But he was the first to show how one person, armed with creativity, some friends, $150, and the Internet, could turn an entire industry upside down.United Airlines had broken Dave’s guitar in checked luggage. After eight months of pestering the company for compensation, he turned to his best tool—songwriting—and vowed to create a YouTube video about the incident that he hoped would garner a million views in one year. Four days after its launching, the first million people had watched “United Breaks Guitars.” United stock went down 10 percent, shedding $180 million in value; Dave appeared on outlets as diverse as CNN and The View. United relented. And throughout the business world, people began to realize that “efficient” but inhuman customer-service policies had an unseen cost—brand destruction by frustrated, creative, and socially connected customers.“United Breaks Guitars” has become a textbook example of the new relationship between companies and their customers, and has demonstrated the power of one voice in the age of social media. It has become a benchmark in the customer-service and music industries, as well as branding and social-media circles. Today, more than 150 million people are familiar with this story.In this book, you’ll hear about how Dave developed the “just do it” philosophy that made him the ideal man to take on a big corporation, what it felt like to be in the center of the media frenzy, and how he’s taken his talents and become a sought-after songwriter and public speaker. And businesspeople will learn how companies should change their policies and address social-media uprisings.Since “United Breaks Guitars” emerged, nothing is the same—for consumers, for musicians, or for business. Whether you are a guitarist, a baggage handler, or a boardroom executive, this book will entertain you and remind you that we are all connected, that each of us matters, and that we all have a voice worth hearing.

    This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.

    But how about Alex Rodriguez, Jeter's teammate, former American League MVP, and probable future Hall of Famer? Many would argue he's even better than Jeter. And what about Jeter's seemingly unassailable status as one of the greatest Yankees of all time? Such discussions highlight one of the great joys of being a baseball fan: arguing over who's really great and who falls just short, who doesn't get the respect he deserves and who gets too much. In other words, who's overrated and who's underrated. In The Stark Truth, baseball analyst, writer, and researcher Jayson Stark of ESPN considers the entire history of professional baseball and picks the most overblown and underappreciated players in the history of the game. His results, based on extensive research using both traditional and more modern methods of evaluating baseball players and performance, are provocative, entertaining, and go a long way toward settling many of baseball's most persistent debates. No book can hope to settle every baseball argument, but The Stark Truth: The Most Overrated and Underrated Players in Baseball History takes one of baseball's most enduring debates and provides some compelling and stunning clarity.

     I’m going to show you examples, rock solid proof, that unknown authors used the keyword phrases in this book to rank higher than superstar authors like J.A. Konrath or Barry Eisler. You can start getting visibility today because...This Book Marketing Guide Answers The Most Critical Question You Face As A Fiction Writer:What keyword phrases should I use for my novel? I’m not going to show you how to find them. I’m going to tell you what they are. This Kindle selling book is quite literally an encyclopedia of keyword phrases that buyers type into Amazon’s search engine when they try to find books in your genre. It’s your biggest challenge answered: Discoverability.Writing a Young Adult novel? Click on the “Young Adult” link in this Kindle selling book and it’ll take you to a list of keyword phrases people use to find YA books. Writing a thriller? A romance? Same thing. My team of researchers pulled the keyword phrases directly out of Amazon’s “Leading Indicators.” Special Bonus! They include Amazon’s “Relative Importance” ranking, which shows you which keyword phrases are more likely to lead to a sale. Get excited! This is your ticket to huge sales! Inside This Kindle Publishing Guide You Will Find The Most Effective Keyword Phrases For Books In: • Romance- Christian- Contemporary- Fantasy & Futuristic- Historical Romance- Paranormal- Romantic Suspense- Time Travel- Vampires- Westerns • Fantasy- Alternative History- Contemporary- Dark Fantasy- Epic- Historical- Paranormal- Urban • Mystery & Thrillers- Crime- Mystery- Police Procedurals- Thrillers• Horror- Dark Fantasies- Occult- Ghosts• And...- Science Fiction- Action Adventure- Contemporary Fiction- Erotica- Literary Fiction- Historical Fiction- Christian Fiction- Gay & Lesbian- Medical- Men’s Adventure- Sea Adventures- Sports- War How To Sell More Books On Amazon, Part Two. Every book buyer goes through nine decision points on their way to a purchase. Will they click on your cover? Read your book description? Click on “Look Inside? Wince at your price? Read your reviews? I’m going to show you how you can influence each of the nine decision points so they result in a sale. This includes how to:• Come up with clever, must-click titles.• Create mesmerizing covers.• Write a book description that ignites click lust. • Use HTML to format your book description.• Use the “look inside!” Feature to clinch the sale.• Set the right price for your book.• Get reviews that jump-starts sales.About Michael AlvearWhen I published my first books on Kindle, I’d check my anemic sales and let out a string of cuss words that made my dog blush. Then I developed my Attract•Engage•Convert strategy and sales took off.

    • Useful for collegiate students as well as for those who are opting for entrance examinations.This completely new and innovative textbook provides a comprehensive account of pericyclic reactions and organic photochemistry for undergraduate and postgraduate courses. The approach is based on mechanism and reaction type, and the subject matter is developed and concentrated on better understanding rather than on merely grasping factual knowledge.Salient Features: • Basics of the subject are explained in thorough details. • Important points are revisited and mentioned wherever they are relevant. • Provides over 200 excellent thought-provoking textual problems. • Glossary and questions for self-assessment are given at the end of each chapter. • The most important aspect of this book is Chapter 14 which contains about 400 problems and their solutions based on pericyclic reactions and photochemistry. • Applied photochemistry is also discussed in the book.

    Not only was he hated by the whole world, even some of his own military commanders didn’t like him. Most leaders around the world rely on one, maybe two bodyguards to keep them safe. Even the President of the United States today has only one or two teams of security personnel; while there may be many men and women who take turns to protect their leader, the numbers are not as big as you would expect it to be. We will look at the origins of a number of bodies, such as the ‘Sturmabteilung’ or the SA, the Schutzstaffel (the SS) and the many other sub-sections of the SS such as the FBK, the LSSAH, etc., all of which were tasked with protecting Hitler. From the background, we will move on to individual accounts of men who served on these teams – they were Hitler’s personal bodyguards and some stayed with him until the very end. Humanity’s depraved nature came to fore with these men; despite having a master who was truly mad and ravenous for blood, they served him loyally. Was it because they were also as depraved as he was? Or were they afraid for their lives and did what they had to, to survive? We can only wonder... ===>>> Download this book today! <<<===

    And human beings are gifted with an almost unlimited potential for learning and creativity. Now you can uncover your own hidden abilities, sharpen your senses, and liberate your unique intelligence—by following the example of the greatest genius of all time, Leonardo da Vinci.Acclaimed author Michael J. Gelb, who has helped thousands of people expand their minds to accomplish more than they ever thought possible, shows you how. Drawing on Da Vinci's notebooks, inventions, and legendary works of art, Gelb introduces Seven Da Vincian Principles—the essential elements of genius—from curiosità, the insatiably curious approach to life to connessione, the appreciation for the interconnectedness of all things. With Da Vinci as your inspiration, you will discover an exhilarating new way of thinking. And step-by-step, through exercises and provocative lessons, you will harness the power—and awesome wonder—of your own genius, mastering such life-changing abilities as: •Problem solving •Creative thinking •Self-expression •Enjoying the world around you •Goal setting and life balance •Harmonizing body and mindDrawing on Da Vinci's notebooks, inventions, and legendary works of art, acclaimed author Michael J. Gelb, introduces seven Da Vincian principles, the essential elements of genius, from curiosita, the insatiably curious approach to life, to connessione, the appreciation for the interconnectedness of all things. With Da Vinci as their inspiration, readers will discover an exhilarating new way of thinking. Step-by-step, through exercises and provocative lessons, anyone can harness the power and awesome wonder of their own genius, mastering such life-changing skills as problem solving, creative thinking, self-expression, goal setting and life balance, and harmonizing body and mind.

    From Homer to Hawthorne, Plato to Pascal, and Shakespeare to Solzhenitsyn, the great writers of Western civilization can be found in its pages. In addition, this new edition offers a much broader representation of women authors, such as Charlotte Brontë, Emily Dickinson and Edith Wharton, as well as non-Western writers such as Confucius, Sun-Tzu, Chinua Achebe, Mishima Yukio and many others. This fourth edition also features a simpler format that arranges the works chronologically in five sections (The Ancient World; 300-1600; 1600-1800; and The 20th Century), making them easier to look up than ever before. It deserves a place in the libraries of all lovers of literature.

    In addition to the basic theme of the Muslim nationalist movement, Khalid Sayeed has also focused on the workingand development of the British vice-regal system, and argues that the vice-regal system that Pakistan inherited from the British sustained Pakistan through the on-going political and cultural tensions that it has faced ever since its establishment.

    Now, Harry shares many of his hilarious insider tips.

    8.45 p.m. Torpedoed by a Pakistani submarine, the INS Khukri sank within minutes. Along with the ship, 178 sailors and eighteen officers made the supreme sacrifice. Last seen calmly puffing on his cigarette, Captain Mahendra Nath Mulla, captain of the Khukri, chose to go down with his ship. This defining moment of the 1971 war between India and Pakistan is the basis of Major General Ian Cardozo’s attempt to understand what happened that day and why.General Cardozo brings fresh insight into the hellish ordeal by including the heartfelt accounts of the survivors and of the members of their families. These accounts transform the stereotypical understanding of the incident; they also supplement it. We glimpse fear, trauma and death first-hand. In the annals of war writing, General Cardozo humanises this cataclysmic event as never before.

    Over 3 lakh copies sold.'It was like any other day on the Anna University campus in Chennai. As I was returning to my room in the evening, the vice-chancellor, Prof. A. Kalanidhi, fell in step with me. Someone had been frantically trying to get in touch with me through the day, he said. Indeed, the phone was ringing when I entered the room. When I answered, a voice at the other end said, 'The prime minister wants to talk with you.' Some months earlier, I had left my post as Principal Scientific Adviser to the Government of India to return to teaching. Now, as I spoke to the PM, Atal Bihari Vajpayee, my life was set for an unexpected change.'Turning Points takes up the incredible Kalam story from where Wings of Fire left off. It brings together details from his career and presidency that are not generally known as he speaks out for the first time on certain points of controversy. It is a continuing saga, above all, of a journey - individual and collective - that will take India to 2020 and beyond as a developed nation.

    Anna Karenina, Clarissa Dalloway, Daisy Buchanan...each seems to live on the page through celebrated artist Samantha Hahn's evocative portraits and hand-lettered quotations, with the pairing of art and text capturing all the spirit of the character as she was originally written. The book itself evokes vintage grace re-imagined for contemporary taste, with a cloth spine silk-screened in a graphic pattern, debossed cover, and pages that turn with the tactile satisfaction of watercolour paper. In the hand and in the reading, here is a new classic for the book lover's library.

    Originally paired with a major PBS miniseries, this book presents a stimulating and comprehensive record of spoken and written English—from its Anglo-Saxon origins some two thousand years ago to the present day, when English is the dominant language of commerce and culture with more than one billion English speakers around the world. From Cockney, Scouse, and Scots to Gulla, Singlish, Franglais, and the latest African American slang, this sweeping history of the English language is the essential introduction for anyone who wants to know more about our common tongue.

    404, a report on using hemp hurds as a paper-making material. The bulletin proclaims that: “Without a doubt, hemp will continue to be one of the staple agricultural crops of the United States.” The report also warns that: “Our forests are being cut three times faster than they grow.” It finds that (over a 20-year period) 10,000 acres of hemp can produce the same amount of paper as 40,500 acres of trees. The test results are so favorable that USDA Bulletin #404 is printed on paper made from hemp! "The Gospel of Hemp" explains why a crop that was hailed as a "one of the staple agricultural crops of The United States" in a U.S. government report was deceptivley made essentially illegal in 1937. The time has come for America and the world to correct this deception and injustice for the future of our planet.