Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising


Lisa Fortini-Campbell - 2001
    Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.

Things I Learned At Art School


Megan Dunn - 2021
    Until now.Part memoir, part essay collection, Megan Dunn’s ingenious, moving, hilariously personal Things I Learned at Art School tells the story of her early life and coming-of-age in New Zealand in the ‘70s, ‘80s and ‘90s.From her single mother's love life to her Smurf collection, from the mean girls at school to the mermaid movie Splash, from her work in strip clubs and massage parlours (and one steak restaurant) to the art school of the title, this is a dazzling, killer read from a contemporary voice of comic brilliance.Chapters include (but are not limited to): The Ballad of Western Barbie; A Comprehensive List of All the Girls Who Teased Me at Western Heights High School, What They Looked Like and Why They Did It; On Being a Redhead; Life Begins at Forty: That Time My Uncle Killed Himself; Good Girls Write Memoirs, Bad Girls Don’t Have Time; Videos I Watched with My Father; Things I Learned at Art School; CV of a Fat Waitress; Nine Months in a Massage Parlour Called Belle de Jour; Various Uses for a Low Self-esteem; Art in the Waiting Room and Submerging Artist.

Art-Write: The Writing Guide for Visual Artists


Vicki Krohn Amorose - 2013
    Author, artist and media writer Vicki Amorose offers a step-by-step approach that will enable you to create a professional artist statement. From there, she shows you how to develop the material to represent you and your work for funding, exhibition material, proposals and websites. Art-Write is filled with timely advice to connect with your viewers and promote and sell your art.

Do Lead: Share Your Vision. Inspire Others. Achieve the Impossible.


Les McKeown - 2014
    Forget the dashing swashbuckler, effective leadership is typically understated. It's the myriad small things that make the big things possible. In Do Lead, Les McKeown demolishes the myths that have paralysed leadership in our modern era, then provides newt tools for the job. You'll discover that we can all lead. And what's more, we should. Because effective leadership is goal- not people-oriented. It's about the person with the right skills putting themselves forward. Find out:• The mindset required• The basic leadership toolkit• Techniques for dealing with the (inevitable) failuresWhether you are new to the game or reigniting a dormant passion, start leading from where you are, right now. And start to make a difference. You can lead. Yes, you.

The Poem That Changed America: "Howl" Fifty Years Later


Jason Shinder - 2006
    The original edition cost seventy-five cents, but there was something priceless about its eponymous piece. Although it gave a voice to the new generation that came of age in the conservative years following World War II, the poem also conferred a strange, subversive power that continues to exert its influence to this day. Ginsberg went on to become one of the most eminent and celebrated writers of the second half of the twentieth century, and "Howl" became the critical axis of the worldwide literary, cultural, and political movement that would be known as the Beat generation.The year 2006 marks the fiftieth anniversary of the publication of "Howl," and The Poem That Changed America will celebrate and shed new light on this profound cultural work. With new essays by many of today's most distinguished writers, including Frank Bidart, Andrei Codrescu, Vivian Gornick, Phillip Lopate, Daphne Merkin, Rick Moody, Robert Pinsky, and Luc Sante, The Poem That Changed America reveals the pioneering influence of "Howl" down through the decades and its powerful resonance today.

Picturing Prince: An Intimate Portrait


Steve Parke - 2017
    At least half of the images in the book are exclusively published here for the first time; most other images in the book are rare to the public eye.Alongside these remarkable images are fifty engaging, poignant and often funny written vignettes by Parke, which reveal the very human man behind the reclusive superstar: from shooting hoops to renting out movie theatres at 4am; from midnight requests for camels to meaningful conversations that shed light on Prince as a man and artist.STEVE PARKE started working with Prince in 1988, after a mutual friend showed Prince some of Steve's photorealistic paintings. He designed everything from album covers and merchandise to sets for Prince's tours and videos. Somewhere in all of this, he became Paisley Park's official art director. He began photographing Prince at the request of the star himself, and continued to do so for the next several years. The images in this book are the arresting result of this collaboration.Biographical Notes STEVE PARKE is photo editor for Faerie Magazine. He worked as art director for Prince at Paisley Park for fourteen years. As a photographer, his clients have included Prince, David Bowie, Bon Jovi, Bob Dylan, Sheila E., AC/DC and more. He lives in Baltimore, USA.

The Daily Show (The Audiobook): An Oral History as Told by Jon Stewart, the Correspondents, Staff and Guests


Chris Smith - 2016
    For almost seventeen years, The Daily Show with Jon Stewart brilliantly redefined the borders between television comedy, political satire, and opinionated news coverage. It launched the careers of some of today's most significant comedians, highlighted the hypocrisies of the powerful, and garnered 23 Emmys. Now the show's behind-the-scenes gags, controversies, and camaraderie will be chronicled by the players themselves, from legendary host Jon Stewart to the star cast members and writers-including Samantha Bee, Stephen Colbert, John Oliver, Steve Carell, Lewis Black, Jessica Williams, John Hodgman, and Larry Wilmore-plus some of The Daily Show's most prominent guests and adversaries: John and Cindy McCain, Glenn Beck, Tucker Carlson, and many more.This oral history takes the reader behind the curtain for all the show's highlights, from its origins as Comedy Central's underdog late-night program hosted by Craig Kilborn to Jon Stewart's long reign to Trevor Noah's succession, rising from a scrappy jester in the 24-hour political news cycle to become part of the beating heart of politics-a trusted source for not only comedy but also commentary, with a reputation for calling bullshit and an ability to effect real change in the world. Through years of incisive election coverage, Jon Stewart's emotional monologue in the wake of 9/11, his infamous confrontation on Crossfire, passionate debates with President Obama and Hillary Clinton, feuds with Bill O'Reilly and Fox, the Indecisions, Mess O'Potamia, and provocative takes on Wall Street and racism, The Daily Show has been a cultural touchstone. Now, for the first time, the people behind the show's seminal moments come together to share their memories of the last-minute rewrites, improvisations, pranks, romances, blow-ups, and moments of Zen both on and off the set of one of America's most groundbreaking shows.

Dennis Hopper: The Wild Ride of a Hollywood Rebel


Peter L. Winkler - 2011
    Always intent on proving his genius and leaving a legacy, the Emmy and Oscar-nominated Hopper acted in more than 115 movies and four TV series, directed seven films, and passionately pursued an artist's life as a photographer and creator and collector of modern art, embracing the work of artists like Warhol and Lichtenstein before the label "pop art" was even coined. Dennis Hopper: The Wild Ride of a Hollywood Rebel explores Hopper's life from his lonely childhood in Kansas, where he became determined to win the affection of others by becoming a great artist, to his often drug-fueled days and nights in Hollywood and his spiritual home in Taos, New Mexico. From Hopper's early days in Hollywood, where he had an affair with 16-year-old Natalie Wood and took acting lessons from James Dean while making Rebel Without a Cause and Giant, his '60s head trips and the making of Easy Rider, the crushing failure of The Last Movie and his lost years in Taos, to his recovery and political right turn in the '80s, Dennis Hopper: The Wild Ride of a Hollywood Rebel unsparingly documents his journey from a self-destructive bad boy to a reformed member of the Hollywood establishment and iconic survivor of the counterculture. The book also delves into Hopper's tumultuous personal life, including his dramatic attempt to divorce his last wife while he battled terminal cancer. This is the first book to cover the entire life and career of the man who hung out with James Dean, Elvis Presley, and Jack Nicholson, costarred in and directed Easy Rider, and came back big in Blue Velvet, overcoming years of alcoholism and drug addiction. Dennis Hopper: The Wild Ride of a Hollywood Rebel is a must-have for Hopper's fans, film buffs, and readers hooked on celebrity scandals.

Daily Rituals: Women at Work


Mason Currey - 2019
    We see how these brilliant minds get to work, the choices they have to make: rebuffing convention, stealing (or secreting away) time from the pull of husbands, wives, children, obligations, in order to create their creations.From those who are the masters of their craft (Eudora Welty, Lynn Fontanne, Penelope Fitzgerald, Marie Curie) to those who were recognized in a burst of acclaim (Lorraine Hansberry, Zadie Smith) . . . from Clara Schumann and Shirley Jackson, carving out small amounts of time from family life, to Isadora Duncan and Agnes Martin, rejecting the demands of domesticity, Currey shows us the large and small (and abiding) choices these women made--and continue to make--for their art: Isak Dinesen, "I promised the Devil my soul, and in return he promised me that everything I was going to experience would be turned into tales," Dinesen subsisting on oysters and Champagne but also amphetamines, which gave her the overdrive she required . . . And the rituals (daily and otherwise) that guide these artists: Isabel Allende starting a new book only on January 8th . . . Hilary Mantel taking a shower to combat writers' block ("I am the cleanest person I know") . . . Tallulah Bankhead coping with her three phobias (hating to go to bed, hating to get up, and hating to be alone), which, could she "mute them," would make her life "as slick as a sonnet, but as dull as ditch water" . . . Lillian Hellman chain-smoking three packs of cigarettes and drinking twenty cups of coffee a day--and, after milking the cow and cleaning the barn, writing out of "elation, depression, hope" ("That is the exact order. Hope sets in toward nightfall. That's when you tell yourself that you're going to be better the next time, so help you God.") . . . Diane Arbus, doing what "gnaws at" her . . . Colette, locked in her writing room by her first husband, Henry Gauthier-Villars (nom de plume: Willy) and not being "let out" until completing her daily quota (she wrote five pages a day and threw away the fifth). Colette later said, "A prison is one of the best workshops" . . . Jessye Norman disdaining routines or rituals of any kind, seeing them as "a crutch" . . . and Octavia Butler writing every day no matter what ("screw inspiration"). Germaine de Staël . . . Elizabeth Barrett Browning . . . George Eliot . . . Edith Wharton . . . Virginia Woolf . . . Edna Ferber . . . Doris Lessing . . . Pina Bausch . . . Frida Kahlo . . . Marguerite Duras . . . Helen Frankenthaler . . . Patti Smith, and 131 more--on their daily routines, superstitions, fears, eating (and drinking) habits, and other finely (and not so finely) calibrated rituals that help summon up willpower and self-discipline, keeping themselves afloat with optimism and fight, as they create (and avoid creating) their creations.

A CEO Only Does Three Things: Finding Your Focus in the C-Suite


Trey Taylor - 2020
    Many owners and CEOs think they have to be involved in every aspect of their business. They spend valuable brainpower on low-priority decisions. Before long, they're overworked and burned out.Instead of doing everything, it's time to focus on the right things.A CEO Only Does Three Things zeroes in on the three pillars of business: culture, people, and numbers. Steeped in twenty-plus years of practical knowledge, training, and consulting with some of the world's largest companies, this indispensable guide shows how to articulate the right culture for your business, hire people with the right mindsets, and inspire your teams to produce optimal results.Hundreds of CEOs have used Taylor's methods to create fulfilled, efficient, professional lives, and you can join them. Learn how to focus on the work you love-and avoid CEO burnout.

Hustling Hard For A Happily Ever After: …and how I made my dreams a reality one mantra at a time...


Frankie Love - 2020
    She believes you can too.

One Hundred Great Essays (Penguin Academics Series)


Robert DiYanni - 2001
    The anthology combines classic essays of great instructional value together with the most frequently anthologized essays of recent note by today's most highly regarded writers. The selections exhibit a broad range of diversity in subject matter and authorship. All essays have been selected for their utility as both models for writing and for their usefulness as springboards for independent writing. An introductory section informs readers about the qualities of the essay form and offers instruction on how to read essays critically and use the writing process to develop their own essays. For those interested in learning about reading, writing and critical thinking by studying examples of great writing.

Skip the Flip: Secrets the 1% Know About Real Estate Investing


Hayden Crabtree - 2020
    

Money Changes Everything: Twenty-Two Writers Tackle the Last Taboo with Tales of Sudden Windfalls, Staggering Debts, and Other Surprising Turns of Fortune


Jenny Offill - 2007
    In this riveting anthology, a host of celebrated writers explore the complicated role money has played in their lives, whether they’re hiding from creditors or hiding a trust fund. This collection will touch a nerve with anyone who’s ever been afraid to reveal their bank balance.In these wide-ranging personal essays, Daniel Handler, Walter Kirn, Jill McCorkle, Meera Nair, Henry Alford, Susan Choi, and other acclaimed authors write with startling candor about how money has strengthened or undermined their closest relationships. Isabel Rose talks about the trials and tribulations of dating as an heiress. Tony Serra explains what led him to take a forty-year vow of poverty. September 11 widow Marian Fontana illuminates the heartbreak and moral complexities of victim compensation. Jonathan Dee reveals the debt that nearly did him in. And in paired essays, Fred Leebron and his wife Katherine Rhett discuss the way fights over money have shaken their marriage to the core again and again.We talk openly about our romantic disasters and family dramas, our problems at work and our battles with addiction. But when it comes to what is or is not in our wallets, we remain determinedly mum. Until now, that is. Money Changes Everything is the first anthology of its kind—an unflinching and on-the-record collection of essays filled with entertaining and enlightening insights into why we spend, save, and steal.The pieces in Money Changes Everything range from the comic to the harrowing, yet they all reveal the complex, emotionally charged role money plays in our lives by shattering the wall of silence that has long surrounded this topic.

The Instigator


Jonathon Gatehouse - 2012
    Many hardcore hockey followers are convinced the commissioner is out to ruin the game this country loves.Still, when Bettman took over in 1992, the gross revenue of the National Hockey League was US$400 million. This season, the figure will be closer to $3.3 billion—an eightfold increase. If that were the only criterion by which to judge Bettman’s tenure, he’d be a business success story. But on his watch, professional hockey has expanded beyond its traditional strongholds and shown it can prosper in unlikely places—even on American networks. And the best players in the world now all ply their trade in the league that Gary built.By taming the NHL’s famously fractious owners, all but busting its players’ union, and by enforcing lawyerly discipline on everything from trash talk to Jim Balsillie’s efforts to crash the party, Bettman has become a figure of almost unrivalled power in the business of sport. His influence shapes leagues in other countries, dictates the schedule of the Olympic Winter Games, and spills onto the ice itself with innovations such as the shootout and a second referee, and with crackdowns on obstruction and headshots.In The Instigator, Jonathon Gatehouse details the unlikely ascension of a lonely New York City kid from a single-parent family who never played hockey and can barely skate to the sport’s biggest job. It examines his motivations, peels back his often aloof demeanour, and explains how a true outsider manages to lead, confound, and keep order in the game Canadians love.