Rather than a "how to" for hands-on techies, the book entices lay-readers and experts alike by covering new case studies and the latest state-of-the-art techniques.You have been predicted — by companies, governments, law enforcement, hospitals, and universities. Their computers say, "I knew you were going to do that!" These institutions are seizing upon the power to predict whether you're going to click, buy, lie, or die.Why? For good reason: predicting human behavior combats financial risk, fortifies healthcare, conquers spam, toughens crime fighting, and boosts sales.How? Prediction is powered by the world's most potent, booming unnatural resource: data. Accumulated in large part as the by-product of routine tasks, data is the unsalted, flavorless residue deposited en masse as organizations churn away. Surprise! This heap of refuse is a gold mine. Big data embodies an extraordinary wealth of experience from which to learn.Predictive analytics unleashes the power of data. With this technology, the computer literally learns from data how to predict the future behavior of individuals. Perfect prediction is not possible, but putting odds on the future — lifting a bit of the fog off our hazy view of tomorrow — means pay dirt.In this rich, entertaining primer, former Columbia University professor and Predictive Analytics World founder Eric Siegel reveals the power and perils of prediction: -What type of mortgage risk Chase Bank predicted before the recession. -Predicting which people will drop out of school, cancel a subscription, or get divorced before they are even aware of it themselves. -Why early retirement decreases life expectancy and vegetarians miss fewer flights. -Five reasons why organizations predict death, including one health insurance company. -How U.S. Bank, European wireless carrier Telenor, and Obama's 2012 campaign calculated the way to most strongly influence each individual. -How IBM's Watson computer used predictive modeling to answer questions and beat the human champs on TV's Jeopardy! -How companies ascertain untold, private truths — how Target figures out you're pregnant and Hewlett-Packard deduces you're about to quit your job. -How judges and parole boards rely on crime-predicting computers to decide who stays in prison and who goes free. -What's predicted by the BBC, Citibank, ConEd, Facebook, Ford, Google, IBM, the IRS, Match.com, MTV, Netflix, Pandora, PayPal, Pfizer, and Wikipedia. A truly omnipresent science, predictive analytics affects everyone, every day. Although largely unseen, it drives millions of decisions, determining whom to call, mail, investigate, incarcerate, set up on a date, or medicate.Predictive analytics transcends human perception. This book's final chapter answers the riddle: What often happens to you that cannot be witnessed, and that you can't even be sure has happened afterward — but that can be predicted in advance?Whether you are a consumer of it — or consumed by it — get a handle on the power of Predictive Analytics.

    All aspects of this therapeutic technique are explored engagingly and in detail. The authors describe how to select appropriate types of sand, put together a sandtray, and develop a collection of miniatures for their clients to use. Their six-step protocol guides beginners through a typical session, including room set-up, creation of the client’s sandtray and the therapist’s role, processing the sandtray, cleanup, and post-session documentation. New chapters discuss group sandtray therapy, working with couples and families, sandtray therapy and psychic trauma, integrating cognitive and structural techniques, and a review of the relevant research. Numerous photos of sandtrays and miniatures are provided, and case studies illustrate how to carry out an effective session. Appendices offer sample forms and handouts, as well as a detailed bibliography to help readers make the most of this innovative and creative therapy practice.

    Though an increasing number of criminals are using computers and computer networks, few investigators are well-versed in the evidentiary, technical, and legal issues related to digital evidence. As a result, digital evidence is often overlooked, collected incorrectly, and analyzed ineffectively. The aim of this hands-on resource is to educate students and professionals in the law enforcement, forensic science, computer security, and legal communities about digital evidence and computer crime. This work explains how computers and networks function, how they can be involved in crimes, and how they can be used as a source of evidence. As well as gaining a practical understanding of how computers and networks function and how they can be used as evidence of a crime, readers will learn about relevant legal issues and will be introduced to deductive criminal profiling, a systematic approach to focusing an investigation and understanding criminal motivations. Readers will receive access to the author's accompanying Web site which contains simulated cases that integrate many of the topics covered in the text. Frequently updated, these cases teaching individuals about: • Components of computer networks • Use of computer networks in an investigation • Abuse of computer networks • Privacy and security issues on computer networks • The law as it applies to computer networks• Provides a thorough explanation of how computers and networks function, how they can be involved in crimes, and how they can be used as a source of evidence • Offers readers information about relevant legal issues • Features coverage of the abuse of computer networks and privacy and security issues on computer networks• Free unlimited access to author's Web site which includes numerous and frequently updated case examples

    Former Pixar and The Simpsons Animator and Story Artist Matthew Luhn translates his two and half decades of storytelling techniques and concepts to the CEOs, advertisers, marketers, and creatives in the business world and beyond. A combination of Luhn’s personal stories and storytelling insights, The Best Story Wins retells the “Hero’s Journey” story building methods through the lens of the Pixar films to help business minds embrace the power of storytelling for themselves!

    The mind of a pedophile who confessed to sexually abusing more than one thousand boys is revealed in a series of letters to the author, a music therapist he met while incarcerated and a victim of childhood sexual abuse herself.

    Its in-depth and balanced evaluation of more than fifty years of U.S. analysis includes a critique of why it has under-performed at times. It provides insights regarding the enduring obstacles as well as new challenges of analysis in the post-9/11 world, and suggests innovative ideas for improved analytical methods, training, and structured approaches. The book's six sections present a coherent plan for improving analysis. Early chapters examine how intelligence analysis has evolved since its origins in the mid-20th century, focusing on traditions, culture, successes, and failures.The middle sections examine how analysis supports the most senior national security and military policymakers and strategists, and how analysts must deal with the perennial challenges of collection, politicization, analytical bias, knowledge building and denial and deception. The final sections of the book propose new ways to address enduring issues in warning analysis, methodology (or 'analytical tradecraft') and emerging analytic issues like homeland defense. The book suggests new forms of analytic collaboration in a global intelligence environment, and imperatives for the development of a new profession of intelligence analysis. "Analyzing Intelligence" is written for the national security expert who needs to understand the role of intelligence and its strengths and weaknesses.Practicing and future analysts will also find that its attention to the enduring challenges provides useful lessons-learned to guide their own efforts. The innovations section will provoke senior intelligence managers to consider major changes in the way analysis is currently organized and conducted, and the way that analysts are trained and perform.

    Now in its Eighth Edition, Public Relations: Strategies & Tactics combines numerous current real-life case studies with fundamental concepts of the field, helping students relate theory to the actual practice of public relations. Grounded in scholarship, the main text and features are all built on references to landmark studies and situations in today's headlines. In this age of corporate and political scandals, terrorism and national health issues, a new chapter, Conflict Management: Dealing with Issues, Risks and Crises, lays the groundwork for understanding and coping with various crises. Written in a disarming and accessible style, this edition also focuses technology in every application, and it leads readers to think about other creative ways to use new media. This edition continues to be the most definitive, comprehensive introductory text in the market, written by two leading public relations educators

    This groundbreaking book by the most influential philosopher since Sartre compels us to reevaluate our assumptions about all the ensuing reforms in the penal institutions of the West. For as he examines innovations that range from the abolition of torture to the institution of forced labor and the appearance of the modern penitentiary, Michel Foucault suggests that punishment has shifted its focus from the prisoner's body to the soul — and that our very concern with rehabilitation encourages and refines criminal activity.Lucidly reasoned and deftly marshaling a vast body of research, Discipline and Punish is a genuinely revolutionary book, whose implications extend beyond the prison to the minute power relations of our society.

    Giving a problem employee a paid day off to think may seem a questionable tactic, but it's a key feature of this book's revolutionary discipline without punishment system.

    • Does Ecstasy cause brain damage? • Why is crack more addictive than cocaine? • What questions regarding drugs are legal to ask in a job interview? • When does marijuana possession carry a greater prison sentence than murder?Illegal Drugs is the first comprehensive reference to offer timely, pertinent information on every drug currently prohibited by law in the United States.  It includes their histories, chemical properties and effects, medical uses and recreational abuses, and associated health problems, as well as addiction and treatment information.Additional survey chapters discuss general and historical information on illegal drug use, the effect of drugs on the brain, the war on drugs, drugs in the workplace, the economy and culture of illegal drugs, and information on thirty-three psychoactive drugs that are legal in the United States, from caffeine, alcohol and tobacco to betel nuts and kava kava.This book is a must-have resource for students, parents, health care workers, law enforcement officers, and anyone else who needs accurate information about drugs.

    This informative and indispensable reference reviews fundamental information about fluids, electrolytes, and acid-base balance; identifies electrolyte, fluid, acid, and base imbalances; describes imbalances in major health problems and their consequences; and explains how to treat those imbalances—all in an easy-to-understand, comprehensive, enjoyable format.

    Fearful that plutonium  might cause a cancer epidemic among workers and desperate to learn more about what it could do to the human body, the Manhattan Project's medical doctors embarked upon an experiment in which eighteen unsuspecting patients in  hospital wards throughout the country were secretly injected with the cancer-causing substance. Most of these patients would go to their graves without ever knowing what had been done to them.Now, in The Plutonium Files, Pulitzer Prize-winning reporter Eileen Welsome reveals for the first time the breadth of the extraordinary fifty-year cover-up surrounding the plutonium injections, as well as the deceitful nature of thousands of other experiments conducted on American citizens in the postwar years. Welsome's remarkable investigation spans the 1930s to the 1990s and draws upon hundreds of newly declassified documents and other primary sources to disclose this shadowy chapter in American history. She gives a voice to such innocents as Helen Hutchison, a young woman who entered a prenatal clinic in Nashville for a routine checkup and was instead given a radioactive "cocktail" to drink; Gordon Shattuck, one of several boys at a state school for the developmentally disabled in Massachusetts who was fed radioactive oatmeal for breakfast; and Maude Jacobs, a Cincinnati woman suffering from cancer and subjected to an experimental radiation treatment designed to help military planners learn how to win a nuclear war. Welsome also tells the stories of the scientists themselves, many of whom learned the ways of secrecy on the Manhattan Project. Among them are Stafford Warren, a grand figure whose bravado masked a cunning intelligence; Joseph Hamilton, who felt he was immune to the dangers of radiation only to suffer later from a fatal leukemia; and physician Louis Hempelmann, one of the most enthusiastic supporters of the plan to inject humans with potentially carcinogenic doses of plutonium. Hidden discussions of fifty years past are reconstructed here, wherein trusted government officials debated the ethical and legal implications of the experiments, demolishing forever the argument that these studies took place in a less enlightened era. Powered by her groundbreaking reportage and singular narrative gifts, Eileen Welsome has created a work of profound humanity as well as major historical significance.From the Hardcover edition.

    Now updated with new information, Actual Innocence sheds light on “a system that tolerates lying prosecutors, slumbering defense attorneys and sloppy investigators” (Salt Lake Tribune)—revealing the shocking flaws that can derail the legal process and the ways that DNA testing has often shattered so-called solid evidence that condemned American citizens to death.

    I've examined every one and Cipani's is clearly the best. The assessment part is great, and I particularly like the protocol format for interventions. Cipani's text nicely fills a big gap between research and application. Were I teaching a seminar to clinicians, I think the text would be perfect. -- Brian A. Iwata, PhD, University of FloridaProfessionals who work in mental health and educational settings are frequently faced with clients (children, adolescents, adults) who engage in serious problem behaviors. Such behaviors often impact the client's welfare and ability to live, work, and be educated in mainstream environments. Children and adolescents who manifest these behaviors are particularly vulnerable to these disruptions, which can have a far-reaching impact on their development and future prospects.This practical book, written both for clinician/educators and high-level students, creates a function-based behavioral diagnostic classification system, the first of its kind, as well as treatment protocols that fit such a diagnostic system. Heavily practitioner-oriented, the book will address the full range of behaviors - ranging from aggression, self-injury, stereotypic behavior (repetitive body movements), tantrums, and non-compliance - with real life and hypothetical cases to help clinicians think through the full range of treatment options. Unique in moving beyond functional assessment to assessment diagnosis and treatment, this book will be highly useful for mental health clinicians, students of Advanced Behavior Analysis, and special education practitioners among others.Professor Cipani has also prepared extensive ancillary material for use in teaching this book and will make it available to anyone who has adopted it for course use. Instructors who have adopted the title may inquire of Professor Cipani at ennioc26@hotmail.com

    This book has been replaced by Treating Addiction, Second Edition, ISBN 978-1-4625-4044-0.