If you are an experienced seller or are looking to do arbitrage this book will have less value as I don’t discuss sourcing by arbitrage. I don’t do arbitrage, so I don’t teach it. This book is written for the new or struggling seller wanting to source wholesale or private label products. What you will learn: Basic steps for finding top selling products How to generate product ideas and look for trends How to validate demand Tips for finding suppliers Analyzing data to help you pick a product It took me 5 months of research before I pulled the trigger on my first products to sell on Amazon. Five months and countless hours. I have pages of notes with product ideas in many different categories. Some were wholesale products, others were ideas for my own products. I had some money set aside to buy inventory. But I couldn’t commit. I was looking for...not necessarily thee perfect product, but, well yeah, the perfect product. Fear of choosing “wrong” was holding me back. I knew that product selection was key to success so I needed to choose right. Another part of the problem was I had bigger ideas—I wanted to create a brand and I had some ideas as to what sorts of products I would carry. But those ideas required more capital than I was willing to invest for my first product. As a result, I put so much pressure on myself to dream big and think towards the future that I did…nothing! Another hold up was I was a little skittish to follow the advice to source from Chinese suppliers. It seemed so complicated for a beginner. Could I not take a little less profit and source domestically? Were there not manufacturers that could produce my ideas in North America? Yes, and yes. Ultimately the delays helped me because I learned a lot by joining Facebook groups and listening to and learning from the experiences of others. I devoured the advice in forums as well as blogs, books, webinars, and courses. I learned of the pitfalls of private label that the gurus selling you the dream never talk about. And finally, I did pull the trigger. I put together this guide to help any of you who are feeling a little gun-shy too. I put this book together for all of you who have the brains to say “Hey, if everyone buys top 100 selling products wont that saturate the market?” I put this book together to help you find great products from many different approaches. After reading this, you should feel confident enough to find a product and get started with your e-commerce business.

    What's more, training a copywriter to write good copy was just as slow... often taking two to four years and generating lots of hurt feelings.Copy Logic! The New Science of Producing Breakthrough Copy (Without Criticism) eliminates both of these problems. It is far and away the best -- and fastest -- way to improve copy... and cut a copywriter's learning curve in half.In this book, direct-marketing expert Michael Masterson and master copywriter Mike Palmer reveal their methodical, step-by-step process for turning "B-level" copy into control beating "A-level" copy in just 24 hours.This is the exact process that was directly responsible for helping one company boost its revenues into the $300-million-a-year range (while creating six-figure incomes for many of its copywriters).Needless to say, Copy Logic! works.Simply follow Masterson and Palmer's clearly outlined steps and detailed examples, and you can't help bu come out with significantly stronger copy.Whether you're a business owner, marketing director, copy chief, or copywriter, Copy Logic! will help you produce bigger winners, more often.

    Now she reveals the winning framework she uses to transform markets and industries.Get to Aha! shows how to establish the kind of foundation world-class brands are built on. Too many business leaders fail to ask the most basic questions about their company--Who are we? And why do we matter?--before they leap right into branding. Big mistake. A company must first know itself (establish its position) before it can express its identity (execute its branding).There are three types of companies in the world, each with its own DNA: Mothers are customer-oriented, Mechanics are product-oriented, and Missionaries are concept-oriented―and it's absolutely critical for business leaders to know which type their company is to create an authentic and ultimately "sticky" position in the market. A company's DNA is the key to achieving this and with it, a competitive advantage. Why? Because if a Mechanic creates a marketing campaign based on its belief that it is a Missionary, the underlying positioning will not ring true and the company won't gain a foothold in the market. But if a company positions itself in alignment with its DNA, it will resonate authentically and establish its role and relevance even in the face of a major competitor.Get to Aha! presents a clear step-by-step framework that will help you determine your company's precise position in the marketing landscape, using Andy's DNA-based methodology. It takes you through the process of performing "genetic testing" on your company, examining the market through the six Cs of positioning, and developing your positioning statement--a rational, factual statement about your company's role and relevance. Then and only then can you create a branding and marketing strategy that will build market momentum and crush the competition.Trust Andy. Steve Jobs did.

    Thanks to Bruce Kasanoff’s engaging writing and sage advice, this is an enjoyable book that’s full of new ideas to put into action immediately." -- Adam Grant, Wharton professor and bestselling author of Give and Take Do you feel uncomfortable blowing your own horn? Do you struggle to get your fair share of attention? If either is true, this little gem of a book is for you. It provides you with quick and effective tips on the most appropriate ways to make a name for yourself in our hyper-connected world. The book is organized around the author's "Simplify Your Future" framework for managing your career and life: Be generous and expert, trustworthy and clear, open-minded and adaptable, persistent and present.

    An incredibly helpful guide to getting your book published, from an experienced literary agent.

    Enter Plot Versus Character. This hands-on guide to creating a well-rounded novel embraces both of these crucial story components. You'll learn to: • Create layered characters by considering personality traits, natural attributes, and backgrounds • Develop your character's emotional journey and tie it to your plot's inciting incident • Construct a three-act story structure that can complement and sustain your character arc • Expose character backstory in a manner that accentuates plot points Seamlessly intertwine plot and character to create a compelling page-turner filled with characters to whom readers can't help but relate • And much more Filled with helpful examples and friendly instruction, Plot Versus Character takes the guesswork out of creating great fiction by giving you the tools you need to inject life into your characters and momentum into your plots.

    It's a fun, effective way to start writing, publishing, and promoting a book, one post at a time.

    As a child, he had to take a remedial reading and writing class because he could barely write a full sentence. One editor told him his book would never be published.And yet Bryan is now a bestselling author whose books have been read by over 100,000 people and the book the editor said would never be published has been praised publicly by the foremost experts in the field.All writers doubt their ability. But Bryan's story shows doubt doesn't have to define your writing future.

    Its energy feeds other reactions, creating endless possibilities for self-sustaining growth. Imagine harnessing this kind of energy in business—what if you could create your own nuclear effect?It's easy to feel trapped when you start an online business, stuck in a tug-of-war between success and the requirements for continued growth. The more you progress, the more money you need. Your company's bank account mirrors your own emotions in a rollercoaster of inconsistency and instability—you've left the rat race, only to find yourself on a 6- or 7-figure hamster wheel.In The Nuclear Effect, Scott Oldford shows you how to free yourself from this cycle, scale a profitable, multimillion-dollar business, and keep the money you make. By following Scott's 6 pillars of sustainable growth, you will create the momentum your business needs to become an unstoppable force.

    Maybe you've already been published, but your latest effort is stuck in mid-list limbo. Whatever the case may be, author and literary agent Donald Maass can show you how to take your prose to the next level and write a breakout novel - one that rises out of obscurity and hits the best-seller lists.Maass details the elements that all breakout novels share - regardless of genre - then shows you writing techniques that can make your own books stand out and succeed in a crowded marketplace.You'll learn to:- establish a powerful and sweeping sense of time and place - weave subplots into the main action for a complex, engrossing story - create larger-than-life characters that step right off the page - explore universal themes that will interest a broad audience of readers - sustain a high degree of narrative tension from start to finish - develop an inspired premise that sets your novel apart from the competitionThen, using examples from the recent works of several best-selling authors - including novelist Anne Perry - Maass illustrates methods for upping the ante in every aspect of your novel writing. You'll capture the eye of an agent, generate publisher interest and lay the foundation for a promising career.

    Baxter's experience from decades as a career martial artist make this book a valuable resource for writers who want to understand what fighting is all about - what it really feels like and what does and doesn't work - and how to factor those things into their writing to make their fight scenes visceral, realistic page turners. Baxter won't tell you how to write, but he will tell you what makes a great fight scene.

    As eReaders and eReading Apps proliferate, so do book-selling services and sites. If you're selling your book on a single platform you're missing at least 40% of the digital reading audience. This book was written for authors of fiction and non-fiction who want to expand their reach and increase their income.Created by two experienced authors, Make Your Book Work Harder walks readers through the maze of book-selling platforms, including some that are well-known and others that may never even be on your radar.What you'll gain from reading this book Step-by-step how-to for using multiple platforms How to maximize your promotional time How to minimize your promotional dollars Where to find little-known publishing alternatives Free sources for promoting your book Time-saving social media services How to amp up your income by creating a book-related course Our personal preferred vendors for outsourcing formatting and social media exposure How to increase your name recognition and much, much moreYOU'VE WORKED HARD ... NOW MAKE YOUR BOOK DO SOME OF THE HEAVY LIFTING!We all know the time and energy involved in writing a book. That's why we feel that only selling on a single platform isn't leveraging the power of your book or the power of alternative publishing platforms. This book is the solution to the one-platform sales lag that every author sees over a period of time. Using our techniques you'll expose your book to new audiences who read books on multiple apps and services (including some that are subscription-based). Why settle for a single point-of-sales when you can reach most of the marketplace?BONUSES TOOWant a behind-the-scenes look at how the authors promote their own books on Facebook? One of the free downloads for anyone who purchases this book is a guide to book promotion on Facebook that can cost pennies a day. The authors have also created a secret Facebook group for readers of this book only - a group where new additions to the book will be introduced first, so you'll get a head start on trying new techniques for making more sales. TIME TO SPREAD YOUR WINGS?There's never been a better time to spread your wings and get your books out into 100% of the book-buying marketplace. Click the BUY button and get going with new promotions and more sales starting right now.

    You can't eat artistic integrity. It tastes like sawdust.’ This gonzo guide is a lesson in the practicalities of writing: how to be productive, professional and maybe one day even pay the rent. Topics covered include ‘How to slay writer’s block’, ‘What the hell is workflow?’, ‘How to write 10,000 words in a day’ and ‘The best apps for writers’. How to Be a Writer is a kick-ass writing guide with a tough-love approach, written for the internet generation. John Birmingham is lauded as a prolific writer working across multiple genres. Here he shares his secrets. And some hard-core, real-world practical advice. And a few excellent descriptions of explosions.

    Author Tim Calkins understands the power of a compelling presentation and the difficulty in accomplishing one. The brand strategist, professor and author has been giving presentations since he was eight, when he delivered his first official presentation with an uncooperative chicken at a 4-H competition. From business updates to project recommendations to marketing plans, Calkins has given more than five thousand presentations to date. With concrete suggestions, helpful tricks, and step-by-step guidance that’s applicable to all industries, Calkins sets out to propel his readers to create and deliver effective business presentations and pitches. When all lessons from How to Wash a Chicken are applied, readers will be empowered throughout the preparation and presentation process. They will be able to present with more confidence and conviction than they ever had before, setting them on a path of professional growth.

    It gives the background, insights, and specific procedures needed by all beginning writers. Here one can learn how to group words into copy that moves, movement into scenes, and scenes into stories; how to develop characters, how to revise and polish, and finally, how to sell the product.No one can teach talent, but the practical skills of the professional writer's craft can certainly be taught. The correct and imaginative use of these kills can shorten any beginner's apprenticeship by years.This is the book for writers who want to turn rejection slips into cashable checks.