisdom followed by countless individuals throughout the centuries as a path to achieving greater fulfillment and emotional resilience.How to Think Like a Roman Emperor takes readers on a transformative journey along with Marcus, following his progress from a young noble at the court of Hadrian—taken under the wing of some of the finest philosophers of his day—through to his reign as emperor of Rome at the height of its power. Robertson shows how Marcus used philosophical doctrines and therapeutic practices to build emotional resilience and endure tremendous adversity, and guides readers through applying the same methods to their own lives.Combining remarkable stories from Marcus’s life with insights from modern psychology and the enduring wisdom of his philosophy, How to Think Like a Roman Emperor puts a human face on Stoicism and offers a timeless and essential guide to handling the ethical and psychological challenges we face today.

    Martin Luther King, Jr., isolated himself from the demands of the civil rights movement, rented a house in Jamaica with no telephone, and labored over his final manuscript. In this prophetic work, which has been unavailable for more than ten years, he lays out his thoughts, plans, and dreams for America's future, including the need for better jobs, higher wages, decent housing, and quality education. With a universal message of hope that continues to resonate, King demanded an end to global suffering, asserting that humankind-for the first time-has the resources and technology to eradicate poverty.

    In this acclaimed number one national best-seller, one of our country's most distinguished political philosophers argues that the social/political crisis of 20th-century America is really an intellectual crisis. Allan Bloom's sweeping analysis is essential to understanding America today. It has fired the imagination of a public ripe for change.

    Screech in Penguin Classics.To overcome a crisis of melancholy after the death of his father, Montaigne withdrew to his country estates and began to write, and in the highly original essays that resulted he discussed themes such as fathers and children, conscience and cowardice, coaches and cannibals, and, above all, himself. On Some Lines of Virgil opens out into a frank discussion of sexuality and makes a revolutionary case for the equality of the sexes. In On Experience he superbly propounds his thoughts on the right way to live, while other essays touch on issues of an age struggling with religious and intellectual strife, with France torn apart by civil war. These diverse subjects are united by Montaigne's distinctive voice - that of a tolerant man, sceptical, humane, often humorous and utterly honest in his pursuit of the truth.M.A. Screech's distinguished translation fully retains the light-hearted and inquiring nature of the essays. In his introduction, he examines Montaigne's life and times, and the remarkable self-portrait that emerges from his works.Michel de Montaigne (1533-1586) studied law and spent a number of years working as a counsellor before devoting his life to reading, writing and reflection.If you enjoyed The Essays: A Selection, you might like Francis Bacon's The Essays, also available in Penguin Classics.Alternate cover edition here.