Fierce competition among products with little or nothing to distinguish one from another, along with modern product positioning and targeted marketing techniques, have led to increasing market segmentation. If the trend continues, individual market segments soon will be too small to be profitable. In Lateral Marketing, Kotler and Trias de Bes unveil a revolutionary new model to help readers expand beyond vertical segmentation and generate fresh marketing ideas and opportunities. Philip Kotler (Chicago, IL) is the S. C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management. Fernando Trias de Bes (Barcelona, Spain) is the founder of Salvetti & Llombart whose clients include Pepsico, Sony, Hewlett-Packard, Nestl�, Credit Suisse, and other top corporations.

    Crochet books were largely useless because it is difficult to teach a visual art through words—until now. Crochet for Beginners is full of color photos and diagrams that make it easy not only to learn beginning crocket stitches but really begin to put them into use, making more and more complicated projects, all the way up to crochet afghans. If you already know how to do basic crochet stitches and are looking for crocheting books that can help you take your projects to the next level, this book is also perfect for your needs. This books is very specific about not only how to start crocheting, but how to improve your skills with a range of techniques and crochet patterns that train you to make just about anything you want, quickly and easily. All you have to do is look at the pictures and diagrams and you will be able to make any of the 21 crochet patterns included in the book. This book teaches you to complete every single one of our patterns, even the most advanced ones, in less than three days. To speed up the process, the book also includes a full list of Glossary terms, to explain that crochet terminology that patterns and other crocheters use. There are even ten fast-track tips to get you crocheting fast and a FAQ to answer any questions you might have about crocheting, crochet stiches, what hooks to purchase, etc. You will be a master of crocheting in no time! Here are just some of the benefits provided by Crochet for Beginners: • Learn whether or not crocheting is harder than knitting • 21 different crochet projects, teaching you the skills to crochet just about anything • How to easily start crocheting and build your skills • How to join crochet pieces • And many more! Learning how to crochet is not a difficult or protracted process when you have the right tools. That is what Crochet for Beginners provides, a step-by-step, picture and diagram tutorial for simple and highly advanced projects. Scroll up and get your copy today! Check Out What Others Are Saying... "One thing I really love about the book is the abundance of clear, beautiful photos. They feature colorful crochet stitches done, has got to be one of my most favorite books. Why? Because you don't just read it cover to cover and walk away from it. It is useful, it is a resource, and I find myself referring to it time and time again. You see, I am a crocheter, but I don't crochet constantly so I forget stitches. A to Z Crochet is a great tool to remind me how to do a certain stitch. The pictures are helpful and show progressive steps. If there is more than one way to do something, you can bet it is explained.. I really appreciate these pics!I now have enough stitches to keep me crocheting into the next millennium. Easy instructions and great pictures...makes it hard to do anything other than crochet. For the price, this book is an absolutely incredible value. I expect to use this book as a reference for a long time to come." - Michelle Smith "I've always wanted to learn how to crochet, this book makes it so easy! The diagrams of the patterns were really helpful to me (it doesn't matter how many times someone explains something in words, I'm a visual learner!).

    The president of the innovative marketing and media consulting firm Trendera and a regular contributor to Cosmopolitan Magazine, Jane Buckingham dispenses savvy solutions to life’s myriad little annoyances with warmth, great wit, and impeccable wisdom.

    Many Canadians who own their home have never considered buying a second property. And nearly one-third of retirees are worried about running out of money. The Real Estate Retirement Plan shows how homeowners can use the tools already available to them — their mortgages — to access the initial capital to invest and prepare for their retirement. This is a proven, validated antidote to today’s historically low savings rates, poor current rates of return, and pressure on CPP and health care.With examples and a detailed discussion of the principles and mechanics, Calum Ross and Simon Giannini demystify real-estate investing and make an irrefutable case for borrowing to invest.

    Many of us grew up with Rin Tin Tin, or we saw German Shepherds in nightly news reports breaking up riots, or we saw them in neighbors' backyards protecting children. But that only scratches the surface of one of the most fascinating and confusing breeds on earth. Whether it's selection, nutrition, routine health care, training, competition, or just having fun, there's more to it with a German Shepherd than with other breeds. And if you're thinking about adding one to your family, or you already have one, you need to know all you can about this breed. Which is where German Shepherds For Dummies comes in. Is this noble and intelligent breed the right dog for you and your family? German Shepherds For Dummies provides the answer to this and all your questions about getting, caring for, and living with this loveable breed. Lifelong German Shepherd owner and longtime German Shepherd breeder, trainer, and exhibitor, Carline Coile, PhD, gets you up and running with what you need to know to:Find and communicate with reputable breeders Choose the right German Shepherd for you Housebreak and socialize your new puppy Educate yourself and your dog Handle behavioral problems Participate in competitions Dr. Coile provides insights into the German Shepherd temperament and loads of sensible, easy-to-follow advice, along with fun facts and Shepherd trivia, amusing and informative anecdotes, and tips on how to have a great time with your dog. Discover how to:Understand how to communicate with your German Shepherd Train your German Shepherd Find a good trainer and attend classes Deal with hereditary health problems Feed and exercise your German Shepherd Recognize, prevent and treat common health problems Have loyal friend for life The indispensable guide for you and your German Shepherd, German Shepherds For Dummies is the only book you'll need to help you have the best possible experience with this handsome and sensitive breed of dog.

    Drugs, Behavior, and Modern Society, 6/e, examines the impact of drug-taking behavior on our society and our daily lives.  The use and abuse of a wide range of licit and illicit drugs are discussed from historical, biological, psychological, and sociological perspectives.  The use of Drugs in our lives and drug-taking behavior, legally restricted drugs in our society, legal drugs in our society, medicinal drugs, treatment, prevention, and education.  Forstudents, or people working with drug related topics in the fields of psychology and health.

    Using this simple device, you can: • Increase Strength • Improve Balance • Reduce Lower Back Pain • Rehabilitate Injuries Resistance Band Workbook offers more than 70 safe, effective exercises paired with clear captions and step- by-step photos that can be done practically anywhere, anytime. In addition, special programs will enhance your daily life, whether you’re looking to revamp your physique, elevate your sports performance or simply improve functional fitness.

    This book is packed with 24 delightful projects, all of which can be made using basic sewing, patchwork, applique and embroidery techniques."

    Over 450 photographs, drawings, and diagrams reveal in exquisite detail the hows, whys, and how-to's of the traditional craft of guitarmaking, all accompanied by fascinating historical and technical notes. A comprehensive bibliography; a list of tools, materials, and supply sources; and a full index complete this uniquely authoritative reference -- and essential acquisition -- for guitar and craft enthusiasts, woodworkers, and students of instrument making everywhere.

    In The Handplane Book, aficionado Garrett Hack reveals the rich heritage of this classic tool with a treasure trove of information and history, including detailed guidance on how to buy a plane, tune it up, and use it. Lavishly illustrated with 175 photos and 152 illustrations, Hack engagingly traces the tool's lineage from Roman times to the present, with emphasis on the golden age of handplanes from the late 19th and the early 20th centuries.

    Sherry Rupke of SwissRidge Kennels was the first breeder to deliberately cross Bernese Mountain Dogs and Poodles. Rupke loved everything about the Bernese, except for the short-lived breed’s genetic propensity for cancer. Plus it sheds. And it can be a little stubborn. Rupke decided to add Poodle to the hybrid equation to create an intelligent, lively, healthy and low- to non-shedding dog. Over the past decade, she’s built her Bernedoodle program with care to ensure that each scrupulously health-checked breeding dog has an impeccable pedigree, a calm temperament, and great conformation. Bernedoodles: A Head to Tail Guide takes readers on a journey from Rupke’s early days of breeding purebred dogs to establishing her highly successful hybrid program. This comprehensive, easy-to-read and entertaining book also covers everything you need to know about finding the right breeder and puppy, to caring for your Bernedoodle. You’ll discover the best training techniques for Bernedoodles (and any dog) from Rupke’s partner, Lucas Mucha. Anecdotes from owners of SwissRidge Bernedoodles, along with stunning photos, are likely to convince you that this fun, fun, affectionate, and allergy-friendly hybrid is the perfect companion dog.

    Drawn from the author's own mystical illumination, this book reveals the truth buried within the stories of the old and new testaments alike. Briefly, the book states that consciousness is the one and only reality, that consciousness is the cause and manifestation is the effect. It draws the reader's attention to this fact con�stantly, that the reader may always keep first things first. Having laid the foundation that a change of consciousness is essential to bring about any change of expression, this book explains to the reader a dozen different ways to bring about such a change of consciousness. Freedom for All outlines a realistic and constructive principle that works. The revelation it contains will, if applied correctly, set you free.

    High Dynamic Range photography is the process of taking several pictures of a scene at various exposures, then merging them into one file. So the entire photo can look crisp and detailed, from highlights to midtones to shadows—and photographers needn’t sacrifice any part of their image. And the best way to master this exciting technology is with this thorough, easy-to-follow, and visually spectacular guide. No other title does justice to these cutting-edge techniques, which actually take the viewer into worlds far beyond normal photography—sometimes even beyond normal human perception. Ferrell McCollough, a widely respected photographer, pushes the boundaries and inspires others to pursue their artistic vision, too. The amazing results simply can’t be achieved any other way.

    The definitive guide to home repair, maintenance, and improvement. Over 4,000 illustrations.

    A box set consisting of three Bill Bryson books, 'Notes from a Small Island', 'Notes from a Big Country' and 'A Walk in the Woods'.