Decoding Advertisements: Ideology and Meaning in Advertising


Judith Williamson - 1978
    The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.If society is to be changed, this vicious circle of necessity and ideas must be broken. Decoding Advertisements is an attempt to undo one link in the chain which we ourselves help to forge, in our acceptance not only of the images and values of advertising, but of the 'transparent' forms and structures in which they are embodied. It provides not an answer, but a set of tools which we can use to alter our own perceptions of one of society's subtlest and most complex forms of propaganda.Other books by Judith Williamson published by Marion Boyars are Consuming Passions: the Dynamics of Popular Culture and Deadline at Dawn: Film Criticism 1980-1990.

The Portable Promised Land


Touré - 2002
    In dazzling language and startling images, Touré invents a place called Soul City, America’s most miraculous metropolis. In an astonishing array of voices and styles, The Portable Promised Land celebrates the most soulful corners of America while questioning the very nature of Blackness.Among Touré’s unforgettable characters are the Right Revren Daddy Love, Brooklyn’s favorite sexually wayward preacher (“A Hot Time at the Church of Kentucky Fried Souls and the Spectacular Final Sunday Sermon of the Right Revren Daddy Love”), a boy with magic Air Jordans that let him fly above the ball court (“Falcon Malone Can Fly No Mo”), a child who can disappear into Romare Bearden paintings (“Solomon’s Big Day: A Children’s Story”), mystified parents who discover their beloved little boy has somehow turned into a little Black Sambo (“The Sambomorphosis”), and Huggy Bear Jackson, whose 1983 Cadillac Cutlass Supreme custom convertible’s supernatural stereo plays only Stevie Wonder songs (“The Steviewondermobile”).With a fearlessness and style that recall the work of Langston Hughes and Ralph Ellison, Touré captures, through lyrical rhythms and relentless inventiveness, an America where magic can happen and Black is beautiful. The Portable Promised Land marks the entrance of a new and wildly compelling voice to American fiction.

Love Goes To Buildings On Fire: Five Years In New York That Changed Music Forever


Will Hermes - 2011
    Disco and salsa. The loft jazz scene and the downtown composers known as Minimalists. In the mid-1970s, New York City was a laboratory where all the major styles of modern music were reinvented--all at once, from one block to the next, by musicians who knew, admired, and borrowed from one another. Crime was everywhere, the government was broke, and the city's infrastructure was collapsing. But rent was cheap, and the possibilities for musical exploration were limitless.Love Goes to Buildings on Fire is the first book to tell the full story of the era's music scenes and the phenomenal and surprising ways they intersected. From New Year's Day 1973 to New Year's Eve 1977, the book moves panoramically from post-Dylan Greenwich Village, to the arson-scarred South Bronx barrios where salsa and hip-hop were created, to the Lower Manhattan lofts where jazz and classical music were reimagined, to ramshackle clubs like CBGBs and The Gallery, where rock and dance music were hot-wired for a new generation. As they remade the music, the musicians at the center of the book invented themselves: Willie Colón and the Fania All-Stars renting Yankee Stadium to take salsa to the masses, New Jersey locals Bruce Springsteen and Patti Smith claiming the jungleland of Manhattan as their own, Grandmaster Flash transforming the turntable into a musical instrument, David Byrne and Talking Heads proving that rock music "ain't no foolin' around." Will Hermes was there--venturing from his native Queens to the small dark rooms where the revolution was taking place--and in Love Goes to Buildings on Fire he captures the creativity, drive, and full-out lust for life of the great New York musicians of those years, who knew that the music they were making would change the world.

Media and Cultural Studies: Key Works


Meenakshi Gigi Durham - 2001
    Bringing together a range of core texts into one volume, this acclaimed anthology offers the definitive resource in culture, media, and communication.A fully revised new edition of the bestselling anthology in this dynamic and multidisciplinary field New contributions include essays from Althusser through to Henry Jenkins, and a completely new section on Globalization and Social Movements Retains important emphasis on the giant thinkers and "makers" of the field: Gramsci on hegemony; Althusser on ideology; Horkheimer and Adorno on the culture industry; Raymond Williams on Marxist cultural theory; Habermas on the public sphere; McLuhan on media; Chomsky on propaganda; hooks and Mulvey on the subjects of visual pleasure and oppositional gazes Features a substantial critical introduction, short section introductions and full bibliographic citations

Reflections on the Existence of God: A Series of Essays


Richard E. Simmons III - 2019
    Each essay can be read in less than 10 minutes. In the end it is important to know whether God exists or He does not exist. There is no third option. What I am seeking to do in this book is to determine which of these beliefs is true and which one is not. —Richard E. Simmons III

The Logic of Collective Action: Public Goods and the Theory of Groups


Mancur Olson - 1965
    Applying economic analysis to the subjects of the political scientist, sociologist, and economist, Mancur Olson examines the extent to which the individuals that share a common interest find it in their individual interest to bear the costs of the organizational effort.The theory shows that most organizations produce what the economist calls "public goods"--goods or services that are available to every member, whether or not he has borne any of the costs of providing them. Economists have long understood that defense, law, and order were public goods that could not be marketed to individuals, and that taxation was necessary. They have not, however, taken account of the fact that private as well as governmental organizations produce public goods.The services the labor union provides for the worker it represents, or the benefits a lobby obtains for the group it represents, are public goods: they automatically go to every individual in the group, whether or not he helped bear the costs. It follows that, just as governments require compulsory taxation, many large private organizations require special (and sometimes coercive) devices to obtain the resources they need. This is not true of smaller organizations for, as this book shows, small and large organizations support themselves in entirely different ways. The theory indicates that, though small groups can act to further their interest much more easily than large ones, they will tend to devote too few resources to the satisfaction of their common interests, and that there is a surprising tendency for the "lesser" members of the small group to exploit the "greater" members by making them bear a disproportionate share of the burden of any group action.All of the theory in the book is in Chapter 1; the remaining chapters contain empirical and historical evidence of the theory's relevance to labor unions, pressure groups, corporations, and Marxian class action.

The Ritual Process: Structure and Anti-Structure


Victor Turner - 1969
    Turner demonstrates how the analysis of ritual behavior and symbolism may be used as a key to understanding social structure and processes. He extends Van Gennep's notion of the "liminal phase" of rites of passage to a more general level, and applies it to gain understanding of a wide range of social phenomena. Once thought to be the "vestigial" organs of social conservatism, rituals are now seen as arenas in which social change may emerge and be absorbed into social practice.As Roger Abrahams writes in his foreword to the revised edition: "Turner argued from specific field data. His special eloquence resided in his ability to lay open a sub-Saharan African system of belief and practice in terms that took the reader beyond the exotic features of the group among whom he carried out his fieldwork, translating his experience into the terms of contemporary Western perceptions. Reflecting Turner's range of intellectual interests, the book emerged as exceptional and eccentric in many ways: yet it achieved its place within the intellectual world because it so successfully synthesized continental theory with the practices of ethnographic reports."

Hegemony and Socialist Strategy: Towards a Radical Democratic Politics


Ernesto Laclau - 1985
    The arguments and controversies it has aroused are, furthermore, far from abating: the disintegration of the Soviet bloc, the emergence of new social and political identities linked to the transformation of late capitalism, and the crisis of a left-wing project whose essentialist underpinnings have increasingly come under fire have, if anything, made more relevant than ever the theoretical perspective that the book proposes. Moreover the political project of ‘radical and plural democracy’ that it advocates provides a much-needed antidote to the attempts to formulate a Third Way capable of overcoming the classical opposition between Left and Right.Updated with a new preface, this is a fundamental text for understanding the workings of hegemony and grasping the nature of contemporary social struggles and their significance for democratic theory.

Conscious Robots: Facing up to the reality of being human.


Paul Kwatz - 2005
    Conscious Robots challenges us to face up to the reality of being human: just because we're conscious doesn't mean we're not robots. So what would we do with free will if we really had it? And how does “being a robot” explain why life, as Buddha suggested, is “inherently unsatisfactory”, despite our luxurious homes, successful careers and loving families? Conscious Robots shows why we’re so convinced that we’re in charge, when we’re really just carrying out our evolved pre-programmed instructions. And reveals the inevitable future, how one day humans will take control of their conscious minds, get happy and stay happy. But it will come too late for you, Dear Reader… so no point buying the book. Unless you’re extremely rich, of course. Then you can pay for the neurochemical research yourself. “Easy to understand and persuasive” “Reminded me of Douglas Adams and Terry Pratchett”

Simians, Cyborgs, and Women: The Reinvention of Nature


Donna J. Haraway - 1990
    Although on the surface, simians, cyborgs and women may seem an odd threesome, Haraway describes their profound link as creatures which have had a great destabilizing place in Western evolutionary technology and biology. Throughout this book, Haraway analyzes accounts, narratives, and stories of the creation of nature, living organisms, and cyborgs. At once a social reality and a science fiction, the cyborg--a hybrid of organism and machine--represents transgressed boundaries and intense fusions of the nature/culture split. By providing an escape from rigid dualisms, the cyborg exists in a post-gender world, and as such holds immense possibilities for modern feminists. Haraway's recent book, Primate Visions, has been called outstanding, original, and brilliant, by leading scholars in the field. (First published in 1991.)

Discourse


Sara Mills - 1997
    In the revised edition of this invaluable guidebook, Sara Mills:examines the historical definitions and developments of discourse analyzes Foucault's use of the term and its appropriation in the fields of linguistics, social psychology, and feminist, colonial and post-colonial theory explores the changes that have taken place in the field of critical discourse analysis since original publication discusses the work of various discourse theorists, including Zizek and Bourdieu. A fully updated bibliography, new glossary and suggestions for further reading make this more than ever the essential introductory guide to the concept of discourse for students of literary theory.

The Nature of Happiness


Desmond Morris - 2004
    He shows that there are many ways of achieving happiness; for example, there is the inherent happiness that comes with the love of a child; the competitive happiness of triumphing over your opponents; the sensual happiness of the hedonist. Rather than preaching a particular behavior or way of life, Morris provides knowledge that we can use, if we wish, to make ourselves happier.

Move up


Clotaire Rapaille - 2013
    Si todos debemos movernos para sobrevivir, vale la pena preguntarse: ¿qué factores de nuestro entorno nos impulsan a movernos y cuáles, por el contrario, nos detienen? ¿Por qué algunas personas tienen la oportunidad de moverse hacia donde quieren y otras no? ¿Por qué ciertas sociedades evolucionan y otras no? Para responder a estas interrogantes, los autores del libro estudiaron los códigos culturales y el comportamiento Bio-Lógico de 71 países para desarrollar un índice de que permite medir la movilidad social dentro de estas sociedades.Andrés Roemer y Clotaire Rapaille señalan que las culturas más exitosas son aquellas que han sabido preservar los mejores aspectos de su tradición, al mismo tiempo que han estado dispuestas a innovar y buscar nuevos horizontes. Se trata de sociedades abiertas al cambio y sin temor al statu quo. Otra clave del éxito evolutivo de las sociedades es el equilibrio entre el aspecto biológico (determinado por cuatro factores: supervivencia, sexo, seguridad y superación) y el aspecto cultural. El reto, concluyen los autores, es aprender a armonizar nuestros instintos (nuestro cerebro reptiliano) con nuestras emociones (nuestro cerebro límbico) y nuestra lógica (el neocórtex).ENGLISH DESCRIPTION If we all know we must move to survive, shouldn’t we ask ourselves which factors in our environment propel us and which halt us? Why do certain societies evolve while others don’t? In this book, Andrés Roemer and Clotaire Rapaille point out that the most successful cultures are those that are not afraid of the status quo: they have learned to preserve the best qualities of their traditions while being open to innovation and to uncovering new horizons. Another key to the success of these societies is the equilibrium between biological and the cultural aspects. The challenge is to harmonize our instincts, our emotions, and our logic.

The Concept of the Political


Carl Schmitt - 1927
    This edition of the 1932 work includes the translator's introduction (by George Schwab) which highlights Schmitt's intellectual journey through the turbulent period of German history leading to the Hitlerian one-party state. It also includes Leo Strauss's analysis of Schmitt's thesis and a foreword by Tracy B. Strong placing Schmitt's work into contemporary context.

The Culture of Connectivity: A Critical History of Social Media


José van Dijck - 2013
    The Culture of Connectivity studies the rise of social media in the first decade of the twenty-first century up until 2012, providing both a historical and a critical analysis of the emergence of major platforms in the context of a rapidly changing ecosystem of connective media. Such history is needed to understand how these media have come to profoundly affect our experience of online sociality. The first stage of their development shows a fundamental shift. While most sites started out as amateur-driven community platforms, half a decade later they have turned into large corporations that do not just facilitate user connectedness, but have become global information and data mining companies extracting and exploiting user connectivity. Author and media scholar Jos van Dijck offers an analytical prism to examine techno-cultural as well as socio-economic aspects of this transformation. She dissects five major platforms: Facebook, Twitter, Flickr, YouTube, and Wikipedia. Each of these microsystems occupies a distinct position in the larger ecology of connective media, and yet, their underlying mechanisms for coding interfaces, steering users, and filtering content rely on shared ideological principles. At the level of management and organization, we can also observe striking similarities between these platforms' shifting ownership status, governance strategies, and business models. Reconstructing the premises on which these platforms are built, this study highlights how norms for online interaction and communication gradually changed. "Sharing," "friending," "liking," "following," "trending," and "favoriting" have come to denote online practices imbued with specific technological and economic meanings. This process of normalization, the author argues, is part of a larger political and ideological battle over information control in an online world where everything is bound to become social. Crossing lines of technological, historical, sociological, and cultural inquiry, The Culture of Connectivity will reshape the way we think about interpersonal connection in the digital age.