Capital Gaines: Smart Things I Learned Doing Stupid Stuff


Chip Gaines - 2017
    But long before the world took notice, Chip was a serial entrepreneur who was always ready for the next challenge, even if it didn’t quite work out as planned. Whether it was buying a neighborhood laundromat or talking a bank into a loan for some equipment to start a lawn-mowing service, Chip always knew that the most important thing was to take that first step.In Capital Gaines, we walk alongside him as he relives some of his craziest antics and the lessons learned along the way. His mentors taught him to never give up and his family showed him what it meant to always have a positive attitude despite your circumstances. Throw in a natural daredevil personality and a willingness to do (or eat!) just about anything, and you have the life and daily activity of Chip Gaines.Capital Gaines is the perfect book for anyone looking to succeed not only in business but more importantly in life.

The Biggest Bluff: How I Learned to Pay Attention, Master Myself, and Win


Maria Konnikova - 2020
    But she knew her man: a famously thoughtful and broad-minded player, he was intrigued by her pitch that she wasn't interested in making money so much as learning about life. She had faced a stretch of personal bad luck, and her reflections on the role of chance had led her to a giant of game theory, who pointed her to poker as the ultimate master class in learning to distinguish between what can be controlled and what can't. And she certainly brought something to the table, including a Ph.D. in psychology and an acclaimed and growing body of work on human behavior and how to hack it. So Seidel was in, and soon she was down the rabbit hole with him, into the wild, fiercely competitive, overwhelmingly masculine world of high-stakes Texas Hold'em, their initial end point the following year's World Series of Poker.But then something extraordinary happened. Under Seidel's guidance, Konnikova did have many epiphanies about life that derived from her new pursuit, including how to better read, not just her opponents but far more importantly herself; how to identify what tilted her into an emotional state that got in the way of good decisions; and how to get to a place where she could accept luck for what it was, and what it wasn't. But she also began to win. And win. In a little over a year, she began making earnest money from tournaments, ultimately totaling hundreds of thousands of dollars. She won a major title, got a sponsor, and got used to being on television, and to headlines like How one writer's book deal turned her into a professional poker player. She even learned to like Las Vegas.But in the end, Maria Konnikova is a writer and student of human behavior, and ultimately the point was to render her incredible journey into a container for its invaluable lessons. The biggest bluff of all, she learned, is that skill is enough. Bad cards will come our way, but keeping our focus on how we play them and not on the outcome will keep us moving through many a dark patch, until the luck once again breaks our way.

This is Marketing: You Can't Be Seen Until You Learn To See


Seth Godin - 2018
    He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour.This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This is Marketing offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.

The Splendid and the Vile: A Saga of Churchill, Family, and Defiance During the Blitz


Erik Larson - 2020
    Poland and Czechoslovakia had already fallen, and the Dunkirk evacuation was just two weeks away. For the next twelve months, Hitler would wage a relentless bombing campaign, killing 45,000 Britons. It was up to Churchill to hold his country together and persuade President Franklin Roosevelt that Britain was a worthy ally--and willing to fight to the end.In The Splendid and the Vile, Erik Larson shows how Churchill taught the British people "the art of being fearless." It is a story of political brinkmanship, but it's also an intimate domestic drama, set against the backdrop of Churchill's prime-ministerial country home, Chequers; his wartime retreat, Ditchley, where he and his entourage go when the moon is brightest and the bombing threat is highest; and of course 10 Downing Street in London. Drawing on diaries, original archival documents, and once-secret intelligence reports--some released only recently--Larson provides a new lens on London's darkest year through the day-to-day experience of Churchill and his family: his wife, Clementine; their youngest daughter, Mary, who chafes against her parents' wartime protectiveness; their son, Randolph, and his beautiful, unhappy wife, Pamela; Pamela's illicit lover, a dashing American emissary; and the advisers in Churchill's "Secret Circle," to whom he turns in the hardest moments.

The No Complaining Rule: Positive Ways to Deal with Negativity at Work


Jon Gordon - 2008
    In The No Complaining Rule: Positive Ways to Deal with Negativity at Work, Jon Gordon, a bestselling author, consultant and speaker, shares an enlightening story that demonstrates how you can conquer negativity and inspire others to adopt a positive attitude. Based on one company's successful No Complaining Rule, the powerful principles and actionable plan are practical and easy-to-follow, making this book an ideal read for managers, team leaders and anyone interested in generating positive energy.

I Shouldn't Be Telling You This: Success Secrets Every Gutsy Girl Should Know


Kate White - 2012
    In I Shouldn't Be Telling You This, she shares her secrets to success. A witty, wise, straight-talking career guide for women, I Shouldn't Be Telling You This is the perfect book for the current economic climate, whether you're just starting out, re-entering the workforce after maternity leave, or simply looking for a career change; essential tips and bold strategies from a gutsy innovator who helped increase Cosmo's circulation by half a million copies per month.

Ashley's War: The Untold Story of a Team of Women Soldiers on the Special Ops Battlefield


Gayle Tzemach Lemmon - 2015
    Army Special Operations Command created Cultural Support Teams, a pilot program to put women on the battlefield alongside Green Berets and Army Rangers on sensitive missions in Afghanistan. The idea was that women could access places and people that had remained out of reach, and could build relationships—woman to woman—in ways that male soldiers in a conservative, traditional country could not. Though officially banned from combat, female soldiers could be “attached” to different teams, and for the first time, women throughout the Army heard the call to try out for this special ops program.In Ashley’s War, Gayle Tzemach Lemmon uses exhaustive firsthand reporting and a finely tuned understanding of the complexities of war to tell the story of CST-2, a unit of women hand-picked from across the Army, and the remarkable hero at its heart: 1st Lt. Ashley White, who would become the first Cultural Support Team member killed in action and the first CST remembered on the Army Special Operations Memorial Wall of Honor alongside the Army Rangers with whom she served.Transporting readers into this little-known world of fierce women bound together by valor, danger, and the desire to serve, Ashley’s War is a riveting combat narrative and a testament to the unbreakable bonds born of war.Gayle Tzemach Lemmon is a Senior Fellow at the Council on Foreign Relations and a contributor to The Atlantic’s Defense One. She is the bestselling author of The Dressmaker of Khair Khana and writes regularly for leading media outlets. A Fulbright scholar and Robert Bosch Fellow, she began reporting from conflict regions during MBA study at the Harvard Business School following nearly a decade covering politics at ABC News.

Chesty: The Story of Lieutenant General Lewis B. Puller, USMC


Jon T. Hoffman - 2001
    Puller has long been considered the greatest of them all. His assignments and activities covered an extraordinary spectrum of warfare. Puller mastered small unit guerrilla warfare as a lieutenant in Haiti in the 1920s, and at the end of his career commanded a division in Korea. In between, he chased Sandino in Nicaragua and fought at Guadalcanal, Cape Gloucester, and Peleliu.With his bulldog face, barrel chest (which earned him the nickname Chesty), gruff voice, and common touch, Puller became--and has remained--the epitome of the Marine combat officer. At times Puller's actions have been called into question--at Peleliu, for instance, where, against a heavily fortified position, he lost more than half of his regiment. And then there is the saga of his son, who followed in Chesty's footsteps as a Marine officer only to suffer horrible wounds in Vietnam (his book, Fortunate Son, won the Pulitzer Prize).Jon Hoffman has been given special access to Puller's personal papers as well as his personnel record. The result will unquestionably stand as the last word about Chesty Puller.

Deathride Hitler vs. Stalin: The Eastern Front, 1941-1945


John Mosier - 2010
    In the conventional narrative of this war, Hitler was defeated by Stalin because, like Napoleon, he underestimated the size and resources of his enemy. In fact, says historian John Mosier, Hitler came very close to winning and lost only because of the intervention of the western Allies. Stalin’s great triumph was not winning the war, but establishing the prevailing interpretation of the war. The Great Patriotic War, as it is known in Russia, would eventually prove fatal, setting in motion events that would culminate in the collapse of the Soviet Union.Deathride argues that the Soviet losses in World War II were unsustainable and would eventually have led to defeat. The Soviet Union had only twice the population of Germany at the time, but it was suffering a casualty rate more than two and a half times the German rate. Because Stalin had a notorious habit of imprisoning or killing anyone who brought him bad news (and often their families as well), Soviet battlefield reports were fantasies, and the battle plans Soviet generals developed seldom responded to actual circumstances. In this respect the Soviets waged war as they did everything else: through propaganda rather than actual achievement. What saved Stalin was the Allied decision to open the Mediterranean theater. Once the Allies threatened Italy, Hitler was forced to withdraw his best troops from the eastern front and redeploy them. In addition, the Allies provided heavy vehicles that the Soviets desperately needed and were unable to manufacture themselves. It was not the resources of the Soviet Union that defeated Hitler but the resources of the West. In this provocative revisionist analysis of the war between Hitler and Stalin, Mosier provides a dramatic, vigorous narrative of events as he shows how most previous histories accepted Stalin’s lies and distortions to produce a false sense of Soviet triumph. Deathride is the real story of the Eastern Front, fresh and different from what we thought we knew.

Your Brain at Work: Strategies for Overcoming Distraction, Regaining Focus, and Working Smarter All Day Long


David Rock - 2009
    Their lives, like all of ours, are filled with a bewildering blizzard of emails, phone calls, yet more emails, meetings, projects, proposals, and plans. Just staying ahead of the storm has become a seemingly insurmountable task.In this book, we travel inside Emily and Paul's brains as they attempt to sort the vast quantities of information they're presented with, figure out how to prioritize it, organize it and act on it. Fortunately for Emily and Paul, they're in good hands: David Rock knows how the brain works-and more specifically, how it works in a work setting. Rock shows how it's possible for Emily and Paul, and thus the reader, not only to survive in today's overwhelming work environment but succeed in it-and still feel energized and accomplished at the end of the day.YOUR BRAIN AT WORK explores issues such as:- why our brains feel so taxed, and how to maximize our mental resources- why it's so hard to focus, and how to better manage distractions- how to maximize your chance of finding insights that can solve seemingly insurmountable problems- how to keep your cool in any situation, so that you can make the best decisions possible- how to collaborate more effectively with others- why providing feedback is so difficult, and how to make it easier- how to be more effective at changing other people's behavior

Dereliction of Duty: Lyndon Johnson, Robert McNamara, the Joint Chiefs of Staff, and the Lies That Led to Vietnam


H.R. McMaster - 1997
    It was lost in Washington, D.C." - H. R. McMaster (from the Conclusion) Dereliction Of Duty is a stunning new analysis of how and why the United States became involved in an all-out and disastrous war in Southeast Asia. Fully and convincingly researched, based on recently released transcripts and personal accounts of crucial meetings, confrontations and decisions, it is the only book that fully re-creates what happened and why. It also pinpoints the policies and decisions that got the United States into the morass and reveals who made these decisions and the motives behind them, disproving the published theories of other historians and excuses of the participants.Dereliction Of Duty covers the story in strong narrative fashion, focusing on a fascinating cast of characters: President Lyndon Johnson, Robert McNamara, General Maxwell Taylor, McGeorge Bundy and other top aides who deliberately deceived the Joint Chiefs of Staff, the U.S. Congress and the American public.Sure to generate controversy, Dereliction Of Duty is an explosive and authoritative new look at the controversy concerning the United States involvement in Vietnam.

Hard Choices


Hillary Rodham Clinton - 2013
    “Life is about making such choices. Our choices and how we handle them shape the people we become.”In the aftermath of her 2008 presidential run, she expected to return to representing New York in the United States Senate. To her surprise, her former rival for the Democratic Party nomination, newly elected President Barack Obama, asked her to serve in his administration as Secretary of State. This memoir is the story of the four extraordinary and historic years that followed, and the hard choices that she and her colleagues confronted.Secretary Clinton and President Obama had to decide how to repair fractured alliances, wind down two wars, and address a global financial crisis. They faced a rising competitor in China, growing threats from Iran and North Korea, and revolutions across the Middle East. Along the way, they grappled with some of the toughest dilemmas of US foreign policy, especially the decision to send Americans into harm’s way, from Afghanistan to Libya to the hunt for Osama bin Laden.By the end of her tenure, Secretary Clinton had visited 112 countries, traveled nearly one million miles, and gained a truly global perspective on many of the major trends reshaping the landscape of the twenty-first century, from economic inequality to climate change to revolutions in energy, communications, and health. Drawing on conversations with numerous leaders and experts, Secretary Clinton offers her views on what it will take for the United States to compete and thrive in an interdependent world. She makes a passionate case for human rights and the full participation in society of women, youth, and LGBT people. An astute eyewitness to decades of social change, she distinguishes the trendlines from the headlines and describes the progress occurring throughout the world, day after day.Secretary Clinton’s descriptions of diplomatic conversations at the highest levels offer readers a master class in international relations, as does her analysis of how we can best use “smart power” to deliver security and prosperity in a rapidly changing world—one in which America remains the indispensable nation.

Search Inside Yourself: The Unexpected Path to Achieving Success, Happiness (And World Peace)


Chade-Meng Tan - 2012
    With Search Inside Yourself, Chade-Meng Tan, one of Google’s earliest engineers and personal growth pioneer, offers a proven method for enhancing mindfulness and emotional intelligence in life and work.Meng’s job is to teach Google’s best and brightest how to apply mindfulness techniques in the office and beyond; now, readers everywhere can get insider access to one of the most sought after classes in the country, a course in health, happiness and creativity that is improving the livelihood and productivity of those responsible for one of the most successful businesses in the world.With forewords by Daniel Goleman, author of the international bestseller Emotional Intelligence, and Jon Kabat-Zinn, renowned mindfulness expert and author of Coming To Our Senses, Meng’s Search Inside Yourself is an invaluable guide to achieving your own best potential.

The Irregulars: Roald Dahl and the British Spy Ring in Wartime Washington


Jennet Conant - 2008
    This book reveals how author Roald Dahl was a member of Churchill's infamous dirty tricks squad.

The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google


Scott Galloway - 2017
    Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.Instead of buying the myths these compa-nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chal-lenge them?In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.