Search has become woven into our everyday lives, and permeates offline as well as online activities. Every business should have a search strategy. How a business appears online can impact consumer influence as much as if not more than offline advertising like TV commercials. A business's search strategy can have a dramatic impact on how consumers interact with that business.But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. Accessing search data is like conducting focus groups with millions of people for free. Search isn't just for marketers and techies. It can provide valuable insight on business strategy and product strategy.Companies of all sizes - from startups to global enterprise level corporations, and even businesses without web sites - can benefit from understanding how consumers are searching for them and talking about them online, both as a powerful acquisition channel and a vast repository of market research.In this non-technical book forexecutives, business owners, marketers, and product managers, search engine strategy guru Vanessa Fox-who created Google's portal for site owners, Googgle Webmaster Central -explains what every marketer or business owner needs to understand about how search rankings work, how to use search to better understand your customers and attract new ones, how to develop a comprehensive search strategy for your business, and how to build execution of this strategy into the businesses processes. This isn't another book about paid search for advertisers. This book focuses on organic listings - the unpaid results that receive 86% of searcher clicks.Written by search engine guru Vanessa Fox, formerly Google's search engine strategy spokesperson and creator of Google Webmaster Central Explains from a businessperson's perspective how to develop a successful search engine strategy Shows how to use the easily accessible data from search engines to increase qualified traffic, better understand customers, and strengthen customer relationships Reveals how smaller companies can leverage search engine marketing to achieve parity with larger brands With this book in hand, every businessperson will have the knowledge and the tools to maximize the potential of search engine marketing to build a brand, draw new prospects, and generate sales.

    Anyone with a modest knowledge of HTML and web site management can learn to create dynamic content through the PHP programming language and the MySQL database. This book gives you the background and tools to do the job safely and reliably.Web Database Applications with PHP and MySQL, Second Edition thoroughly reflects the needs of real-world applications. It goes into detail on such practical issues as validating input (do you know what a proper credit card number looks like?), logging in users, and using templates to give your dynamic web pages a standard look.But this book goes even further. It shows how JavaScript and PHP can be used in tandem to make a user's experience faster and more pleasant. It shows the correct way to handle errors in user input so that a site looks professional. It introduces the vast collection of powerful tools available in the PEAR repository and shows how to use some of the most popular tools.Even while it serves as an introduction to new programmers, the book does not omit critical tasks that web sites require. For instance, every site that allows updates must handle the possibility of multiple users accessing data at the same time. This book explains how to solve the problem in detail with locking.Through a sophisticated sample application--Hugh and Dave's Wine Store--all the important techniques of dynamic content are introduced. Good design is emphasized, such as dividing logic from presentation. The book introduces PHP 5 and MySQL 4.1 features, while providing techniques that can be used on older versions of the software that are still in widespread use.This new edition has been redesigned around the rich offerings of PEAR. Several of these, including the Template package and the database-independent query API, are fully integrated into examples and thoroughly described in the text. Topics include:Installation and configuration of Apache, MySQL, and PHP on Unix®, Windows®, and Mac OS® X systems Introductions to PHP, SQL, and MySQL administration Session management, including the use of a custom database for improved efficiency User input validation, security, and authentication The PEAR repository, plus details on the use of PEAR DB and Template classes Production of PDF reports

    * The authors provide a clear and comprehensive overview of this phenomenon. The book also includes important contributions by Henry Jenkins and John Hartley, both experts in this field. Full description

    You'll learn how to: - Plan, organize, and maintain your stylesheets more effectively- Apply the secrets of liquid, elastic, and hybrid layouts- Create flickr-style image maps, remote rollovers, and other advanced CSS features- Lay out forms using pure CSS- Recognize common browser bugs, and how to fix themWhile CSS is a relatively simple technology to learn, it is a difficult one to master. When you first start developing sites using CSS, you will come across all kinds of infuriating browser bugs and inconsistencies. It sometimes feels like there are a million and one different techniques to master, spread across a bewildering array of websites. The range of possibilities seems endless and makes for a steep and daunting learning curve. By bringing all of the latest tips, tricks, and techniques together in one handy reference, this book demystifies the secrets of CSS and makes the journey to CSS mastery as simple and painless as possible. While most books concentrate on basic skills, this one is different, assuming that you already know the basics and why you should be using CSS in your work, and concentrating mainly on advanced techniques. It begins with a brief recap of CSS fundamentals such as the importance of meaningful markup, how to structure and maintain your code, and how the CSS layout model really works. With the basics out of the way, each subsequent chapter details a particular aspect of CSS-based design. Through a series of easy-to-follow tutorials, you will learn practical CSS techniques you can immediately start using in your daily work. Browser inconsistencies are the thorn in most CSS developers' sides, so we have dedicated two whole chapters to CSS hacks, filters, and bug fixing, as well as looking at image replacement; professional link, form, and list styling; pure CSS layouts; and much more. All of these techniques are then put into practice in two beautifully designed case studies, written by two of the world's best CSS designers, Simon Collison and Cameron Moll. Summary of Contents: - Chapter 1: Setting the Foundations- Chapter 2: Visual Formatting Model Recap- Chapter 3: Background Images and Image Replacement- Chapter 4: Styling Links- Chapter 5: Styling Lists and Creating Nav Bars- Chapter 6: Styling Forms and Data Tables- Chapter 7: Layout- Chapter 8: Hacks and Filters- Chapter 9: Bugs and Bug Fixing- Case Study 1: More Than Doodles- Case Study 2: Tuscany Luxury Resorts

    In this time, developers and architects have encountered a number of recurring design challenges related to their usage, and have learned that certain service design approaches work better than others to solve certain problems.   In Service Design Patterns, Rob Daigneau codifies proven design solutions for web services that follow the REST architectural style or leverage the SOAP/WSDL specifications. This catalogue identifies the fundamental topics in web service design and lists the common design patterns for each topic. All patterns identify the context in which they may be used, explain the constituent design elements, and explore the relative strengths and trade-offs. Code examples are provided to help you better understand how the patterns work but are kept general so that you can see how the solutions may be applied to disparate technologies that will inevitably change in the years to come.   This book will help readers answer the following questions: How do you create a web service API, what are the common API styles, and when should a particular style be used? How can clients and web services communicate, and what are the foundations for creating complex conversations in which multiple parties exchange data over extended periods of time? What are the options for implementing web service logic, and when should a particular approach be used? How can clients become less coupled to the underlying systems used by a service? How can information about a web service be discovered? How can generic functions like authentication, validation, caching, and logging be supported on the client or service? What changes to a service cause clients to break? What are the common ways to version a service? How can web services be designed to support the continuing evolution of business logic without forcing clients to constantly upgrade?  This book is an invaluable resource for enterprise architects, solution architects, and developers who use web services to create enterprise IT applications, commercial or open source products, and Software as a Service (SaaS) products that leverage emerging Cloud platforms.

    This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords. Features fully updated information and case studies on landing page optimization Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes Provides a step-by-step implementation plan and advice on getting support and resources Includes a Google AdWords gift card Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.

    Drawing on years of experience as successful SEO consultants, Jennifer Grappone and Gradiva Couzin provide detailed, practical, and often surprisingly simple techniques for improving results. Their simple strategies include setting SEO goals, site optimization, developing and implementing a strategy that might include both free and paid efforts, and tools for monitoring trends, measuring the competition, and tracking results.

    Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it.-- Jakob Nielsen, Principal, Nielsen Norman Group"There are at least twelve billion web pages out there. Twelve billion voices talking, but saying mostly nothing. If just 1% of those pages followed Ginny's practical, clear advice, the world would be a better place. Fortunately, you can follow her advice for 100% of your own site's pages, so pick up a copy of Letting Go of the Words and start communicating effectively today."--Lou Rosenfeld, co-author, Information Architecture for the World Wide WebOn the web, whether on the job or at home, we usually want to grab information and use it quickly. We go to the web to get answers to questions or to complete tasks - to gather information, reading only what we need. We are all too busy to read much on the web.This book helps you write successfully for web users. It offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organize, write, design, and test web content that will make web users come back again and again to your site.Learn how to create usable and useful content for the web from the master - Ginny Redish. Ginny has taught and mentored hundreds of writers, information designers, and content owners in the principles and secrets of creating web information that is easy to scan, easy to read, and easy to use.This practical, informative book will help anyone creating web content do it better.Features* Clearly-explained guidelines with full color illustrations and examples from actual web sites throughout the book. * Written in easy-to-read style with many befores and afters.* Specific guidelines for web-based press releases, legal notices, and other documents.* Tips on making web content accessible for people with special needs.Janice (Ginny) Redish has been helping clients and colleagues communicate clearly for more than 20 years. For the past ten years, her focus has been helping people create usable and useful web sites. She is co-author of two classic books on usability: A Practical Guide to Usability Testing (with Joseph Dumas), and User and Task Analysis for Interface Design (with JoAnn Hackos), and is the recipient of many awards.

    The 2nd edition is now full-color throughout and is completely updated and revised with the latest tips & tricks. This book will show you how to:Construct robust CSS layouts that work every time. Create sleek drop-down menus using only CSS. Build a professional tabbed navigation system. Replace image-based navigation with low-fat CSS lists. Design smarter, more usable CSS-flavored web forms. Use rounded corners minus the bloated HTML. Allow your visitors to select their preferred look and feel. Let the W3C validator do your debugging. Reduce the burden of site maintenance and updates. ... along with 92 other solutions to common questions and problems. The CSS Anthology: 101 Essential Tips, Tricks & Hacks is ideal for experienced Web designers who would like to add sparkle to their existing designs, as well as newcomers who want to learn Web design the right way the first time.The book is written so that it can be read cover to cover, or referred to like a cookbook with 101 different recipies for your Website. It's written in an easy-to-follow, consistent format that's well illustrated with plenty of full color screenshots and code examples, providing quick visual cues. If you hate wading through dry academic-style texts, then the illustrations and examples throughout this book will suit you

    She blames herself. Ryan Jenkins's fiancée was murdered. He couldn’t protect her. With the death of her brother, Kat believes she is unworthy of love from anyone—even God. When a good friend elicits a promise that she will stop living in the past, then leaves her clues to a real-life treasure hunt, Kat embarks on an adventure chock-full of danger. To find the treasure, Kat will have to survive wild animals—and even wilder men. Can she rely on Ryan, the handsome wildlife officer assigned to protect her … without falling in love? Ryan swore off love when his fiancée was murdered, but feelings long buried rise to the surface around Kat. He volunteers to help with her treasure hunt, vowing to keep her safe. Together they venture deep into caves and tunnels … and even deeper into the depths of their unplumbed hearts.

    Her life seems in order until she unexpectedly is denied entrance into the Universities of her choice. Heartbroken and angry, Faith finds herself on an airplane to Australia with her hopes and dreams in shambles. Upon arrival, Faith settles in and meets a strapping cowboy who she can hardly resist. Follow Faith’s journey as she attempts to embrace her new life in the outback. Will she rediscover love in the process?~ Love, Forgiveness & Horseshoes ~Faith has grand plans of a life on track however, as she prepares to start her PhD. Her life seems in order until she unexpectedly is denied entrance into the Universities of her choice. Heartbroken and angry, Faith finds herself on an airplane to Australia with her hopes and dreams in shambles. Upon arrival, Faith settles in and meets a strapping cowboy who she can hardly resist. Follow Faith’s journey as she attempts to embrace her new life in the outback. Will she rediscover love in the process?~ Finding Love Again ~Julia has the perfect life, family and house. Although she came from humble beginnings, she and her husband have created a great life for their children. Julia's world is rocked when serious allegations are leveled at her husband that breaks their previously unbreakable bond. With her perfect life in shambles, Julia reluctantly decides to take a trip to Europe with her friends to blow off some steam. Julia is reserved at first, but after arriving, she lets her guard down and opens up. She begins to have the time of her life when she meets a handsome man unexpectedly. The new acquaintance presence, threatens to further complicate her world. Follow Julia's journey as she searches to find herself, the truth and if true love is real.~ Falling For The Cowboy ~Farah grew up in a well off family, but wanted to blaze her own path in the world. She found her passion in the rodeo at a young age and has been participating ever since. While home from the rodeo circuit, Farah finds a strange new man at her family ranch. Curiosity quickly turns to anger as she finds out the real reason the handsome stranger is present. Fate seemed to have forced the two of them together and they embark on an unlikely journey together. Follow Farah's story as she tries to accept the new changes in her life and possibly find an unlikely love.~ The Cowboys Heart ~Heather is a recently divorced single mother trying to find her place in the world. Since the divorce, her son has acted out and she is at a loss at what to do. As Heather adjust to the new normal, an unexpected tragedy leaves her in control of a massive ranch. Initially hesitant about the move to the country, Heather decides to make the leap. She quickly gets in over her head at the ranch, until a strapping cowboy comes to the rescue. She tries to ignore her budding feelings for the handsome man, but decides to let go and live in the moment. Follow Heather's journey as she struggles to make life on the ranch work and also open her heart to loving fully again.*The books in this box set may be part of a 3 book continuing series.

     At over 3,000 pages long, this mega collection contains ten full-length novels (each over 300 pages) that all contain HEA endings and no cliffhangers! WARNING - Once you read the first sizzling page, you won't be able to put this collection down. You'll be left sleep deprived, but oh so satisfied! With hot and demanding bosses and achingly seductive billionaires, this TEN BOOK COLLECTION indulges every secret desire you’ve ever had. Bestselling author Alice Ward and Jessica Blake bring you to the very edge of every LUST FILLED fantasy you've ever had. Contains hundreds of pages of steamy sex and passionate romance. Here's what's included: Blitzed by the Billionaire - Alice Ward Behind the Scenes - Jessica Blake Recipe for Lust - Alice Ward Wrecked (Crystal Brook Billionaires) - Jessica Blake Damaged (Crystal Brook Billionaires) - Jessica Blake Crushed (Crystal Brook Billionaires) - Jessica Blake Bluegrass Seduction (The Bluegrass Billionaire Trilogy) - Alice Ward Bluegrass Obsession (The Bluegrass Billionaire Trilogy) - Alice Ward Bluegrass Rebellion (The Bluegrass Billionaire Trilogy) - Alice Ward Torn (Lords of the City) - Alice Ward All this for one small price for a Limited Time Only! One-click now!

    With tons of examples from real-world interfaces and a touch of the underlying social psychology theory, Joshua Porter shows you how to design your next great social web application.

    In this pocket reference, Jennifer Niederst, the author of the best-selling Web Design in a Nutshell, delivers a concise guide to every HTML tag.Each tag entry includes:Detailed information on the tag's attributes Support information on browsers such as Netscape Navigator, Microsoft Internet Explorer, Opera, and WebTV HTML 4.0 support information, including whether the tag is deprecated in the current spec In addition to tag-by-tag descriptions, you'll find useful charts on such topics as:Character entities Decimal-to-hexadecimal conversions Color names Niederst also provides context for the tags, indicating which tags are grouped together and bare-bones examples of how standard web page elements are constructed.This pocket reference is targeted at web designers and web authors and is likely to be the most dog-eared book on every web professional's desk.

    This is a book for web designers. Specifically, this book is intended for standards-aware designers who are comfortable using CSS and XHTML. If that sounds like you, read on... This book is made up of equal parts code and concepts. Don't be frightened by the code: I know it might look intimidating at first, but once you've grasped the concepts behind the code, you'll find yourself reading and writing in a new language. Learning a programming language might seem like a scary prospect, but it needn't be. DOM Scripting might appear to be more verbose than, say, CSS, but once you've got the hang of the syntax, you'll find yo- self armed with a powerful web development tool. In any case, the code is there simply to illustrate the concepts. I'll let you in on a secret: nobody memorizes all the syntax and keywords that are part and parcel of any programming language. That's what reference books are for. This isn't a reference book. I'm going to cover the bare minimum of syntax required to get up and running with JavaScript. I'm really going to focus on the ideas behind DOM Scripting. A lot of these ideas might already be familiar to you: graceful degradation, progressive enhancement, and user-centered design are important concepts in any aspect of front-end web development.