The truth is, we no longer live in a world of six degrees of separation. In fact, we're now down to only six pixels of separation, which changes everything we know about doing business. This is the first book to integrate digital marketing, social media, personal branding, and entrepreneurship in a clear, entertaining, and instructive manner that everyone can understand and apply. Through the use of timely case studies and fascinating stories, SIX PIXELS OF SEPARATION offers a complete set of the latest tactics, insights, and tools that will empower you to reach a global audience and consumer base-and, best yet, you can do this pretty much for free. Digital marketing expert Mitch Joel unravels this fascinating world of new media-but does so with a brand-new perspective that is driven by compelling results. The smarter entrepreneurs and top executives are leveraging these digital channels to get their voice "out there"-connecting with others, becoming better community citizens, and, ultimately, making strategic business moves that are increasing revenue, awareness, and overall success in the marketplace-without the support of traditional mass media. Everyone is connected. Isn't it time for you and your company to connect to everyone? SIX PIXELS OF SEPARATION will show you how.

    Bungle and of the author's journey, in consequence thereof, to the heart of a half-real world called LambdaMoo.From In Cold Blood to Midnight in the Garden of Good and Evil, readers have been gripped by the novelistic rering of eccentric communities torn apart by violent crime.Julian Dibbell's reporting of the "Mr. Bungle" rape case first appeared as the cover story in The Village Voice. Since that time it has become a cause célèbre, cited as a landmark case in numerous books and articles and a source of less discussion on the Internet. That's because the scene of the crime was a "Multi-User Domain," an electronic "salon" where Internet junkies have created their own interactive fantasy realm. In a "place" where race, ger, and identity are infinitely malleable, the addictive denizens had thought they'd escaped all traditional cultural and moral limits. Yet Mr. Bungle's primal transgression challenged all their illusions, confronting even this electronic utopia with the same issues of order and social norms that humanity has faced since the Stone Age. When this fantasy imbroglio threatens Dibbell's actual marriage, we see how the virtual world at once mirrors and mocks real life.

    Using Tesla's own writings, court transcripts and FBI files, this book pieces together the true extent of Tesla's scientific genius and tells the tale of how his name came to be so widely forgotten.

     Limited Time Offer: Buy CompTIA(R) A+ 220-801 and 220-802 Exam Cram and receive a 10% off discount code for the CompTIA A+ 220-801 and 220-802 exams. To receive your 10% off discount code:Register your product at pearsonITcertification.com/registerFollow the instructionsGo to your Account page and click on "Access Bonus Content" CompTIA(R) A+ 220-801 and 220-802 Exam Cram, Sixth Edition is the perfect study guide to help you pass CompTIA's A+ 220-801 and 220-802 exams. It provides coverage and practice questions for every exam topic, including substantial new coverage of Windows 7, new PC hardware, tablets, smartphones, and professional-level networking and security. The book presents you with an organized test preparation routine through the use of proven series elements and techniques. Exam topic lists make referencing easy. Exam Alerts, Sidebars, and Notes interspersed throughout the text keep you focused on what you need to know. Cram Quizzes help you assess your knowledge, and the Cram Sheet tear card is the perfect last minute review. Covers the critical information you'll need to know to score higher on your CompTIA A+ 220-801 and 220-802 exams!Deploy and administer desktops and notebooks running Windows 7, Vista, or XPUnderstand, install, and troubleshoot motherboards, processors, and memoryTest and troubleshoot power-related problemsUse all forms of storage, including new Blu-ray and Solid State (SSD) devicesWork effectively with mobile devices, including tablets and smartphonesInstall, configure, and troubleshoot both visible and internal laptop componentsConfigure Windows components and applications, use Windows administrative tools, and optimize Windows systemsRepair damaged Windows environments and boot errorsWork with audio and video subsystems, I/O devices, and the newest peripheralsInstall and manage both local and network printersConfigure IPv4 and understand TCP/IP protocols and IPv6 changesInstall and configure SOHO wired/wireless networks and troubleshoot connectivityImplement secure authentication, prevent malware attacks, and protect data Companion CDThe companion CD contains a digital edition of the Cram Sheet and the powerful Pearson IT Certification Practice Test engine, complete with hundreds of exam-realistic questions and two complete practice exams. The assessment engine offers you a wealth of customization options and reporting features, laying out a complete assessment of your knowledge to help you focus your study where it is needed most. Pearson IT Certifcation Practice Test Minimum System RequirementsWindows XP (SP3), WIndows Vista (SP2), or Windows 7Microsoft .NET Framework 4.0 ClientPentium-class 1 GHz processor (or equivalent)512 MB RAM650 MB disk space plus 50 MB for each downloaded practice exam David L. Prowse is an author, computer network specialist, and technical trainer. Over the past several years he has authored several titles for Pearson Education, including the well-received CompTIA A+ Exam Cram and CompTIA Security+ Cert Guide. As a consultant, he installs and secures the latest in computer and networking technology. He runs the website www.davidlprowse.com, where he gladly answers questions from students and readers.

    Focusing on the role of managers within an organization, the volume emphasizes the development of computer-based Information Systems to support an organization's objectives and strategic plans. Focusing on the Systems Concepts, the Systems Approach is implemented throughout the text. The volume covers essential concepts such as using information technology to engage in electronic commerce, and information resources such as database management systems, information security, ethical implications of information technology and decision support systems with projects to challenge users at all levels of competence. For those involved in Management Information Systems.

    pThe benefits of our recently arrived-at state of connectivity have been myriad from the ease with which it has been possible to buy a new house to the convenience of borrowing and investing money profitably. But the luxuries of the connected age have taken on a momentum all of their own. By counter-intuitively anatomizing how being overconnected tends to create systems of positive feedback that have largely negative consequences, Davidow explains everything from the recent Subprime mortgage crisis to the meltdown of Iceland, from the loss of people s privacy to the spectacular fall of the stock market. All because we were so miraculously wired together.pExplaining how such symptoms of Internet connection as unforeseeable accidents and how thought contagions acted to accelerate the downfall and make us permanently vulnerable to catastrophe, Davidow places our recent experience in historical perspective and offers a set of practical steps to minimize similar disasters in the future.pWilliam Davidow is a successful Silicon Valley venture capitalist, philanthropist, and author, and as a senior vice-president of Intel Corporation, he was responsible for the design of the Intel microprocessor chip. He has written three previous books Marketing High Technology (The Free Press, 1986) and Total Customer Service (Harper, 1989), both with Bro Uttal, and The Virtual Corporation" (Harper, 1992), with Michael Malone as well as columns for Forbes and numerous op-ed pieces. He graduated from Dartmouth College, has a masters degree from the California Institute of Technology, and a Ph.D. from Stanford University. He serves on the boards of Cal Tech, the California Nature Conservancy, and the Stanford Institute for Economic Policy Research.

    And doctors all over the world would call it a "miracle drug."Here's the crazy part: That "drug" exists.But it's not a pill. It's red light therapy!Did you know that light has the power to heal your body and optimize your health?Of course, everyone knows about the importance of vitamin D from sunlight (from UV light). But few are aware that there is another type of light that may be just as vital to our health - red and near-infrared light.You may have even already heard about the benefits of red light therapy or seen ads for various devices.But maybe you're skeptical and think it's all just hype or pseudoscience.Believe it or not, there are now over 3,000 scientific studies proving the powerful health and anti-aging benefits of red and near-infrared light therapy!So if it's so great, why isn't everyone already using it?Simple: You used to have to spend 5,000 or more on a laser device, or spend over 100 for each treatment in a medical or anti-aging clinic (where this technology has been used for decades).So here's the great part...New breakthroughs have allowed us to harness these benefits in the comfort of our own home, without the need to spend thousands on an expensive laser device or 100 per treatment at a health/anti-aging clinic. We can now do red light therapy at home, as much as we want, at a tiny fraction of the cost.In this book, Ari Whitten - bestselling author, health expert and founder of The Energy Blueprint - cuts through all the pseudoscience around this complex topic, and takes you on a deep dive into the science of how to use red/near-infrared light therapy to improve your health, your body and your life in dozens of ways.Inside this book, you'll learn how to use red/near-infrared light therapy to: Fight skin aging, wrinkles, and cellulite and look 10 years younger Lose fat (nearly twice as with diet and exercise alone) Rid your body of chronic inflammation Fight the oxidative damage that drives aging Increase strength, endurance, and muscle mass Decrease pain Combat hair loss Build resilience to stress at the cellular level Speed up wound/injury healing Combat some autoimmune conditions and improve hormonal health Optimize your brain function and mood Overcome fatigue and improve energy levels You'll also get critical information to get the best results, including: Specific dosing guidelines for every type of treatment (and how to avoid the big mistakes most people make) The 5 "bioactive" types of light that affect human cell function and human health Which health issues respond best to red/near-infrared light therapy The best light devices to get (and why most devices on the market are a w

     If you're serious about starting a YouTube business and want to make money on YouTube, I can show you the way. I've doubled my monthly income by creating a YouTube channel. Thousands of people watch each video and I've built a community that supports and motivates me every day...and that's all in less than two years! Is it Too Late to Start a YouTube Business? I"ve been developing online businesses since 2012 but was late to the game on YouTube. By the time I started my YouTube channel, people were already saying, "YouTube is dead!"; People were saying you couldn"t grow on YouTube anymore and that small channels couldn't win in the YouTube algorithm. I'm living proof you CAN start a YouTube business and be successful. I average $3,500 a month on ads alone (June 2019) and another three- to four-thousand on sponsorships, affiliates and my own products. In fact, I believe we’re just coming into the Age of YouTube with the rollout of 5G and every business owner needs a video presence. A YouTube How-To from Someone that's Been There I've seen the frustration for small YouTubers, trying to compete and get views against the million-subscriber monsters. I know what it’s like to start a channel from nothing. I’ll not only show you how to set up your channel to look professional, I’ll reveal the secrets even some of the biggest YouTube creators don’t know. In this book, you'll learn: How to get YouTube video ideas and hack the most popular videos for viral success (Pg 49) Five steps to building a YouTube channel brand that creates an army of supporters (Pg 69) The easy way to record videos, even if you don't like to be on camera (Pg 85) Five income streams that guarantee you WILL make money on YouTube (Pg 135) Since starting my YouTube channel, I've consulted and helped other video influencers grow their channels for millions of views. I’ve helped them find sponsorships and make enough money to quit their day job to make YouTube a full-time business. I can do the same for you with this book. I can show you the way but YOU have to get started. Scroll back up and click Buy Now to create your YouTube business and start making money on YouTube.

    Cohan, whose reporting and writing have been hailed as “gripping” (the New York Times), “authoritative” (the Washington Post), and “seductively engrossing” (Chicago Tribune), presents a stunning new account of the Duke lacrosse team scandal that reveals the pressures faced by America’s elite colleges and universities and pulls back the curtain, in a riveting narrative, on the larger issues of sexual misconduct, underage drinking, and bad-boy behavior—all too prevalent on campuses across the country. Despite being front-page news nationwide, the true story of the 2006 Duke lacrosse team rape case has never been told in its entirety and is more complex than all the reportage to date would indicate. The Price of Silence is the definitive, magisterial account of what happens when the most combustible forces in American culture— unbridled ambition, intellectual elitism, athletic prowess, aggressive sexual behavior, racial bias, and absolute prosecutorial authority—collide and then explode on a powerful university campus, in the justice system, and in the media.What transpired at Duke followed upon the university’s unprecedented and determined effort to compete directly with the Ivy League for the best students and with its Division I rivals for supremacy in selected sports—most famously men’s basketball, where Duke has become a perennial powerhouse and the winner of four national championships. As Cohan brilliantly shows, the pursuit of excellence in such diverse realms put extraordinary strains on the campus culture and—warned some longtime Duke observers—warped the university’s academic ethos. Duke became known for its “work hard, play hard” dynamic, and specifically for its wild off-campus parties, where it seemed almost anything could happen—and often did.Cohan’s reconstruction of the scandal’s events—the night in question, the local police investigation, Duke’s actions, the lacrosse players’ defense tactics, the furious campus politics—is meticulous and complete. Readers who think they know the story are in for more than one surprise, for at the heart of it are individuals whose lives were changed forever. As the scandal developed, different actors fought to control the narrative. At stake were not just the futures of the accused players, the reputation of the woman claiming she was raped, and the career of the local prosecutor, but also the venerable and carefully nurtured name of Duke University itself—the Duke brand, exceedingly valuable when competing for elite students, world-class athletes, talented professors, and the financial support of its nationally prominent, deep-pocketed alumni. The battle for power involved the Duke administration, led by its president, Richard Brodhead, a blazing academic star hired away from Yale; the Duke board of trustees, which included several titans of Wall Street; the faculty, comprising a number of outspoken critics of the lacrosse players; the athletes’ parents, many of whom were well connected in Washington and New York and able—and willing—to hire expensive counsel to defend their sons; and, ultimately, the justice system of North Carolina, which took over the controversial case and rendered its judgment.The price of resolving the scandal proved extraordinarily high, both in terms of unexpected human suffering and the stratospheric costs of settling legal claims. The Price of Silence is a story unlike any other, yet sheds light on what is really happening on campuses around the country as colleges and universities compete urgently with one another, and confirms William Cohan’s preeminent reputation as one of the most lively and insightful journalists working today.

    In loosely-connected tales, we follow David as he adapts to his new country.You're twelve years old. A month has passed since your Korean Air flight landed at lovely Newark Airport. Your fifteen-year-old sister is miserable. Your mother isn't exactly happy, either. You're seeing your father for the first time in five years, and although he's nice enough, he might be, well - how can you put this delicately? - a loser. You can't speak English, but that doesn't stop you from working at East Meets West, your father's gift shop in a strip mall, where everything is new. Welcome to the wonderful world of David Kim.

    But in reality, they all fulfill the main definition of a cult: They attract people who see themselves as different from the masses in some fundamental way. Contrary to stereotypes, most cult members aren't emotionally unstable--they're just normal folks searching for a sense of belonging.Marketing expert Douglas Atkin has spent years researching both full-blown cults and companies that use cult-branding techniques.He interviewed countless cult members to find out what makes them tick. And he explains exactly how brands like Harley-Davidson, Saturn, JetBlue, and Ben & Jerry's make their customers feel unique, important, and part of an exclusive group--and how that leads to solid, long-term relationships between a company and its customers.In addition to describing a fascinating phenomenon, The Culting of Brands will be of enormous value to business leaders. It will teach marketers how to align themselves with a specific segment of the population, how to attract and keep new members, how to establish a mythology about the company, and how to manage a workforce filled with true believers.Once a brand achieves cult status, it becomes almost impossible for a competitor to dethrone it. The Culting of Brands will reveal the secrets of fierce customer identification and, most important, unbreakable loyalty.

    Gayle Laakmann McDowell worked in Google Engineering for three years, where she served on the hiring committee and interviewed over 120 candidates. She interned for Microsoft and Apple, and interviewed with and received offers from ten tech firms. If you're a student, you'll learn what to study and how to prepare while in school, as well as what career paths to consider. If you're a job seeker, you'll get an edge on your competition by learning about hiring procedures and making yourself stand out from other candidates. Covers key concerns like what to major in, which extra-curriculars and other experiences look good, how to apply, how to design and tailor your resume, how to prepare for and excel in the interview, and much more Author was on Google's hiring committee; interned at Microsoft and Apple; has received job offers from more than 10 tech firms; and runs CareerCup.com, a site devoted to tech jobs Get the only comprehensive guide to working at some of America's most dynamic, innovative, and well-paying tech companies with The Google Resume.

    Bitter fighting over deficits, taxes, and spending bedevils Washington, D.C., even as partisan gridlock has brought the government to the brink of default. Yet the more politicians on both sides of the aisle rant and the citizenry fumes, the more things seem to remain the same. In White House Burning, Simon Johnson and James Kwak—authors of the national best seller 13 Bankers and cofounders of The Baseline Scenario, a widely cited blog on economics and public policy—demystify the national debt, explaining whence it came and, even more important, what it means to you and to future generations. They tell the story of the Founding Fathers’ divisive struggles over taxes and spending. They chart the rise of the almighty dollar, which makes it easy for the United States to borrow money. They account for the debasement of our political system in the 1980s and 1990s, which produced today’s dysfunctional and impotent Congress. And they show how, if we persist on our current course, the national debt will harm ordinary Americans by reducing the number of jobs, lowering living standards, increasing inequality, and forcing a sudden and drastic reduction in the government services we now take for granted. But Johnson and Kwak also provide a clear and compelling vision for how our debt crisis can be solved while strengthening our economy and preserving the essential functions of government. They debunk the myth that such crucial programs as Social Security and Medicare must be slashed to the bone. White House Burning looks squarely at the burgeoning national debt and proposes to defuse its threat to our well-being without forcing struggling middle-class families and the elderly into poverty. Carefully researched and informed by the same compelling storytelling and lucid analysis as 13 Bankers, White House Burning is an invaluable guide to the central political and economic issue of our time. It is certain to provoke vigorous debate.

    The rotator cuff, a group of four, flat tendons that connect to the critical muscles that stabilize your shoulder, can cause a lot more problems than you might think. Consider a few of these statistics from the published literature: .It's simply just a matter of time until the majority of shoulders get a rotator cuff tear. According to Magnetic Resonance Imaging (MRI) scans, approximately 4% of people under forty years of age have a torn rotator cuff. After age sixty, however, 54% of people have one (Sher 1995). .Once the rotator cuff gets torn, it doesn't look good either. One study followed a group of patients with tears in their rotator cuffs and found that 80% of the them went on to either enlarge or turn into full thickness tears-in less than a two-year period (Yamanaka 1994). As you can tell, rotator cuff problems aren't just for elite athletes. Seriously consider investing just a few minutes a week doing the simple exercises in this book if you: .have been diagnosed with either a partial or full thickness rotator cuff tear (yes, many studies show that even full thickness tears can be helped with exercise!) .experience shoulder pain .do upper body weight lifting .have a job or play a sport where you do a lot of work with your arms above shoulder level .have been diagnosed with "impingement syndrome" .want a healthy and properly functioning rotator cuff So whether you already suffer from a rotator cuff problem, or simply want to prevent one, Treat Your Own Rotator Cuff will guide you step-by-step through an evidence-based program that can iron-plate your shoulders in just minutes a week. Jim Johnson, P.T., is a physical therapist who has spent over fifteen years treating both inpatients and outpatients with a wide range of pain and mobility problems. He has written many books based completely on published research and controlled trials including The Multifidus Back Pain Solution, Treat Your Own Knees, The No-Beach, No-Zone, No-Nonsense Weight Loss Plan: A Pocket Guide to What Works, and The Sixty-Second Motivator. His books have been translated into other languages and thousands of copies have been sold worldwide. Besides working full-time as a clinician in a large teaching hospital and writing books, Jim Johnson is a certified Clinical Instructor by the American Physical Therapy Association and enjoys teaching physical therapy students from all over the United States.

    When the battle-worn fighters returned with no enemy or war to fight, they turned their sights on the country that had been their creator and benefactor.From the same battlegrounds that birthed the Mujahideen, a young Kamal Khan emerges as a different breed of warrior. Discarding his wealthy family comforts, Kamal becomes a precision sniper, an invincible commando and a clandestine operative bringing intimidation, dominance and death with him to the battlefield. Ending the plague is his prime directive.Shrouded in political expediency, hampered by internal power struggles, international espionage and doublespeak that makes Washington’s spin doctors proud, Kamal’s mission is a nightmare of rampant militant fundamentalism that threatens to choke and take Pakistan hostage. For him, the fight is not just for freedom, but the survival of a nation.