In "Marketers Are From Mars, Consumers Are From New Jersey", Bob Hoffman, author of "101 Contrarian Ideas About Advertising" and "The Ad Contrarian" explains how marketers and advertisers have lost touch with consumers and are living in a fantasy land of their own invention -- fed by a cultural echo chamber of books, articles and conferences in which people like them talk to people like them.

    His grandfather, Thomas Skelly, entered the department in 1893, when the NYPD was little more than a brutal gang of organized enforcers and Tammany Hall a corrupt political machine that could make or break an honest cop's career. His father Frank's career would span World War II through the 1960s, taking him from street cop to squad commander of the Forty-first Precinct. Better known as "Fort Apache", it was a place from which few cops emerged whole. His brother Frank McDonald, Jr., went on to become a decorated officer, waging an undercover war on drugs and crime.From turn-of-the-century Brooklyn to the South Bronx in the 1970s to the bedroom communities of upstate New York, My Father's Gun combines a rare and intimate family story with turbulent social history.

    On a mission to build a peaceful, pot-friendly Shangri-La, Tom Crosslin and his lover Rollie Rohm founded Rainbow Farm, a well-appointed campground and concert venue tucked away in rural Southwest Michigan. The farm quickly became the center of marijuana and environmental activism in Michigan, drawing thousands of blue-collar libertarians and hippie liberals, evangelicals and militiamen to its annual hemp festivals. People came from all over the country to support Tom and Rollie's libertarian brand of patriotism: They loved America but didn't like the War on Drugs.As Rainbow Farm launched a popular statewide ballot initiative to change marijuana laws, local authorities, who had scarcely tolerated Rainbow Farm in the past, began an all-out campaign to shut the place down. Finally, in May 2001, Tom and Rollie were arrested for growing marijuana. Rollie's 11-year-old son, who grew up on Rainbow Farm, was placed in foster care - Tom would never see him again. Faced with mandatory jail terms and the loss of the farm, Tom and Rollie never showed up for their August court date. Instead, the state's two best-known pot advocates burned Rainbow Farm to the ground in protest. County officials called the FBI, and within five days Tom and Rollie were dead. Obscured by the attacks of September 11, their stories will be told here for the first time.

    By embracing four fundamental premises and putting into practice the author's many helpful and practical suggestions, you'll acquire the skills and insights necessary for turning around even the most troublesome relationship. What you need to keep in mind is that: (1) nothing in your life happens randomly and your difficulties have a deeper purpose; (2) frustration and even emotional pain are as necessary for your personal and spiritual growth as love and joy; (3) transforming enmity and completing unfinished business may be the most important skills you can learn in life; and (4) when you make an effort to work on your inner self, your outer relationships will be transformed.        This groundbreaking book draws upon state-of-the-art psychological principles and timeless spiritual practices from all traditions. Filled with enlightening exercises and entertaining stories, Thank You for Being Such a Pain will forever change the way you see the difficult people in your life . . . as well as the way you see yourself.

    She deregulated industry, brought the unions to their knees, privatized state-owned enterprises, waged war to defend the Falkland Islands, and teamed up with Ronald Reagan to win the Cold War. Her courage was remarkable and her character larger than life. She was a woman who brooked no fools, and her tongue could be rapier sharp. Here is the inspiring story of Britain's first and only woman prime minister.

     Always straddling the fence between "po-po" and NYPD outsider, Derrick threatened police tradition to try to get the cases solved. He was the first detective to interview an informant offering a detailed account of Biggie Smalls's murder. He protected one of the only surviving eyewitnesses to the Jam Master Jay murder and knows the identity of the killers as well as the motivation behind the shooting. "Notorious C.O.P. "reveals hip-hop crimes that never made the paper--like the robbing of Foxy Brown and the first Hot 97 shooting--and answers some lingering questions about murders that have remained unsolved. The book that both the NYPD and the hip-hop community don't want you to read, "Notorious C.O.P. "is the first insider look at the real links between crime and hip-hop and the inefficiencies that have left some of the most widely publicized murders in entertainment history unsolved.

    Being a prison officer was something I used to be proud of. I soon realised the truth of what its like working as a screw, though.It's afucking headache. Corruption, danger, violence. Welcome to my world.'Ronnie Thompson was just an ordinary guy. That is, until hebecame a prison officer. By the time he started work at HMP Romwell, he realised he was actually a nurse, a copper, a probation officer, a carer, a councillor, a social worker and, of course, an incarcerator all in one. Oh, and a punch bag for the cons and bosses.In SCREWED, Ronnie tells it like it is. Hereveals what really goes on behind bars-the times when force is necessary and used, and when it is unnecessary but still used.He exposes the underworld of bent screws, the drugs they traffic, the firms they work for and what they get paid for their sins.He shows how it is left down to a small group of officers to control an over-flowing prison, keep an eye out for corrupt govenors, and dodge the deluded human rights campaigners. Ultimately, he shows us that being a good screw doesnt always mean sticking to the rules...

    The son of a milkman and a Macy's dressing room checker, Ray Kelly grew up on New York City's Upper West Side, a middle-class neighborhood where Irish and Puerto Rican kids played stickball and tussled in the streets. He entered the police academy and served as a marine in Vietnam, living and fighting by the values that would carry him through a half century of leadership-justice, decisiveness, integrity, courage, and loyalty. Kelly soared through the NYPD ranks in decades marked by poverty, drugs, civil unrest, and a murder rate that, at its peak, spiked to over two thousand per year. Kelly came to be known as a tough leader, a fixer who could go into a troubled precinct and clean it up. That reputation catapulted him into his first stint as commissioner, under Mayor David Dinkins, where Kelly oversaw the police response to the 1993 World Trade Center bombing and spearheaded programs that would help usher in the city's historic drop in crime. Eight years later, in the chaotic wake of the 9/11 attacks, newly elected mayor Michael Bloomberg tapped Kelly to be NYC's top cop once again. After a decade working with Interpol, serving as undersecretary of the Treasury for enforcement, overseeing U.S. Customs, and commanding an international police force in Haiti, Kelly understood that New York's security was synonymous with our national security. Believing that the city could not afford to rely solely on "the feds," he succeeded in transforming the NYPD from a traditional police department into a resource-rich counterterrorism-and-intelligence force. In this vital memoir, Kelly reveals the inside stories of his life in the hot seat of "the capital of the world"-from the terror plots that nearly brought a city to its knees to his dealings with politicians, including Presidents Bill Clinton, George W. Bush, and Barack Obama as well as Mayors Rudolph Giuliani, Bloomberg, and Bill DeBlasio. He addresses criticisms and controversies like the so-called stop-question-and-frisk program and the rebuilding of the World Trade Center and offers his insights into the challenges that have recently consumed our nation's police forces, even as the need for vigilance remains as acute as ever.

    Regularly priced at $9.99. Do you want charisma superpowers? This book will change your life...if you let it! Have you ever met a really charismatic person? They just seem to have so much energy and life in them. They seem to have a light in their eyes that exudes warmth and friendliness. They seem to have the world at their feet and be surrounded by people that love and admire them. They seem to have the ability to achieve any goal they set themselves, and usually do. They live in the homes that other people admire, and go on the holidays that most people can only dream of. In general, life seems to move out of the way for them, and open all kinds of doors for them that don’t open for normal people. If there is one character trait a person can have, that can enhance their lives in a powerful and positive way, and literally sky rocket them to success, then this trait has to be charisma. Whichever way you look at it, being charismatic will change your life, no matter who you are right now! This book is going to take you by the hand and show you how to become one of the most charismatic people that has ever walked this planet. Are you ready to get started? Here's What You Will Learn From This Book... The Magic Of Charisma And How It Will Change Your Life Real Life Charisma Exercises At The End Of Each Chapter You Can Take Into The Real World What Is Charisma And How You Can Get It What Charisma Is NOT And How To Avoid These Things! The Simple Rules Of Charisma That Will Skyrocket Your Charisma Levels Instantly How To Make People Feel Incredible When They Are Around You How To Build Your Confidence So That You Can Easily Interact With Anyone How The Right Body Language Can Boost Your Charisma How Charisma Will Help You Achieve Any Goal You Set Yourself How To Shine The Spotlight On Others How To Increase Your Power So That People Respect And Admire You How To Influence People Positively How To Be Dynamic And Light Up The Room Hundreds Of Other Tips And Tricks How To Use This Book In The Real World To Develop Your Charisma Levels Charisma Is A Set Of Simple Rules That Anyone Can Learn Are you ready to take your life to the next level? The truth is that charisma is a set of simple rules that anyone can learn and master over time. All you need to do is learn these rules and then apply them to your life. In this book you will hold a manual that shows you how each of these rules work, and what you need to do to use them each and every day. Once you know and understand the rules of charisma, you simply have to practice them until they will become a part of who you are. Gradually you will find your charisma levels increasing so dramatically that the people in your life won't believe the incredible person you have transformed into. Charisma is not a magic gift that only the lucky few have. It is a skill anyone can learn and it will change your life for the better if you take the time to learn it. This book will change your life...if you let it. Make sure you download your copy today! Take action today and download this book for a limited time discount of only $2.

    We’ve broken through glass ceilings and achieved great success. We’ve shown that we can prosper by our own means. And we’ve become influential, respected leaders. Yet many of us find ourselves unhappy, anxious, overwhelmed. Where’s the pot of gold at the end of our "I can do it just like a man” rainbow?The problem is that while we can be as successful as a man, we don’t get there through a masculine approach. Being a "damsel in distress” is not the way to make your dreams come true, but neither is being the hyper-aggressive Alpha Bitch.In this New York Times bestselling book, transformation leaders Christy Whitman and Rebecca Grado reveal how when women try to claim power through a "forceful take no prisoners” approach it ultimately works against us and undermines our best efforts to create the life of our dreams. In fact, wielding Alpha Bitch force is ironically disempowering, because it introduces conflict, struggle, and competition into our personal and professional relationships, blocking women from creating the life we desire.How do you change from being a controlling, competitive, and disruptive Alpha Bitch to being an Empowered Female who is allowing, collaborative, and balanced? Enter the Laws of the Universe:-The Law of Attraction-The Law of Allowing-The Law of Pure Potentiality-The Law of Oneness-The Law of Balance and Harmony-The Law of Sufficiency and AbundanceTaming the Alpha Bitch will show you how to use these laws to create freedom, joy, and abundance in your life. By using this knowledge, you put yourself in the ideal position for attracting those things you want with ease and effortlessness, not struggle and pain.

    What if communication was your superpower? What if every member of your team had perfect clarity about your intentions and expectations? And what if you had perfect insight into theirs? What if you and your team said yes only to things that moved your business forward and were skilled at saying no to everything else? What if every meeting, every email, and every project plan left no doubt about about the intended outcome? What if you and your team could communicate as effectively when working remotely as you do in person?How would that change the culture of your business? What would it do for the morale of your team?That's a picture of clarity that will transform your workplace, and No-Fail Communication can make that a reality for you and your team.

    It is easy and helps parents become more successful too! Mother of five and successful entrepreneur Dani Johnson has coached and mentored tens of thousands of clients to become successful and without exception, their biggest stumbling blocks to achievement were the things they learned while they were kids. Dani is uniquely qualified to write this book because of her first hand perspective and experience as a success coach and speaker. The book will help adults discover solutions to why they have struggled throughout their lives to reach the success they desire and also show them how to groom their own kids for success in life. Grooming the Next Generation for Success is jam packed with easy-to-understand and apply principles and proven practices that give parents, and anyone involved with young people, practical ways to raise children who are successful now and will continue to be as adults. Teaching virtues such as respect, honor, obedience, and financial responsibility while young guarantees lifestyle success in adulthood. Instead of fumbling through life, success becomes a natural occurrence rather than an accident that they hopefully run into.

    

    Pulitzer Prize-winner Humes, the first to break the story, conducted exclusive jail-cell interviews with convicted LAPD officer Bill Leasure to give an enthralling account of his chilling crimes. 8-page insert.

    A book that offers highly actionable ideas on how every Indian - from a child to a senior citizen can participate in nation building. Gender, age, education, socio economic status does not matter. You don't even have to be within the geographic borders of India. You can be anywhere on the planet and contribute towards making a positive difference in India.From food to environment to water to Swachh Bharat and many more aspects where we can make a positive difference to the country as we go about our daily lives.Stories of unsung heroes from across India will leave you enormously inspired. Citizens have shared their action ideas. The youngest contributor is 7.5 years. The oldest is 104 years.The author invites you to read, reflect and write your ideas and bring them to life with your actions. Inspire India with your actions. Get inspired by the actions of fellow citizens. Join the journey to be an #IndiaPositiveCitizen