Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of "cool" to their advertising are due for a rude awakening. "Marketing to Millennials "is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials: - Value social networking and aren't shy about sharing opinions - Refuse to remain passive consumers--they expect to participate in product development and marketing - Demand authenticity and transparency - Are highly influential--swaying parents "and" peers - Are not all alike--understanding key segments is invaluable Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.

    Running with the idea that our homes are where we are truly ourselves, Peter York's wildly original and scathingly funny look at the interior decorating tastes of some of history's most alarming dictators proves that absolute power corrupts absolutely, right down to the drapes. Mining rare, jaw-dropping photographs of interiors now mostly (thankfully) destroyed, York's hilarious profiles of 16 inner sanctums of the scary leaves no endangered tiger pelt unturned, from Saddam Hussein's creepy private art collection to General Noriega's Christmas tree to the strange tube and knob contraption in the Ceausescu bathroom. All your favorite dictators are here: Hitler, Lenin, Stalin, Tito, Mussolini, Mobutu, Idi Amin, Ferdinand and Imelda Marcos—each with their own uniquely frightful chic. An interior decorating book like no other, Dictator Style is a welcome tonic for a world in need of a good laugh at the expense of the all-powerful.

    Logolounge features the work of superstar artists and firms such as Michael Vanderbyl and Sibley Peteet Design and includes both new campaigns and never-before-seen projects. With 2,000 logos from a variety of sources, this visually compelling volume will become the go-to resource for inspiration from the best in the field.

    In desperate attempts to cure their patients, physicians injected them with deadly medications, cut holes in their heads, and sterilized them. Years of insufficient funding caused the hospital to decay into a crumbling facility with too few staff, as seen in the 1975 film "One Flew Over the Cuckoo's Nest." Today, after a $360 million makeover, Oregon State Hospital is a modern treatment hospital for the state's civil and forensic mentally ill. In this compelling account of the institution's tragedies and triumphs, author Diane Goeres-Gardner offers an unparalleled look at the very human story of Oregon's historic asylum.

    They would establish a British colony, find gold, and discover a water route to Asia. But what awaited them was far different - fire, hunger, sickness, death, even cannibalism. Here, from the noted historian Marshall W. Fishwick, is the dramatic story of Jamestown and the struggle of its leader, Captain John Smith, who, with the help of Pocahontas, daughter of the Algonquian chief Powhatan, succeeded against all odds.

    What followed was a 6-month string of devastating battles as these two forces wrestled over this key military position.In the wake of near-daily aerial attacks and several determined assaults from the Japanese navy, the Guadalcanal campaign culminated in a victory for America and marked the first of many offensive attacks aimed at neutralizing the Japanese in the Pacific Theater.Now, this thrilling book recounts the story of the Guadalcanal campaign in vivid, gritty detail. Exploring the forces involved, the major battles, and the daily struggle of trying to maintain control of the coveted Henderson airfield, Operation Watchtower examines the pivotal moments which led to the Allies seizing the strategic initiative in a key turning point of the war.Perfect for fans of WW2 history books covering the pacific, this brilliant book pays tribute to the brave soldiers on both sides of the conflict, recounting their story for both passionate history fans and anyone searching for an in-depth look at of one the greatest battles of World War 2.

     From the practical aspects on the training ground to the collective strength of the coaching community, some of the smartest minds in the game take you closer to understanding the human aspects required to nurture young professionals. Germany’s model is not perfect and constantly evolving so there’s also a look at what should be the next step for Germany’s coaching after a disastrous 2018 World Cup. As English players look to Germany to further their own careers, Mensch looks at what the wider football world can learn from a country and a coaching culture so clearly in love with the beautiful game.

    Brother. The talented duo’s good-natured rivalry, playful banter, and no-nonsense strategies have earned the popular twins millions of devoted fans who have been anxiously waiting for a Scott Brothers book. Dream Home is a comprehensive source, covering the ins and outs of buying, selling, and renovating a house, with hundreds of full-color photos throughout. The brothers cover numerous topics including the hidden costs of moving, savvy negotiating tactics, and determining your home must-haves. Other handy features include a calendar of key dates for finding the best deals on home products and a cheat sheet of worth-it fix-its. Look inside for a wealth of information on attaining what you want—on time and on budget. Dream Home also includes all the tips and tricks you won’t see on TV, making it a must-have resource not just for fans but for any current or aspiring homeowner.

    The images are of stunning bedrooms, living rooms, dining rooms, kitchens, and bathrooms; and insightful text complements them to reveal the methods used to make the minimalist rooms so eye-catching and desirable. The text includes a wealth of both big-picture and more focused ideas. It covers subjects such as walls (if and when to use them), doors, and partitions; flooring, lighting, furniture, and staircases; and explores color, patterns, materials, and texture.The houses featured in this extraordinary volume were developed by distinguished international designers at the forefront of the minimalist movement. The result is a guide that offers both inspiration and practical, easy-to follow advice for creating maximum beauty using minimal elements.

    Longtime skateboard artist Sean Cliver put together this staggering survey of over 1,000 skateboard graphics from the last 30 years, creating an indispensable insiders' history as he did so.Alongside his own history, Sean has assembled a wealth of recollections and stories from prominent artists and skateboarders such as: Andy Howell, Barry McGee, Ed Templeton, Steve Caballero, and Tony Hawk.The end result is a fascinating historical account of art in the skateboard subculture, as told by those directly involved with shaping its legendary creative face.

    Throughout, gorgeous photographs of rooms with rare collections, floor-to-ceiling shelves, and stacks upon stacks of books inspire readers to live better with their own collections.Praise for Bibliostyle"Featuring enviable private libraries and packed floor-to-ceiling shelves, this beautiful volume makes a compelling case for books as d�cor."--New York"Freudenberger spotlights the splendid, enviable personal libraries of literary figures whose owners obviously care about their book collections and have actually read them, too."--The Boston Globe"This is a coffee table book that makes you think as well as admire and desire."--Sydney Herald"Offers a look into the fabulous homes of book lovers the world over, showcasing how their interior design is built around the tomes they love most."--CN"The photographs of rooms with rare collections, floor-to-ceiling shelves, and stacks upon stacks of books will inspire readers to live better with their own collections."--Publishers Weekly "Nina Freudenberger teams with Sadie Stein of The New Yorker and photographer Shade Degges of Architectural Digest to showcase beautiful photographs of the private libraries of book lovers from all over the world."--BookRiot

    Whether you want to keep things out of view or showcase them in the spotlight, Pottery Barn`s Storage & Display provides practical advice and creative inspiration. From family rooms and kitchens to entryways and utility rooms, this invaluable guide offers ideas to keep every part of your home organized-and to do it with ease and style. With more than 250 specially commissioned photographs and helpful tips that demystify the principles of arrangement and organization, Pottery Barn`s Storage & Display will help make creating a beautiful, clutter-free home a pleasure.

    Kimberly Elam takes the reader on a geometrical journey, lending insight and coherence to the design process by exploring the visual relationships that have foundations in mathematics as well as the essential qualities of life. Geometry of Design-the first book in our new Design Briefs Series-takes a close look at a broad range of twentieth-century examples of design, architecture, and illustration (from the Barcelona chair to the Musica Viva poster, from the Braun handblender to the Conico kettle), revealing underlying geometric structures in their compositions. Explanations and techniques of visual analysis make the inherent mathematical relationships evident and a must-have for anyone involved in graphic arts. The book focuses not only on the classic systems of proportioning, such as the golden section and root rectangles, but also on less well known proportioning systems such as the Fibonacci Series. Through detailed diagrams these geometric systems are brought to life giving an effective insight into the design process.

    These are smart concepts you'll grasp in a single glance and brief caption: shortcuts and quick pick-me-ups, artful displays, visual tricks that create a sense of space, “sneaky” storage to clear the clutter, and simple DIY projects (like crafting a bed canopy with ready-made curtains). All the suggestions are practical, pretty, and easy to implement.

    With the aid of extensive interviews with architects, designers and executives, this book sets out to show how a range of architects, from leading professionals to theme-part designers originally trained as animators, have integrated spectacular buildings into the far-flung Disney empire of theme parks, film studios and resorts.