Visit the SEO Made Simple (fourth edition) page for more information. http: //www.amazon.com/SEO-Made-Simple-4th-Ed... More Than 30,000 Copies Sold! The original SEO Made Simple: Strategies for Dominating the World's Leading Search Engine, is a tell-all guide for anyone trying to reach the highly coveted #1 ranking on Google for their Web site or Blog. Learn from a leading Webmaster the specific SEO techniques that deliver top rankings in less than 30 days. Whether you're a search engine optimization expert or new to Web site rankings, the techniques revealed in SEO Made Simple will give you everything you need to dominate the leading search engines. Generate tons of traffic to your website absolutely FREE with top search engine placement on Google, Yahoo! and MSN. SEO Made Simple is the only resource on search engine optimization that you'll ever need.

    If you're anexperienced developer, you can start creating robust mobile Androidapps right away with this professional guide to Android 4application development. Written by one of Google's lead Androiddeveloper advocates, this practical book walks you through a seriesof hands-on projects that illustrate the features of the AndroidSDK. That includes all the new APIs introduced in Android 3 and 4, including building for tablets, using the Action Bar, Wi-Fi Direct, NFC Beam, and more.Shows experienced developers how to create mobile applicationsfor Android smartphones and tabletsRevised and expanded to cover all the Android SDK releasesincluding Android 4.0 (Ice Cream Sandwich), including all updatedAPIs, and the latest changes to the Android platform.Explains new and enhanced features such as drag and drop, fragments, the action bar, enhanced multitouch support, newenvironmental sensor support, major improvements to the animationframework, and a range of new communications techniques includingNFC and Wi-Fi direct.Provides practical guidance on publishing and marketing yourapplications, best practices for user experience, and moreThis book helps you learn to master the design, lifecycle, andUI of an Android app through practical exercises, which you canthen use as a basis for developing your own Android apps.

    But, as Mandi Walls explains in this Velocity report, DevOps is really about changing company culture—replacing traditional development and operations silos with collaborative teams of people from both camps. The DevOps movement has produced some efficient teams turning out better products faster. The tough part is initiating the change. This report outlines strategies for managers looking to go beyond tools to build a DevOps culture among their technical staff. Topics include: Documenting reasons for changing to DevOps before you commit Defining meaningful and achievable goals Finding a technical leader to be an evangelist, tools and process expert, and shepherd Starting with a non-critical but substantial pilot project Facilitating open communication among developers, QA engineers, marketers, and other professionals Realigning your team’s responsibilities and incentives Learning when to mediate disagreements and conflicts Download this free report and learn how to the DevOps approach can help you create a supportive team environment built on communication, respect, and trust. Mandi Walls is a Senior Consultant with Opscode.

    Today, Rails developers and architects need better ways to interface with legacy systems, move into the cloud, and scale to handle higher volumes and greater complexity. In Service-Oriented Design with Ruby and Rails Paul Dix introduces a powerful, services-based design approach geared toward overcoming all these challenges. Using Dix's techniques, readers can leverage the full benefits of both Ruby and Rails, while overcoming the difficulties of working with larger codebases and teams. Dix demonstrates how to integrate multiple components within an enterprise application stack; create services that can easily grow and connect; and design systems that are easier to maintain and upgrade. Key concepts are explained with detailed Ruby code built using open source libraries such as ActiveRecord, Sinatra, Nokogiri, and Typhoeus. The book concludes with coverage of security, scaling, messaging, and interfacing with third-party services. Service-Oriented Design with Ruby and Rails will help you Build highly scalable, Ruby-based service architectures that operate smoothly in the cloud or with legacy systems Scale Rails systems to handle more requests, larger development teams, and more complex code bases Master new best practices for designing and creating services in Ruby Use Ruby to glue together services written in any language Use Ruby libraries to build and consume RESTful Web services Use Ruby JSON parsers to quickly represent resources from HTTP services Write lightweight, well-designed API wrappers around internal or external services Discover powerful non-Rails frameworks that simplify Ruby service implementation Implement standards-based enterprise messaging with Advanced Message Queuing Protocol (AMQP) Optimize performance with load balancing and caching Provide for security and authentication

    Readers will learn to understand object-oriented design with inheritance or composition, object aggregation and association, and the difference between interfaces and implementations. Readers will also become more efficient and better thinkers in terms of object-oriented development." This revised edition focuses on interoperability across various technologies, primarily using XML as the communication mechanism. A more detailed focus is placed on how business objects operate over networks, including client/server architectures and web services.

    We’re building more products than ever before, but most of them fail—not because we can’t complete what we set out to build, but because we waste time, money, and effort building the wrong product.What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That’s the promise of Running Lean.In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping.Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who’s interested in starting a business project.Find a problem worth solving, then define a solutionEngage your customers throughout the development cycleContinually test your product with smaller, faster iterationsBuild a feature, measure customer response, and verify/refute the ideaKnow when to "pivot" by changing your plan’s courseMaximize your efforts for speed, learning, and focusLearn the ideal time to raise your "big round" of fundingGet on track with The Lean Series Presented by Eric Ries—bestselling author of The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses—The Lean Series gives you solid footing in a proven methodology that will help your business succeed.

    In it, developer and life coach John Sonmez addresses a wide range of important "soft" topics, from career and productivity to personal finance and investing, and even fitness and relationships, all from a developer-centric viewpoint.For most software developers, coding is the fun part. The hard bits are dealing with clients, peers, and managers, staying productive, achieving financial security, keeping yourself in shape, and finding true love. This book is here to help.Soft Skills: The software developer's life manual is a guide to a well-rounded, satisfying life as a technology professional. In it, developer and life coach John Sonmez offers advice to developers on important "soft" subjects like career and productivity, personal finance and investing, and even fitness and relationships. Arranged as a collection of 71 short chapters, this fun-to-read book invites you to dip in wherever you like. A Taking Action section at the end of each chapter shows you how to get quick results. Soft Skills will help make you a better programmer, a more valuable employee, and a happier, healthier person.What's InsideBoost your career by building a personal brandJohn's secret ten-step process for learning quicklyFitness advice to turn your geekiness to your advantageUnique strategies for investment and early retirement

    It’s the latest in a long line of “Are you cool enough to use me?” programming languages, APIs, and toolkits. In that sense, it lands squarely in the tradition of Rails, and Ajax, and Hadoop, and even to some degree iPhone programming and HTML5.Dig a little deeper, and you’ll hear that Node.js (or, as it’s more briefly called by many, simply “Node”) is a server-side solution for JavaScript, and in particular, for receiving and responding to HTTP requests. If that doesn’t completely boggle your mind, by the time the conversation heats up with discussion of ports, sockets, and threads, you’ll tend to glaze over. Is this really JavaScript? In fact, why in the world would anyone want to run JavaScript outside of a browser, let alone the server?The good news is that you’re hearing (and thinking) about the right things. Node really is concerned with network programming and server-side request/response processing. The bad news is that like Rails, Ajax, and Hadoop before it, there’s precious little clear information available. There will be, in time — as there now is for these other “cool” frameworks that have matured — but why wait for a book or tutorial when you might be able to use Node today, and dramatically improve the maintainability.

    Over the past five years, authors Dustin Boswell and Trevor Foucher have analyzed hundreds of examples of "bad code" (much of it their own) to determine why they’re bad and how they could be improved. Their conclusion? You need to write code that minimizes the time it would take someone else to understand it—even if that someone else is you.This book focuses on basic principles and practical techniques you can apply every time you write code. Using easy-to-digest code examples from different languages, each chapter dives into a different aspect of coding, and demonstrates how you can make your code easy to understand.Simplify naming, commenting, and formatting with tips that apply to every line of codeRefine your program’s loops, logic, and variables to reduce complexity and confusionAttack problems at the function level, such as reorganizing blocks of code to do one task at a timeWrite effective test code that is thorough and concise—as well as readable"Being aware of how the code you create affects those who look at it later is an important part of developing software. The authors did a great job in taking you through the different aspects of this challenge, explaining the details with instructive examples." —Michael Hunger, passionate Software Developer

    A real life case study with sample project documents and diagrams is used to more practically explain these international tools, techniques, and lean principles to a broad range of practitioners, including: - Business analysts, systems analysts, developers and project managers - Entrepreneurs, product owners and product managers - Consultants, UX designers and marketing specialists - C-suite executives, investors and managers of companies of all sizes.

    The algorithms you'll use most often as a programmer have already been discovered, tested, and proven. If you want to take a hard pass on Knuth's brilliant but impenetrable theories and the dense multi-page proofs you'll find in most textbooks, this is the book for you. This fully-illustrated and engaging guide makes it easy for you to learn how to use algorithms effectively in your own programs.Grokking Algorithms is a disarming take on a core computer science topic. In it, you'll learn how to apply common algorithms to the practical problems you face in day-to-day life as a programmer. You'll start with problems like sorting and searching. As you build up your skills in thinking algorithmically, you'll tackle more complex concerns such as data compression or artificial intelligence. Whether you're writing business software, video games, mobile apps, or system utilities, you'll learn algorithmic techniques for solving problems that you thought were out of your grasp. For example, you'll be able to:Write a spell checker using graph algorithmsUnderstand how data compression works using Huffman codingIdentify problems that take too long to solve with naive algorithms, and attack them with algorithms that give you an approximate answer insteadEach carefully-presented example includes helpful diagrams and fully-annotated code samples in Python. By the end of this book, you will know some of the most widely applicable algorithms as well as how and when to use them.

    The authors also include examples covering a variety of different integration technologies, such as JMS, MSMQ, TIBCO ActiveEnterprise, Microsoft BizTalk, SOAP, and XSL. A case study describing a bond trading system illustrates the patterns in practice, and the book offers a look at emerging standards, as well as insights into what the future of enterprise integration might hold. This book provides a consistent vocabulary and visual notation framework to describe large-scale integration solutions across many technologies. It also explores in detail the advantages and limitations of asynchronous messaging architectures. The authors present practical advice on designing code that connects an application to a messaging system, and provide extensive information to help you determine when to send a message, how to route it to the proper destination, and how to monitor the health of a messaging system. If you want to know how to manage, monitor, and maintain a messaging system once it is in use, get this book.

    Generics and the greatly expanded collection libraries have tremendously increased the power of Java 5 and Java 6. But they have also confused many developers who haven't known how to take advantage of these new features.Java Generics and Collections covers everything from the most basic uses of generics to the strangest corner cases. It teaches you everything you need to know about the collections libraries, so you'll always know which collection is appropriate for any given task, and how to use it.Topics covered include:• Fundamentals of generics: type parameters and generic methods• Other new features: boxing and unboxing, foreach loops, varargs• Subtyping and wildcards• Evolution not revolution: generic libraries with legacy clients and generic clients with legacy libraries• Generics and reflection• Design patterns for generics• Sets, Queues, Lists, Maps, and their implementations• Concurrent programming and thread safety with collections• Performance implications of different collectionsGenerics and the new collection libraries they inspired take Java to a new level. If you want to take your software development practice to a new level, this book is essential reading.Philip Wadler is Professor of Theoretical Computer Science at the University of Edinburgh, where his research focuses on the design of programming languages. He is a co-designer of GJ, work that became the basis for generics in Sun's Java 5.0.Maurice Naftalin is Technical Director at Morningside Light Ltd., a software consultancy in the United Kingdom. He has most recently served as an architect and mentor at NSB Retail Systems plc, and as the leader of the client development team of a major UK government social service system."A brilliant exposition of generics. By far the best book on the topic, it provides a crystal clear tutorial that starts with the basics and ends leaving the reader with a deep understanding of both the use and design of generics." Gilad Bracha, Java Generics Lead, Sun Microsystems

    This jargon-free guide covers JavaScript basics and shows you how to save time and effort with the jQuery library of prewritten JavaScript code. You’ll soon be building web pages that feel and act like desktop programs, without having to do much programming.The important stuff you need to know:Make your pages interactive. Create JavaScript events that react to visitor actions.Use animations and effects. Build drop-down navigation menus, pop-ups, automated slideshows, and more.Improve your user interface. Learn how the pros make websites fun and easy to use.Collect data with web forms. Create easy-to-use forms that ensure more accurate visitor responses.Add a dash of Ajax. Enable your web pages to communicate with a web server without a page reload.Practice with living examples. Get step-by-step tutorials for web projects you can build yourself.

    In this insightful book, leading advocate Jeff Gothelf teaches you valuable Lean UX principles, tactics, and techniques from the ground up—how to rapidly experiment with design ideas, validate them with real users, and continually adjust your design based on what you learn.Inspired by Lean and Agile development theories, Lean UX lets you focus on the actual experience being designed, rather than deliverables. This book shows you how to collaborate closely with other members of the product team, and gather feedback early and often. You’ll learn how to drive the design in short, iterative cycles to assess what works best for the business and the user. Lean UX shows you how to make this change—for the better.Frame a vision of the problem you’re solving and focus your team on the right outcomesBring the designers’ toolkit to the rest of your product teamShare your insights with your team much earlier in the processCreate Minimum Viable Products to determine which ideas are validIncorporate the voice of the customer throughout the project cycleMake your team more productive: combine Lean UX with Agile’s Scrum frameworkUnderstand the organizational shifts necessary to integrate Lean UXLean UX received the 2013 Jolt Award from Dr. Dobb's Journal as the best book of the year. The publication's panel of judges chose five notable books, published during a 12-month period ending June 30, that every serious programmer should read.