In the same right-to-the-point, no-nonsense style that was a hallmark of "Positioning," this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.

    Darrell is determined to help the user navigate past the confusion that often comes with complex and powerful professional camera equipment. This book explores the features and capabilities of the camera in a way that far surpasses the user's manual. It guides readers through the camera features with step-by-step setting adjustments; color illustrations; and detailed how, when, and why explanations for each option. Every button, dial, switch, and menu configuration setting is explored in a user-friendly manner, with suggestions for setup according to various shooting styles. Darrell's friendly and informative writing style allows readers to easily follow directions, while feeling as if a friend dropped in to share his knowledge. The learning experience for new D7100 users goes beyond just the camera itself and covers basic photography technique.

    

    Benefitting from Roman Pichler’s extensive experience, you’ll learn how to align stakeholders and guide development teams even in challenging circumstances, avoid common leadership mistakes, and grow as a leader. Written in an engaging and easily accessible style, "How to Lead in Product Management" offers a wealth of practical tips and strategies. Through helpful examples, the book illustrates how you can directly apply the techniques to your work. Coverage includes: • Choosing the right leadership style • Cultivating empathy, building trust, and influencing others • Increasing your authority and empowering others • Directing stakeholders and development teams through common goals • Making decisions that people will support and follow through • Successfully resolving disputes and conflicts even with senior stakeholders • Listening deeply to discover and address hidden needs and interests • Practising mindfulness and embracing a growth mindset to develop as a leader Praise for How to "Lead in Product Management": “Roman has done it again, delivering a practical book for the product management community that appeals to both heart and mind. 'How to Lead in Product Management' is packed with concise, direct, and practical advice that addresses the deeper, personal aspects of the product leadership. Roman’s book shares wisdom on topics including goals, healthy interactions with stakeholders, handling conflict, effective conversations, decision-making, having a growth mindset, and self-care. It is a must read for both new and experienced product people.” Ellen Gottesdiener, Product Coach at EBG Consulting “Being a great product manager is tough. It requires domain knowledge, industry knowledge, technical skills, but also the skills to lead and inspire a team. Roman Pichler’s 'How to Lead in Product Management' is the best book I’ve read for equipping product managers to lead their teams.” Mike Cohn, Author of "Succeeding with Agile", "Agile Estimating and Planning", and "User Stories Applied" “This is the book that has been missing for product people. Roman has created another masterpiece, a fast read with lots of value. It’s a must read for every aspiring product manager.“ Magnus Billgren, CEO of Tolpagorni Product Management “'How Lead in Product Management' is for everyone who manages a product or drives important business decisions. Roman lays out the key challenges of product leadership and shows us ways of thoughtfully working with team members, stakeholders, partners, and the inevitable conflicts.” Rich Mironov, CEO of Mironov Consulting and "Smokejumper" Head of Product

    What has propelled their record streak of growth? Their management system, and it can do the same for you no matter what business you are in or what level. Learning it is as simple as six building blocks distilled by New York Times bestselling author and global CEO advisor Ram Charan and Julia Yang in The Amazon Management System.   The Ultimate Digital Engine that Powered Amazon’s Unprecedented Growth and Shareholder Value Creation:Building Block 1: Customer-Obsessed Business Model Building Block 2: Continuous Bar-Raising Talent Pool Building Block 3: AI-Powered Data & Metrics System Building Block 4: Ground-Breaking Invention Machine Building Block 5: High-Velocity & High-Quality Decision-Making Building Block 6: A forever Day 1 culture. From their high-velocity decision-making to their top talent hiring practices, the insider secrets behind Amazon’s success are now within anyone’s grasp, block by block. Whether you are an established CEO or a recent college grad, this concise and actionable book will help your business win in a new digital era that demands nonstop innovation.

    But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites. Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach.The New Community Rules will help you:Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness Learn the art of conversation marketing, and how social media thrives on honesty and transparency Manage and enhance your online reputation through the social web Tap into the increasingly influential video and podcasting market Discover which tactics work -- and which don't -- by learning about what other marketers have tried Many consumers today use the Web as a voice. The New Community Rules demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.

    Author John Myles White shows you how this powerful class of algorithms can help you boost website traffic, convert visitors to customers, and increase many other measures of success.This is the first developer-focused book on bandit algorithms, which were previously described only in research papers. You’ll quickly learn the benefits of several simple algorithms—including the epsilon-Greedy, Softmax, and Upper Confidence Bound (UCB) algorithms—by working through code examples written in Python, which you can easily adapt for deployment on your own website.Learn the basics of A/B testing—and recognize when it’s better to use bandit algorithmsDevelop a unit testing framework for debugging bandit algorithmsGet additional code examples written in Julia, Ruby, and JavaScript with supplemental online materials

    The author shows how each manager must be a human resource problem solver. The tenth edition emphasises the most relevant and up-to-date practices.

    Complete with exclusive photos and stories from his childhood as well as lots of behind-the-scenes fun, Austin's first official book will give you the glimpse into his life you can't get by following him on Twitter. Mahomies, this book is for you!

    Internet and World Wide Web How to Program, 4e introduces students with little or no programming experience to the exciting world of Web-Based applications. The book has been substantially revised to reflect today's Web 2.0 rich Internet application-development methodologies. A comprehensive book that teaches the fundamentals needed to program on the Internet, this text provides in-depth coverage of introductory programmming principles, various markup languages (XHTML, Dynamic HTML and XML), several scripting languages (JavaScript, PHP, Ruby/Ruby on Rails and Perl); AJAX, web services, Web Servers (IIS and Apache) and relational databases (MySQL/Apache Derby/Java DB) -- all the skills and tools needed to create dynamic Web-based applications. The text contains comprehensive introductions to ASP.NET 2.0 and JavaServer Faces (JSF). Hundreds of live-code examples of real applications throughout the book available for download allow readers to run the applications and see and hear the outputs.The book provides instruction on building Ajax-enabled rich Internet applications that enhance the presentation of online content and give web applications the look and feel of desktop applications. The chapter on Web 2.0 and Internet business exposes readers to a wide range of other topics associated with Web 2.0 applications and businesses After mastering the material in this book, students will be well prepared to build real-world, industrial strength, Web-based applications.

    With this hands-on guide, you'll learn how to build applications that target iOS, Android, and other mobile platforms instead of browsers. You'll also discover how to access platform features such as the camera, user location, and local storage.With code examples and step-by-step instructions, author Bonnie Eisenman shows web developers and frontend engineers how to build and style interfaces, use mobile components, and debug and deploy apps. Along the way, you'll build several increasingly sophisticated sample apps with React Native before putting everything together at the end.Learn how React Native provides an interface to native UI componentsExamine how the framework uses native components analogous to HTML elementsCreate and style your own React Native components and applicationsInstall modules for APIs and features not supported by the frameworkGet tools for debugging your code, and for handling issues outside of JavaScriptPut it all together with the Zebreto effective-memorization flashcard appDeploy apps to the iOS App Store and Google's Play Store

    Secrets which many designers will never reveal. In an era of typographic fundamentalism and the cult of forms, this list of dos and don'ts explodes myths and provides a fresh view of typography. Enric Jardi is Professor of design at prominent institutions including Eina, Elisava, and Universitat Ramon Llull. He is President of the ADG-FAD, based in Catalonia, one of the most important graphic design institutions internationally.'If they let you, use left justification; Don't fool too much with the default values; Condense and expand the lettering; Avoid certain ligatures.' Enric Jardi

    No matter how Archie came into her life, or the fact he's a little different from other children, he is precious and loved. He is hers, after all. Especially because she’s never told anyone who the father of her son is.So when Dawn’s twin brother David and his wife Rebekah are struggling to have their own child, Dawn agrees to become their surrogate, as it is the one thing she can do to help.However, creating the perfect family doesn’t always go to plan and when Dawn realises just how much her nephew needs his mother, she begins to wonder if the time has finally come to confront the past she has kept secret for so long.From the author of Waiting for You comes a story of friendship, motherhood and hope.What reviewers are saying about ‘All That is Left of Us’‘a truly mesmerising read’ - Vikbat‘A beautiful book jam packed with emotions.’ - Jessica (Goodreads)‘I can't use enough words to say how much I loved this book.’ - Sylvia (Goodreads)

    Short chapters are paired with free interactive online exercises to teach the fundamentals of HTML and CSS. Written for beginners, useful for experienced developers who want to sharpen their skills. Prepares the reader to code a website of medium complexity. The learner spends two to three times as long practicing as he does reading. Based on cognitive research showing that retention increases 400 percent when learners are challenged to retrieve the information they just read. Explanations are in plain, nontechnical English that people of all backgrounds can readily understand. With ample coding examples and illustrations.

    Filled with plenty of hands-on tips, techniques, and practical advice, this book will show you how to turn your dreams into a profitable and rewarding consulting business!Inside, you'll discover how to Assess your skills, abilities, and area of consulting expertise Polish your problem-solving and proposal-writing skills Collect data, analyze research, and provide your clients with valuable feedback Develop recommendations, present them with confidence, and assist with the implementation Deal with all the logistics of setting up your home office, establishing fees, and drafting contracts Build your business through client referrals and new client contacts Stay one step ahead of your competition with the latest trends in technology