Last year, one out of every three Americans picked up the phone and ordered a product from a television infomercial or home shopping network, and in But Wait . . . There's More! journalist (and infomercial addict) Remy Stern offers a lively, behind-the-scenes exploration of this enormous business—one that markets the world's most outrageous products using the most outrageous tactics.Don't let the kitschy exterior fool you: behind the laughable demonstrations, goofy grins, and cheesy dialogue lies an industry larger than the film and music industries combined. The first book of its kind, But Wait . . . There's More! exposes the never-before-told story of the infomercial and home shopping phenomenon in all its excessive glory and its meteoric rise to become one of the most profitable businesses in America.Along the way, Stern details the history behind the classic products and introduces readers to some of the most famous (and infamous) pitchmen and personalities in the business, including Tony Robbins, Billy Mays, Ron Popeil, Tony Little, Suzanne Somers, Kevin Trudeau, and Joe Francis. He also presents an in-depth look at the business behind the camera—the canny sales strategies, clever psychological tools, and occasionally questionable tactics marketers have used to get us to open up our wallets and spend, spend, spend.Stern's eye-opening account also offers a penetrating look at how late-night television conquered the American consumer and provides insight into modern American culture: our rampant consumerism, our desire for instant riches, and our collective dream of perfect abs, unblemished skin, and gleaming white teeth. Both a compelling business story and a thoroughly entertaining piece of investigative journalism (with a touch of muckraking and social satire), But Wait . . . There's More! will ensure that you never look at those too-good-to-be-true deals the same way again.

    In plain English, he enlightens us on the Asian crisis, corporate downsizing, and the globalization of the American economy, among other topics. The writing here brilliantly combines the acerbic style and clever analysis that has made Krugman famous. Imagine declaring New York its own country and you get a better picture of our trade balance with China and Hong Kong. Try reducing the economy to the production of hot dogs and buns and you’ll understand why common beliefs about the impact of production efficiency on labor demand are wrong. This is a collection that will amuse, provoke, and enlighten, in classic Paul Krugman style. "[Paul Krugman] writes better than any economist since John Maynard Keynes." — Rob Norton, Fortune "[Paul Krugman is] probably the most creative economist of his generation." — The Economist Winner of the John Bates Clark Medal

    It contains accounts by Richard 'The Iceman' Kuklinski, the contract killer who claimed to have murdered over 200 people in a career lasting 43 years.

    Sharon Moalem turns our current understanding of illness on its head and challenges us to fundamentally change the way we think about our bodies, our health, and our relationship to just about every other living thing on earth, from plants and animals to insects and bacteria.Through a fresh and engaging examination of our evolutionary history, Dr. Moalem reveals how many of the conditions that are diseases today actually gave our ancestors a leg up in the survival sweepstakes. When the option is a long life with a disease or a short one without it, evolution opts for disease almost every time.Everything from the climate our ancestors lived in to the crops they planted and ate to their beverage of choice can be seen in our genetic inheritance. But Survival of the Sickest doesn't stop there. It goes on to demonstrate just how little modern medicine really understands about human health, and offers a new way of thinking that can help all of us live longer, healthier lives..

    The law of laws, Murphy's Law, sits above all others like an uninvited guest at the feast. Whatever your field of endeavour Murphy is there to trip you up, delay and frustrate you. The more your endeavour, the greater the uptrip. Is there a rational explanation? That's what this book is here to provide. In fact, a closer look at Murphy's Law can give us some insights into us and the increasingly tangled lives we lead. Intended as light reading for the popular science market, this book presents the fullest ever analysis of Murphy's Law, peppered with examples such as why does your toast always lands butter-side down? (it has nothing to do with the butter) Why does your queue always go slowest? Why, when you lose something, do you keep looking in the same place over and over?... And why is it suddenly there the 20th time you look? Why do you think of the right thing to say just after you've put the phone down? Why is the tune you hate most the one you can't get out of your head? you're about to fall asleep? Why do you take the same wrong turning every single time? The first part of the book shows that, however odd the external phenomena at work, there is generally a scientific explanation. But why then do we continually fail to recognize or remember the explanation? The second part of the book goes on to show how much of Murphy's Law stems from the way our own mind works - its physical limitations, evolutionary biases, and social impressionability.

    We are still waiting to find out who won. The Indy 500 was created to showcase the controversial new sport of automobile racing, which was sweeping the country. Daring young men were driving automobiles at the astonishing speed of 75 miles per hour, testing themselves and their vehicles. It was indeed a young man’s game: with no seat belts, hard helmets or roll bars, the dangers were enormous. When the Indianapolis Motor Speedway opened in 1909, seven people were killed, some of them spectators. Oil-slicked surfaces, clouds of smoke, exploding tires, and flying grit all made driving extremely hazardous, especially with the open-cockpit, windshield-less vehicles. Most drivers rode with a mechanic, who pumped oil manually while watching for cars attempting to pass. Drivers sometimes threw wrenches or bolts at each other during the race in order to gain an advantage. The night before an event, the racers would take up a collection for the next day’s new widows. Bookmakers offered bets not only on who might win but who might survive. Not all the participants in that first Indy 500 lived to see the checkered flag. Although the 1911 Indy 500 judges declared Ray Harroun, driving a Marmon Wasp, the official winner, there is reason to doubt that result. The timekeeping equipment failed, and the judges had to run for their lives when a driver lost control and his car spun wildly toward their stand. It took officials two days to determine the results, and Speedway authorities ordered the records to be destroyed. But Blood and Smoke is about more than a race, even a race as fabled as the Indianapolis 500. It is the story of America at the dawn of the automobile age, 29.99 a country in love with speed, danger, and spectacle. It is a story, too, about the young men who would risk their lives for money and glory, the sportsmen whose antics would thrill and outrage Americans in those long-ago days when the automobile was still brand new.

    But this book will help you to do something that humans have only recently understood how to do: to count to regions that no animal has ever reached. By the end of this book you'll be able to count to infinity... and beyond. On our way to infinity we'll discover how the ancient Babylonians used their bodies to count to 60 (which gave us 60 minutes in the hour), how the number zero was only discovered in the 7th century by Indian mathematicians contemplating the void, why in China going into the red meant your numbers had gone negative and why numbers might be our best language for communicating with alien life.But for millennia, contemplating infinity has sent even the greatest minds into a spin. Then at the end of the nineteenth century mathematicians discovered a way to think about infinity that revealed that it is a number that we can count. Not only that. They found that there are an infinite number of infinities, some bigger than others. Just using the finite neurons in your brain and the finite pages in this book, you'll have your mind blown discovering the secret of how to count to infinity.Do something amazing and learn a new skill thanks to the Little Ways to Live a Big Life books!

    I’m Tim. I’m a single cell in society’s body. U.S. society, to be specific.So let me explain why we’re here.As a writer and a generally thinky person, I’ve spent a lot of my life thinking about the society I live in, and societies in general. I’ve always imagined society as a kind of giant human—a living organism like each of us, only much bigger.When you’re a single cell in the body of a giant, it’s hard to understand what the giant’s doing, or why it is the way it is, because you can’t really zoom out and look at the whole thing all at once. But we do our best.The thing is, when I’ve recently tried to imagine what society might look like, I haven’t really been picturing this:Giant stick figure: "I am grown up."Based on what I see around me, in person and online, it seems like my society is actually more like this:Giant stick figure throwing a giant tantrum because their chocolate ice cream fell on the ground.Individual humans grow older as they age—but it kind of seems like the giant human I live in has been getting more childish each year that goes by.So I decided to write a blog post about this. But then something else happened.When I told people I was planning to write a post about society, and the way people are acting, and the way the media is acting, and the way the government is acting, and the way everyone else is acting, people kept saying the same thing to me.Don’t do it. Don’t touch it. Write about something else. Anything else. It’s just not worth it.They were right. With so many non-controversial topics to write about, why take on something so loaded and risk alienating a ton of readers? I listened to people’s warnings, and I thought about moving on to something else, but then I was like, “Wait what? I live inside a giant and the giant is having a six-year-old meltdown in the grocery store candy section and that’s a not-okay thing for me to talk about?”It hit me that what I really needed to write about was that—about why it’s perilous to write about society."

    With all our media now traveling a single network, an unprecedented potential is building for centralized control over what Americans see and hear. Could history repeat itself with the next industrial consolidation? Could the Internet—the entire flow of American information—come to be ruled by one corporate leviathan in possession of “the master switch”? That is the big question of Tim Wu’s pathbreaking book.As Wu’s sweeping history shows, each of the new media of the twentieth century—radio, telephone, television, and film—was born free and open. Each invited unrestricted use and enterprising experiment until some would-be mogul battled his way to total domination. Here are stories of an uncommon will to power, the power over information: Adolph Zukor, who took a technology once used as commonly as YouTube is today and made it the exclusive prerogative of a kingdom called Hollywood . . . NBC’s founder, David Sarnoff, who, to save his broadcast empire from disruptive visionaries, bullied one inventor (of electronic television) into alcoholic despair and another (this one of FM radio, and his boyhood friend) into suicide . . . And foremost, Theodore Vail, founder of the Bell System, the greatest information empire of all time, and a capitalist whose faith in Soviet-style central planning set the course of every information industry thereafter.Explaining how invention begets industry and industry begets empire—a progress often blessed by government, typically with stifling consequences for free expression and technical innovation alike—Wu identifies a time-honored pattern in the maneuvers of today’s great information powers: Apple, Google, and an eerily resurgent AT&T. A battle royal looms for the Internet’s future, and with almost every aspect of our lives now dependent on that network, this is one war we dare not tune out.Part industrial exposé, part meditation on what freedom requires in the information age, The Master Switch is a stirring illumination of a drama that has played out over decades in the shadows of our national life and now culminates with terrifying implications for our future.

    

    Today, scientists are attempting to measure the entire universe and to determine its origin. Although the methods have changed, the quest to chart the horizons of space and time continues to be one of the great adventures of science.Measuring the Universe is an eloquent chronicle of the men and women– from Aristarchus to Cassini, Sir Isaac Newton to Henrietta Leavitt and Stephen Hawking–who have gradually unlocked the mysteries of "how far" and in so doing have changed our ideas about the size and nature of the universe and our place in it. Kitty Ferguson reveals their methods to have been as inventive as their results were–and are–eye-opening. Advances such as Copernicus's revolutionary insights about the arrangement of the solar system, William Herschel's meticulous creation of the first three-dimensional map of the universe, and Edwin Hubble's astonishing discovery that the universe is expanding have by turns revolutionized our concept of the universe. Connecting centuries of breakthroughs with the political and cultural events surrounding them, Ferguson makes astronomy part of the sweep of history.To measure the seemingly immeasurable, scientists have always pushed the boundaries of the imagination–today, for example, facing the paradox of an ever-expanding universe that doesn't appear to expand into anything. In Kitty Fergeson's skillfill hands, the unimaginable becomes accessible and the splendid quest something we all can share.

    He ventures to the largest underground research facility in the world, deep beneath Italy's Gran Sasso mountains, where scientists gaze into the heart of the Sun using the most elusive of particles, the ghostly neutrino. He visits CERN in Switzerland to explore the Antimatter Factory, where the stuff of science fiction is manufactured daily (and we're close to knowing whether it falls up). And he reveals what the latest data from the Large Hadron Collider may be telling us about the fundamental nature of matter.Along the way, Cliff illuminates the history of physics, chemistry, and astronomy that brought us to our present understanding--and misunderstandings--of the world, while offering readers a front-row seat to one of the most dramatic intellectual journeys human beings have ever embarked on.A transfixing deep dive into origins of our world, How to Make an Apple Pie from Scratch examines not just the makeup of our universe, but the awe-inspiring, improbable fact that it exists at all.

    At a summer tea party in Cambridge, England, a guest states that tea poured into milk tastes different from milk poured into tea. Her notion is shouted down by the scientific minds of the group. But one man, Ronald Fisher, proposes to scientifically test the hypothesis. There is no better person to conduct such an experiment, for Fisher is a pioneer in the field of statistics.The Lady Tasting Tea spotlights not only Fisher's theories but also the revolutionary ideas of dozens of men and women which affect our modern everyday lives. Writing with verve and wit, David Salsburg traces breakthroughs ranging from the rise and fall of Karl Pearson's theories to the methods of quality control that rebuilt postwar Japan's economy, including a pivotal early study on the capacity of a small beer cask at the Guinness brewing factory. Brimming with intriguing tidbits and colorful characters, The Lady Tasting Tea salutes the spirit of those who dared to look at the world in a new way.

    Focusing on three key phenomena--reincarnation, apparitions, and communications from the dead--Carter reveals 125 years of documented scientific studies by independent researchers and the British and American Societies for Psychical Research that rule out hoaxes, fraud, and hallucinations and prove these afterlife phenomena are real.The author examines historic and modern accounts of detailed past-life memories, visits from the deceased, and communications with the dead via medium and automatic writing as well as the scientific methods used to confirm these experiences. He explains how these findings on the afterlife have been ignored and denied because they are incompatible with the prevailing doctrine of materialism. Sharing messages from the dead themselves describing the afterlife, Carter reveals how consciousness exists outside the parameters of biological evolution and emerges through the medium of the brain to use the physical world as a springboard for growth. After death, souls can advance to higher planes of consciousness or manifest once again on Earth. Carter’s rigorous argument proves--beyond any reasonable doubt--not only that consciousness survives death and continues in the afterlife, but that it precedes birth as well.

    In his classic The Age of Spiritual Machines, he argued that computers would soon rival the full range of human intelligence at its best. Now he examines the next step in this inexorable evolutionary process: the union of human and machine, in which the knowledge and skills embedded in our brains will be combined with the vastly greater capacity, speed, and knowledge-sharing ability of our creations.