This book goes in depth on setting tracts of text for long reading, with a strong emphasis on print.

    Often deceptively simple, the task of a logo is hardly ever an easy one--via extreme reduction it needs to radically and perfectly distill an image or message into a simple, easily recognizable icon.Assembling the works of designers from around the globe this substantial volume contains an incredible wealth of pictorial representations, providing a broad overview of contemporary logo design of cutting edge designers.

    Combining practical, theoretical, and historical, this book is a must for graphic artists, editors, or anyone working with the printed page using digital or traditional methods.Having established itself as a standard in its field The Elements of Typographic Style is house manual at most American university presses, a standard university text, and a reference work in studios of designers around the world. It has been translated into italian and greek, and dutch.

    It introduces preemptive opening bids, overcalls and takeout doubles.

    Secrets which many designers will never reveal. In an era of typographic fundamentalism and the cult of forms, this list of dos and don'ts explodes myths and provides a fresh view of typography. Enric Jardi is Professor of design at prominent institutions including Eina, Elisava, and Universitat Ramon Llull. He is President of the ADG-FAD, based in Catalonia, one of the most important graphic design institutions internationally.'If they let you, use left justification; Don't fool too much with the default values; Condense and expand the lettering; Avoid certain ligatures.' Enric Jardi

    This essential book explains the processes behind creating and designing type. Author Karen Cheng discusses issues of structure, optical compensation, and legibility, with special emphasis given to the often overlooked relationships between letters and shapes in font design.  The book is illustrated with numerous diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams. A wide range of classic and modern typefaces is analyzed, including those from many premier contemporary type foundries. Introductory essays and diagrams emphasize the history of type, the primary systems of typeface classification, the two main proportional systems for type, the parts of a letter, the effects of new technology on design methodology, the optical illusions that affect density and balance in letterforms, and the differences in form between basic serif typestyles. The book provides detailed guidelines for creating serif and sans serif letters, numbers, punctuation, and accents.  As design clients increasingly call for original and custom typefaces, Designing Type is a superb reference for both students and professional graphic designers.

    Concerned not with art calligraphy and beautiful forms, The Stroke is a description of the phenomenon of letters and how they are made in writing. Starting from basic principles, Noordzij begins with the white space that creates definition by surrounding letters. Then, using simple geometrical concepts, he describes in minute detail how the strokes of writing can be formed. His theory serves to repair the split that grew up, with the invention of printing, between written and typographic letters. With The Stroke, Noordzij can be seen as a prophet of digital typography committed to freeing typefaces from the constraints of their embodiment in metal.

    Acclaimed photographer Neil van Niekirk presents seven distinctly different lighting scenarios—available light, exposure metering, a touch of flash, bounced on-camera flash, off-camera flash, video light, and hard sunlight—to show readers how to manipulate the direction and quality of light, the subject’s and photographer’s position, and numerous other variables so as to turn a bad image into a stunning, professional-level portrait. Packed with dozens of instructional, full-color photos, this work also features 10 sample photo sessions, allowing readers the opportunity to see the seven lighting scenarios put to practice.

    John was a still sleepy island, this updated version provides a respite from busy Cruz Bay. The guide offers an insiders view into the quintessential St. John with its hiking trails, scrambles and gut walks. Singer, a long time island resident, provides a framework for reference with lots of fast facts and an easy to read description of places of interest, flora and fauna, amidst a well laid backdrop of St. John s rich history and island legend. --Virgin Voice, December 2006 January 2007

    The text is published in full color and contains striking sailing photography from well-known photographer Billy Black, and world-class illustrations from award-winning illustrator Peter Bull. One of the text's most distinguishing features is its user friendly "spreads" in which instructional topics are self-contained on opposing pages throughout the book. This easy to read learning tool follows the critically acclaimed Sailing Made Easy, which Sailing Magazine called "best in class" upon its release in 2010. Sailing Made Easy is the #1 resource in basic sailing education, and Coastal Cruising Made Easy is poised to become the industry standard in intermediate sailing education.

    Scott doesn’t just show you which sliders do what (every Lightroom book will do that). Instead, by using the following three simple, yet brilliant, techniques that make it just an incredible learning tool, this book shows you how to create your own photography workflow using Lightroom: Throughout the book, Scott shares his own personal settings and studiotested techniques. Each year he trains thousands of Lightroom users at his live seminars and through that he’s learned what really works, what doesn’t, and he tells you flat out which techniques work best, which to avoid, and why. The entire book is laid out in a real workflow order with everything step by step, so you can begin using Lightroom like a pro from the start. What really sets this book apart is the last chapter. This is where Scott dramatically answers his #1 most-asked Lightroom question, which is: “Exactly what order am I supposed to do things in, and where does Photoshop fit in?” You’ll see Scott’s entire start-to-finish Lightroom 5 workflow and learn how to incorporate it into your own workflow. Plus, this book includes a downloadable collection of some of the hottest Lightroom Develop module presets to give you a bunch of amazing effects with just one click! Scott knows first-hand the challenges today’s digital photographers are facing, and what they want to learn next to make their workflow faster, easier, and more fun. He has incorporated all of that into this major update for Lightroom 5. It’s the first and only book to bring the whole process together in such a clear, concise, and visual way. Plus, the book includes a special chapter on integrating Adobe Photoshop seamlessly right into your workflow, and you’ll also learn some of Scott’s latest Photoshop portrait retouching techniques and special effects, which take this book to a whole new level. There is no faster, more straight-to-the-point, or more fun way to learn Lightroom than with this groundbreaking book.

    Instead, "Baseball Prospectus 2016" contains significant improvements along with the usual key stat categories, player predictions and insider-level commentary that readers expect from Baseball Prospectus annual guide."Baseball Prospectus 2016" once again provides fantasy players and insiders alike with prescient PECOTA projections, which "Sports Illustrated" has called perhaps the game s most accurate projection model. Still, stats are just numbers if you don t see the larger context, and Baseball Prospectus brings together an elite team of analysts to provide the definitive look at all thirty teams their players, their prospects and their managers to explain away flukes, hot streaks, injury-tainted numbers and park effects.Nearly every major-league team has sought the advice of current or former Prospectus analysts, and readers of "Baseball Prospectus" 2016 will understand what all those insiders have been raving about.In a book that sports personality Ken Tremendous calls The tip of the nerd spear, the team at Baseball Prospectus is proud to bring the following improvements to the 2016 Annual:Two full years of projections PECOTA lines for 2016 and 2017Historical Peak MPH added for major-league pitchersDeserved Run Average (DRA) added for major-league pitcherscFIP added for major-league and minor-league pitchersPitcher WARP redesigned, utilizing DRA and cFIP for all pitchersRevised cFIP-driven PECOTA pitching projectionsCatcher-specific defensive stats for all catchers Double-A and aboveOutfield assists and catcher defense integrated in FRAA and WARPBallpark schematic and wall height study for every stadiumHit List, finance, and farm system ranking graphs for each teamEvery organization s key front office personnel and Baseball Prospectus alumni identified"

    Brimming with hundreds of illustrations, Editing by Design presents proven solutions to such design issues as columns and grids, margins, spacing, captions, covers and color, type, page symmetry, and much more. A must-have resource for designers, writers, and art directors looking to give their work visual flair and a competitive edge!• Explains sophisticated concepts insimple words and pictures • A perfect desk reference for every kind of publishing medium • Vast audience, with equal appeal to designers, writers, publishers, teachers, and students

    These fundamentals of design, once the exclusive domain of professional typographers, have become an essential starting point for anyone looking for a fresh way to communicate. Practical information about creating letters and type often amounts to a series of guidelines for executing a particular process, font program, or style. But what makes lettering and type endlessly fascinating is the flexibility to interpret and sometimes even break these rules. Lettering & Type is a smart-but- not-dense guide to creating and bending letters to one's will. More than just another pretty survey, it is a powerful how-to book full of relevant theory, history, explanatory diagrams, and exercises. While other type design books get hung up on the technical and technological issues of type design and lettering, Lettering & Type features the context and creativity that shape letters and make them interesting. Authors and designers Bruce Willen and Nolen Strals examine classic design examples as well as exciting contemporary lettering of all stripes—from editorial illustrations to concert posters to radical conceptual alphabets. Lettering & Type is ideal for anyone looking to move beyond existing typography and fonts to create, explore, and use original or customized letterforms. This latest addition to our best-selling Design Briefs seriesfeatures a foreword by Ellen Lupton and hundreds of images and examples of work by historical and contemporary designers, artists, and illustrators, including Marian Bantjes, Stefan Sagmeister, Matthew Carter, Christoph Niemann, Steve Powers (ESPO), House Industries, Christian Schwartz, Margaret Kilgallen, James Victore, Abbott Miller, Sibylle Hagmann, Ed Fella, and many more. Throughout the book interviews with type designers, artists, and graphic designers provide real-world perspective from contemporary practitioners.

    Now you can extend it for personal, corporate and enterprise use with advanced plugins and this professional development guide. Learn how to create plugins using the WordPress plugin API: utilize hooks, store custom settings, craft translation files, secure your plugins, set custom user roles, integrate widgets, work with JavaScript and AJAX, create custom post types. You'll find a practical, solutions-based approach, lots of helpful examples, and plenty of code you can incorporate!Shows you how to develop advanced plugins for the most popular CMS platform today, WordPress Covers plugin fundamentals, how to create and customize hooks, internationalizing your site with translation files, securing plugins, how to create customer users, and ways to lock down specific areas for use in corporate settings Delves into advanced topics, including creating widgets and metaboxes, debugging, using JavaScript and AJAX, Cron integration, custom post types, short codes, multi site functions, and working with the HTTP API Includes pointers on how to debug, profile and optimize your code, and how to market your custom plugin Learn advanced plugin techniques and extend WordPress into the corporate environment.