1 Lakh/ below US$ 2500 car), is set to change our perception of India': on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand. With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand. Tata: The Evolution of a Corporate Brand goes to the core of the Tata ethos to explore the unique relationship between the Tata group and the Indian people, a relationship that goes beyond the achievements of a successful business to its social contributions for its employees and the society at large. Finally it asks how that reputation will be perceived and understood as Tata moves into global markets. Whether you re an entrepreneur, a manager, a marketer, or an interested Tata loyalist this book will help you understand the durability of the brand and inspire you with the values it holds onto in the global economy.

    Why did the southern states secede from the Union? What did the north hope to achieve by fighting against the south? Was Abraham Lincoln really an abolitionist? Why is Ulysses S. Grant the most famous Union general, when he didn’t take command of all the Union armies until near the very end of the war? How did Robert E. Lee end up having to deal with issues left unresolved by George Washington’s will, and was he a hero or a traitor?This book provides an exhaustive summary, not just of the major battles and major personalities of the Civil War, but of the political issues that brought the United States to the point of a terrible internal conflict. You’ll learn how the founding fathers predicted a great national conflict over slavery, and how Thomas Jefferson’s political philosophies influenced secessionist thinking in the south. From the history of the abolitionist movement to the election of 1860 and the creation of the Republican party, this book will give you all the facts you need to understand how the Civil War started, why Lincoln was so fed up with his generals, and how the war affects American society today.

    Manekshaw rose to become the 8th Chief of Army Staff of the Indian Army in 1969 and under his command, Indian forces conducted victorious campaigns against Pakistan in the Indo-Pakistani War of 1971 that led to the liberation of Bangladesh in December 1971.

    Guns are drawn, and in the ensuing hail of bullets, only the husband walks away. However, police soon find out, that what seems to be a robbery gone wrong is anything but. The Case of the Ragged Stranger, as the tabloids dubbed it, is a tale of deceit, betrayal, and depravity, a stranger-than-fiction mystery story whose shocking solution riveted the nation and made it one of the most sensational crimes of the Jazz Age.

    Combing through the oft-forgotten enclaves of the Holy City, Macy and Buxton bring readers face to face with a group of orphans who haunt a College of Charleston dorm, a Citadel cadet who haunts a local hotel and the specter of William Drayton at Drayton Hall Plantation, to name just a few. Based on historic events and specific details that are often lost in most ghost stories, this collection of haunting tales sparks curiosity about what figure might still be lurking in the alleyways of Charleston's storied streets.

    Krishna begins his sweeping exploration ofthe tradition of Karnatik music with a fundamental question: what is music? Takingnothing for granted and addressing readers from across the spectrum - musicians, musicologists as well as laypeople - Krishna provides a path-breaking overviewof south Indian classical music.

    Combining authoritative analysis, new ideas, and diverse perspectives, they discuss subjects which are topical yet enduring, as also emerging areas of study and debate. Giving identity to over a billion people, the Indian Constitution is one of the world's great political texts. Drafted over six decades ago, its endurance and operation have fascinated and surprised many. In this short introduction, Madhav Khosla brings to light its many features, aspirations, and controversies. How does the Constitution separate power between different political actors? What form of citizenship does it embrace? And how can it change? In answering questions such as these, Khosla unravels the document's remarkable and challenging journey, inviting readers to reflect upon the theory and practice of constitutionalism in the world's largest democracy.

    There Roy Moxham buys the memoir of a nineteenth-century British colonial administrative officer, who makes a passing reference to a giant hedge planted by the British across the Indian subcontinent. That hedge—which for fifty years had been manned and cared for by 12,000 men and had run a length of 2,500 miles—becomes what Moxham calls his "ridiculous obsession." Recounting a journey that takes him to exotic isolated villages deep in the interior of India, Moxham chronicles his efforts to confirm the existence of the extraordinary, impenetrable green wall that had virtually disappeared from two nations' memories. Not only does he discover the shameful role the hedge played in the exploitative Raj and the famines of the late nineteenth century, but he also uncovers what remains of this British grand folly and restores to history what must be counted one of the world's wonders—and a monument to one of the great injustices of Victorian imperialism. "Grandly entertaining ... close to being a perfect story of a fanciful quest."—Boston Globe

    While the attention of the West has been fixed on the USSR and Eastern Europe, a quieter, cumulative revolution has been taking place in Asia which may have even more profound consequences for world history.

    This is the first book by Barkha Dutt, India's best known journalist. India's fault lines run wide and deep. Some of them go back centuries, others are of comparatively recent origin. The myriad villains these fault lines have spawned include rapists, murderers, terrorists, prophets of religious hatred, corrupt politicians, upholders of abhorrent caste traditions, opponents of free speech and dissent, apologists for regressive cultural practices and external adversaries who try to destabilize our borders. All of them are responsible for impeding the country's progress, destroying the lives of numberless innocents, usually the poorest and most vulnerable of our people and besmirching the democratic, plural, free and secular nature of our society. Set against these enemies of our nation's promise are the heroic ones - the poor, illiterate woman who was gang raped but helped change the nation's attitude towards women through her determined fight for justice, the young soldier whose courage and sacrifice in the high Himalayas was an inspiration to his comrades fighting the Kargil War, the wife whose husband was beheaded by Maoist terrorists, yet sought not revenge but succour for the poor and underprivileged and the son of the village blacksmith who was lynched by a mob of religious fundamentalists appealing for an end to discord and sectarian violence.These stories and dozens of others like them, map our country's fault lines. In this book, Barkha Dutt recounts the ones that have left an indelible mark on her. Taken together, they provide a vivid, devastating and unforgettable portrait of our unquiet land. Features One of the finest books ever written on contemporary IndiaIt will make headlines in the national media and receive wide publicity in the days following its releaseBarkha Dutt is India's most famous journalist and this is her first book.

    Over the summer, Nehru wrote her a series of letters in which he told her the story of how and when the earth was made, how human and animal life began, and how civilizations and societiesevolved all over the world.Written in 1928, these letters remain fresh and vibrant, and capture Nehru's love for people and for nature, whose story was for him 'more interesting than any other story or novel that you may have read'.

    The text covers various aspects of their lifestyles, such as their food and drinks; clothes and ornaments; perfumes and incense; addictions and intoxicants; amusements and pastimes; rituals of circumcision; marriage and harem life. This well-written book with colour illustrations and photographs will be a delight to the lay reader as well as the serious scholar.

    Narang. Badshah Khan was the leader of the Khudai Khidmatgar (also known as the Red Shirts) in NWFP.

    A lifetime ago. Before the murder of her father. Before she became Kota Rani, the wise regent who rules over Kashmir with a firm hand.As invaders and immigrants disturb the tranquillity of her land, Kota must find a way to protect her people. But at what personal cost? Can she weather the political intrigues and power-play of the court? Will she succeed in preserving the splendour and diversity of her society? Will social hypocrisy and notions of what a woman should be keep Kota from being the sovereign she knows she is?Set in fourteenth-century Kashmir, The Last Queen of Kashmir is the sweeping saga of a civilization in peril. It is also the tale of one of the greatest queens of the land - one that will speak to the men and women of today.

    Hundreds and thousands of our warriors won battles and many fought until their last breath defending the motherland.Indian History text books have hardly glorified these real warriors of the soil. We have grown up reading more about the glories of our invaders. A nation’s citizens, who are ignorant about the brave feats of their ancestors, tend to deviate away from their roots, historicity, and their sense of belongingness for the motherland. Saffron Swords that contains 52 tales of valor, is a tribute to the unsung warriors of India, both men and women, from the last 1300 years. This book is the first in its series.