This book aims to minimize the complexity of user-centered design for the Web with explanations and illustrations that focus on ideas rather than tools or techniques.

    Distinguishing agents (e.g., molecules, cells, animals, and species) from their interactions (e.g., chemical reactions, immune system responses, sexual reproduction, and evolution), Flake argues that it is the computational properties of interactions that account for much of what we think of as beautiful and interesting. From this basic thesis, Flake explores what he considers to be today's four most interesting computational topics: fractals, chaos, complex systems, and adaptation.Each of the book's parts can be read independently, enabling even the casual reader to understand and work with the basic equations and programs. Yet the parts are bound together by the theme of the computer as a laboratory and a metaphor for understanding the universe. The inspired reader will experiment further with the ideas presented to create fractal landscapes, chaotic systems, artificial life forms, genetic algorithms, and artificial neural networks.

    KEY TOPICS: Written in a reader-friendly style, the book encourages broad problem-solving skills while thoroughly covering the material required for introductory algorithms. The author emphasizes conceptual understanding before the introduction of the formal treatment of each technique. Popular puzzles are used to motivate readers' interest and strengthen their skills in algorithmic problem solving. Other enhancement features include chapter summaries, hints to the exercises, and a solution manual. MARKET: For those interested in learning more about algorithms.

    This course is usually the first course taught at the undergraduate level. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. Presents a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.

    Blends academic precision and practical experience in an authoritative introduction to basic principles of digital design and practical requirements. With over 30 years of experience in both industrial and university settings, the author covers the most widespread logic design practices while building a solid foundation of theoretical and engineering principles for students to use as they go forward in this fast moving field.

    It should be labelled 'start here'." --Pieter Jan Stappers, ID-StudioLab, Delft University of Technology

     Offers extensively updated coverage, new problem sets, and chapter-ending material to enhance the book’s relevance to today’s engineers and scientists. Includes new problem sets demonstrating updated applications to engineering as well as biological, physical, and computer science. Emphasizes key ideas as well as the risks and hazards associated with practical application of the material. Includes new material on topics including: difference between discrete and continuous measurements; binary data; quartiles; importance of experimental design; “dummy” variables; rules for expectations and variances of linear functions; Poisson distribution; Weibull and lognormal distributions; central limit theorem, and data plotting. Introduces Bayesian statistics, including its applications to many fields. For those interested in learning more about probability and statistics.

    It illustrates both the cohesiveness of the relatively few fundamental ideas in this area and the great variety of problems these ideas solve. All of the problems address principles and procedures inherent in the design and anlysis of engineering structures and mechanical systems, with many of the problems referring explicitly to design considerations.

    Known for its balanced coverage of the 3 perspectives, this text continues to encourage students to think about their world with a sociological imagination. Through its strong coverage of globalization, race and ethnicity, careers in sociology, and current topics like mass media and social policy, Sociology provides students with knowledge they can use on campus, at work, in their neighborhoods, and in the global community. The new 12th edition features updated sections in various chapters reflecting recent sociological changes like the impact of the current economic downturn on social class and the global culture war. New Research Today boxes provide students with relevant examples of sociological research.

    The new edition provides invitations - not requirements - to use technology, as well as new conceptual problems, and new projects that focus on writing and working in teams.

    This leading text uses many relevant engineering-based situations to help students model and solve problems.

    This work focuses on the maths skills necessary to pass the GMAT, with nearly 300 questions and explanations on subjects such as arithmetic, algebra, geometry and data sufficiency.