The Practice of Public Relations


Fraser P. Seitel - 1980
    Unlike other PR texts that steer clear of the cases, the ethical challenges, the how to counsel, and the public relations conundrums that force students to think, this book prepares students to deal with a full range of situations and arrive at effective, ethical solutions that distinguish the practice.

Deal Me in: Twenty of the World's Top Poker Players Share the Heartbreaking and Inspiring Stories of How They Turned Pro


Stephen John - 2009
    Poker's biggest players, such as Phil Ivey (2009 WSOP Main Event Finalist), Johnny Chan, Phil Hellmuth, Doyle Brunson and Daniel Negreanu give first-person accounts of their personal journeys and the key moments in their rise to the top of the poker pantheon. These stories will teach, inspire and make you laugh. Deal Me In humanizes the larger-than-life personalities, allowing the reader to understand more about poker strategy through the trials and errors of the best players in the game. Each poker legend tells his or her own story in the book including: Doyle Brunson, Phil Hellmuth, Daniel Negreanu, Phil Ivey, Annie Duke, Johnny Chan, Chris Jesus Ferguson, Carlos Mortensen, Chau Giang, Jennifer Harman, Allen Cunningham, Howard Lederer, Erik Seidel, Chad Brown, David Devilfish Ulliott, Layne Flack, Scotty Nguyen, Annette Obrestad, Tom Dwan and the 2008 Main Event winner Peter Eastgate.

Thermodynamics and an Introduction to Thermostatistics


Herbert B. Callen - 1985
    Presents essential ideas on critical phenomena developed over the last decade in simple, qualitative terms. This new edition maintains the simple structure of the first and puts new emphasis on pedagogical considerations. Thermostatistics is incorporated into the text without eclipsing macroscopic thermodynamics, and is integrated into the conceptual framework of physical theory.

Relating: An Astrological Guide to Living With Others on a Small Planet


Liz Greene - 1977
    The author uses basic astrological concepts symbolically and practically in a framework of Jungian psychology to show how people relate to one another on both conscious and unconscious levels.

The 125 Best Brain Teasers of All Time: A Mind-Blowing Challenge of Math, Logic, and Wordplay


Marcel Danesi - 2018
    Collected here to keep your wits sharp, The Best Brain Teasers of All Time features the cleverest brain teasers from around the world and throughout history.The Best Brain Teasers of All Time gives you hours of fun-filled entertainment with brain teasers that develop your problem-solving skills in math, logic, and wordplay. Organized as an integrated challenge, these brain teasers build in momentum as they increase in difficulty from classic nursery rhymes to the riddle of the sphinx.The Best Brain Teasers of All Time puts your mind to the test with: 125 Brain Teasers that require no special skills to solve. Plus, each question comes with an optional clue in case you get stumped and a handy answer key in the back to test yourself or play with friends Brain Teasers for Every Level that cater to beginners and advanced masterminds alike, with brain teasers organized by level of difficulty to improve your skills as you move forward Hints of History that provide fun facts and background information for every brain teaser Get ready to sharpen your wit with every “aha” moment. The Best Brain Teasers of All Time is a go-to source for timeless fun and mind-blowing challenges.

Introduction to Quantum Mechanics with Applications to Chemistry


Linus Pauling - 1985
    Numerous tables and figures.

General Relativity


Robert M. Wald - 1984
    The book includes full discussions of many problems of current interest which are not treated in any extant book, and all these matters are considered with perception and understanding."—S. Chandrasekhar "A tour de force: lucid, straightforward, mathematically rigorous, exacting in the analysis of the theory in its physical aspect."—L. P. Hughston, Times Higher Education Supplement"Truly excellent. . . . A sophisticated text of manageable size that will probably be read by every student of relativity, astrophysics, and field theory for years to come."—James W. York, Physics Today

Ripples in Spacetime: Einstein, Gravitational Waves, and the Future of Astronomy


Govert Schilling - 2017
    Einstein predicted these tiny ripples in the fabric of spacetime nearly a hundred years ago, but they were never perceived directly until now. Decades in the making, this momentous discovery has given scientists a new understanding of the cataclysmic events that shape the universe and a new confirmation of Einstein's theory of general relativity. Ripples in Spacetime is an engaging account of the international effort to complete Einstein's project, capture his elusive ripples, and launch an era of gravitational-wave astronomy that promises to explain, more vividly than ever before, our universe's structure and origin.The quest for gravitational waves involved years of risky research and many personal and professional struggles that threatened to derail one of the world's largest scientific endeavors. Govert Schilling takes readers to sites where these stories unfolded--including Japan's KAGRA detector, Chile's Atacama Cosmology Telescope, the South Pole's BICEP detectors, and the United States' LIGO labs. He explains the seeming impossibility of developing technologies sensitive enough to detect waves from two colliding black holes in the very distant universe, and describes the astounding precision of the LIGO detectors. Along the way Schilling clarifies concepts such as general relativity, neutron stars, and the big bang using language that readers with little scientific background can grasp.Ripples in Spacetime provides a window into the next frontiers of astronomy, weaving far-reaching predictions and discoveries into a gripping story of human ambition and perseverance.

Our Mathematical Universe: My Quest for the Ultimate Nature of Reality


Max Tegmark - 2012
    Our Big Bang, our distant future, parallel worlds, the sub-atomic and intergalactic - none of them are what they seem. But there is a way to understand this immense strangeness - mathematics. Seeking an answer to the fundamental puzzle of why our universe seems so mathematical, Tegmark proposes a radical idea: that our physical world not only is described by mathematics, but that it is mathematics. This may offer answers to our deepest questions: How large is reality? What is everything made of? Why is our universe the way it is?Table of ContentsPreface 1 What Is Reality? Not What It Seems • What’s the Ultimate Question? • The Journey Begins Part One: Zooming Out 2 Our Place in Space Cosmic Questions • How Big Is Space? • The Size of Earth • Distance to the Moon • Distance to the Sun and the Planets • Distance to the Stars • Distance to the Galaxies • What Is Space? 3 Our Place in TimeWhere Did Our Solar System Come From? • Where Did theGalaxies Come From? • Where Did the Mysterious MicrowavesCome From? • Where Did the Atoms Come From? 4 Our Universe by NumbersWanted: Precision Cosmology • Precision Microwave-Background Fluctuations • Precision Galaxy Clustering • The Ultimate Map of Our Universe • Where Did Our Big Bang Come From? 5 Our Cosmic Origins What’s Wrong with Our Big Bang? • How Inflation Works • The Gift That Keeps on Giving • Eternal Inflation 6 Welcome to the Multiverse The Level I Multiverse • The Level II Multiverse • Multiverse Halftime Roundup Part Two: Zooming In 7 Cosmic Legos Atomic Legos • Nuclear Legos • Particle-Physics Legos • Mathematical Legos • Photon Legos • Above the Law? • Quanta and Rainbows • Making Waves • Quantum Weirdness • The Collapse of Consensus • The Weirdness Can’t Be Confined • Quantum Confusion 8 The Level III Multiverse The Level III Multiverse • The Illusion of Randomness • Quantum Censorship • The Joys of Getting Scooped • Why Your Brain Isn’t a Quantum Computer • Subject, Object and Environment • Quantum Suicide • Quantum Immortality? • Multiverses Unified • Shifting Views: Many Worlds or Many Words? Part Three: Stepping Back 9 Internal Reality, External Reality and Consensus Reality External Reality and Internal Reality • The Truth, the Whole Truth and Nothing but the Truth • Consensus Reality • Physics: Linking External to Consensus Reality 10 Physical Reality and Mathematical Reality Math, Math Everywhere! • The Mathematical Universe Hypothesis • What Is a Mathematical Structure? 11 Is Time an Illusion? How Can Physical Reality Be Mathematical? • What Are You? • Where Are You? (And What Do You Perceive?) • When Are You? 12 The Level IV Multiverse Why I Believe in the Level IV Multiverse • Exploring the Level IV Multiverse: What’s Out There? • Implications of the Level IV Multiverse • Are We Living in a Simulation? • Relation Between the MUH, the Level IV Multiverse and Other Hypotheses •Testing the Level IV Multiverse 13 Life, Our Universe and Everything How Big Is Our Physical Reality? • The Future of Physics • The Future of Our Universe—How Will It End? • The Future of Life •The Future of You—Are You Insignificant? Acknowledgments Suggestions for Further Reading Index

Quantum Mechanics: Concepts and Applications


Nouredine Zettili - 2001
    It combines the essential elements of the theory with the practical applications. Containing many examples and problems with step-by-step solutions, this cleverly structured text assists the reader in mastering the machinery of quantum mechanics. * A comprehensive introduction to the subject * Includes over 65 solved examples integrated throughout the text * Includes over 154 fully solved multipart problems * Offers an indepth treatment of the practical mathematical tools of quantum mechanics * Accessible to teachers as well as students

The Hunt for Vulcan: ...And How Albert Einstein Destroyed a Planet, Discovered Relativity, and Deciphered the Universe


Thomas Levenson - 2015
    November 2015 is the 100th anniversary of Einstein’s discovery of the General Theory of Relativity.Levenson, head of MIT’s Science Writing Program, tells the captivating, unusual, and nearly-forgotten backstory behind Einstein’s invention of the Theory of Relativity, which completely changed the course of science forever. For over 50 years before Einstein developed his theory, the world’s top astronomers spent countless hours and energy searching for a planet, which came to be named Vulcan, that had to exist, it was thought, given Isaac Newton’s theories of gravity. Indeed, in the two centuries since Newton’s death, his theory had essentially become accepted as fact. It took Einstein’s genius to realize the mystery of the missing planet wasn’t a problem of measurements or math but of Newton’s theory of gravity itself. Einstein’s Theory of Relativity proved that Vulcan did not and could not exist, and that the decades-long search for it had merely been a quirk of operating under the wrong set of assumptions about the universe. Thomas Levenson tells this unique story, one of the strangest episodes in the history of science, with elegant simplicity, fast-paced drama, and lively characters sure to capture the attention of a wide group of readers.

Probability, Statistics And Random Processes


T. Veerarajan - 2008
    

The Arrow of Time


Peter Coveney - 1988
    Theories that contain time as a simple quantity form the basis of our understanding of many scientific disciplines, yet the debate rages on: why does there seem to be a direction to time, an arrow of time pointing from past to future?In The Arrow of Time, a major bestseller in England, Dr. Peter Coveney, a research scientist, and award-winning journalist Dr. Roger Highfield, demonstrate that the commonsense view of time agrees with the most advanced scientific theory. Time does in fact move like an arrow, shooting forward into what is genuinely unknown, leaving the past immutably behind. The authors make their case by exploring three centuries of science, offering bold reinterpretations of Newton's mechanics, Einstein's special and general theories of relativity, quantum mechanics, and advancing the insights of James Gleick's Chaos.

Calculus


Gilbert Strang - 1991
    The author has a direct style. His book presents detailed and intensive explanations. Many diagrams and key examples are used to aid understanding, as well as the application of calculus to physics and engineering and economics. The text is well organized, and it covers single variable and multivariable calculus in depth. An instructor's manual and student guide are available online at http: //ocw.mit.edu/ans7870/resources/Strang/....

365 More Things People Believe That Aren't True


James Egan - 2014
    Some mammoths were smaller than children. Owls are the dumbest birds in the world. Very few people with Tourette's syndrome swear. You can't get a six-pack from doing sit-ups. King Arthur's sword wasn't called Excalibur. Milk doesn't make your bones strong. There's no bones in your fingers. The Bible states that humans can't become angels. Humans have more than two nostrils. It's impossible to slide down a bannister. At a wedding, the bride doesn't walk down the aisle. Ties were invented for war, not fashion. Most Disney classics made almost no money. Slavery has only been illegal in the UK since 2010. George Washington wasn't the first American President. Velcro doesn’t exist. Nobody knows why we sleep.