Propaganda


Edward L. Bernays - 1928
    Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”—Edward Bernays, PropagandaA seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891–1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed “engineering of consent.” During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would “Make the World Safe for Democracy.” The CPI would become the blueprint in which marketing strategies for future wars would be based upon.Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.This is the first reprint of Propaganda in over 30 years and features an introduction by Mark Crispin Miller, author of The Bush Dyslexicon: Observations on a National Disorder.

The Educated Imagination


Northrop Frye - 1963
    Dr. Frye offers, in addition, challenging and stimulating ideas for the teaching of literature at lower school levels, designed both to promote an early interest and to lead the student to the knowledge and kaleidoscopic experience found in the study of literature.Dr. Frye's proposals for the teaching of literature include an early emphasis on poetry, the "central and original literary form," intensive study of the Bible, as literature, and the Greek and Latin classics, as these embody all the great enduring themes of western man, and study of the great literary forms: tragedy and comedy, romance and irony.

Syntactic Structures


Noam Chomsky - 1957
    It is not a mere reorganization of the data into a new kind of library catalogue, nor another specualtive philosophy about the nature of man and language, but rather a rigorus explication of our intuitions about our language in terms of an overt axiom system, the theorems derivable from it, explicit results which may be compared with new data and other intuitions, all based plainly on an overt theory of the internal structure of languages; and it may well provide an opportunity for the application of explicity measures of simplicity to decide preference of one form over another form of grammar.

The Art of Loving


Erich Fromm - 1956
    As with every art, love demands practice and concentration, as well as genuine insight and understanding.In his classic work, The Art of Loving, renowned psychoanalyst and social philosopher Erich Fromm explores love in all its aspects—not only romantic love, steeped in false conceptions and lofty expectations, but also brotherly love, erotic love, self-love, the love of God, and the love of parents for their children.

The Presentation of Self in Everyday Life


Erving Goffman - 1959
    This book explores the realm of human behavior in social situations and the way that we appear to others. Dr. Goffman uses the metaphor of theatrical performance as a framework. Each person in everyday social intercourse presents himself and his activity to others, attempts to guide and control the impressions they form of him, and employs certain techniques in order to sustain his performance, just as an actor presents a character to an audience. The discussions of these social techniques offered here are based upon detailed research and observation of social customs in many regions.

Lost Time: Lectures on Proust in a Soviet Prison Camp


Józef Czapski - 1948
    In a series of lectures, Czapski described the arc and import of Proust’s masterpiece, sketched major and minor characters in striking detail, and movingly evoked the work’s originality, depth, and beauty. Eric Karpeles has translated this brilliant and ­altogether unparalleled feat of the critical imagination into English for the first time, and in a thoughtful introduction he brings out how, in reckoning with Proust’s great meditation on memory, Czapski helped his fellow officers to remember that there was a world apart from the world of the camp. Proust had staked the art of the novelist against the losses of a lifetime and the imminence of death. Recalling that triumphant wager, unfolding, like Sheherazade, the intricacies of Proust’s world night after night, Czapski showed to men at the end of their tether that the past remained present and there was a future in which to hope.Includes an 8-page color insert of Czapski’s lecture notes.

The Origins of Totalitarianism


Hannah Arendt - 1951
    Arendt explores the institutions and operations of totalitarian movements, focusing on the two genuine forms of totalitarian government in our time—Nazi Germany and Stalinist Russia—which she adroitly recognizes were two sides of the same coin, rather than opposing philosophies of Right and Left. From this vantage point, she discusses the evolution of classes into masses, the role of propaganda in dealing with the nontotalitarian world, the use of terror, and the nature of isolation and loneliness as preconditions for total domination.

The Death Of Ivan Ilych And Father Sergius


Leo Tolstoy
    

The Camp of the Saints


Jean Raspail - 1973
    And only nine hundred million of them will be white. What will happen when the teeming billions of the so-called Third World - driven by unbearable hunger and despair, the inevitable consequences of insensate over-population - descend locust-like on the lush lands of the complacent white nations?Jean Raspail has the rare imagination and courage necessary to face this terrifying question head-on. Readers of whatever color and political persuasion will find in The Camp of the Saints (already a bestseller in France & America) a hypnotically readable novel of compelling power that will disturb, provoke and horrify them by turns. And so powerful is its impact that once you have read it you will need brain surgery to forget it.

Suicide: A Study in Sociology


Émile Durkheim - 1897
    Written by one of the world’s most influential sociologists, this classic argues that suicide primarily results from a lack of integration of the individual into society. Suicide provides readers with an understanding of the impetus for suicide and its psychological impact on the victim, family, and society.

The Haunting of Sylvia Plath


Jacqueline Rose - 1991
    Jacqueline Rose stands back from the debates and looks instead at the swirl of controversy, recognizing it as a phenomenon in itself--one with much to tell us about how a culture selects and judges writers; how we hear women's voices; and how we receive messages from, to, and about our unconscious selves.

Psychoanalysis: The Impossible Profession


Janet Malcolm - 1977
    Through an intensive study of "Aaron Green, " a Freudian analyst in New York City, New Yorker writer Janet Malcolm reveals the inner workings of psychoanalysis.

The Baphomet


Pierre Klossowski - 1965
    Together they commit the sexual perfidies and blasphemous acts of which they had been forced to accuse one another before a tribunal.

Sisterhood is Powerful: An Anthology of Writings from the Women's Liberation Movement


Robin MorganMary Daly - 1970
    This anthology captures the range of problems being considered by the new feminists, and the variety of approaches to analysis and action. Over fifty contributors, all women, write about how the "51% minority group" is used and abused by the major institutions of our society--marriage, the family, church, courts, the media, welfare, the schools, the professions, business, and industry. A section on the psychological and sexual repression of women attacks the freudian view of the female, and discusses the problems of the aging woman, abortion and birth control, prostitution, the persecution of lesbians. Black women, a Mexican woman, high school women, ex-New Leftists, housewives, and seasoned feminists speak from their experience in tones that range from detachment to outrage. ARE MEN REALLY THE ENEMY?A Questionnaire by Jayne West, from No More Fun and Games True or False __ Woman's work is never done. __ You can't tell a book by its cover. __ Housework can be fun. __ A female dog is referred to as a bitch. __ One of the more degrading terms that can be applied to a man is "son of a bitch." Multiple Choice 1. Most rapes are committed by: (a) women; (b) children; (c) men (perverts); (d) I am unable to distinguish rape from ordinary sexual relations. 2. Which do you prefer being called: (a) lady; (b) woman; (c) female; (d) girl; (e) none of the above. 3. If I could do away with anything I wanted, the first thing I would do away with is: (a) the family; (b) the state; (c) private property; (d) menstrual periods; (e) all of the above. Essay Discuss the variations in tone possible when asking a male druggist: "Have you Tampax Super?"

Open Veins of Latin America: Five Centuries of the Pillage of a Continent


Eduardo Galeano - 1971
    debut almost fifty years ago, this brilliant text has set a new standard for historical scholarship of Latin America. It is also an outstanding political economy, a social and cultural narrative of the highest quality, and perhaps the finest description of primitive capital accumulation since Marx.Rather than chronology, geography, or political successions, Eduardo Galeano has organized the various facets of Latin American history according to the patterns of five centuries of exploitation. Thus he is concerned with gold and silver, cacao and cotton, rubber and coffee, fruit, hides and wool, petroleum, iron, nickel, manganese, copper, aluminum ore, nitrates, and tin. These are the veins which he traces through the body of the entire continent, up to the Rio Grande and throughout the Caribbean, and all the way to their open ends where they empty into the coffers of wealth in the United States and Europe.Weaving fact and imagery into a rich tapestry, Galeano fuses scientific analysis with the passions of a plundered and suffering people. An immense gathering of materials is framed with a vigorous style that never falters in its command of themes. All readers interested in great historical, economic, political, and social writing will find a singular analytical achievement, and an overwhelming narrative that makes history speak, unforgettably.This classic is now further honored by Isabel Allende’s inspiring introduction. Universally recognized as one of the most important writers of our time, Allende once again contributes her talents to literature, to political principles, and to enlightenment.