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Amazonia: Five Years at the Epicenter of the Dot.Com Juggernaut
James Marcus - 2004
Employee #55's story of the first five years of Amazon.com, which "brims with fascinating Amazoniana." (The Los Angeles Times)In a book that Ian Frazier has called, "a fascinating and sometimes hair-raising morality tale from deep inside the Internet boom," James Marcus, hired by Amazon.com in 1996, when the company was so small his e-mail address could be james@amazon.com, looks back a decade later at the ecstatic rise, dramatic fall, and remarkable comeback of the consummate symbol of late 1990s America.Observing "how it was to be in the right place (Seattle) at the right time (the 90s)" (Chicago Reader), Marcus offers a ringside seat on everything from his first interview with Jeff Bezos to the company's bizarre, Nordic-style retreats, creating what Jonathan Raban calls "an utterly beguiling book." For this first paperback edition, Marcus has added a new afterword with further reflections on his Amazon experience.In the tradition of the most noteworthy and entertaining memoirs of recent years, Marcus offers us a modern-day fable, "a clear-eyed, first-person account, rife with digressions on the larger cultural meaning throughout" (Henry Alford, Newsday).
Suited To You Trilogy
Demelza Hart - 2015
Spontaneous – Book One in The Suited To You Trilogy An incredible night left Tara with The Suit’s phone number. But who exactly is he…Tara’s desire for another encounter with the anonymous, mysterious and devastatingly sexy Suit compels Tara to dial the number. As The Suit leads her into increasingly exposed and exhilarating situations, Tara finds herself in deep pleasure. She may let him control her body, but can anyone control her emotions? Exposed – Book Two in The Suited To You Trilogy Tara has him at last. Or does she? With control comes complications. Are Tara and the Suit prepared for the force of emotions taking hold. Whilst Tara is prepared to expose herself for The Suit, will he do the same? Sated – Book Three in The Suited To You Trilogy Tara is moving on without The Suit. But can she forget him? When The Suit turns up expectantly, is he prepared to do what’s necessary for the sake of their relationship? The ball is in Tara’s court…will she finally realise what she wants.
Googled: The End of the World as We Know It
Ken Auletta - 2009
This is a ride on the Google wave, and the fullest account of how it formed and crashed into traditional media businesses. With unprecedented access to Google's founders and executives, as well as to those in media who are struggling to keep their heads above water, Ken Auletta reveals how the industry is being disrupted and redefined.Auletta goes inside Google's closed-door meetings, introducing Google's notoriously private founders, Larry Page and Sergey Brin, as well as those who work with - and against - them. In Googled, the reader discovers the 'secret sauce' of the company's success and why the worlds of 'new' and 'old' media often communicate as if residents of different planets. It may send chills down traditionalists' spines, but it's a crucial roadmap to the future of media business: the Google story may well be the canary in the coal mine.Googled is candid, objective and authoritative. Crucially, it's not just a history or reportage: it's ahead of the curve and unlike any other Google books, which tend to have been near-histories, somewhat starstruck, now out of date or which fail to look at the full synthesis of business and technology.
People We Love
Jenny Harper - 2015
Jenny Harper is a most gifted storyteller." Alexander McCall Smith‘Thoroughly entertaining’ Katie FfordeFor readers of Jojo Moyes, Jodi Picoult, David Nicholls - you'll love Jenny Harper's "People We Love".Her life is on hold – until an unlikely visitor climbs in through the kitchen window.A year after her brother’s fatal accident, Lexie’s life seems to have reached a dead end. She is back home in small-town Hailesbank with her shell-shocked parents, treading softly around their fragile emotions.As the family business drifts into decline, Lexie’s passion for painting and for her one-time mentor Patrick have been buried as deep as her unexpressed grief, until the day her lunch is interrupted by a strange visitor in a bobble hat, dressing gown and bedroom slippers, who climbs through the window.Elderly Edith’s batty appearance conceals a secret and starts Lexie on a journey that gives her an inspirational artistic idea and rekindles her appetite for life. With friends in support and ex-lover Cameron seemingly ready to settle down, do love and laughter beckon after all?
Lily's Mistake (The Complete Set)
Pamela Ann - 2015
Contains The New York Times Best Seller, Lily's Mistake and two companion novels: Loving Drake & Loving Lily. Lily's Mistake: Lily Alexander was always in love with Drake Tatum before she even knew what love meant. One fated night during one of their family vacations, Lily gave her virginity to Drake. After that magical night, Drake and Lily avoided each other successfully for eight years. Upon their parent’s meddling, the two suddenly had to face each other—working side by side. Sparks fly. Eyes devouring each other. The sudden impact of being in each other’s orbit was electrifying. Drake wants to consume Lily almost immediately. But to what extent? Will Lily surrender again to the man who once broke her heart? Loving Drake: Balancing married life and running a business could be beyond tiresome, but Lily was bent on making both sides of her life thriving and happy, and she did. For a while anyway. Perfect life. Perfect husband. Could we really have it all? Loving Lily: After reuniting with Lily, I had no doubt in my mind that she was the one for me. But like all marriages everyone gets tested. Add a dozen more problems coming from all directions—it could get extremely tricky. Does a man really have a limit when it came to the woman he vowed to love for the rest of his life? There was one thing I learned—that marriage was sacred…a sacred test. A test of will. A test of time.
Inbound Marketing: Get Found Using Google, Social Media, and Blogs
Brian Halligan - 2009
People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online. Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites. - Improve your rankings in Google to get more traffic - Build and promote a blog for your business - Grow and nurture a community in Facebook, LinkedIn, Twitter, etc. - Measure what matters and do more of what works online The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.
Public Parts: How Sharing in the Digital Age is Revolutionizing Life, Business, and Society
Jeff Jarvis - 2011
More than 750 million people (and half of all Americans) use Facebook, where we share a billion times a day. The collective voice of Twitter echoes instantly 100 million times daily, from Tahrir Square to the Mall of America, on subjects that range from democratic reform to unfolding natural disasters to celebrity gossip. New tools let us share our photos, videos, purchases, knowledge, friendships, locations, and lives.Yet change brings fear, and many people--nostalgic for a more homogeneous mass culture and provoked by well-meaning advocates for privacy--despair that the internet and how we share there is making us dumber, crasser, distracted, and vulnerable to threats of all kinds. But not Jeff Jarvis.In this shibboleth-destroying book, "Public Parts "argues persuasively and personally that the internet and our new sense of publicness are, in fact, doing the opposite. Jarvis travels back in time to show the amazing parallels of fear and resistance that met the advent of other innovations such as the camera and the printing press. The internet, he argues, will change business, society, and life as profoundly as Gutenberg's invention, shifting power from old institutions to us all.Based on extensive interviews, "Public Parts "introduces us to the men and women building a new industry based on sharing. Some of them have become household names--Facebook's Mark Zuckerberg, Google's Eric Schmidt, and Twitter's Evan Williams. Others may soon be recognized as the industrialists, philosophers, and designers of our future. Jarvis explores the promising ways in which the internet and publicness allow us to collaborate, think, ways--how we manufacture and market, buy and sell, organize and govern, teach and learn. He also examines the necessity as well as the limits of privacy in an effort to understand and thus protect it. This new and open era has already profoundly disrupted economies, industries, laws, ethics, childhood, and many other facets of our daily lives. But the change has just begun. The shape of the future is not assured. The amazing new tools of publicness can be used to good ends and bad. The choices--and the responsibilities--lie with us. Jarvis makes an urgent case that the future of the internet--what one technologist calls "the eighth continent"--requires as much protection as the physical space we share, the air we breathe, and the rights we afford one another. It is a space of the public, for the public, and by the public. It needs protection and respect from all of us. As Secretary of State Hillary Clinton said in the wake of the uprisings in the Middle East, "If people around the world are going to come together every day online and have a safe and productive experience, we need a shared vision to guide us." Jeff Jarvis has that vision and will be that guide.
eBay for Dummies
Marsha Collier - 1999
Beginning with an overview of what eBay is and how to become a registered user, eBay for Dummies helps you discover how you can:Search for items to buy and list items to sell on eBay Place a bid--and determine how much you should spend Use pictures and basic HTML to make your eBay listings more appealing Communicate well and close deals without a problem Identify auction terms (reserve price, starting bid, Buy It Now, etc.) Organize your transactions and interactions using the My eBay page Resolve buying and selling issues with eBay's Trust & Safety program And much more! Registering at eBay makes you part of a really unique community of people who like to collect, buy, and sell items of just about every kind! So if you're ready to join the millions of people who use their home computers to make great deals, buy cool stuff, and turn a profit, eBay for Dummies does all the legwork so you can sit back and let the bidding begin!
What is HTML 5?
Brett McLaughlin - 2011
I realize that sounds more like a line out of an existential movie — maybe Waiting for Godot or a screenplay by Sartre — than a statement about HTML5. But it’s really the truth: most of the people using HTML5 are treating it as HTML4+, or even worse, HTML4 (and some stuff they don’t use). The result? A real delay in the paradigm shift that HTML5 is almost certain to bring. It’s certainly not time to look away, because by the time you look back, you may have missed something really important: a subtle but important transition centered around HTML5.
Basics of Web Design: HTML5 & CSS3
Terry Felke-Morris - 2011
"Basics of Web Design: HTML5 and CSS3, 2e "covers the basic concepts that web designers need to develop their skills: Introductory Internet and Web concepts Creating web pages with HTML5 Configuring text, color, and page layout with Cascading Style Sheets Configuring images and multimedia on web pages Web design best practices Accessibility, usability, and search engine optimization considerations Obtaining a domain name and web host Publishing to the Web
Cowboy Boss and his Destiny
Mary J. McCoy-Dressel - 2014
Then Nora came into their lives. Together they share sunny days and passionate nights, but all of their days aren’t filled with sunshine. Darkness falls over the entire Carlson family when a near-repeat of a devastating memory comes back to haunt them, and Tristan fears he and his child will have to suffer all over again. Nora Trinity moves back home to Canyon Junction with forgiveness on her mind. She didn’t expect to fall for the handsome cowboy she’d rescued. However, he has a past that nearly destroyed him, and now she can lose everything if she can’t find it in her heart to trust he’s a changed man. But has she lost him, anyway? Out of a compassionate act of love for his little girl, Tristan disappears, but it's when Nora needs him more than she's ever needed him before.Tristan and Nora’s bond is put to the test. They need to be strong enough to overcome issues of trust, family complications, and painful memories. A man and his family vow to love without limits, to prevail, when circumstances beyond their control attempt to prove them wrong.Note: Don't forget to check out the Spin Off Series-- Canyon Junction: Hearts in Love Series.
High Stakes, No Prisoners : A Winner's Tale of Greed and Glory in the Internet Wars
Charles H. Ferguson - 1999
1999, Crown Business, Hardcover, ISBN: 9780812931433, Book Condition: New, 014029 1D
Wikinomics: How Mass Collaboration Changes Everything
Don Tapscott - 2006
Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success. A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty-first century. Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles. You'll read about: • Rob McEwen, the Goldcorp, Inc. CEO who used open source tactics and an online competition to save his company and breathe new life into an old-fashioned industry. • Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production. • Mature companies like Procter & Gamble that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems. An important look into the future, Wikinomics will be your road map for doing business in the twenty-first century.
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly
David Meerman Scott - 2007
It offers a step-by-step action plan for harnessing the power modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and more can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns.Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're ready.Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedInDavid Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot and Eloqua, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies."The New Rules of Marketing & PR" offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.
SEO 2014: Learn Search Engine Optimization with Smart Internet Marketing Strategies
Adam Clarke - 2014
But first, let me tell you a little secret about SEO marketing... Most of the search engine optimization advice on the Internet is just plain wrong!If you've sifted through the torrents of search engine optimization advice online, you may have noticed two things: - Most of the knowledge on SEO is either completely outdated or just dead-wrong.- Google's constant updates have rendered many well known SEO strategies completely useless.Why is this so? Google are constantly evolving, making it extremely difficult to know what currently works. Some recent changes: 1. August, 2014 - Google announced sites secured with SSL certificates will get an advantage in search engines.2. July, 2014 - Google released a big update dramatically affecting how often the local business listings appear in the search results.3. May, 2014 - Google announced a game changing update, punishing sites with poor quality content and user experience.SEO 2014 walks you through the above updates and more. This book also reveals industry secrets about Google's algorithm, so you can learn SEO from a fundamental level, achieve top rankings in Google, and generate hundreds, or even thousands of new customers to your site. Sidestep the feared 2014 Google updatesContrary to Internet marketing chatter, problems caused by Google updates are hardly irrecoverable or unavoidable—but you need the right knowledge. This book reveals in granular detail: - Recent Google updates—Panda 4.0, Pigeon, Hummingbird and beyond.- Steps required to recover from a Google penalty.- How to avoid being penalised in 2014 and beyond.Discover powerful link building techniques experts use to get top rankings and generate massive trafficLink building is simply the strongest factor for ranking high in Google. Unfortunately, most widely-used methods just plain suck! This chapter walkers you through the most powerful techniques that work wonders and won't get you in hot-water with Google. You will also discover: 1. How to leverage social media to skyrocket traffic to your site.2. How to find "money" keywords that will send customers to your site.3. The dirty secret about link-building.4. Sneaky tricks to get local businesses ranking high with local search engine optimization.5. How to get expert SEO or internet marketing advice, completely free.6. The new meta technology search engines love, schema.org, and how to use it to get more traffic.You will also learn the little-known search engine optimization tools top internet marketing experts useThe SEO tools chapter lists 20+ of the powerful tools top internet marketing experts are using to automate their search engine optimization, saving weeks of time, and creating bigger results... and most of the tools are free! And read the very special bonus chapter on pay-per-click advertisingIn this special bonus chapter, learn how to quickly and effectively setup a pay-per-click advertising campaign with Google AdWords, and send more traffic and customers to your website overnight. As one of the most advanced and comprehensive SEO books ever published, SEO 2014 contains everything you need to learn SEO and dominate search engines in 2014. Purchase from Amazon and get started right away!