. . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention--and sell more products. Among the tips revealed are• eight headlines that work--and how to use them• eleven ways to make your copy more readable• fifteen ways to open a sales letter• the nine characteristics of successful print ads• how to build a successful freelance copywriting practice• fifteen techniques to ensure your e-mail marketing message is openedThis thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy."I don't know a single copywriter whose work would not be improved by reading this book." --David Ogilvy

    The Third Edition updates all of the illustrations with new, high quality, computer graphics. Over 100 new pages have been added. Inside, you will find interesting material and lock picking how-to for pin tumblers, warded locks, wafer locks, tubular locks, combination padlocks, and lever locks. This acclaimed guide reveals the secrets of the trade and makes learning the art of picking fun and easy. You don t have to waste time guessing how it s done, reading some amateur s theories, or trying to learn from the movies (they always get it wrong). Now you can get accurate information that the professionals use to give you the edge. What really sets this book apart is the quality of illustrations, which make lock picking easy to understand. The visual approach makes it easy to see how locks really work. Each type is completely dissected, exposing every moving part. Step-by-step instructions are given for picking each kind of lock. You will be lead through the entire process, from introducing the necessary tools, to explaining several techniques that will lead you to that satisfying click as your lock springs open! This book is the premier guide on picking locks. Even if you already know how to pick some locks, this book covers tips and techniques. Exercises are also explained to help you hone your skills. From simple locks, to high security pins, almost all modern lock types are covered; making it the perfect locksmith s companion. Now, you can understand the technology that has kept thieves at bay for centuries. Since the time of antiquity, within the halls of the great pyramids, tomb raiders found their untold treasures behind surprisingly sophisticated locks. Today s locks inherit from these same designs. We give you the keys to their secrets. How many times have you, or someone you know, been locked out? Now you don t have to be helpless in th

    Joining the professional web designers and programmers are new audiences who need to know a little bit of code at work (update a content management system or e-commerce store) and those who want to make their personal blogs more attractive. Many books teaching HTML and CSS are dry and only written for those who want to become programmers, which is why this book takes an entirely new approach. • Introduces HTML and CSS in a way that makes them accessible to everyone—hobbyists, students, and professionals—and it’s full-color throughout • Utilizes information graphics and lifestyle photography to explain the topics in a simple way that is engaging • Boasts a unique structure that allows you to progress through the chapters from beginning to end or just dip into topics of particular interest at your leisureThis educational book is one that you will enjoy picking up, reading, then referring back to. It will make you wish other technical topics were presented in such a simple, attractive and engaging way!

    What lends special distinction to the models is the way they're constructed. Each is made entirely of LEGO bricks! Known for decades as a favorite children's toy, LEGO bricks have entered the adult model builder's repertoire in recent years. Author and model maker Warren Elsmore presents instructions for neophyte LEGO modelers plus plans for constructing specific buildings and landmarks, along with vivid photos of completed LEGO models. The models represent landmarks from all over the world, and include--St. Basil's Cathedral New York's New World Trade Center The Arc de Triomphe Rome's Colosseum A London taxicab Hong Kong ferries Buckingham Palace. . . and many othersFeaturing amazing photos of LEGO models, and scale drawings of structural details to guide model builders, Brick City presents a modeler's panorama of contemporary urban landscapes. More than 400 illustrations in color and black and white.BONUS POSTERS: Enclosed with the book are two dramatic posters featuring LEGO(R) model photos of architectural world landmarks. The posters, which are suitable for framing, unfold to 17 1/2" x 24 3/4"

    Through extraordinary, stylized photography and detailed close-ups of designs, the embroidery art in Stitchcraft is entirely achievable with basic stitches and easy-to-follow instructions, enchanting beginners and expert crafters alike. Stitchcraft features: - 30 intricate embroidery designs, using a combination of nine basic stitches- Insights from the author on how she created each piece - 30 basic patterns to get you started embroidering your own version of her designsFrom the anatomy of a snake to floral skulls, from palmistry hands to botanical hearts, readers will be inspired to recreate Partridge's spellbinding designs and to make them their own.

    Always timely, topical, and distinctively “useful, with a pleasant degree of humor,” the Almanac is consulted daily by users from all walks of life, throughout the year.   The 2021 edition contains the fun facts, predictions, and feature items that have made it a cultural icon: traditionally 80 percent–accurate weather forecasts; notable astronomical events and time-honored astrological dates; horticultural, culinary, fashion, and other trends; historical hallmarks; best fishing days; time- and money-saving garden advice; recipes for refreshment; facts on folklore, farmers, home remedies, and husbandry; amusements and contests, plus too much more to mention—all in the inimitable way that the Almanac has done since 1792.   • Beloved by generations for being “useful, with a pleasant degree of humor,” The Old Farmer’s Almanac features everything under the Sun, including its much-in-demand long-range weather predictions, essential astronomical timetables, 2021 holidays, fascinating trends, best fishing days, valuable gardening information, tantalizing recipes, fun folklore, amusements, contests, and much more! • Exclusive: 32 reference pages, covering such popular topics as full Moon names, hurricane names, flowers that attract birds and butterflies, U.S./metric measurement conversions, and many more! • Easy-to-read edition, with crisp, white paper and larger type than the regular paperback version • Includes 112 full-color pages • Hard cover with dust jacket helps to protect the pages—a plus for those who collect the Almanac each year!

    Rejecting both end-times hand wringing and dewy-eyed faith that technology will save us from ourselves, urban homesteaders choose instead to act. By growing their own food and harnessing natural energy, they are planting seeds for the future of our cities.If you would like to harvest your own vegetables, raise city chickens, or convert to solar energy, this practical, hands-on book is full of step-by-step projects that will get you started homesteading immediately, whether you live in an apartment or a house. It is also a guidebook to the larger movement and will point you to the best books and Internet resources on self-sufficiency topics.Projects include: How to grow food on a patio or balcony How to clean your house without toxins How to preserve food How to cook with solar energy How to divert your greywater to your garden How to choose the best homestead for you Written by city dwellers for city dwellers, this illustrated, smartly designed, two-color instruction book proposes a paradigm shift that will improve our lives, our community, and our planet. Authors Kelly Coyne and Erik Knutzen happily farm in Los Angeles and run the urban homestead blog www.homegrownrevolution.org.

    Trapped in a cubicle. Stuck in a rut. Tangled up in red tape. In the real world, sometimes you feel powerless--but not in Dungeons & Dragons (D & D). In this fantasy-adventure, you have all kinds of special powers. You can slay the evil dragon, overcome the orc or the ogre, haunt the werewolf, and triumph over sinister trolls. You venture into strange realms, encounter strange creatures, and use magical powers. Your character grows and develops with every adventure.With this guide, you can learn the ins and outs of D & D and start playing right away. Dungeons & Dragons For Dummies gives beginners the basics of the complex game and helps experienced players fine-tune their roleplaying. It guides you through:Creating your character (a powerful fighter, a sneaky rogue, a crafty sorcerer, or a charismatic cleric), and character advancement The races: humans, dwarves, elves, and halflings The types of character actions: attack rolls, skill check, and ability checks The 6 abilities: strength, dexterity, constitution, intelligence, wisdom, charisma Feat requirements and types Playing the game, including moving in combat, attacking with a weapon (melee attacks or ranged attacks), and damage and dying Picking skills, armor, weapons, and gear Choosing spells if your character is a sorcerer or domains for a cleric Building encounter or combat strategies and using advanced tactics Maximizing your character's power with the acquisition of the right magic items: armor, weapons, potion, scroll, ring, wand, staff, rod, plus wondrous items D & D game etiquette Becoming a Dungeon Master There's even a sample play session that walks you through typical play, gets you comfortable using the battle grid and character markers, lets you test player characters against each other and against monsters, and shows you how to add story elements to create an adventure. Produced in partnership with Wizards of the Coast, written by D & D game designers, and complete with a battle grid, a sample dungeon map, and a glossary, this guide arms you with the knowledge to create and equip a character and empowers you to enter the captivating, fascinating world of D & D.

    Small-scale, self-contained worm bins can be kept indoors, in a basement or even under the kitchen sink in an apartment — making vermicomposting a great option for city dwellers and anyone who doesn’t want or can’t have an outdoor compost pile. The fully revised 35th anniversary edition features the original’s same friendly tone, with up-to-date information on the entire process, from building or purchasing a bin (readily available at garden supply stores), maintaining the worms, and harvesting the finished compost.

    Updated with the latest biointensive tips and techniques, this is an essential reference for gardeners of all skill levels seeking to grow some or all of their own food.

    Catherine Failor shows you how to use her simple double-boiler technique to create luxurious shower gels, revitalizing shampoos, energizing body scrubs, and much more. Step-by-step instructions teach you how to turn basic ingredients like cocoa butter, lanolin, and jojoba into sweet-smelling liquid soaps. You’ll soon be experimenting with your favorite oils and additives as you craft custom-made products that are kind to your nose and gentle on your skin.

    This second edition of In Brief is now updated and revised to match the new full edition of Robert’s Rules of Order, Newly Revised, also published this year.Written by the same authorship team behind the officially sanctioned Robert’s Rules of Order, this concise, user-friendly edition takes readers through the rules most often needed at meetings—from debates to amendments to nominations. With sample dialogues and a guide to using the complete edition, Robert’s Rules of Order, Newly Revised, In Brief is the essential handbook for parliamentary proceedings.

    Girard's previous titles, How to Sell Anything to Anybody and How to Sell Yourself, have a total of00,000 copies in print.

    Not to worry: This book is the one place you can turn to find quick, non-intimidating, excellent design help. In The Non-Designer's Design Book, 2nd Edition, best-selling author Robin Williams turns her attention to the basic principles of good design and typography. All you have to do is follow her clearly explained concepts, and you'll begin producing more sophisticated, professional, and interesting pages immediately. Humor-infused, jargon-free prose interspersed with design exercises, quizzes, illustrations, and dozens of examples make learning a snap—which is just what audiences have come to expect from this best-selling author.

    With this comprehensive guide, Mr. Spreadsheet shows you how to maximize your Excel experience using professional spreadsheet application development tips from his own personal bookshelf.Featuring a complete introduction to Visual Basic for Applications and fully updated for the new features of Excel 2010, this essential reference includes an analysis of Excel application development and is packed with procedures, tips, and ideas for expanding Excel's capabilities with VBA.Offers an analysis of Excel application development and a complete introduction to Visual Basic for Applications (VBA) Features invaluable advice from Mr. Spreadsheet himself (bestselling author John Walkenbach), who demonstrates all the techniques you need to create large and small Excel applications Provides tips, tricks, and techniques for expanding Excel's capabilities with VBA that you won't find anywhere else Includes a CD with templates and worksheets from the book This power-user's guide is packed with procedures, tips, and ideas for expanding Excel's capabilities with VBA. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.