Describes how fractals were discovered, explains their unique properties, and discusses the mathematical foundation of fractals.

    A unique approach to understanding and overcoming grief.Bestselling author Raymond Moody and his colleague Dianne Arcangel show how the grieving process can transform our fear and grief into spiritual and emotional growth.

    Marketing plans, marketing slogans, marketing messages are all word-oriented with visuals used mostly for “decoration” purposes.Visual Hammer is the first book to document the superiority of a visual approach to marketing. Some examples: The Marlboro cowboy, the Coca-Cola contour bottle, the Corona lime and many, many others.But here’s the twist. A visual hammer is not enough. What a brand also needs is a verbal nail. “Masculinity” in the case of the Marlboro cowboy. “The real thing” in the case of Coke’s contour bottle, “Mexican beer” in the case of the Corona lime.It’s the two working together, a verbal nail and a visual hammer, that can create a powerful brand.Consider what the pink ribbon has done for Nancy Brinker. In 1982, Ms. Brinker started a foundation to fight breast cancer in memory of her sister, Susan G. Komen. Since then, the foundation has raised nearly $2 billion and is the world’s-largest non-profit source of money to combat breast cancer.Then there’s Aflac, the company that brought us the duck. In 2000, the first year the duck was advertised, sales went up 29%. The second year, 28%. The third year, 18%.Before the duck, Aflac had a name recognition of 12%. Today, it’s 94%. (The duck is the hammer and the “quack” is the verbal nail. It’s the integration of the two that makes the brand memorable.)Color often plays a role in creating memorable visual hammers. Tiffany’s blue box, the Masters green jacket, Nexium’s purple pill, Christian Louboutin’s red soles.So can the product itself. The watchband of a Rolex, the grille of a Rolls-Royce, the Absolut bottle, the Stella Artois glass, the polo player on a Ralph Lauren shirt.Symbols can act as hammers to visualize “invisible” products. Travelers’ red umbrella, Wells Fargo’s stagecoach, Geico’s gecko.Company founders can also act as hammers. Colonel Sanders, Papa John, Frank Perdue, Orville Redenbacher, Paul Newman.In spite of these and many other examples, why do so many marketing people work exclusively with words when the real power is with visuals? Well, words are important, too. The objective of a marketing program is to "own a word in the mind.” Therefore it’s important to find the right word as well as the right visual.The interplay between pictures and words is like a hammer and a nail. If the objective is to nail two pieces of wood together, why fool around with a hammer? Why not just put the wood together with a nail?That's the problem of marketing. Your most useful tool is a visual hammer, but the nail comes first. Unless you pick the right nail, all the creative hammers in the world are not going to help very much.Visual Hammer is a book that will help you nail your brand into consumers’ minds.

    Now revised and updated to include expanded coverage of monetary policy, this volume traces the history of macroeconomics and the evolution of macroeconomic thought and the resulting theory and policy.

    Your rivals are effortlessly tracking every last link in their supply chains. They're making bureaucratic paper trails obsolete while keeping their customers' data safer and discovering new ways to use this next foundational technology to sustain their competitive advantage. What should you be doing with blockchain now to ensure that your business is poised for success? "Blockchain: The Insights You Need from Harvard Business Review" brings you today's most essential thinking on blockchain, explains how to get the right initiatives started at your company, and prepares you to seize the opportunity of the coming blockchain wave.Business is changing. Will you adapt or be left behind? Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues--blockchain, cybersecurity, AI, and more--each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow. You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas--and prepare you and your company for the future.

    New material in the third edition includes: - A new chapter--complete with colorful examples from Lloyds of London and Sumitomo Metals--on how risky behavior can lead to disaster in private markets.- An evaluation of the Federal Reserves role in reining in economic growth to prevent inflation, and the debate over whether its growth targets are too low.- A look at the collapse of the Mexican peso and the burst of Japans bubble economy.- A revised discussion of the federal budget deficit, including the growing concern that Social Security and Medicare payments to retiring baby boomers will threaten the solvency of the government. Finally, in the updated concluding section, the author provides three possible scenarios for the American economy over the next decade. He warns that we live in an age of diminished expectations, in which the voting public is willing to settle for policy drift--but with the first of the baby boomers turning 65 in 2011, the U.S. economy will not be able to drift indefinitely.

    In fact, AI will dramatically change our entire society.You might have heard that many jobs will be replaced by automation and robots, but did you also know that at the same time a huge number of new jobs will be created by AI?This book covers many fascinating and timely topics related to artificial intelligence, including: self-driving cars, robots, chatbots, and how AI will impact the job market, business processes, and entire industries, just to name a few.This book is divided into ten chapters:Chapter I: Introduction to Artificial IntelligenceChapter II: How Artificial Intelligence Is Changing Many IndustriesChapter III: How Artificial Intelligence Is Changing Business ProcessesChapter IV: Chatbots and How They Will Change CommunicationChapter V: How Artificial Intelligence Is Changing the Job MarketChapter VI: Self-Driving Cars and How They Will Change Traffic as We Know ItChapter VII: Robots and How They Will Change Our LivesChapter VIII: Artificial Intelligence Activities of Big Technology CompaniesChapter IX: Frequently Asked Questions About Artificial Intelligence Part IChapter X: Frequently Asked Questions About Artificial Intelligence Part IITo enhance your learning experience and help make the concepts easier to understand, there are more than 85 visual presentations included throughout the book.You will learn the answers to 101 questions about artificial intelligence, and also have access to a large number of resources, ideas and tips that will help you to understand how artificial intelligence will change our lives.Who is this book for?Managers and business professionalsMarketers and influencersEntrepreneurs and startupsConsultants and coachesEducators and teachersStudents and life-long learnersAnd everyone else who is interested in our future.Are you ready to discover how artificial intelligence will impact your life This guidebook offers a multitude of tools, techniques and strategies that every business and individual can quickly apply and benefit from.

    Now, from a Silicon Valley hero and bestselling technology writer comes a pointed critique of the hype surrounding computers and their real benefits, especially in education. In High-Tech Heretic, Clifford Stoll questions the relentless drumbeat for "computer literacy" by educators and the computer industry, particularly since most people just use computers for word processing and games--and computers become outmoded or obsolete much sooner than new textbooks or a good teacher.As one who loves computers as much as he disdains the inflated promises made on their behalf, Stoll offers a commonsense look at how we can make a technological world better suited for people, instead of making people better suited to using machines.

    This text provides a basic treatment of discrete-event simulation, including the proper collection and analysis of data, the use of analytic techniques, verification and validation of models, and designing simulation experiments. It offers an up-to-date treatment of simulation of manufacturing and material handling systems, computer systems, and computer networks. Students and instructors will find a variety of resources at the associated website, www.bcnn.net, including simulation source code for download, additional exercises and solutions, web links and errata.

    Each formula is explained gently and in great detail, including a discussion of all the quanitites involved and examples that will make clear how and where to apply it. On top of that, there are plenty of illustrations that support the explanations and make the reading experience even more vivid.The book covers a wide range of diverse topics: acoustics, explosions, hurricanes, pipe flow, car traffic, gravity, satellites, roller coasters, flight, conservation laws, trigonometry, equations, inflation, loans, and many more. From the author of "Statistical Snacks" and "Business Math Basics - Practical and Simple".

    A Course given by Neville Goddard over 5 evenings, to include: Consciousness Is The Only Reality - Assumptions Harden Into Fact - Thinking Fourth - Dimensionally - No One To Change But Self - Remain Faithful To Your Idea

    Now, a former Senior Editor for "Maxim gives a crash course on the men behind our favorite labels, including:

    Marketing guru Jack Trout intends to make a lot of people, who made the mess, very uncomfortable: Advertisers are criticized as people who look for the creative and edgy, not the obvious. They will not be happy.Marketing people are criticized for getting hopelessly entangled in corporate egos and complicated projects. They will not be happy.Research people are criticized for generating more confusion than clarity. They will not be happy.Some big companies are criticized for their ill-fated marketing programs or lack of proper strategy. They will not be happy.Wall Street is criticized for putting too much emphasis on growth that is unnecessary and can be destructive to a brand. They will just ignore this criticism and continue trying to make as much money as they can.But this is a book not written to make people happy but to explain to marketers what their real problem is. Only then will they begin to look for the obvious solutions that will separate their products from their competitors -- in a way that is equally obvious to customers. All this comes with no jargon, no numbers, no complexity, and a great deal of common sense.

    These teachings of Sage Vasistha imparted to Lord Rama, contain the true understanding about the creation of the world. The Supreme Yoga, with Romanised text, is a translation into English of this complete work and is accompanied by brief expositions by Swami Venkatesananda. This book brings this store house of wisdom to our world and makes the philosophy comprehensible to scholars and common people alike.The Yoga Vasistha has been a favourite book of spiritual seekers in India these several centuries. Its special appeal lies in its thoroughly rational approach. and in its presentation of Vedanta as a philosophy which dares, like the The Bhagavad Gita, to bridge the gulf between the secular and the sacred action and contemplation. in human life. through a comprehensive and lofty spirituality. The reader will come across passages such as the verse entry for 31 st January. highlighting the importance of reason:"The remark of even a child is to be accepted, if it is in accordance with reason: but the remark of even Brahma Himself; the creator of the world, is to be rejected like a piece of straw, if it does not accord with reason."It is this philosophy of a comprehensive spirituality. rational and practical. that man in the modern age needs to rescue himself from his stagnation of worldliness and put him on the high road of creative living and fulfilment.The text abounds in repetitions which are, however, not repetitious. If you do not like (or need) repetition, then readjust this one verse: "This world appearance is a confusion: even as the blueness of the sky is an optical illusion. I think it is better not to let the mind dwell on it, but to ignore it. "(I - 3/2) "This verse occurs several times in the scripture and it sems to be the very essence of the teaching. If that is not quite clear to you now, read the scripture. The numerous ways in which this truth IS revealed will help open your mind.An oft recurring expression in this scripture is 'kakataliya' - a crow alights on the coconut palm tree and at that very moment a ripe coconut falls. The two unrelated events thus seem to be related in time and space, though there is no causal relationship.Such is life. Such is 'creation'. But the mind caught up in its' own trap of logic questions why, invents a 'why' and a 'wherefore' to satisfy itself, conveniently ignoring the inconvenient questions that still haunt an intelligent mind.

    This work reveals how the new technology and business strategies have transformed not only business processes, but also the way products and services are created and marketed, the structure and goals of the enterprise, the dynamics of competition, and all the rules for business success.