Beginning millions of years ago with ancient “ant odometers” and moving through time to our modern-day quest for new dimensions, it covers 250 milestones in mathematical history. Among the numerous delights readers will learn about as they dip into this inviting anthology: cicada-generated prime numbers, magic squares from centuries ago, the discovery of pi and calculus, and the butterfly effect. Each topic gets a lavishly illustrated spread with stunning color art, along with formulas and concepts, fascinating facts about scientists’ lives, and real-world applications of the theorems.

    A modern classic by an accomplished mathematician and best-selling author has been updated to encompass and explain the recent headline-making advances in the field in non-technical terms.

    It focuses squarely on the inherent irrationality of religion, and reveals its utter irreconcilability with science. Offering several "reconciliation theories" to people of faith, it forces every reader to make a choice.Contents The Reason Revolution in historical context Questioning belief Reasons for skepticism Secular humanism as an alternative worldview Political implications of atheism The collapse of religion Hopeful predictions Reconciliation theories Comments by clergyCall to action

    Why is glass see-through? What makes elastic stretchy? Why does a paper clip bend? Why does any material look and behave the way it does? These are the sorts of questions that Mark Miodownik a globally-renowned materials scientist has spent his life exploring In this book he examines the materials he encounters in a typical morning, from the steel in his razor and the graphite in his pencil to the foam in his sneakers and the concrete in a nearby skyscraper.

    In Turing’s Cathedral, George Dyson focuses on a small group of men and women, led by John von Neumann at the Institute for Advanced Study in Princeton, New Jersey, who built one of the first computers to realize Alan Turing’s vision of a Universal Machine. Their work would break the distinction between numbers that mean things and numbers that do things—and our universe would never be the same. Using five kilobytes of memory (the amount allocated to displaying the cursor on a computer desktop of today), they achieved unprecedented success in both weather prediction and nuclear weapons design, while tackling, in their spare time, problems ranging from the evolution of viruses to the evolution of stars. Dyson’s account, both historic and prophetic, sheds important new light on how the digital universe exploded in the aftermath of World War II. The proliferation of both codes and machines was paralleled by two historic developments: the decoding of self-replicating sequences in biology and the invention of the hydrogen bomb. It’s no coincidence that the most destructive and the most constructive of human inventions appeared at exactly the same time.  How did code take over the world? In retracing how Alan Turing’s one-dimensional model became John von Neumann’s two-dimensional implementation, Turing’s Cathedral offers a series of provocative suggestions as to where the digital universe, now fully three-dimensional, may be heading next.

    . . in which Sydney Padua transforms one of the most compelling scientific collaborations into a hilarious series of adventures. Meet Victorian London’s most dynamic duo: Charles Babbage, the unrealized inventor of the computer, and his accomplice, Ada, Countess of Lovelace, the peculiar protoprogrammer and daughter of Lord Byron. When Lovelace translated a description of Babbage’s plans for an enormous mechanical calculating machine in 1842, she added annotations three times longer than the original work. Her footnotes contained the first appearance of the general computing theory, a hundred years before an actual computer was built. Sadly, Lovelace died of cancer a decade after publishing the paper, and Babbage never built any of his machines. But do not despair! The Thrilling Adventures of Lovelace and Babbage presents a rollicking alternate reality in which Lovelace and Babbage do build the Difference Engine and then use it to build runaway economic models, battle the scourge of spelling errors, explore the wilder realms of mathematics, and, of course, fight crime—for the sake of both London and science. Complete with extensive footnotes that rival those penned by Lovelace herself, historical curiosities, and never-before-seen diagrams of Babbage’s mechanical, steam-powered computer, The Thrilling Adventures of Lovelace and Babbage is wonderfully whimsical, utterly unusual, and, above all, entirely irresistible.(With black-and-white illustrations throughout.)

    He argues that the only feasible explanations of scientific successes are historical explanations, and that anarchism must now replace rationalism in the theory of knowledge.

    Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years - the rise of personalization. In this groundbreaking investigation of the new hidden Web, Pariser uncovers how this growing trend threatens to control how we consume and share information as a society-and reveals what we can do about it.Though the phenomenon has gone largely undetected until now, personalized filters are sweeping the Web, creating individual universes of information for each of us. Facebook - the primary news source for an increasing number of Americans - prioritizes the links it believes will appeal to you so that if you are a liberal, you can expect to see only progressive links. Even an old-media bastion like "The Washington Post" devotes the top of its home page to a news feed with the links your Facebook friends are sharing. Behind the scenes a burgeoning industry of data companies is tracking your personal information to sell to advertisers, from your political leanings to the color you painted your living room to the hiking boots you just browsed on Zappos.In a personalized world, we will increasingly be typed and fed only news that is pleasant, familiar, and confirms our beliefs - and because these filters are invisible, we won't know what is being hidden from us. Our past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation, and the democratic exchange of ideas.While we all worry that the Internet is eroding privacy or shrinking our attention spans, Pariser uncovers a more pernicious and far-reaching trend on the Internet and shows how we can - and must - change course. With vivid detail and remarkable scope, The Filter Bubble reveals how personalization undermines the Internet's original purpose as an open platform for the spread of ideas and could leave us all in an isolated, echoing world.

    The Red Queen answers dozens of other riddles of human nature and culture -- including why men propose marriage, the method behind our maddening notions of beauty, and the disquieting fact that a woman is more likely to conceive a child by an adulterous lover than by her husband. Brilliantly written, The Red Queen offers an extraordinary new way of interpreting the human condition and how it has evolved.

    Here he explains how our image of the world has changed throughout centuries. Fom Aristotle to Albert Einstein, Michael Faraday to the Higgs boson, he takes us on a wondrous journey to show us that beyond our ever-changing idea of reality is a whole new world that has yet to be discovered.

    Stimulating, illuminating, and always surprising, The Big Questions challenges readers to re-evaluate their most fundamental beliefs and reveals the relationship between the loftiest philosophical quests and our everyday lives.

    The average young person in the UK will spend 10,000 hours gaming by the age of twenty-one. What's causing this mass exodus? According to world-renowned game designer Jane McGonigal the answer is simple: videogames are fulfilling genuine human needs. Drawing on positive psychology, cognitive science and sociology, Reality is Broken shows how game designers have hit on core truths about what makes us happy, and utilized these discoveries to astonishing effect in virtual environments. But why, McGonigal asks, should we use the power of games for escapist entertainment alone? In this groundbreaking exploration of the power and future of gaming, she reveals how gamers have become expert problem solvers and collaborators, and shows how we can use the lessons of game design to socially positive ends, be it in our own lives, our communities or our businesses. Written for gamers and non-gamers alike, Reality is Broken sends a clear and provocative message: the future will belong to those who can understand, design and play games.

    Wilczek’s groundbreaking work in quantum physics was inspired by his intuition to look for a deeper order of beauty in nature. In fact, every major advance in his career came from this intuition: to assume that the universe embodies beautiful forms, forms whose hallmarks are symmetry—harmony, balance, proportion—and economy. There are other meanings of “beauty,” but this is the deep logic of the universe—and it is no accident that it is also at the heart of what we find aesthetically pleasing and inspiring.Wilczek is hardly alone among great scientists in charting his course using beauty as his compass. As he reveals in A Beautiful Question, this has been the heart of scientific pursuit from Pythagoras, the ancient Greek who was the first to argue that “all things are number,” to Galileo, Newton, Maxwell, Einstein, and into the deep waters of twentiethcentury physics. Though the ancients weren’t right about everything, their ardent belief in the music of the spheres has proved true down to the quantum level. Indeed, Wilczek explores just how intertwined our ideas about beauty and art are with our scientific understanding of the cosmos.Wilczek brings us right to the edge of knowledge today, where the core insights of even the craziest quantum ideas apply principles we all understand. The equations for atoms and light are almost literally the same equations that govern musical instruments and sound; the subatomic particles that are responsible for most of our mass are determined by simple geometric symmetries. The universe itself, suggests Wilczek, seems to want to embody beautiful and elegant forms. Perhaps this force is the pure elegance of numbers, perhaps the work of a higher being, or somewhere between. Either way, we don’t depart from the infinite and infinitesimal after all; we’re profoundly connected to them, and we connect them. When we find that our sense of beauty is realized in the physical world, we are discovering something about the world, but also something about ourselves.Gorgeously illustrated, A Beautiful Question is a mind-shifting book that braids the age-old quest for beauty and the age-old quest for truth into a thrilling synthesis. It is a dazzling and important work from one of our best thinkers, whose humor and infectious sense of wonder animate every page. Yes: The world is a work of art, and its deepest truths are ones we already feel, as if they were somehow written in our souls.

    This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants.You'll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire.Coverage includes: Understanding Search Engine OptimizationRelearning How You See the WebPicking the Right SEO ToolsFinding SEO ProblemsSolving SEO ProblemsSEO Best PracticesThe SEO Consulting ProcessComprehensive Site Audit (Informational Website)Comprehensive Site Audit (E-Commerce Website)Understanding the SEO IndustrySearch Engine VerticalsOptimizing for Alternative Search EnginesSetting Up a Testing PlatformSEO ResourcesAttending SEO Conferences

    New to this third edition are expanded coverage of such important topics as surface boundary interfaces, improved discussions of such physical and mathematical laws as the Law of Biot and Savart and the Euler Momentum Integral. A very important new section on Computational Fluid Dynamics has been added for the very first time to this edition. Expanded and improved end-of-chapter problems will facilitate the teaching experience for students and instrutors alike. This book remains one of the most comprehensive and useful texts on fluid mechanics available today, with applications going from engineering to geophysics, and beyond to biology and general science. * Ample, useful end-of-chapter problems.* Excellent Coverage of Computational Fluid Dynamics.* Coverage of Turbulent Flows.* Solutions Manual available.