Book picks similar to
Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury by Radha Chadha
non-fiction
business
luxury
marketing
Hail to the Redskins: Gibbs, the Diesel, the Hogs, and the Glory Days of D.C.'s Football Dynasty
Adam Lazarus - 2015
From 1981 to 1992, Gibbs coached the franchise to three Super Bowl victories, making the team the toast of the nation’s capital, from the political elite to the inner city, and helping to define one of the sport’s legendary eras.Veteran sportswriter Adam Lazarus masterfully charts the Washington Football Team's rise from mediocrity (the franchise had never won a Super Bowl and Gibbs’s first year as head coach started with a five-game losing streak that almost cost him his job) to its stretch of four championship games in ten years. What makes their sustained success all the more remarkable, in retrospect, is that unlike the storied championship wins of Joe Montana’s 49ers and Tom Brady’s Patriots, the Washington Football Team's Super Bowl victories each featured a different starting quarterback: Joe Theismann in 1983, the franchise’s surprising first championship run; Doug Williams in 1988, a win full of meaning for a majority African American city during a tumultuous era; and Mark Rypien in 1992, capping one of the greatest seasons of all time, one that stands as Gibbs’s masterpiece.Hail to the Redskins features an epic roster of saints and sinners: hard-drinking fullback John Riggins; the dominant, blue-collar offensive linemen known as “the Hogs,” who became a cultural phenomenon; quarterbacks Williams, the first African American QB to win a Super Bowl, and Theisman, a model-handsome pitchman whose leg was brutally broken by Lawrence Taylor on Monday Night Football; gregarious defensive end Dexter Manley, who would be banned from the league for cocaine abuse; and others including the legendary speedster Darrell Green, record-breaking receiver Art Monk, rags-to-riches QB Rypien, expert general managers and talent evaluators Bobby Beathard and Charley Casserly, aristocratic owner Jack Kent Cooke, and, of course, Gibbs himself, a devout Christian who was also a ruthless competitor and one of the sport’s most adaptable and creative coaching minds.
Survive to Thrive: Journey of Dr. Rajesh Soin
Vinit K. Bansal - 2021
Rajesh Soin is the epitome of Indian-American success. He is an inspiring figure, much honored and much-touted when it comes to entrepreneurial vision and success. He is well-known as the founder of Modern Technologies Corporation (MTC), a billion-dollar company, which he started with a capital of $1700.He grew up in straitened circumstances. In his childhood, he faced a devastating tragedy. He arrived in America with only 75 cents in his pocket and no place to stay. When he started college, he had to subsist on $30 for a whole month, and in grad school, he got robbed at gunpoint.When he started his company, there was a time when all his credit cards were maxed out to make payroll, and his finances were in dire straits. At a point in his professional life, he was so down that he felt like he was done for.But Dr. Soin fought all this and emerged a winner in life. Today, he has multiple companies in his portfolio, an enviable net worth, and investments all around the globe. He is a brand in himself, having many schools, colleges, and hospitals named after him, and being the recipient of so many business and philanthropic awards. But every success has its price. Everybody tends to see the shining part, overlooking the darker side, which has so much sweat, blood, hard work, perseverance, insecurities, and failures. In this book, we have covered Dr. Soin’s journey from ordinariness to extraordinariness. How does he see the world? What is his vision? What are his aspirations? You will get all the answers in this book, and in this process, you may find a new perspective on life too.
I Loved Lucy: My Friendship with Lucille Ball
Lee Tannen - 2001
Lee first met Lucy as a child, but their close and enduring relationship began almost twenty-five years later. Now, Tannen gives us an intimate portrait of the "lost" Lucy years: from what life was like in her Beverly Hills and Palm Springs hideaways to how she traveled, what she ate, and how she entertained. I Loved Lucy reveals for the first time the private face of a beloved star whose public persona is the most famous in television history.
Wake Up! How starting your day at 5 a.m. will change your life
Eliott Reich - 2013
This book will show you what successful early risers do once they are up and teach you step-by-step how you can become an early riser.
How to Achieve Success and Happiness: Increase your mind power, overcome negativity, achieve your goals, and live your dreams in record time (SUCCESS 101)
Beau Norton - 2014
Free goal-setting/visualization guide and affirmation audio track included with purchase. Would you like to know the shortcut to achieving success and extreme happiness? In this life-changing book, you will learn the methods and techniques for creating dramatic, permanent change in your life. It took me many years of suffering and then many years of self-education to figure out the secrets of success and happiness, and now I'm thrilled to present to you this book that covers many of the strategies that I use to this day to help me achieve greater success and maintain my happy and optimistic attitude. How to Achieve Success and Happiness: Increase your mind power, overcome negativity, achieve your goals, and live your dreams in record time In this book, you will learn how to systematically adjust your mindset in order to create rapid change in your life and dramatically increase your levels of happiness. You will discover the step by step approach for manifesting all your desires, and you will also learn the common roadblocks to success so that you may avoid making mistakes along the way and accelerate your progress. Topics covered include: Subconscious programming Cultivating self-awareness Autosuggestion Visualization techniques Blocks to Abundance Eliminating stress Eliminating negative influences Increasing energy It is certainly possible for you to achieve success and live your dreams, and you can achieve your goals in much less time than you might think. Success starts from within. I learned that the hard way after having my life crumble before my eyes. I had to rebuild myself from within. Only when I learned to be happy did I start to see worldly success, and this book will describe exactly how I did that. You don't have to take the long path to success like I did. You can take the shortcut and begin realizing your wildest dreams faster than you could imagine.
The Art of Significance: Achieving the Level Beyond Success
Dan Clark - 2013
He believes it's tragic and superficial to build our careers and personal lives around getting more money, bigger houses, cooler toys, and fancier job titles.What's it all worth in the end? How many outwardly successful people still feel empty inside?Clark has spent decades traveling around the world, interviewing the famous and powerful; consulting with presidents and generals and sheikhs and corporate leaders; creating a multimillion-dollar business; and (before any of the above) overcoming a paralyzing injury
The Geography of Thought: How Asians and Westerners Think Differently... and Why
Richard E. Nisbett - 2003
As a result, East Asian thought is “holistic”—drawn to the perceptual field as a whole and to relations among objects and events within that field. By contrast, Westerners focus on salient objects or people, use attributes to assign them to categories, and apply rules of formal logic to understand their behavior. From feng shui to metaphysics, from comparative linguistics to economic history, a gulf separates the children of Aristotle from the descendants of Confucius. At a moment in history when the need for cross-cultural understanding and collaboration have never been more important, The Geography of Thought offers both a map to that gulf and a blueprint for a bridge that will span it.
May I Have Your Attention, Please? Your Guide to Business Writing That Charms, Captivates and Converts
Mish Slade - 2016
It's near impossible for customers to cut through the "innovative solutions" and "passion for customer service," and find out who can actually give them what they need.For the business owner who's willing to do something different, though, it represents a major - and inexpensive - competitive advantage.May I Have Your Attention, Please? lays out 12 simple principles that allow business owners - even those with no writing experience - to attract and enchant their dream customers. With clear and concise explanations of what works and why, and examples of the best and worst text out there, you'll have all the tools you need to turn readers into buyers into raving fans. Give your writing skills an instant upgradeIn this short book, you'll learn: Simple techniques to turn your dull-as-dishwater business marketing into "can't resist" copy - even if you don't think of yourself as a "good writer." How to make price irrelevant and be the only choice for your ideal customer - by changing nothing except your copywriting. The business writing "rules" you should revel in breaking. Why copying your competitors is a dangerous waste of time... and what to do instead (without spending hours searching for ideas). The easily avoidable mistakes that are turning your customers off - even if they don't know it. A simple framework to help you blast through writer's block and know exactly what to say in any piece of writing. How to "read your customers' minds," and get them looking for reasons to buy from you. Who is this book for? Business owners looking to breathe more life into their website, content marketing or sales materials. Employees who want to gain a new skill and have more impact in their work. Anyone who has something great to offer - but is struggling to get the message across.
49 Quick Ways to Market Your Business for Free: An Instant Guide to Marketing Success
Sarah-Jane White - 2011
Sarah-Jane White has collated the best ones in this ebook for you to use as a guide, inspirational tool and if you just do one of the tips, once a week, you should increase your company's visibility both on and offline in no time!
Do Open: How a Simple Email Newsletter Can Transform your Business
David Hieatt - 2017
Second only to the sewing machine.'So writes entrepreneur David Hieatt who has based his entire marketing strategy around a simple email newsletter. And it's worked. His company has grown into a creative global jeans business with a fiercely loyal community. Now, David shares his insight, strategy and methodology so you can do the same. In Do Open you will discover:Why giving is your secret to successHow to get people's attention when time is your biggest competitorWhy creating beats sharingHow a small team can winBuild community. Build your brand. Build long-term growth. Discover why the humble newsletter is pure and utter gold.
Services Marketing: Integrating Customer Focus Across the Firm
Valarie A. Zeithaml - 1902
Introduction to Services Chapter 2. Conceptual Framework for the Book: The Gaps Model of Service Quality PART TWO: FOCUS ON THE CUSTOMER Chapter 3. Consumer Behavior in Services Chapter 4. Customer Expectations in Services Chapter 5.
Grilled: Turning Adversaries into Allies to Change the Chicken Industry
Leah Garcés - 2019
As President of the nonprofit group Mercy for Animals and former US Executive Director of Compassion in World Farming, she has led the fight against the sprawling chicken industry that raises billions of birds in cruel conditions--all to satisfy the American appetite for meat.Grilled: Turning Adversaries into Allies to Change the Chicken Industry is her story of working alongside the food and farming industry for animal welfare and ethical food. Instead of fighting and protesting and shaming--approaches that simply haven't worked previously--Garcés has instead gotten to know the producers. She has worked alongside owners of the megafarms, befriending them, having frank conversations with them, and ultimately encouraging change through dialogue and discussion. Leah is changing the way America farms her animals through this bold approach, and is helping to directly improve the lives of millions of farmed animals.When she started her journey, Leah did not have much empathy to spare for the chicken-contract farmer--until she actually met one and tried to understand the difficulties they faced. This is the story of what happens when we cross enemy lines to look for solutions. It's a story of giving in to discomfort for the sake of progress. It's a story of the power of human connection, and what happens when we practice empathy toward our enemies.
Starving to Successful | The Fine Artist's Guide to Getting Into Galleries and Selling More Art
J. Jason Horejs - 2009
Written by J. Jason Horejs, owner of Xanadu Gallery in Scottsdale, AZ, Starving to Successful will give you pragmatic advice and concrete, actionable steps you can begin implementing immediately to become more successful in marketing your work to galleries.Gain insight into what a gallery owner is thinking as he or she reviews your portfolio. Understand why the most common approaches artists make to galleries are largely ineffective. Learn what most artists fail to do in preparing their work for sale.Starving to Successful will change the way you look at the artist/gallery relationship, and will set your art career on a new path.About the AuthorArt flows through Xanadu Gallery owner J. Jason Horejs veins. Second generation in the art business, (Horejs father is a nationally recognized oil painter John Horejs) Horejs life has always been filled with art. Though not interested in pursuing a life as an artist, Horejs fell in love with the business side of art at an early age. At age 12, the future gallery owner was employed by his father building custom canvas stretchers.In 1991, at the age of 17, Horejs began working for Legacy Gallery in Scottsdale, AZ, where he learned the gallery business from the ground up. Horejs handled logistics, shipping and installation, eventually working into a sales position at the western art gallery. Horejs worked in the gallery s Scottsdale and Jackson Hole, WY, locations.In 2001, Jason and his wife, Carrie, opened Xanadu Gallery in Scottsdale. In spite of opening on September 11th into a completely changed art world, Horejs built the gallery into a successful venture, showing dozens of artists and selling to collectors from around the world, including major municipal and private collections.In 2008, Horejs developed a series of art marketing workshops designed to help artists better understand the gallery business and better prepare themselves to approach galleries. This series of workshops has helped hundreds of artists get organized to show and sell their work through galleries."I discovered," says Horejs, "there was very little information out there for the aspiring professional artist regarding the business side of art, especially in terms of the crucial relationship between the artists and the fine art gallery. Even artists who have graduated with master s degrees leave school having never heard a word about how to approach galleries."Horejs observes that artists approaching his gallery are making many of the same mistakes, not because their work isn t gallery-ready, but simply because they don t have a clear idea of how to proceed. Horejs designed his workshops working closely with his parents and other artists who have learned the ropes of working with galleries by trial and error. The clear-headed advice the gallery owner gives is designed to give the artists concrete steps they can take to prepare their work, research galleries and approach galleries for representation.
Advertising for People Who Don't Like Advertising
KesselsKramer - 2012
Yet, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. Advertising for People Who Don't Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It is intended for anyone who has ever hated a web banner or zapped an ad break.