A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me.I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs--as much as any one person can. In today's culture... 1) Blogs like "Gawker," "Buzzfeed" and the "Huffington Post" drive the media agenda. 2) Bloggers are slaves to money, technology, and deadlines. 3) Manipulators wield these levers to shape everything you read, see and watch--online and off.Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. I'm going to explain exactly how the media "really" works. What you choose to do with this information is up to you.

    Generations of innovators tried and failed to develop speedier messaging devices. But in the mid-1800s, a few extraordinary pioneers at last succeeded. Their invention--the electric telegraph--shrank the world more quickly than ever before.A colorful tale of scientific discovery and technological cunning, The Victorian Internet tells the story of the telegraph's creation and remarkable impact, and of the visionaries, oddballs, and eccentrics who pioneered it. By 1865 telegraph cables spanned continents and oceans, revolutionizing the ways countries dealt with one another. The telegraph gave rise to creative business practices and new forms of crime. Romances blossomed over the wires. Secret codes were devised by some users, and cracked by others. The benefits of the network were relentlessly hyped by its advocates and dismissed by its skeptics. And attitudes toward everything from news gathering to war had to be completely rethought. The telegraph unleashed the greatest revolution in communications since the development of the printing press. Its saga offers many parallels to that of the Internet in our own time--and is a fascinating episode in the history of technology.

    Moving far beyond the strict confines of politics, George F. Will offers a fascinating look at the people, stories, and events–often unheralded–that make the American drama so endlessly entertaining and instructive. With Will’s signature erudition and wry wit always on display, One Man’s America chronicles a spectacular, eclectic procession of figures who have shaped our cultural landscape–from Playboy founder Hugh Hefner to National Review founder William F. Buckley Jr., from Victorian poet Henry Wadsworth Longfellow to Beat poet Lawrence Ferlinghetti, from cotton picker— turned—country singer Buck Owens to actor-turned-president Ronald Reagan. Will crisscrosses the country to illuminate what it is that makes America distinctive. He visits the USS Arizona memorial in Pearl Harbor and ponders its enduring links to the present. He travels to Milwaukee to celebrate the hundredth anniversary of an iconic brand, Harley-Davidson. In Los Angeles he finds the inspiring future of education, while in New York he confronts the dispiriting didacticism of the avant-garde. He ventures to the Civil War battlefields of Virginia to explore what we risk when we efface our own history. And on the outskirts of Chicago he investigates one of the darkest chapters in American history, only to discover a shining example of resilience and grace–the best the country has to offer. Will’s wide lens takes in much more as well–everything from the “most emblematic novel of the 1930s” (and no, it is not about the Joads) to the cult of ESPN to Brooks Brothers and Ben & Jerry’s. And of course, One Man’s America would not be complete without the author’s insights on the national pastime, baseball–the icons and the cheats, the hapless and the greats. Finally, in a personal and reflective turn, Will writes movingly of his thirty-five-year-old son Jon, born with Down syndrome, and pays loving and poignant tribute to his mother, who died at the age of ninety-eight after a long struggle with dementia. The essays in One Man’s America, even when critiquing American culture, reflect Will’s deep affection and regard for our nation. After all, he notes, when America falls short, it does so only as compared to “the uniquely high standards it has set for itself.” In the end, this brilliantly informative and entertaining book reminds us of the enduring value of “the simple virtues and decencies that can make communities flourish and that have made America great and exemplary.”

    . . . Wonderland inspires grins and well-what-d'ya-knows" —The New York Times Book Review From the New York Times-bestselling author of How We Got to Now and Where Good Ideas Come From, a look at the world-changing innovations we made while keeping ourselves entertained. This lushly illustrated history of popular entertainment takes a long-zoom approach, contending that the pursuit of novelty and wonder is a powerful driver of world-shaping technological change. Steven Johnson argues that, throughout history, the cutting edge of innovation lies wherever people are working the hardest to keep themselves and others amused.Johnson's storytelling is just as delightful as the inventions he describes, full of surprising stops along the journey from simple concepts to complex modern systems. He introduces us to the colorful innovators of leisure: the explorers, proprietors, showmen, and artists who changed the trajectory of history with their luxurious wares, exotic meals, taverns, gambling tables, and magic shows.In Wonderland, Johnson compellingly argues that observers of technological and social trends should be looking for clues in novel amusements. You'll find the future wherever people are having the most fun.

    How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes readers inside Google headquarters—the Googleplex—to show how Google works.While they were still students at Stanford, Google cofounders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of Google’s earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. With this cash cow, Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open-source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more.The key to Google’s success in all these businesses, Levy reveals, is its engineering mind-set and adoption of such Internet values as speed, openness, experimentation, and risk taking. After its unapologetically elitist approach to hiring, Google pampers its engineers—free food and dry cleaning, on-site doctors and masseuses—and gives them all the resources they need to succeed. Even today, with a workforce of more than 23,000, Larry Page signs off on every hire.But has Google lost its innovative edge? With its newest initiative, social networking, Google is chasing a successful competitor for the first time. Some employees are leaving the company for smaller, nimbler start-ups. Can the company that famously decided not to be evil still compete?No other book has ever turned Google inside out as Levy does with In the Plex.

    Why has punditry lately overtaken news? Why do lies seem to linger so long in the cultural subconscious even after they’ve been thoroughly discredited? And why, when more people than ever before are documenting the truth with laptops and digital cameras, does fact-free spin and propaganda seem to work so well? True Enough explores leading controversies of national politics, foreign affairs, science, and business, explaining how Americans have begun to organize themselves into echo chambers that harbor diametrically different facts—not merely opinions—from those of the larger culture.

    Coal companies are blasting the mountains, decapitating them for coal. The forested ridge tops and valley streams of Appalachia one of the country's natural treasures are being destroyed, along with towns and communities. An entire culture is disappearing, and to this day, most Americans have no idea it's happening.Michael Shnayerson first traveled to the coal fields four years ago, on assignment for "Vanity Fair. "There he met an inspiring young lawyer named Joe Lovett, who was fighting mountaintop removal in court with a series of brilliant and daring lawsuits. He also met Judy Bonds, whose grassroots group, the Coal River Mountain Watch, was speaking out in a region where talking truth to power was both brave and dangerous. The two had joined forces to take on Massey Energy, the largest and most aggressive of the coal companies, and its swaggering, notorious chairman, Don Blankenship."Coal River "is Shnayerson's account of this dramatic struggle. From courtroom to boardroom, forest clearing to factory floor, Shnayerson gives us a novelistic and compelling portrait of the people who risked their reputations and livelihoods in the fight against King Coal."

    The Apollo 11 mission that carried him and his two fellow astronauts on their epic journey marked the successful culmination of a quest that, ironically, had begun in Nazi Germany thirty years before. This is the story of the Apollo 11 mission and the 'space hardware' that made it all possible. Author Chris Riley looks at the evolution and design of the mighty Saturn V rocket, the Command and Service Modules, and the Lunar Module. He also describes the space suits worn by the crew, with their special life support systems. Launch procedures are described, 'flying' the Saturn V, navigation, course correction 'burns', orbital rendezvous techniques, flying the LEM, moon landing, moon walk, take-off from the moon, and earth re-entry procedure. Includes performance data, fuels, biographies of Armstrong, Aldrin and Collins, Gene Kranz and Werner von Braun. Detailed appendices cover all of the Apollo missions, with full details of crews, spacecraft names and logos, mission priorities, moon landing sites, and the Lunar Rover.

    Rocket Man: Elon Musk In His Own Words is a comprehensive guide to the inner workings of the man dubbed "the real Tony Stark." Hundreds of his best quotes, comprising thoughts on business, clean energy, innovation, engineering, technology, space, electric vehicles, entrepreneurship, life lessons, and more, provide an intimate and direct look into Silicon Valley's most ambitious industrialist.Even with no prior experience in the complex, ultra-high-barrier-of-entry automotive and space industries, Musk has excelled. Tesla, the first successful American car startup in more than 90 years, received more than 325,000 reservations for its economical Model 3 in a single week—advancing the company’s cause to “accelerate the advent of sustainable transport” via affordable, reliable electric vehicles. SpaceX, the first private company to launch, orbit, and recover a rocket and dock at the International Space Station, has drastically reduced the cost of launching and manufacturing reusable spacecraft, which the company sees as the first step toward its "ultimate goal" of making life multiplanetary. In the words of Richard Branson, "Whatever skeptics have said can’t be done, Elon has gone out and made real."How could a young man who at one time seemed like "just" another Internet entrepreneur have gone on to build two highly disruptive companies and innovate technologies related to everything from electric batteries to rocket manufacturing? There's no better way to learn than through his own words.This book curates Musk quotes from interviews, public appearances, online postings, company blogs, press releases, and more. What emerges is a 'word portrait' of the man whose companies' swift rise to the top will undoubtedly keep their status-quo competitors scrambling to keep up.

    Analyzing four European nations and Japan at some length and four Third World nations more briefly, this text studies the history, institutions, geography, and political culture of each to provide valuable comparative information in the course of the semester. - Updated and revised - Enables students to stay abreast of the latest events in the global-political environment. - Expanded political-geography material - Provides students with geographical insight that prepares them for globalization. Aids students preparing for the state teacher certification exams. - Insights - Includes some rational-choice perspectives, more geography, and Russia as a quasi-authoritarian system. - Improved Pedagogy includes highlighted boxes, glossary, maps and chapter-opening questions. - Nine countries represented - Extensive coverage of Great Britain, France, Germany, Russia, and Japan; more brief coverage of four Third World

    From Silk to Silicon tells the story of who these men and women were, what they did, how they did it and how their achievements continue to shape our world today. They include:• Genghis Khan, who united east and west by conquest and by opening new trade routes built on groundbreaking transportation, communications, and management innovations.• Mayer Amschel Rothschild, who arose from an oppressive Jewish ghetto to establish the most powerful bank the world has seen, and ushered in an era of global finance.• Cyrus Field, who became the father of global communications by leading the effort to build the transatlantic telegraph, the forerunner to global radio, TV, and the worldwide Internet.• Margaret Thatcher, whose controversial policies opened the gusher of substantially free markets that linked economies across borders.• Andy Grove, a Hungarian refugee from the Nazis who built the company—Intel—that figured out how to manufacture complex computer chips on a mass, commercial scale and laid the foundation for Silicon Valley’s computer revolution.Through these stories Jeffrey E. Garten finds the common links between these figure and probes critical questions including: How much influence can any one person have in fundamentally changing the world? And how have past trends in globalization affected the present and how will they shape the future? From Silk to Silicon is an essential book to understanding the past—and the future—of the most powerful force of our times.

    It not only caused widespread radioactive contamination, but even more importantly, it claimed many lives and caused panic worldwide about the safety of nuclear power. In short, it changed the face of nuclear energy globally.Discover the real story of the Chernobyl Nuclear Power Plant and the infamous disaster that bears its name, as well as its long aftermath.Discover a plethora of topics such asBackground of the Chernobyl DisasterApril 25-26: The Failed Safety TestApril 26-27: The Crisis UnfoldsClean Up and RemediationThe World RespondsInvestigations into the Chernobyl DisasterAnd much more!

    Their machinations made the collapse much worse. This Pulitzer Prize-winning series reveals how they did it.

    Lives were mangled. Fortunes were made. All for your pleasure. Follow writer and narrator Jon Ronson as he uncovers our web of desire.

    It’s about the greatest pirate in history, the most powerful executive in the music business, a revolutionary invention and an illegal website four times the size of the iTunes Music Store. Journalist Stephen Witt traces the secret history of digital music piracy, from the German audio engineers who invented the mp3, to a North Carolina compact-disc manufacturing plant where factory worker Dell Glover leaked nearly two thousand albums over the course of a decade, to the high-rises of midtown Manhattan where music executive Doug Morris cornered the global market on rap, and, finally, into the darkest recesses of the Internet.Through these interwoven narratives, Witt has written a thrilling book that depicts the moment in history when ordinary life became forever entwined with the world online — when, suddenly, all the music ever recorded was available for free. In the page-turning tradition of writers like Michael Lewis and Lawrence Wright, Witt’s deeply-reported first book introduces the unforgettable characters—inventors, executives, factory workers, and smugglers—who revolutionized an entire artform, and reveals for the first time the secret underworld of media pirates that transformed our digital lives.An irresistible never-before-told story of greed, cunning, genius, and deceit, How Music Got Free isn’t just a story of the music industry—it’s a must-read history of the Internet itself.