When you recognize what what's happening, you can apply those same methods to your own writing. Writing To Be Understood is the thinking writer's guide to effective nonfiction writing techniques, such as: - Using analogies effectively to illustrate unseen concepts - Appealing to the reader's innate curiosity - Alternating between abstraction and detail in explanations - Balancing humility with credibility For each topic, the book combines insights from cognitive science with advice from writers and expert practitioners in fields of psychology, technology, economics, medicine, policy, and more. Whether you're an expert trying to communicate with a mainstream audience or a nonfiction writer hoping to reach more people, Writing to be Understood will help you expand the impact of your words.

    "Above the Fold" is not about timely design or technology trends; instead, this book is about the timeless fundamentals of effective communication within the context of web design. It is intended to help you, the reader, understand the considerations that web designers make when developing successful websites."Above the Fold" is divided into three sections: Design & TypographyPlanning & UsabilityBusiness Value Each section represents a phase in the continuous cycle of web design. It's the balance among design, usability, and return on investment that makes a website truly great.Topics covered in "Above the Fold" include: What makes web design uniqueThe history of web designAnatomy of a web pageWhite space and grid use in web designThe elements of web design: color, texture, imagery, scale, depth, animation, and variabilityWeb typography, including web-safe type, images of type, and font replacement and embeddingWeb project planningInformation architecture, including site maps, wireframes, and user flow diagramsThe elements of usability: navigation, breadcrumbs, links, search, submission forms, and error messagingSearch engine optimizationOnline marketing, including banner ads, viral and social marketing, on-site marketing, and email marketingWeb statistics and analysis

    And now you can learn how to use this amazing computer from its co-creator, Eben Upton, in Raspberry Pi User Guide. Cowritten with Gareth Halfacree, this guide gets you up and running on Raspberry Pi, whether you're an educator, hacker, hobbyist, or kid. Learn how to connect your Pi to other hardware, install software, write basic programs, and set it up to run robots, multimedia centers, and more.Gets you up and running on Raspberry Pi, a high-tech computer the size of a credit card Helps educators teach students how to program Covers connecting Raspberry Pi to other hardware, such as monitors and keyboards, how to install software, and how to configure Raspberry Pi Shows you how to set up Raspberry Pi as a simple productivity computer, write basic programs in Python, connect to servos and sensors, and drive a robot or multimedia center Adults, kids, and devoted hardware hackers, now that you've got a Raspberry Pi, get the very most out of it with Raspberry Pi User Guide.

    From basic to Mediterranean, traditional and ancient bread, the recipes throw a fresh light on this seemingly simple food with a multitude of flavours, and a twist on the older ones.

    Inspired by the global "study with me"/#studygram phenomenon: Study smarter, stay motivated, improve your grades—all by taking better, more effective notes! Written by Jasmine Shao, founder of popular YouTube channel and Instagram account @studyquill, and Alyssa Jagan, founder of @craftyslimecreator and author of the DIY book Ultimate Slime, Study with Me includes everything you need to set and achieve your study goals using simple-to-master bullet journaling techniques:The basics of bullet journaling, and how to adapt them to your specific studying needs and goalsMethods for organizing your time and schedulingIdeas for page and spread layouts for specific topics and how to set them upPlus: Dos and don’ts, hacks, and assorted tips for beginnersWith Study with Me, you’ll learn the note-taking and organizational skills you need to achieve success!

    If you're executign strategy and want to know how the Web is changing business, this is the book you need.

    Cryptography is vital to keeping information safe, in an era when the formula to do so becomes more and more challenging. Written by a team of world-renowned cryptography experts, this essential guide is the definitive introduction to all major areas of cryptography: message security, key negotiation, and key management. You'll learn how to think like a cryptographer. You'll discover techniques for building cryptography into products from the start and you'll examine the many technical changes in the field.After a basic overview of cryptography and what it means today, this indispensable resource covers such topics as block ciphers, block modes, hash functions, encryption modes, message authentication codes, implementation issues, negotiation protocols, and more. Helpful examples and hands-on exercises enhance your understanding of the multi-faceted field of cryptography.An author team of internationally recognized cryptography experts updates you on vital topics in the field of cryptography Shows you how to build cryptography into products from the start Examines updates and changes to cryptography Includes coverage on key servers, message security, authentication codes, new standards, block ciphers, message authentication codes, and more Cryptography Engineering gets you up to speed in the ever-evolving field of cryptography.

    

    Cuban-American food writer Ana Sofia Pelaez and award-winning photographer Ellen Silverman traveled through Cuba, Miami and New York to document and learn about traditional Cuban cooking from a wide range of authentic sources.Cuban home cooks are fiercely protective of their secrets. Content with a private kind of renown, they demonstrate an elusive turn of hand that transforms simple recipes into bright and memorable meals that draw family and friends to their tables time and again. More than just a list of ingredients or series of steps, Cuban cooks' tricks and touches hide in plain sight, staying within families or being passed down in well-worn copies of old cookbooks largely unread outside of the Cuban community.Here you'll find documented recipes for everything from iconic Cuban sandwiches to rich stews with Spanish accents and African ingredients, accompanied by details about historical context and insight into cultural nuances. More than a cookbook, The Cuban Table is a celebration of Cuban cooking, culture and cuisine. With stunning photographs throughout and over 110 deliciously authentic recipes this cookbook invites you into one of the Caribbean's most interesting and vibrant cuisines.

    KDP is a fast and easy self-publishing tool that lets anyone upload and format their titles for sale in the Kindle Store.

    Fortunately, David Pogue is back, with the humor and expertise that have made this the #1 bestselling Mac book for eight years straight. You get all the answers with jargon-free introductions to:Big-ticket changes. A 64-bit overhaul. Faster everything. A rewritten Finder. Microsoft Exchange compatibility. All-new QuickTime Player. If Apple wrote it, this book covers it.Snow Leopard Spots. This book demystifies the hundreds of smaller enhancements, too, in all 50 programs that come with the Mac: Safari, Mail, iChat, Preview, Time Machine.Shortcuts. This must be the tippiest, trickiest Mac book ever written. Undocumented surprises await on every page.Power usage. Security, networking, build-your-own Services, file sharing with Windows, even Mac OS X's Unix chassis-this one witty, expert guide makes it all crystal clear.

    Each beautifully designed, affordable volume offers a concise overview of a design fundamentalthe hows of design. But as most seasoned designers will tell you, a comprehensive education also requires an understanding of the whys of design practice. Graphic Design Theory presents groundbreaking, primary texts from the most important historical and contemporary designthinkers. From Aleksandr Rodchenko's "Who We Are: Manifesto of the Constructivist Group" to Kenya Hara's "Computer Technology and Design," this essential volume provides the necessary foundation for contemporary critical vocabulary and thought. Graphic Design Theory is organized in three sections: "Creating the Field" traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and "Mapping the Future" opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media. Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated. Authors include such influential designers as Herbert Bayer, Lszl Moholy-Nagy, Karl Gerstner, Katherine McCoy, Michael Rock, Lev Manovich, Ellen Lupton, and Lorraine Wild. Additional features include a timeline, glossary, and bibliography for further reading. A must-have survey for graduate and undergraduate courses in design history, theory, and contemporary issues, Graphic Design Theory invites designers and interested readers of all levels to plunge into the world of design discourse.

    Type on Screen is the definitive guide to using classic typographic concepts of form and structure to make dynamic compositions for screen-based applications. Covering a broad range of technologies—from electronic publications and websites to videos and mobile devices—this hands-on primer presents the latest information available to help designers make critical creative decisions, including how to choose typefaces for the screen, how to style beautiful, functional text and navigation, how to apply principles of animation to text, and how to generate new forms and experiences with code-based operations. Type on Screen is an essential design tool for anyone seeking clear and focused guidance about typography for the digital age.

    Reverse engineering is not about reading assembly code, but actually understanding how different pieces/components in a system work. To reverse engineer a system is to understand how it is constructed and how it works. The book provides: Coverage of x86, x64, and ARM. In the past x86 was the most common architecture on the PC; however, times have changed and x64 is becoming the dominant architecture. It brings new complexity and constructs previously not present in x86. ARM ("Advanced RISC Machine) "is very common in embedded / consumer electronic devices; for example, most if not all cell phones run on ARM. All of apple's i-devices run on ARM. This book will be the first book to cover all three.Discussion of Windows kernel-mode code (rootkits/drivers). This topic has a steep learning curve so most practitioners stay away from this area because it is highly complex. However, this book will provide a concise treatment of this topic and explain how to analyze drivers step-by-step.The book uses real world examples from the public domain. The best way to learn is through a combination of concept discussions, examples, and exercises. This book uses real-world trojans / rootkits as examples congruent with real-life scenariosHands-on exercises. End-of-chapter exercises in the form of conceptual questions and hands-on analysis so so readers can solidify their understanding of the concepts and build confidence. The exercises are also meant to teach readers about topics not covered in the book.

    This book will teach you how to use bash's advanced command-line features, such as command history, command-line editing, and command completion.This book also introduces shell programming,a skill no UNIX or Linus user should be without. The book demonstrates what you can do with bash's programming features. You'll learn about flow control, signal handling, and command-line processing and I/O. There is also a chapter on debugging your bash programs.Finally, Learning the bash Shell, Third Edition, shows you how to acquire, install, configure, and customize bash, and gives advice to system administrators managing bash for their user communities.This Third Edition covers all of the features of bash Version 3.0, while still applying to Versions 1.x and 2.x. It includes a debugger for the bash shell, both as an extended example and as a useful piece of working code. Since shell scripts are a significant part of many software projects, the book also discusses how to write maintainable shell scripts. And, of course, it discusses the many features that have been introduced to bash over the years: one-dimensional arrays, parameter expansion, pattern-matching operations, new commands, and security improvements.Unfailingly practical and packed with examples and questions for future study, Learning the bash Shell Third Edition is a valuable asset for Linux and other UNIX users.--back cover