In "Inside the Mind of the Shopper: The Science of Retailing," world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest opportunities. Every year, says Sorensen, shoppers will spend a quadrillion seconds in supermarkets and they'll waste 80% of that time. Sorensen analyzes consumer behavior how shoppers make buying decisions as they move through supermarkets and other retail stores and presents powerful, tested strategies for designing more effective stores, improving merchandising, and driving double-digit sales increases. He identifies simple interventions that can have dramatic sales effects, and shows why many common strategies simply don't work. You'll learn how to appeal to the "quick trip" shopper; make the most of all three "moments of truth"; understand consumers' powerful in-store migration patterns; improve collaboration between manufacturers and retailers; learn the lessons of Stew Leonard's and other innovators; and much more. Then, in Part II, Sorensen presents revealing interviews with several leading in-store retail experts, including crucial insights on using technology and retailing to multicultural communities."

     Or build long term income streams that you enjoy and that allow you to finally #ClaimYourFREEDOM® and leave that dreary 9-5 job once and for all. PART 1 starts with the Best Places to Find Jobs to Work from Home grouped by skill and experience level: Basic Skills Intermediate Skills PRO Skills College Degree Required This is followed by a number of flexible job options in your local area as well as how and where to find jobs fast. Next, you'll find several innovative ways to monetize your home and car (and no - not just Uber & AirBnB....). Then we get to the first list of Top Home-Based Business Opportunities, some with significant income potential - even on a part time basis. PART 2 lists more home-based job and business ideas grouped by your interests, passions and hobbies: Pets Travel (local) Arts & Crafts Writing Photo + Video Fashion Cooking Health & Wellness Gardening Kids

    At the age of 29, Diana Hill fell under a London train. In 7 seconds the tall, glamorous businesswoman went from busy woman of the world with everything to live for to double-leg amputee, her life in ruins. Then it got worse. A few days after her accident, as she lay in hospital, traumatised and heavily sedated, she learnt via a newspaper article that the railway’s Transport Police were to interview “The Fall Girl”, as the Press had labelled her, with a view to prosecution. She had boarded a moving train, they said, and trespassed onto their railway line. Her fight for justice took 5 years and was, she declares with no hesitation, a more harrowing experience than having both of her legs ‘stolen’ from her. As any young, single woman would be, Diana was shocked to the core by the sudden, catastrophic change in her body image. What man would ever love her now? The issues surrounding sexuality and disability are explored here with stark honesty as she recalls her complicated love life, the High Court dramas, and the rawness of her pain amidst a turmoil of emotion, all told with tremendous humour, charm and heart. For Diana loves to tell stories. Especially true ones. A brutally honest, heartwarming memoir that shocks and delights in equal measure – when you're not crying for her you're laughing with her: "A computer is a thing that can be disabled, not a person." Diana Morgan-Hill

    If you have not yet bought the original copy, make sure to purchase it before buying this unofficial summary from aBookaDay. SPECIAL OFFER $2.99 (Regularly priced: $3.99) OVERVIEW This review of The Big Short: Inside the Doomsday Machine by Michael Lewis provides a chapter by chapter detailed summary followed by an analysis and critique of the strengths and weaknesses of the book. The main theme explored in the book is how corruption and greed in Wall Street caused the crash of the subprime mortgage market in 2008. Despite being completely preventable, the big firms in Wall Street chose to ignore the oncoming fall in favor of making money. Michael Lewis introduces characters—men outside of the Wall Street machine—who foresaw the crisis and, through several different techniques, were able to predict how and when the market would fall. Lewis portrays these men—Steve Eisman, Mike Burry, Charlie Ledley, and Jamie Mai—as the underdogs, who were able to understand and act upon the obvious weaknesses in the subprime market. Lewis’s overall point is to demonstrate how the Wall Street firms were manipulating the market. They used loans to cash in on the desperation of middle-to-lower class Americans, and then ultimately relied on the government to bail them out when the loans were defaulted. Using anecdotes and interviews from the men who were involved first-hand, the author makes the case that Wall Street, and how they conducted business in regards to the subprime mortgage market, is truly corrupt beyond repair, and the men he profiles in this novel were trying to make the best out of a bad situation. By having the words from the sources themselves, this demonstrates Lewis’s search for the truth behind what actually happened. Ultimately, we as an audience can not be sure if the intentions of these underdogs were truly good, but Lewis does an admirable job presenting as many sides to the story as possible. The central thesis of the work is that the subprime mortgage crisis was caused by Wall Street firms pushing fraudulent loans upon middle-to-lower class Americans that they would essentially not be able to afford. Several people outside of Wall Street were able to predict a crash in the market when these loans would be defaulted on, and bought insurance to bet against the market (essentially, buying short). Over a time period from roughly 2005-2008, the market crashed and huge banks and firms lost billions of dollars, filed for bankruptcy, or were bailed out by the government. These men, the characters of Lewis’s novel, were able to bet against the loans and made huge amounts of money, but it was not quite an easy journey. Michael Lewis is a non-fiction author and financial journalist. He has written several novels—notably Liar’s Poker in 1989, Moneyball in 2003, and The Blind Side in 2006. Born in New Orleans, he attended Princeton University, receiving a BA degree in Art History. After attending London School of Economics and receiving his masters there, he was hired by Salomon Brothers where he experienced much about what he wrote about in Liar’s Poker. He is currently married, with three children and lives in Berkeley, California. SUMMARY PROLOGUE: POLTERGEIST Michael Lewis begins his tale of the remarkable—and strange—men who predicted the immense fall of the housing market by immediately exposing himself as the exact opposite type of person from them. He explains to the reader that he has no background in accounting, business, or money managing.

    Reading this book was nothing short of thrilling." – Manhattan Book ReviewAt the start of this riveting memoir, Dan Conway is a brash young executive in a vast corporation, slogging his way up the ladder while struggling with depression and an addiction he thought he had defeated long ago. As he begins to realize that the mix of nightmarish bureaucracy and his unruly "flip side" have doomed any chance of success, Dan stumbles upon cryptocurrency, tumbling down the rabbit hole to discover a strange, anarchic, but captivating world. He decides to wager everything—his savings, his marriage, his family, his future—on the fledgling crypto, Ether.In Confessions of a Crypto Millionaire, readers join Dan on a rollicking, harrowing, frequently hilarious journey, including his: struggle to rise through the corporate ranks; battle with addiction and its aftermath; bid to reinvent himself; efforts to hold his marriage and family together; and the costs–and thrills–of risking it all."For Conway, crypto was only partly about the money. It was also about finding liberation and salvation." – ForbesDan details in a non-technical and non-preachy way how the idea of blockchain-based decentralization has convinced a generation of dreamers, misfits and gamblers to too often bet more than they can afford to lose. He illustrates how public blockchains like Ethereum could disrupt the nature of work itself in the coming years, upending stultifying centralized corporations in favor of "trust machines" and peer-to-peer cooperation. In the process, readers take a thrilling ride with Dan on a turbocharged adventure through crypto, not knowing if he will make history or lose everything he holds dear.

    In his remarkable career, Hearn has worked alongside some of the biggest names in sports entertainment and has seen first-hand the grit and relentless determination that it takes to succeed. Structured around the key skills that Eddie Hearn values the most, this book looks at his business, life, and the drive to succeed. Covering subjects such as discipline, passion, preparation, motivation and failure, this book shows you what it takes to get the most in your life and career. In this insightful and revealing book, Eddie talks about the highs and lows of his career - from negotiating a billion dollar boxing deal to selling out Wembley for the Joshua Klitschko fight - and draws the valuable lessons that we can learn from boxing's toughest performers.

    There always seemed to be a new system to learn, a new surefire method or cutting-edge technique for entrepreneurs to master.In an effort to teach her team members a better and easier way, Dana Wilde created Train Your Brain, a tested and proven system combining elements of both mindset and action ... or as Dana likes to call it, Intentional Action.What Dana discovered by using Train Your Brain is that mindset can be "taught" and that learning simple mindset strategies not only allows you to understand how the brain works but also shows you how easy it is to change your thinking and, as a result, change your outcomes.In Train Your Brain, Dana breaks down the Cycle of Perpetual Sameness--the number one reason why most people only experience incremental change in their lives. More importantly, she also provides the much-needed blueprint to help you get off this counterproductive cycle quickly.Train Your Brain, with its twenty easy-to-implement "Mindware Experiments," gives you all the necessary tools needed to get off ... and stay off ... the Cycle of Perpetual Sameness, so you can transform your life and grow your business in record time!

    “This is Steve Jobs. I saw your picture in a magazine a few years ago and thought we’d work together someday.” After Steve Jobs was unceremoniously dismissed from Apple, he bought a little-known graphics company called Pixar. One day, out of the blue, Jobs called Lawrence Levy, a Harvard-trained lawyer and executive to whom he had never spoken before, to persuade Levy to help him get Pixar off the ground. What Levy found was a company on the verge of failure. To Pixar and Beyond is the story of what happened next: how, working closely with Jobs, Levy produced and implemented a highly improbable plan that transformed Pixar into one of Hollywood’s greatest success stories. Set in the worlds of Silicon Valley and Hollywood, the book takes readers inside Pixar, Disney, law firms, and investment banks. It provides an up-close, firsthand account of Pixar’s ascent, how it made creative choices, Levy’s enduring collaboration and friendship with Jobs, and how Levy came to see in Pixar deeper lessons that can apply to many aspects of our lives.

    Who knew that the man asking the questions was as fascinating as his subject matter?" -Justin Barrasso, Sports Illustrated "'Kayfabe' brings to life a world that once had its own version of ‘omerta’ in a fascinating, well written book that will intrigue long time fans, new fans, and just those who are hoping to take a peek behind the curtain of this unlikely cultural phenomenon." -Eric Bischoff, WCW President "I worked in a business full of liars, cheaters, workers, con artists and of course...politicians. I can name maybe 3 people over the years that I 100% trusted, or even believed for that matter. Sean Oliver is one of those men. In reading 'Kayfabe,' you can believe that 100% of this masterpiece is accurate–yes, even the parts about me. The most stand-up guy perhaps ever associated with the business of Pro Wrestling. You want truth–you'll find it right here." -Vince Russo, Former WWE/WCW Head Writer If you thought the world of pro wrestling was wild, imagine what you haven’t seen on TV and in the ring. Add to that the backdrop of building a renegade production company, negotiating with impossible wrestling talent, and hosting groundbreaking, shoot-style programming, and you have the story of Sean Oliver. Sean has seen industry-wide accolades for the company he co-founded and for which he serves as frontman. But there are also the threats, stories of abuse, and moments of downright hilarity that you haven’t known...until now. Watch the unpredictable and unconventional story through Sean’s eyes.

    Rockefeller, Sr.--history's first billionaire and the patriarch of America's most famous dynasty--is an icon whose true nature has eluded three generations of historians. Now Ron Chernow, the National Book Award-winning biographer of the Morgan and Warburg banking families, gives us a history of the mogul "etched with uncommon objectivity and literary grace . . . as detailed, balanced, and psychologically insightful a portrait of the tycoon as we may ever have" (Kirkus Reviews). Titan is the first full-length biography based on unrestricted access to Rockefeller's exceptionally rich trove of papers. A landmark publication full of startling revelations, the book will indelibly alter our image of this most enigmatic capitalist.        Born the son of a flamboyant, bigamous snake-oil salesman and a pious, straitlaced mother, Rockefeller rose from rustic origins to become the world's richest man by creating America's most powerful and feared monopoly, Standard Oil. Branded "the Octopus" by legions of muckrakers, the trust refined and marketed nearly 90 percent of the oil produced in America.        Rockefeller was likely the most controversial businessman in our nation's history. Critics charged that his empire was built on unscrupulous tactics: grand-scale collusion with the railroads, predatory pricing, industrial espionage, and wholesale bribery of political officials. The titan spent more than thirty years dodging investigations until Teddy Roosevelt and his trustbusters embarked on a marathon crusade to bring Standard Oil to bay.        While providing abundant new evidence of Rockefeller's misdeeds, Chernow discards the stereotype of the cold-blooded monster to sketch an unforgettably human portrait of a quirky, eccentric original. A devout Baptist and temperance advocate, Rockefeller gave money more generously--his chosen philanthropies included the Rockefeller Foundation, the University of Chicago, and what is today Rockefeller University--than anyone before him. Titan presents a finely nuanced portrait of a fascinating, complex man, synthesizing his public and private lives and disclosing numerous family scandals, tragedies, and misfortunes that have never before come to light.        John D. Rockefeller's story captures a pivotal moment in American history, documenting the dramatic post-Civil War shift from small business to the rise of giant corporations that irrevocably transformed the nation. With cameos by Joseph Pulitzer, William Randolph Hearst, Jay Gould, William Vanderbilt, Ida Tarbell, Andrew Carnegie, Carl Jung, J. Pierpont Morgan, William James, Henry Clay Frick, Mark Twain, and Will Rogers, Titan turns Rockefeller's life into a vivid tapestry of American society in the late nineteenth and early twentieth centuries. It is Ron Chernow's signal triumph that he narrates this monumental saga with all the sweep, drama, and insight that this giant subject deserves.From the Hardcover edition.

    develop a plan for one's life, prepare a budget that actually works (for both steady income AND irregular/seasonal/cyclical income), calculate a debt freedom date, calculate how much money you will need to retire, capture the power of compound interest, investing, and insurance! Even more, this book will inspire and motivate you to take control of your own finances. You CAN do this!

    With all the emphasis on the rich and famous in America, we would think we know everything about them. In reality, very few of us truly understand those who make up the very wealthiest Americans--those with liquid assets of $5 million or more. What is this new class of people and how did they get that way?In The New Elite, the authors reveal what motivates our country's most powerful and influential class, what they want, where they shop, and how they really spend their money. With candor and unique insight, they reveal that the people who drive our economy are not Ivy league-educated, luxury-seeking socialites. While they include luminaries like Bill Gates, David Geffen, Ralph Lauren, and Donald Trump, they also include the small business owner next door. Based on unprecedented research with hundreds of interviews with members of this unique group, The New Elite uncovers the five classes of America's newly wealthy--including those who struggle with its implications, those who refuse to let it change them, and those who give it away, and how each of them is changing our culture and economy. This is an entertaining and enlightening look at America's ruling class, the profound ways they have redefined what it means to be rich, and how we court them.

    This guidebook is not meant to replace a Lonely Planet/Frommers/Rough Guide, but rather to compliment them. In NZ Frenzy you'll find info about all the South's must-see spots, plus detailed info about the lesser-known and unheralded off-the-beaten-path wonder spots. This guidebook goes WAY beyond the vague outdoor info in the mainstream travel guidebooks. NZ Frenzy is about giving you the details you'll need to find the "real" NZ, the one without lines of tour buses, the one without brochures of pay-to-see commercialized natural "attractions". NZ Frenzy, unlike any of the other mainstream guidebooks, will deliver you to the New Zealand that you've been planning for and fantasizing about. I guarantee it. Please read the reviews of NZ Frenzy North Island to see what travelers think of my info. Are you going to NZ to be a tourist at touristy crowded places or do you want to find the "Real" New Zealand that you'll tell stories about?? When you have an NZ Frenzy in hand, you'll leave the other guidebooks in the glove box and you'll leave the tourists behind!! The South Island has natural wonders beyond compare, but the mainstream media only promotes the commercialized stuff. Don't waste your precious time while in NZ waiting in line at the tourist visitor centers...get NZ Frenzy and go experience the Real New Zealand, the Fabled New Zealand. You can have the trip of a lifetime, you will have the trip of a lifetime!!

    Each day, it gets progressively more distracting. Just think for a moment. How many times have you checked your phone, your email, your Facebook, and other social networks... within the last hour? The upside of all these distractions has also created a lot of opportunities: More job opportunities, more creative outlets, and more social connectedness. To develop and maintain focus today, you must learn how to find balance in your life. You need the tools that will help you discipline yourself to step away periodically from the buzz and beeps of cell phones, the internet, and social media. You must assess and reassess what you want out of life, and focus on the different actions you can take to achieve those goals that you REALLY strive to achieve. Focus Forward - How to Focus Your Mind to Rid Yourself of Distractions, Maximize Your Time, and Achieve More contains long-term and short-term activities that will help manifest, cultivate, and maintain focus and flow in your daily life. Simple exercises like organization and outlining goals go a long way in helping you get through the day, but in order to achieve an overall sense of focus, you must also assess your passions, your inhibitions, and your fears. Becoming a conscious and concentrated individual means more than having a set plan -- it means having the fluidity to accept change, manage setbacks, and keep moving forward. Get Focus Forward - How to Focus Your Mind to Rid Yourself of Distractions, Maximize Your Time, and Achieve More today and get the tools you need to get yourself focused.

    Teaching, for the first time, the famous Carnegie formula for money-making, based upon the THIRTEEN PROVEN STEPS TO RICHES.Organized through 25 years of research, in collaboration with more than 500 distinguished men of great wealth, who proved by their own achievements that this philosophy is practical.ANDThe Richest Man in Babylon by George S. ClasonTravel back in time as you read this enlightening, insightful book on financial investment and fiscal success. Through a series of delightful short stories, straight from the heart of ancient Babylon, learn economic tips and tools for financial success that have withstood the test of time and that are applicable still today. Enjoy reading, and start saving today!