Make sure your students get the power and authority of McArdle, Katch and Katch, world class specialists in exercise, energy and nutrition in this new edition of Exercise Physiology . The extensive revision of this masterpiece combines the strengths of previous editions with content updates necessary for today's students. The Fifth Edition is a must for building a healthy foundation in nutrition, energy transfer, and exercise training. Exceptional full-colour illustrations have always been a hallmark of Exercise Physiology, and the new Fifth Edition has the most exquisite art program yet. The numerous high-quality figures, charts, tables and photographs enhance your students' understanding of important topics and reinforce key concepts. Now every copy of Exercise Physiology: Energy, Nutrition and Human Performance, Fifth Edition is packaged with a new three-dimensional anatomy CD-ROM from Primal Pictures. This CD-ROM is the world's first complete 3D computer graphic model of the human body. Primal's imagery delivers a level of detail, cla

    The experienced author team have reviewed the core text, expanded the Applications of Biology chapters, and added two new chapters on practical skills. Each chapter now has a set of exam-style practice questions, as well as questions to help review the material. Also included are advice on how to revise and prepare for the examinations, multiple choice questions, revision summaries and answers to all book questions.

    Could she use quantum tunnelling to get through the neighbour's fence and chase bunnies? What about quantum teleportation to catch squirrels before they climb out of reach? In this witty and informative book, Orzel and Emmy - the talking dog - discuss the key theories of Quantum Physics and its fascinating history. From quarks and gluons to Heisenberg's uncertainty principle, this is the perfect introduction to the fundamental laws which govern the universe.

    As such, I believe that it is of value to anyone who is interested in understanding accounting, from high school students to undergrads to MBAs to business executives." – Professor Paul Healy, Harvard Business SchoolFor anyone who has struggled with accounting comes this quick read like no other. Using a breakthrough visual system called Color Accounting™ this best-seller makes learning accounting easy. The book engages you in the story of an ambitious man being taught accounting and business by his wise grandfather. The parable brilliantly simplifies how accounting and business truly work, in such a way that anyone can really ‘get it’. Color Accounting strips away obscure detail and jargon – leaving you to focus on the essence of what you really need to know.You will literally see how accounting works in the many colorful diagrams that lead you through the setting up and running of a business - clarifying principles that you can apply to your own life and workplace. By reading The Color Accounting Parable you will learn to read and interpret Balance Sheets and Income Statements with confidence. Plus you will learn how to avoid 5 fatal mistakes that business owners often make. The authors are two certified accountants who worked for the largest accounting firm in the world. They draw on their experiences teaching at some of the most reputable universities, corporations, banks, law firms, not-for-profit organizations and government agencies in the United States and around the world.

    A must read and a re-read!--Tony Fadell, Coinventor of the iPod/iPhone & Founder of Nest LabsVeteran venture capitalist Randy Komisar and finance executive Jantoon Reigersman share no-nonsense, counterintuitive guidelines to help anyone build a successful startup.Over the course of their careers, Randy Komisar and Jantoon Reigersman continue to see startups crash and burn because they forget the timeless lessons of entrepreneurship.But, as Komisar and Reigersman show, you can beat the odds if you quickly learn what insiders know about what it takes to build a healthy foundation for a thriving venture. In Straight Talk for Startups they walk budding entrepreneurs through 100 essential rules--from pitching your idea to selecting investors to managing your board to deciding how and when to achieve liquidity. Culled from their own decades of experience, as well as the experiences of their many successful colleagues and friends, the rules are organized under broad topics, from Mastering the Fundamentals and Selecting the Right Investors, to The Ideal Fundraise, Building and Managing Effective Boards, and Achieving Liquidity.Vital rules you'll find in Straight Talk for Startups include:The best ideas originate from founders who are usersCreate two business plans: an execution plan and an aspirational planNet income is an option, but cash flow is a factDon't accept money from strangersPersonal wealth doesn't equal good investingSmall boards are better than big onesAdd independent board members for expertise and objectivityToo many unanimous board decisions are a sign of troubleChoose an acquirer, don't wait to be chosenLearn the rules by heart so you know when to break themFilled with helpful real-life examples and specific, actionable advice, Straight Talk for Startups is the ideal handbook for anyone running, working for, or thinking about creating a startup, or just curious about what makes high-potential ventures tick.

     (NOTE: Dozens of renowned marketing, SEO and social media experts have endorsed this SEO book. You can read these expert testimonials and claim the free bonus offers that come with this book at SEOforGrowth.com) SEO is a key growth channel for your business, but the rules of SEO have changed dramatically in recent years. To grow your business in today’s economy, you need a strong online presence. But what does that entail exactly? Marketing is no longer about mass-market advertising and outbound sales; it’s about capturing demand — grabbing the attention of people already looking to make a purchase or acquire specific knowledge. To do that, your website needs to be at the top of Internet search results. Many businesses and marketers toss up a brochure-style website, do a little social media and blog posting (if any), and think they’re "doing SEO" — but that’s not what it takes to get those coveted first page Google rankings. No longer just another tactic, search engine optimization has become a full-blown channel on par with PR and advertising — one you can’t afford to ignore. From website designers to business owners, marketers to entrepreneurs, everyone can benefit from understanding and applying SEO best practices. John Jantsch, author of the best-selling Duct Tape Marketing and creator of the Duct Tape Marketing System™, and Phil Singleton, an experienced SEO consultant with years of experience at the local, regional, and national levels, have teamed up to provide you with the only Internet marketing guide you need. In SEO for Growth, they teach you how to leverage the new rules of search engine optimization to make sure your website gets found online. Jantsch and Singleton harness the knowledge they’ve acquired through years of experience and extensive research, explaining SEO in a direct and accessible manner, to help you navigate this complex technical terrain with purpose and ease. SEO for Growth is Your One-Stop Digital Marketing Guide The first part of the book provides an overview of search engines, ranking algorithms, and website design changes, so you can understand the way that Google “thinks.” The book then takes you through the mindset and strategy you need to get SEO right and provides specific techniques that you can use at each stage of a new business: from finding the perfect match between the ideal customer and the market message (traction), to retaining customers and building relationships for growth (expansion); and leveraging the assets you build for payoff (conversion). From this book, you’ll learn how to: • create and re-purpose content and plan an editorial calendar • use different social media channels to generate engagement with your content • build and manage your online reputation, plus handle negative reviews • do quality link building without resorting to the shady practices Google now penalizes • conduct keyword research to optimize your website and all of your content • use pay-per-click advertising in the most cost-efficient way to get the biggest bang for your buck • build a revenue generating website that will help power your company’s growth for years to come Whether you want to adapt your small business to the digital age or you’re a marketer figuring out how to help your clients online, this indispensable guide has everything you need to plan and implement the right SEO strategy for your business.

    His theory of gravity offered his contemporaries their first glimpse of how the universe actually works, and his mathematics enabled later generations to walk on the moon. Today, we know that gravity keeps our feet on the ground, but how many of us know how Newton's greatest discovery really works? In Newton & Gravity, Paul Strathern encapsulates several of Newton's more mind-expanding discoveries, explaining in lively prose their cultural context as well as Newton's early obsession with science (bordering on dementia) that made his revolutionary vision possible. Just a few of the big ideas covered here are:Newton's discovery of calculus at age twenty-three Why gravity, one of the greatest human insights of all time, was in fact a hunch and how it actually works Why it took Newton twenty years after his discovery to reveal to the world the secret of gravity and planetary motionIdeal for the intelligent reader eager to better understand how and why the universe works the way it does, Newton & Gravity is a fascinating refresher course that makes physics not only fun but shockingly easy to understand.

    A lifetime’s worth of training knowledge, drawn from the world’s most extreme arenas. Lessons learned and best practices from military operators, tactical law enforcement, martial artists, and others that rely on their physical abilities to survive and thrive in very harsh and unforgiving environments. Where there’s more at stake than winning a medal, or getting a bruised ego. Bottom line, with these people, the training has to work. By implementing the strategies in this book, you will cut your learning curve by decades. You’re going to be able to take your conditioning to the next level and beyond, while avoiding costly amateurish mistakes that lead to injury and burn out. The path has been laid out and handed to you on a silver platter. If you’re an older athlete, you’re going to reclaim that confidence you once had in your physical abilities. You may have forgotten what that feels like. Prepare to be reminded. It’s great having a 600lb squat and 400lb bench press. However, as an operational athlete, if you can’t run, work, or thrive for long periods of time in a multitude of energy demanding environments, you are ineffective. Your big bench press is useless, your big squat is useless. Tactical Barbell proposes you work towards being a different kind of athlete. The kind that is not only extremely strong, but also highly conditioned. If you look carefully, you’ll see these people all around you. That guy on your Emergency Response Team with the 350lb bench press and a sub 9 minute 1.5 mile run. The old Marine Sergeant that can run 6 miles in under 40 minutes, deadlifts over 600lbs and does 30 dead-hang pull-ups. So how do you get there? It's not what you think. Popular 'bootcamp' style approaches that throw a lot of push-ups and running at you in a haphazard fashion don't work. Sure, you'll break a sweat and release some endorphins. You might even lose a pound or two. But take a good hard look at your progress. For all your effort, are you really that far ahead? To make real progress, you have to look to the approaches used by the pros. Train each attribute you're trying to improve in a progressive manner, using the most effective tools for that particular fitness domain.In TB2, you'll find the structured, three pronged approach to conditioning we take with all of our clients. It consists of Base Building, followed by a transition to a more specific continuation protocol. Periodic maintenance of lower-priority fitness domains complete our model.TBII is our manual for training tactical law enforcement candidates, soldiers and recreational athletes. You will be hard pressed to find a more thorough, and effective conditioning program. If you are a results-oriented individual looking for concrete, actionable programming based on cutting edge research, TB2 is for you.

    Today, these paradoxes remain on the cutting edge of our investigations into the fabric of space and time. Zeno's Paradox uses the motion paradox as a jumping-off point for an exploration of the twenty-five-hundred-year quest to uncover the true nature of the universe. From Galileo to Einstein to Stephen Hawking, some of the greatest minds in history have tackled the problem and made spectacular breakthroughs, but through it all, the paradox of motion remains.

    that the science is settled. Author Lawrence Solomon an internationally renowned environmentalist shows these men have faced a vicious campaign of intimidation by those who, like Al Gore, seek to pervert science and silence dissent to advance their own political agenda. Some have been intimidated into silence. Others have seen their funding denied and their labs shut down as a result of political pressure. But the testimony of their work remains too powerful to deny. Extensively footnoted including URLs to crucial scientific papers (and lively e-mails detailing the inside politics of global warming) and lavishly illustrated with charts and graphs, The Deniers will do more than spark controversy. The Deniers is destined to become the most reliable and provocative sourcebook on the real global warming debate.

    In this fast-paced investigation into the adrenaline-pumping world of NASCAR, a physicist with a passion uncovers what happens when the rubber hits the road and 800- horsepower vehicles compete at 190 miles per hour only inches from one another. Diandra Leslie-Pelecky reveals how and why drivers trust the engineering and science their teams literally build around them not only to get them across the finish line in first place, but also to keep them alive. Professor Leslie-Pelecky is a physicist in love with the sport’s beauty and power and is uniquely qualified to explain exactly how physics translates into winning races. Based on the author’s extensive access to race shops, pit crews, crew chiefs and mechanics, this book traces the life cycle of a race car from behind the scenes at top race shops to the track. The Physics of NASCAR takes readers right into the ultra competitive world of NASCAR, from the champion driver’s hot seat behind the detachable steering wheel to the New Zealander nicknamed Kiwi in charge of shocks for the No. 19 car. Diandra Leslie-Pelecky tells her story in terms anyone who drives a car--and maybe occasionally looks under the hood--can understand. How do drivers walk away from serious crashes? How can two cars travel faster together than either car can on its own? How do you dress for a 1800°F gasoline fire? In simple yet detailed, high-octane prose, this is the ultimate thrill ride for armchair speed demons, auto science buffs, and NASCAR fans at every level of interest. Readers, start your engines.

    Healthy eating never looked so good Henry and Ian are on a mission to help you eat and feel better, using only the power of plants!With 80 delicious, plant-based recipes and nourishing meal plans to help you stay on track whatever your goal, this book is your ticket to a healthier, happier life.Try the fresh flavours of a Zingy Watermelon Salad or their Jammin’ Jambalaya, and indulge in their Not-that-Naughty Burger or a Salted Caramel Apple Crumble with Custard, safe in the knowledge that a healthy diet doesn’t have to mean deprivation.Packed full of nutrition hacks and lifestyle tips that BOSH! have learnt throughout their journey, BOSH! Healthy Vegan shows you how the power of plants can transform your wellbeing, for good.

    In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend a lot of money. He shows you the fast, systematic and proven approach of performing Market Validation in advance of making a large product investment.Adams outlines a simple and effective market validation and testing strategy that is proven, giving entrepreneurs and managers the ability to dramatically improve the prospect of product success. He explains how to quickly gather information on competitors, directly interview members of your target market, and figure out what the market really wants to buy, versus what customers say they want.The steps to quickly understanding the viability of your market Where to go to gather the information needed to hit the market requirements How to follow through with the right product launched in the right way Adams cuts through the fancy terms and expensive market research that gives lots of data but no real product oriented information about usage, pricing, features and competitive forces. In the end you'll produce results on your first release of a far more mature product, shipped in a faster timeframe with features customers will actually use. This book is for anyone involved with designing, developing and launching new products. Its examples and advice cover everything from the fledgling start-up that needs their first product to work just to survive to the successful Fortune Class company establishing new worldwide markets. Examples cut across all major industrial sectors including consumer, retail, manufacturing, technology, life sciences and services. This book offers the step-based guidance you need to make sure failure is not an option.

    Editor of two top-selling women's magazines, a happy marriage, a jetsetting lifestyle covering stories from New York to Greenland, the world was her oyster. But when her beloved husband and brother die within three days of each other, her glittering life shatters. In shock, she zips on her work face, climbs back into her high heels and soldiers on - until one morning eighteen months later, when she simply can't get out of bed. Heartbreaking, funny and searingly honest, Salvation Creek is the story of a woman who found the courage not only to begin again but to beat the odds in her own battle for survival and find a new life - and love - in a tiny waterside idyll cut off from the outside world.Combining all the sweeping, rollercoaster style of a bestselling novel with the very best - and most inspiring - human interest story, Salvation Creek is a tour-de-force that will stay with the reader long after she has turned the last page.

    Download issues at no extra cost from Archived Items. The Economist is the premier source for the analysis of world business and current affairs, providing authoritative insight and opinion on international news, world politics, business, finance, science and technology, as well as overviews of cultural trends and regular Special reports on industries and countries. Established in 1843 to campaign against the protectionist corn laws, The Economist remains, in the second half of its second century, true to the liberal principles of its founder. James Wilson, a hat maker from the small Scottish town of Hawick, believed in free trade, internationalism and minimum interference by government, especially in the affairs of the market. The Economist also takes a fiercely independent stance on social issues, from gay marriage to the legalisation of drugs, but its main service to its readers is as a global newspaper: To uncover new ideas from all around the world. The Kindle Edition of The Economist contains all of the articles and graphics found in the print edition, but will not include all photos. For your convenience, issues are auto-delivered wirelessly to your Kindle each Friday at the same time the print edition hits the newsstand.