Book picks similar to
Social Media Is A Cocktail Party: Why You Already Know The Rules Of Social Media Marketing by Jim Tobin
business
entrepreneur
non-fiction
social-media
Cold Calling For Chickens
Bob Etherington - 2007
This book explains the art and science of making contact with complete strangers, enabling even the most yellow-bellied chicken to make that call with confidence.
The Path: Find Fulfillment Through Prosperity from Japan's Father of Management
Konosuke Matsushita - 1968
Nurture your ability to embrace differences. Seek out challenges--scale one mountain after another. Face challenges that matter-- learn to "fight with real swords." These and other lessons were the constants in the life of Konosuke Matsushita, founder of the Panasonic business empire. In this first complete English translation of "The Path," Matsushita's timeless advice will benefit anyone who desires to lead better by living better.For the first time in English, the complete translation of one of the most popular and important management books ever published.In Japan, the name Konosuke Matsushita is spoken with a hushed reverence. Even now, twenty-one years after his death, Matsushita-san is praised by some as "the god of management," and he remains one of the most influential and inspirational business thinkers ever. Founder and father of the global corporation Panasonic, Matsushita saw the creation of wealth not as a goal or destination but as a voyage. And in "The Path," Matsushita shared the wisdom and insights acquired on his journey: how to inspire true innovation at all levels, manage through difficult times, and create lasting value and a great legacy.Written humbly from a platform of accomplishment virtually unparalleled among businesspersons, "The Path" demonstrates to readers today the many ways each of us can find within ourselves the strength and focus to do good by doing well. Brief, beautifully stated chapters offer an unconventional management philosophy that you can apply universally, as well as to specific everyday situations: When You Have to Make Important Decisions To Further Improve Your Work To Cultivate a Spirit of Independence To Further Expand Your Business For the Country to Prosper For more than four decades, "The Path" has been a perennial bestseller, with nearly 4.5 million copies sold worldwide. Presented here in its entirety for the first time in English, this book offers an enlightening and informative spiritual blueprint for entrepreneurs, executives, managers, and anyone who wishes to learn from a great master. Follow "The Path." It may lead you--and help you lead others--to professional success and personal fulfillment.
Under the Influence: Unauthorized Story of the Anheuser-Busch Dynasty
Peter Hernon - 1991
Reprint.
The San Francisco Fallacy: The Ten Fallacies That Make Founders Fail
Jonathan Siegel - 2017
Most importantly, it's about how to avoid making these same mistakes yourself.In The San Francisco Fallacy, serial entrepreneur and venture capitalist Jonathan Siegel looks at the 10 biggest fallacies that run through startup culture. Over his many years launching companies, he's fallen victim to what he now recognizes as a series of common errors, misconceptions that bedevil startups to this day. But he also learned how to sidestep and surmount many of these challenges.After multiple eight-figure exits and other startup successes, Jonathan began to see the deeper fallacies in which his failures took root. His biggest career successes, on the other hand, seemed to come when he and his teams went against the tide and did everything "wrong."This book is an examination of the popular belief system about startups. At its heart is a series of challenges to years of accumulated startup orthodoxy. What emerges is not just a critique but an inspiring call--to anyone trying to build a successful business--for a broader kind of critical thinking.
The Leadership Sutra: An Indian Approach to Power
Devdutt Pattanaik - 2016
Her name is derived from the word ‘fortress’ (durg). She is the goddess of kings. She rides a lion, the king of the jungle and a symbol of royalty everywhere from China to England. We tend to tiptoe around the role of power in management, and fail to openly acknowledge how the animal desire to dominate often destroys the best of organizations. Critics tend to see power as a negative thing. But power is a critical tool that affects the implementation of any idea. Any attempt to restrain it with rules results in domestication and resentment, and fails to energize the organization. Leaders often equate themselves with lions, and indulge their desire to dominate when, in fact, the point of leadership is to be secure enough to outgrow the lion within us, and enable and empower those around us. But this is not easy, as anxiety overpowers the best of leaders.Derived from Devdutt Pattanaik’s influential bestseller Business Sutra, this book offers startling and original insights into the exercise of power and leadership. It explores the human quest for significance, the power of rules to rob people of self-esteem, and the need for stability even at the cost of freedom.
The Mobile Mind Shift: Engineer Your Business To Win in the Mobile Moment
Ted Schadler - 2014
What’s tomorrow’s weather? Is the flight on time? Where’s the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment — the instant in which your customer is seeking an answer. If you’re there for them, they’ll love you; if you’re not, you’ll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you?Based on 200 interviews with entrepreneurs and major companies across the globe, The Mobile Mind Shift is the first book to explain how you can exploit mobile moments. You’ll learn how to:• Find your customer’s most powerful mobile moments with a mobile moment audit.• Master the IDEA Cycle, the business discipline for exploiting mobile. Align your business and technology teams in four steps: Identify, Design, Engineer, Analyze.• Manufacture mobile moments as Krispy Kreme does — it sends a push notification when hot doughnuts are ready near you. Result: 500,000 app downloads, followed by a double-digit increase in same-store sales.• Turn one-time product sales into ongoing services and engagement, as the Nest thermostat does. And master new business models, as Philips and Uber do. Find ways to charge more and create indelible customer loyalty.• Transform your technology into systems of engagement. Engineer your business and technology systems to meet the ever-expanding demands of mobile. It’s how Dish Network not only increased the efficiency of its installers but also created new on-the-spot upsell opportunities.Mobile is rapidly shifting your customers into a new way of thinking. You’ll need your own mobile mind shift to respond.
Success: 30 Interviews with Entrepreneurs & Executives
Jason Navallo - 2015
Learn to apply their proven insight and methods for success into your own life!
Mastering Hypnotic Language - Further Confessions of a Rogue Hypnotist
The Rogue Hypnotist - 2013
For his own reasons he still remains anonymous, the hypnotic self-help elite must be ruffled! They don’t want this stuff getting out! The Rogue Hypnotist is a top UK clinical hypnotherapist and Advanced NLP expert. He has a very good success rate indeed with his client’s and he wants to share the tricks that work with you! He helps his client’s in 1 session only at a very reasonable rate. They leave with a big smile on their faces. Police officers, multimillionaire’s even TV celebs have sought his help; now he wants to help YOU! The sequel to ‘How to hypnotise anyone,’ the number 1 best seller on hypnosis on Amazon.com and .co.uk is here! ‘Mastering hypnotic language,’ awaits you!!! You can now take your hypnotic mastery up to the next level! In book 1 you learnt how to hypnotise anyone using words alone. Now you will learn how to use words with such precision that your total hypnotic power is assured! The Rogue Hypnotist is giving away almost for free all the ‘language patterns’ that work as opposed to all the junk being sold out that that won’t do anything to anyone. Learning hypnosis should be easy and fun! The hypnosis bag of magic tricks that you can expect to effortlessly learn and put into practise are… 1. The specific language that will induce trance and hypnosis in anyone. 2. Why words beginning in RE are hypnotic! 3. Why you SHOULD use PMR (Progressive Muscle Relaxation) with a script showing just how to do so. 4. How to dissociate the conscious and unconscious minds. Script provided! 5. What ‘colour feelings’ are and how to use them in hypnosis. 6. The secrets of ‘hidden code’ hypnosis. 7. How to use ‘hypnotic negations’ properly and why they work. 8. The amazing expose of how the unconscious reveals the truth through ‘reverse speech.’ 9. A powerful and much more advanced ‘hypnotic mind model,’ that will give you far greater understanding of how the mind works than 99% of mental health care professionals, helping you hypnotise anyone with flair. 10. What the best ‘temporal and spatial’ language predicates to use in hypnosis are. 11. Exactly how to use language to dig out specifics, to find the missing pieces and stop yourself being influenced against your will. 12. How to use hypnotic assumptions and nominalisations and which ones work best. 13. How to specifically and expertly use artfully vague hypnotic language. 14. What hyperbolic words and hypnotic poetry is. 15. The specifics of ‘hypnotic languaging.’ 16. A knowledge of associational networks and artful ambiguity. 17. The 100% fail proof formula to create your own hypnotic deepeners! It’s easier than you think! And you get a free bonus – ‘The Silly Deepener!’ 18. An embedded commands induction PLUS the specific ‘embeds’ that induce trance in any conversation. You will learn TRUE conversational hypnosis that works including how to describe a state to elicit it! 19. A step by step description of the precise way to create a ‘symbolic deepener’ with full script provided. 20. Your special BONUS – ‘The Unicorn Deepener’ and much, much more! The Rogue Hypnotist is practically giving this away so that YOU will have by end of the book more hypnotic ability than 99% of so-called hypnotists out there! That’s my promise to you.
The Domino Effect
E. Russell Braziel - 2016
This book presents a unique, integrated perspective on natural gas, crude oil and natural gas liquids that is vital to understanding energy prices, product flows, infrastructure, equity values and the global energy economy.Innovative analysis provides energy producers, marketers, end users, financiers, and investors with a framework for understanding the tectonic shift in global supply and demand that will continue to drive energy markets for decades to come. The Domino Effect also delivers high-level insights into exploiting the extraordinary investment, trade and career opportunities that will continue to be opened by the shale revolution.
This Won't Scale: 41 Plays From The Drift Marketing Team To Help Your Business Cut Through The Noise, Grow Faster Than The Competition & Thrill Your Customers
Dave Gerhardt - 2019
While most B2B startups obsess over scalability and tracking, Drift takes a different approach. In This Won't Scale, you'll find insider lessons and plays from the Drift Marketing team that have helped the business grow at a hypergrowth rate. It contains 41 plays organized into easy-to-read and reference chapters. Keep it on your desk, thumb through it when you're looking for inspiration and come back to it over time. You’ll discover not only Drift's abnormal approach, but also hear never-before-told stories and learn how to implement Drift's marketing plays into your own marketing strategy.
Worse things happen (I think I'll go to sea Book 2)
Bob Jackson - 2015
These memoirs take him from enjoying the odd cold beer sailing peacefully across the Indian Ocean to being trapped in a war zone. Here he sees life at sea changing from the leisurely days of general cargoes to the hectic computerised containerships. He seems to have done it all – rescuing drug runners from the ice, dredging aggregates in the North Sea and finally skippering a ‘steamer’ on a tranquil lake. This volume is the second of Bob’s memoirs covering his service as master on a wide variety of ships. The first book ‘I think I’ll go to sea’ relates to his experiences climbing up through the ranks. In this book he has to flee the USA to avoid arrest for drug smuggling, assists rescuing a ship’s crew when their ship sinks in pack ice and gets stuck in the middle of the Iraq/Iran war. He also experiences alcohol free ships which take away the pleasure of his ‘cold beer’
Kids Want To Know About Mysterious Places
J.W. Patterson - 2014
Did you know that actors making the movie "Gettysburg" in 2003 had an incredible ghostly experience? Did you know that the Bigelow Ranch in Utah has been the scene of reported crop circles, UFO landings and ghosts?Kids will learn what is known and not known about many mysterious places. Are these places really where strange happenings occur? Kids can make their own minds up about them. Here Is A Preview Of What You'll Discover In This Book
Did you know that 5 military planes and 14 men were lost in the Bermuda Triangle in one flight exercise in 1945?
Did you know that a search plane looking for the 5 missing planes also disappeared?
How were statues weighing 82 tons moved miles on Easter Island 1,000 years ago?
Did you know that Union troops swore that the ghost of George Washington appeared on the Gettysburg battlefield?
Were the amazing Nazca lines created by aliens as a giant UFO landing area 1,500 years ago?
8,000 people every year search for the Lost Dutchman Mine in the Superstition Mountains! Is it cursed?
and much, much more
The Prodigal Para: An Afghan War Diary
Andy Tyson - 2018
He was 47 years old. During his time on the ground he kept a diary. Humorous, authentic and sad, it is a warts and all account of infantry soldiering in a hot and dangerous place. This is his storty.
Crawling Out of Hell: The True Story of a British Sniper's Greatest Battle
Dean Bailey - 2017
Craving the opportunity to finally see some action after a disappointing tour in Iraq, he now had the chance to put his elite marksmanship training to the test. To his disappointment, the Taliban proved to be nothing like a traditional enemy and their hit and run ambush tactics mean that more often than not Dean and his men are cooped up inside a Viking armoured personnel carrier, desperate to get out and take the fight to the Taliban on the ground. During one such ambush, Dean's Platoon is attacked from all sides, and Dean's Viking is immobilised. Going up on top of the carrier to fend off the assailants with his rifle, an RPG explodes next to him, covering him with burning diesel. Continuing his stubborn defence, and enabling his men to scramble out the back door of the stricken vehicle, Dean takes a direct hit from an RPG ending his brave covering fire. Dragged from the burning Viking, he is flown back to England with little expectation of surviving the flight home. Dean's next battle was the hardest he ever had to face.
Three Truths of Well Being: The Body (e-Single)
Sadhguru - 2014
Don’t route your joy through heaven, he says. Access happiness for yourself—right here, right now. Starting with three basic dimensions of the self—Body, Mind and Energy—Sadhguru introduces us to simple techniques to realign and transform them into a life of sparkling aliveness. From the ideal approach to food and sleep to the profound secrets of the human spine, from the role of sex and desire to the deepest meaning of love and morality, from the significance of physical postures and psychological attitudes to the notion of authentic spiritual illumination—this book guides us on all this and more.Also read The Mind and The Energy from 'Three Truths of Well Being'.