In reality this is not the case at all. We all have the tendency to overestimate our rationality to the point of denying reality. The many ways in which we do this are collectively called cognitive biases. Our brain may be the most complicated thinking machine but it is not without limitations. In our attempt to understand the world around us through our lens we simplify things and fall prey to cognitive biases. Sometimes these biases are caused by heuristics or mental shortcuts which help us reach quick judgments when we have little time. At other times our judgment is clouded by situational factors and inner motivations and emotions.However we are not completely helpless in this aspect. Knowing these biases exist can help us avoid them through conscious efforts. We need to be able to recognize these biases in our decision making. They are inevitable in most cases but they are not impossible to bypass.

    And this may sound weirdly obvious, but every single one of those pieces of software was written by a programmer. Programmers are thus among the most quietly influential people on the planet. As we live in a world made of software, they're the architects. The decisions they make guide our behavior. When they make something newly easy to do, we do a lot more of it. If they make it hard or impossible to do something, we do less of it.If we want to understand how today's world works, we ought to understand something about coders. Who exactly are the people that are building today's world? What makes them tick? What type of personality is drawn to writing software? And perhaps most interestingly -- what does it do to them?One of the first pieces of coding a newbie learns is the program to make the computer say "Hello, world!" Like that piece of code, Clive Thompson's book is a delightful place to begin to understand this vocation, which is both a profession and a way of life, and which essentially didn't exist little more than a generation ago, but now is considered just about the only safe bet we can make about what the future holds. Thompson takes us close to some of the great coders of our time, and unpacks the surprising history of the field, beginning with the first great coders, who were women. Ironically, if we're going to traffic in stereotypes, women are arguably "naturally" better at coding than men, but they were written out of the history, and shoved out of the seats, for reasons that are illuminating. Now programming is indeed, if not a pure brotopia, at least an awfully homogenous community, which attracts people from a very narrow band of backgrounds and personality types. As Thompson learns, the consequences of that are significant - not least being a fetish for disruption at scale that doesn't leave much time for pondering larger moral issues of collateral damage. At the same time, coding is a marvelous new art form that has improved the world in innumerable ways, and Thompson reckons deeply, as no one before him has, with what great coding in fact looks like, who creates it, and where they come from. To get as close to his subject has he can, he picks up the thread of his own long-abandoned coding practice, and tries his mightiest to up his game, with some surprising results.More and more, any serious engagement with the world demands an engagement with code and its consequences, and to understand code, we must understand coders. In that regard, Clive Thompson's Hello, World! is a marvelous and delightful master class.

    In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cross Switch model meets it head on.The Dentsu Way shares proven tactics for getting your message to consumers and creating scenarios to move them through calibrated Contact Points to meet whatever specific goal you set.This game-changing book:Explains Dentsu's 110-year history and unique service structure, as well as its broad range of business fieldsIntroduces ten case studies of successful campaigns, which have won international advertising awards at events such as the Cannes Lions International Advertising Festival and ADFESTProvides nine of Dentsu's newest original tools and analysis methodsGain broader, more meaningful customer involvement and penetrate more deeply than ever into your market by following the Dentsu Way.

    For this reason, more and more software companies are rapidly turning to Agile development to cope with fast changing markets, unknown or changing product requirements, borderless competition, and to solve complex problems. Yet little has been written to guide product managers through the transition in working with Agile teams and the numerous benefits that it affords. "'Agile Excellence for Product Managers'" is a plain speaking guide on how to work with Agile development teams to achieve phenomenal product success. It covers the why and how of agile development (including Scrum, XP, and Lean, ) the role of product management, release planning, release management, road mapping, creating and prioritizing a product backlog, documentation, product launches, organizational implications and more. It is a must read for product managers making the switch to Agile development as well as product owners and project managers looking for better ways to organize and lead in their companies.

    All prospects lie, all the time. Never ask for the order. Get an I.O.U. for everything you do. Don't spill your candy in the lobby.Until now, these unique rules (and 45 more) were given out only to Sandler Trainingsm clients in special seminars and private coaching. After three decades of proven success, the secrets are out in The Sandler Rules.Using Eric Berne's Transactional Analysis, Mr. Sandler devised a selling system and distilled 49 unforgettable rules that are frank, sometimes fun and always easy to put to use. Sandler Training CEO David Mattson, co-author of Five Minutes with VITO, delivers this fresh and often funny guidebook, filled with real-world tactics for successful prospecting, qualifying, deal-making, closing and referral generation.

    

    Every day we work hard to motivate ourselves, the people we live with, the people who work for and do business with us. In this way, much of what we do can be defined as being "motivators." From the boardroom to the living room, our role as motivators is complex, and the more we try to motivate partners and children, friends and coworkers, the clearer it becomes that the story of motivation is far more intricate and fascinating than we've assumed. Payoff investigates the true nature of motivation, our partial blindness to the way it works, and how we can bridge this gap. With studies that range from Intel to a kindergarten classroom, Ariely digs deep to find the root of motivation--how it works and how we can use this knowledge to approach important choices in our own lives. Along the way, he explores intriguing questions such as: Can giving employees bonuses harm productivity? Why is trust so crucial for successful motivation? What are our misconceptions about how to value our work? How does your sense of your mortality impact your motivation?

    Instead, it is the product of over 20 years of scraped knuckles and attaboys earned while leading HR in public and private organizations. The book shares hard-won advice on what works in a wide range of HR topics,from reductions in force to paying for performance to managing workers compensation to leadership training. But readers will also benefit from experience in the often surprising aspects of HR work that are rarely discussed but are invaluable to success in the role, such as - What all organizations expect from the HR leader, like it or not - The one thing above all else that the company President really wants from the HR leader - How an HR leader can spot the A players and the problem children in the first month on a new job - How to answer the employee who asks if layoffs are coming – and they are Written in a conversational, often humorous style, The Little Black Book of Human Resources Management will shave a few points off the learning curve of anyone looking to advance in the field of human resources management.

    Boundless works with subject matter experts to select the best open educational resources available on the web, review the content for quality, and create introductory, college-level textbooks designed to meet the study needs of university students.<br><br>This textbook covers:<br><br><b>Human Anatomy and Physiology Introduction</b> -- Anatomy and Physiology Overview, Life, Homeostasis, Anatomical Terms, Clinical Cases<br><br><b>General Chemistry</b> -- Matter and Energy, Element Properties: Atomic structure, Chemical Bonds, Chemical Reactions, Inorganic Compounds, Organic Compounds<br><br><b>Cellular Structure and Function</b> -- the study of cells, Cell membranes and the fluid mosaic model, Transport across membranes, How reception works in cell signaling, Nucleus and Ribosomes, Organelles, The Cytoskeleton, External cellular components, Cell division: process and importance, The cell cycle, Transcription and translation, RNA processing, Translation to a polypeptide, Transcription, Apoptosis signals an orderly cell death<br><br><b>Tissues</b> -- Epithelial Tissue, Cell Junctions, Clinical Cases, Tissue Repair, Tissue Development, Cancer, Connective Tissue, Membranes, Nervous Tissue<br><br><b>The Integumentary System</b> -- The Skin, Accessory Structures of the Skin, Functions of the Integumentary System, Wound Healing, Integumentary System Development, Skin Disorders, Imbalances, Diseases, and Clinical Cases<br><br><b>Skeletal Tissue</b> -- Cartilage, Bone Classification, Bone Formation, Bone and Calcium, Bone Development, Bone Diseases, Disorders, Imbalances, and Clinical Cases<br><br><b>The Skeletal System</b> -- Overview of the Musculoskeletal system, Divisions of the Skeletal System, The Axial Skeleton, Skull, Hyoid Bone, Vertebral Column, Thorax, Clinical Cases of the Axial Skeleton, The Appendicular Skeleton, The Pectoral (Shoulder) Girdle, Upper Limb, The Pelvic (Hip) Girdle, Lower Limb, Skeletal System Development, Clinical Cases of the Appendicular Skeleton<br><br><b>Joints</b> -- Classification of Joints, Synovial Joints, Joint Development, Clinical Cases<br><br><b>Muscle Tissue</b> -- Overview of Muscle Tissue, Skeletal Muscle, Control of Muscle Tension, Muscle Metabolism, Exercise and Skeletal Muscle Tissue, Smooth Muscle, Clinical Cases: Muscle Disorders, Development of Muscle<br><br><b>The Muscular System</b> -- Overview of the Muscular System, Head And Neck Muscles, Trunk Muscles, Muscles of the Upper Limb, Muscles of the Lower Limb, Clinical Cases and Muscular System Disorders<br><br><b>Nervous Tissue</b> -- Overview of the Nervous System, Neuroglia, Neurons, Collections of Nervous Tissue, Neurophysiology<br><br><b>Central Nervous System (CNS)</b> -- The Brain, Consciousness, Sleep, Language, and Memory, Protection of the Brain, Parts of The Brain Stem, The Cerebellum, The Diencephalon, Cerebral Cortex (or Cerebral Hemispheres), Functional Systems of the Cerebral Cortex, Development of the CNS, Brain Disorders and Clinical Cases, The Spinal Cord, Spinal Cord Anatomy, Disorders and Clinical Cases of the Spinal Cord<br><br><b>Peripheral Nervous System (PNS)</b> -- Sensation, Sensory Receptors, Somatosensory System, Nerves, Cranial Nerves, Spinal Nerves, Distribution of Spinal Nerves, Motor Activity, Motor Pathways, Reflexes, Pain, Development of the Nervous System, Disorders of Spinal Nerves and Clinical Cases<br><br><b>Autonomic Nervous System (ANS)</b> -- Autonomic Nervous System, ANS Anatomy, Physiology of ANS,

    It is that simple. For over 10 years, Henry Evans has worked with hundreds of organizations around the world, teaching and building accountability. This book offers that same guidance to you, your colleagues and your team to reach new levels of excellence and success. In Winning with Accountability, Henry offers a step-by-step guide to help any organization improve performance by creating a culture of accountability. The strategies in this book are simple, easy to implement...and the results are immediate! It should be required reading for every member of every team. Read, enjoy, and win with accountability!

    This practical introduction illuminates new features and capabilities, with scenarios demonstrating how the platform can meet the needs of your business.Based on beta software, this book provides the early, high-level information you need to begin preparing now for deployment and management. Topics include:Virtualization and cloud solutions Availability Provisioning and storage management Security and scalability Infrastructure options Server administration

    Seasoned researchers and educators Gregory G. Colomb and Joseph M. Williams present an updated third edition of their classic handbook, whose first and second editions were written in collaboration with the late Wayne C. Booth. The Craft of Research explains how to build an argument that motivates readers to accept a claim; how to anticipate the reservations of readers and to respond to them appropriately; and how to create introductions and conclusions that answer that most demanding question, “So what?” The third edition includes an expanded discussion of the essential early stages of a research task: planning and drafting a paper. The authors have revised and fully updated their section on electronic research, emphasizing the need to distinguish between trustworthy sources (such as those found in libraries) and less reliable sources found with a quick Web search. A chapter on warrants has also been thoroughly reviewed to make this difficult subject easier for researchers Throughout, the authors have preserved the amiable tone, the reliable voice, and the sense of directness that have made this book indispensable for anyone undertaking a research project.

    It's Tuesday morning and on his drive into the office, Bill gets a call from the CEO. The company's new IT initiative, code named Phoenix Project, is critical to the future of Parts Unlimited, but the project is massively over budget and very late. The CEO wants Bill to report directly to him and fix the mess in ninety days or else Bill's entire department will be outsourced. With the help of a prospective board member and his mysterious philosophy of The Three Ways, Bill starts to see that IT work has more in common with manufacturing plant work than he ever imagined. With the clock ticking, Bill must organize work flow streamline interdepartmental communications, and effectively serve the other business functions at Parts Unlimited. In a fast-paced and entertaining style, three luminaries of the DevOps movement deliver a story that anyone who works in IT will recognize. Readers will not only learn how to improve their own IT organizations, they'll never view IT the same way again.

    What if there was a better way to make quality decisions so you can think clearly, feel more confident, second-guess yourself less, and ultimately be more decisive and be more productive? Making good decisions doesn't have to be a series of endless guesswork. Rather, it's a teachable skill that anyone can sharpen. In How to Decide, bestselling author Annie Duke and former professional poker player lays out a series of tools anyone can use to make better decisions. You'll learn:  •  To identify and dismantle hidden biases.  •  To extract the highest quality feedback from those whose advice you seek.  •  To more accurately identify the influence of luck in the outcome of your decisions.  •  When to decide fast, when to decide slow, and when to decide in advance.  •  To make decisions that more effectively help you to realize your goals and live your values.Through interactive exercises and engaging thought experiments, this workbook helps you analyze key decisions you've made in the past and troubleshoot those you're making in the future. Whether you're picking investments, evaluating a job offer, or trying to figure out your romantic life, How to Decide is the key to happier outcomes and fewer regrets.

    Written by the leading authority on CompTIA A+ certification and training, this expert guide covers CompTIA A+ exams 220-701 and 220-702. You'll find learning objectives at the beginning of each chapter, exam tips, practice exam questions, in-depth explanations, and more than 1,000 photographs and illustrations. Designed to help you pass the CompTIA A+ exams with ease, this definitive volume also serves as an essential on-the-job IT reference. Covers all exam objectives, including how to: Work with CPUs, RAM, motherboards, power supplies, and other PC components Install, partition, and format hard drives Install, upgrade, and troubleshoot WIndows 2000, Windows XP, and Windows Vista Troubleshoot PCs and implement security measures Install video and multimedia cards Work with portable PCs, PDAs, smartphones, and wireless technologies Manage printers and connect to networks and the Internet Understand safety and environmental issues Establish good communication skills and adhere to privacy policiesThe CD-ROM features: Practice exams for 701 & 702 600+ chapter review questions New video introduction to CompTIA A+ One-hour video training segment Mike's favorite PC tools and utilities Searchable e-bookMike Meyers, CompTIA A+, CompTIA Network+, MCP, is the industry's leading authority on CompTIA A+ certification and training. He is the president and founder of Total Seminars, LLC, a major provider of PC and network repair seminars for thousands of organizations throughout the world, and a member of CompTIA.