Will take 25-35 days

    

    1 Lakh/ below US$ 2500 car), is set to change our perception of India': on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand. With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand. Tata: The Evolution of a Corporate Brand goes to the core of the Tata ethos to explore the unique relationship between the Tata group and the Indian people, a relationship that goes beyond the achievements of a successful business to its social contributions for its employees and the society at large. Finally it asks how that reputation will be perceived and understood as Tata moves into global markets. Whether you re an entrepreneur, a manager, a marketer, or an interested Tata loyalist this book will help you understand the durability of the brand and inspire you with the values it holds onto in the global economy.

    That game, played at Fenway Park on the afternoon of October 4, 1978, was the culmination of one of the most tense, emotionally wrought seasons ever, between baseball's two most bitter rivals, the Boston Red Sox and the New York Yankees. Both teams finished this tumultuous season with identical 99-64 records, forcing a one-game playoff. With a one-run lead and two outs, with the tying run in scoring position in the bottom of the ninth, the entire season came down to one at-bat and to one swing of the bat. It came down, as both men eerily predicted to themselves the night before, to the aging Red Sox legend, Carl Yastrzemski, and the Yankees' free-agent power reliever, Rich "Goose" Gossage.Anyone who calls himself a baseball fan knows the outcome of that confrontation. And yet such are the literary powers of the author that we are pulled back in time to that late-afternoon moment and become filled anew with all the taut sense of drama that sports has to offer, as if we don't know what happened. As if the thoughts swirling around in the heads of pitcher and hitter are still fresh, both still hopeful of controlling events.That climactic game occurred thirty seasons ago and yet it still captures our imagination. In this delightful work of sports literature, we watch the game unfold pitch by pitch, inning by inning, but Bradley is up to something more ambitious than just recounting this wonderful game. He also tells us the stories of the participants -- how they got to that moment in their lives and careers, what was at stake for them personally -- including the rivalries within the rivalry, such as catcher Carlton Fisk versus catcher Thurman Munson, and Billy Martin versus everyone. Using a narrative that alternates points of view between the teams, Bradley reacquaints us with a rich roster of characters -- Freddy Lynn, Ron Guidry, Catfish Hunter, Mike Torrez, Jerry Remy, Lou Piniella, George Scott, and Reggie Jackson. And, of course, Bucky Dent, who craved just such a moment in the sun -- a validation he had vainly sought from the father he barely knew.Not a book intended to celebrate a triumph or lament a loss, "The Greatest Game" will be embraced in both Boston and New York, with fans of both teams recalling again the talented young men they once gave their hearts to. And fans everywhere will be reminded how utterly gripping a single baseball game can be and that the rewards of being a fan lie not in victory but in caring beyond reason, even decades after the fact.

    A potpourri of musings assembled with a hint of practical spirituality, to be savoured passably as an oracle of hearts to the many answers, whose questions our minds are yet to comprehend. Ivory Gleam is split into three chapters of learning, longing and loving. Each chapter is a journey traversing a different road to the ultimate destination of self-reflection.

    Daysearlier, while traversing the Straits of Sicily the crew had discovered a crack in one ofthe nuclear reactor pipes, requiring the immediate shutting down of the reactor toprevent a potential reactor accident, an operation never before conducted on a Britishsubmarine at sea.Th e previous six days had been a difficult time for the crew of the submarine. Initialindications of a nuclear reactor defect had quickly escalated into a full scale potential nuclearreactor accident at sea, requiring decisive action by the crew to make the reactor safe, toidentify the defect and attempt to repair the reactor, and then to surface the submarine andto sail her safely back to the nearest safe harbor using emergency propulsion machinerydesigned for very limited use. The resulting lack of electrical power resulted in the crewhaving to sacrifice lighting, air-conditioning, bathing facilities and even hot food until theirreturn to harbor, and to suffer in the excessively hot interior of the boat. Throughout,there remained the fear of exposure to deadly radiation and the uncertainty that the reactormight still be one step away from a major accident.For one man onboard, this episode formed the culmination of a 25 year navalengineering career almost fated for this moment. Charge Chief Stephen Bridgman,the senior nuclear propulsion technician, had needed all of his engineering knowledgeand experience in the identification and eventual repair of the submarine reactor,subsequently being awarded an MBE together with a colleague for his services to navalengineering for his actions.This book provides an insight into a remarkable naval career starting as a 16 year oldStoker on the final proper British aircraft carrier HMS Ark Royal in 1977, throughthe Falklands War, being selected for naval technician training and submarine service,submarine training, submarine patrols in the supposed post cold-war period, theKosovo conflict, progression through the ranks, submarine refi t and refueling throughto the nuclear reactor accident onboard HMS Tireless.While there are countless accounts of naval life during wartime, this book tells theunique story of life as a British naval rating in the modern era, starting from the lowestlevel at a time of decline for the Royal Navy in the late 1970s, and paralleling the majorpolitical and military events of the 1980s and 1990s.

    Life was a despairing time in the 1950s, as Veronica sought desperately to keep away from his cruelty. Astonishingly, to her and her mother, she won a scholarship to Ackworth Boarding School where she began to shine above her class-mates. A champion in all sports, Veronica at last found some happiness until her brother-in-law came into her life. It was as if she had stepped from the frying pan into the re: he took over control of her life removing her from the school she adored, two terms before she was due to take her GCEs, so he could put her to work as a cheap option on his market stall. Abused for many years by these two men, Veronica eventually ran away and applied to the Prison Service, knowing it was the only safe place she could trust. This is the astonishing, and true story of Veronica Bird who rose to become a Governor of Armley prison. Given a ‘basket case’ in another prison, contrary to all expectations, she turned it around within a year, to become an example for others to match. During her life inside, her ‘bird’, she met many Home Secretaries, was honoured by the Queen and was asked to help improve conditions in Russian Prisons. A deeply poignant story of eventual triumph against a staggeringly high series of setbacks, her story is filled with humour and compassion for those inside.

    Originally published in 1960, this compact book tells the true story of a German soldier: from his early childhood during the First World War, through to his harrowing experiences on the frontline during the Word War II, culminating in his capture by the Red Army on 20 December 1942…An astonishing first-hand account.

    

    Discover the epic story of World War II through a fun timeline, witness deadly technology and combat weapons and meet the leaders who directed the global conflict. Simple history gives you the facts, simple!

     Readers will learn: - The truth and consequences of low-carb diets for athletes - The importance of eating the right foods for clean-burning fuel - Which supplements work and which just waste money - The Complete Carmichael Nutrition Program, which has carried many top athletes to victory - Comprehensive training programs to put a nutritional program to work - for cyclists, runners, endurance athletes, and others - The ease and benefits of dozens of quick-to-prepare, power-packed recipes

    'Revolution on Canvas' presents another collection of poetry from some of the country's most popular indie-rock bands, including Deftones, Fall Out Boy, Armor For Sleep, and Say Anything.

    Now Charlie Cristo is a cancer patient, battling not only an aggressive disease but also years of bitterness and disappointment. Then anonymous letters start arriving from a source known only as The Sender. Lift your spirits. Work the process. Help one another. The short, wise counsel in the letters challenged Charlie Cristo to fight the disease ravaging his body and the anger threatening his soul. What will you do with The Sender's advice?

    We wrote this book to capture our ideas about how to best prepare for and command a U.S. Army company-level unit. In the book, we lay out a leadership framework that was very effective for us and, based on feedback from hundreds of readers, is making a significant difference in how others think about leading. One of the best things that emerged out of this project was the idea for creating CompanyCommand and PlatoonLeader, but that is another story. Here is an excerpt from the preface that introduces the book: Combat is the ultimate team sport; the cost of losing is death. As an Army leader, your mission is to build a winning team of disciplined, fit, and motivated soldiers that will accomplish the mission. In this book, you will find some input into to the age-old dialogue on how to create a team and harness its energy to accomplish uncommon results. Leading soldiers is our inspiration; doing so has affected every part of our lives. To begin with, the knowledge that we would command a company motivated us to prepare doggedly for command. This book is a compilation of our research and thinking, validated by experience (both success and failure!). It is not meant to be prescriptive in nature; nor will all these ideas work for you and your situation. Rather, our intent is to spark your thinking and encourage you as you prepare for command. We were fortunate to work with and watch some great leaders in action and to learn from some challenging experiences. Now we are in a position to pass on some of what we have learned. Our desire is that reading this book motivates and challenges you while you prepare for and execute the most honorable mission in the world--leading American soldiers! Finally, many people wonder about the title of the book. We wrote this to clearly explain that: Significance of the title, Taking the Guidon The unit guidon serves to identify the unit, is a symbol of the commander's authority and presence, and represents the collective pride and spirit of all soldiers--past and present--who have served under it. Historically, the guidon accompanied the commander into battle where, in the heat and confusion of the close fight, it emboldened and rallied the soldiers to accomplish the mission. Today, the unit guidon continues to be an honored symbol of the commander's authority and responsibility, and it connects the valorous deeds of past warriors with today's soldiers who continue the proud tradition of selfless service to our Nation. An Army unit conducts a change-of-command ceremony whenever a new commander takes charge. The central rite of this ceremony is the passing of the unit guidon from the outgoing commander to the incoming commander. By taking the guidon, the new commander signals his or her selfless commitment to the traditions, values, and soldiers that the guidon represents.

    Growing up in Jarrow during the Depression years of the 1930s, Geordie worked briefly in a local factory. The lure of adventure prompted him, in 1946, to sign up as a private soldier. It was the first step in a career spanning 40 years in which he saw active service in Germany, Cyprus, the Korean War, and Suez; he became an expert in jungle warfare in Malaya and in Borneo, as well as on special operations in the deserts of Oman and Yemen. Returning to England in the early 1970s, Geordie was interrogated by Special Branch about his secret activities in Yemen. Not long after, a serious road accident put paid to his frontline soldiering career but he found an new and vital role in the SAS, as a permanent staff instructor with 23 SAS (TA) training recruits. He left the SAS in 1972, but could not settle to civilian life. He found himself a job as a storeman in the SAS Quartermaster's storesa job which lasted another 12 years until ill health kept him from marching to the nearest barracks to join up once more.