Learn how to interpret questions and how to plan, structure and write your assignment or report. This free course, Essay and report writing skills, is designed to help you develop the skills you need to write effectively for academic purposes.

    Organized around a strategic marketing framework"Services Marketing" guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

    It's a how-to manual with travel literature. It will help you venture out with confidence to discover yourself as you discover the world!

    The text examines the basics of analog image analysis while placing greater emphasis on digitally based systems and analysis techniques. The presentation is discipline neutral, so students in any field of study can gain a clear understanding of these systems and their virtually unlimited applications.

    New to this edition is coverage of: Improved techniques for evaluating survey questions The latest options available to researchers in using the computer and the internet for surveys Recent methodological findings to enhance survey research With an emphasis on the importance of minimizing nonsampling errors through superior question design, quality interviewing, and high response rates, this book helps readers understand the relationship of data collection to figures and statistics based on the survey-and how much confidence to place in the reported results based on this relationship.

    Updated atlas contains maps of every U.S. state that are 35% larger than the standard atlas version plus over 350 detailed city inset and national park maps and a comprehensive, unabridged index. Road construction projects and updates highlighted for every state and conveniently located above the maps. Contains mileage chart showing distances between 77 North American cities and national parks with driving times map. Tough spiral binding allows the book to lay open easily. Other Features Best of the Road - Our editor's favorite road trips from our Best of the Road collection follows scenic routes along stretches of coastline, both east and west, to forests mountains, and prairies; and through small towns and big cities. For a weekend or a week there's something for everyone. Tell Rand! As much as we work to keep our atlases up to date, conditions change quickly and new construction projects begin frequently. If you know of something we haven't captured in our atlas, let us know at randmcnally.com/tellrand. Tourism websites and phone numbers for every U.S. state and Canadian province on map pages

    From shopping for a first electric guitar to setting customized action, this do-it-yourself player's primer for owning and maintaining an electric guitar explains the ins and outs of: choosing the right guitar; cleaning, tools and basic maintenance; personalizing and improving on a "factory setup"; trouble-shooting; basic guitar electronics; setups of the pros; and much more. Written by Dan Erlewine, author of the bestselling Guitar Player Repair Guide and the popular "Repairs" column in Guitar Player magazine, this book also includes a plastic sheet with specialized guitar tools you can snap-out!

    But despite universal acceptance of reading's vital importance, the reading gap in our classroom remains, and it is linked to an array of factors, such as parental wealth, education and book ownership, as well as classroom practice. To close this gap, we need to ensure that every teacher has the knowledge and skill to teach reading with confidence.In Closing the Reading Gap, Alex Quigley explores the intriguing history and science of reading, synthesising the debates and presenting a wealth of usable evidence about how children develop most efficiently as successful readers. Offering practical strategies for teachers at every phase of their teaching career, as well as tackling issues such as dyslexia and the role of technology, the book helps teachers to be an expert in how pupils 'learn to read' as well as how they 'read to learn' and explores how reading is vital for unlocking a challenging academic curriculum for every student.With a focus on nurturing pupils' will and skill to read for pleasure and purpose, this essential volume provides practical solutions to help all teachers create a rich reading culture that will enable every student to thrive in school and far beyond the school gates.

    Authors Sidney Milkis and Michael Nelson analyze the origins of the modern presidency and discuss the patterns of presidential conduct that developed during the nineteenth and twentieth centuries and continue into the twenty-first. With careful consideration of every presidential administration, attention is focused more on how individual presidents shaped the institution, and less on the idiosyncrasies of their personalities. Unlike other texts on the presidency that divide executive politics into discrete topical chapters, The American Presidency integrates all aspects of the presidency into a dynamic whole and examines the variation of presidential relationships and roles from administration to administration. Students gain both an understanding of the office as it really exists and a solid historical foundation from which to better appreciate its evolution.Thoroughly updated, the fifth edition provides complete coverage of the George W. Bush administration, up to and including the 2004 and 2006 elections. The authors meticulously take into account new research on the presidency, while continuing to refine the writing and analysis of what has become a classic in the field.

    It follows the figure of the working man through the daily tedium of the office to the humiliating mandatory team-building exercise, to awkward encounters with the boss who pretends to hate capitalism and tells you to be authentic.

    As educational leaders around the world implement Leverage Leadership ideas, their collective stories have revealed a simple framework by which the seven levers may be implemented: See It, Name It, Do It. This book aligns classic Leverage Leadership principles with this proven framework to streamline implementation and help good leaders become great. Expert discussion and real-life success stories prove that effective leadership is not about innate charisma, charm, or personality--it's about how a leader uses their time.Aimed at all levels of school leadership, this book shows you what to do, and how and when to do it. The companion DVD includes 30 real-world videos that showcase effective leadership happening in our schools right now, and all templates, tools, and other professional development materials have been fully refreshed with a renewed focus on real-world implementation. Informational, inspirational, and highly motivational, this book explores both the separate components of success and what it looks like as a whole.Learn the core principles of effective leadership Understand what success looks like on the ground Practice the seven levers of leadership that allow transformational growth Adopt the tools and techniques that facilitate a schoolwide transformation Educational leaders from a diverse array of schools around the world have found unprecedented success using the key principles detailed in Leverage Leadership, and this book is inspired -- and informed -- by their stories. Leverage Leadership 2.0 is the practical resource school leaders need to start making real change happen today.

    At the centre of a seemingly never-ending crisis, the EU remains a black box, closed to public understanding. Is it a state? An empire? Is Europe ruled by Germany or by European bureaucrats? Does a single European economy exist after all these years of economic integration? And should the EU have been awarded the Nobel peace prize in 2012? Critics tell us the EU undermines democracy. Are they right?In this provocative volume, political scientist Chris Bickerton provides an answer to all these key questions and more at a time when understanding what the EU is and what it does is more important than ever before.

    The first edition contained analyses of Institutional Rational Choice (Ostrom), Multiple Streams (Zahariadis), Punctuated Equilibrium (Jones et al.), Advocacy Coalition Framework (Sabatier and Jenkins-Smith), and Policy Diffusion (Berry and Berry). The second edition revises these and adds new chapters on Social Construction and Policy Design (Schneider et al.) and Policy Networks (Adam and Kriesi). It also contains a much more serious analysis of the European literature relevant to each of the frameworks. Finally, the new edition contains a revised chapter by Edella Schlager, presenting a comparative analysis and evaluation of the relevant frameworks, and a concluding chapter by the editor suggesting a number of strategies for improving the state of theorizing in this field.

    Allowing you to combine the various elements that make up your writing project, from outlines to research to note, Scrivener helped author Nicole Dionisio write two novels in a single year. Our manual outlines how to use Scrivener to make your writing better, and is useful for writers of all stripes – which includes you. It is 48 hours before your dissertation is due and, despite the chaos, you are trying to complete the final edits, because it’s the only choice you have.There is one problem — and it isn’t the pile of unclean dishes housing sea-green mold and chatty-vermin that has become your sink — it is your computer and it is time. You should be going faster then this, you put your blood-shot pounding head in your hands and groan, “Why am I going so slow? This computer is brand new... what is the problem?”It isn’t your computer’s specs. It is your writing process. It is because you have not yet started using Scrivener.It is opening up a new webpage or PDF every 15 minutes to fact-check research. It is switching back and forth be- tween this research, your outline, your bibliography, and your draft. It is waiting for your files to load, bouncing be- tween them, and getting lost in the quantity of windows on your computer screen or document.Scrivener has two key features: it loads all documents at once and it has many visual organizational tools. Scrivener has optimum productivity, thus it gives writers more time to actually write and accomplish their goals.This manual outlines: -Planning your manuscript-Importing existing documents into Scrivener-Collecting your notes-Organizing files and documents within Scrivener-Keeping track of your characters for fiction writing-Bringing it all together and writing your manuscript-The editing process, including sharing with beta readers.-Publishing your masterpiece online

    Communication is also emphasized, with a focus on how to document and communicate project developments, both within and outside of the team. In-depth coverage of planning, scheduling and cost management is also provided. The authors' goal is to provide many cases that are fun and elicit interesting debates, and this edition includes new end-of-chapter cases. In addition, all new up-to-date Real World Project Management vignettes are included at the beginning and within each chapter, giving you a taste of how project management is practically applied in the workplace. Key points of each chapter are highlighted in Critical Success Factor boxes, providing an overview of the main ideas covered within the chapter. End-of-chapter materials contain questions and Internet exercises that allow you to apply the concepts covered in the chapter. Sprinkled throughout each chapter are boxed questions designed to test your comprehension of key concepts. A trial version of Microsoft Office Project 2007 is included for student use on class projects.