Black Ops Advertising: Native Ads, Content Marketing, and the Covert World of the Digital Sell


Mara Einstein - 2016
    If you make them look like editorial pages, you will attract about 50 per cent more readers. You might think that the public would resent this trick, but there is no evidence to suggest that they do.” —David Ogilvy, founder, Ogilvy & MatherFrom Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed.Black Ops Advertising dissects this rapid rise of “sponsored content,” a strategy whereby advertisers have become publishers and publishers create advertising—all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us to buy, buy, BUY, marketers “engage” with us so that we share, share, SHARE—the ultimate subtle sell.Why should this concern us? Because personal data, personal relationships, and our very identities are being repackaged in pursuit of corporate profits. Because tracking and manipulation of data make “likes” and tweets and followers the currency of importance, rather than scientific achievement or artistic talent or information the electorate needs to fully function in a democracy. We are being manipulated to spend time with technology, to interact with “friends,” to always be on, even when it is to our physical and mental detriment.

Principles of Environmental Science: Inquiry and Applications


William P. Cunningham - 2001
    This book is intended for use in a one- or two-semester course in environmental science, human ecology, or environmental studies at the college or advanced placement high school level.

Homosexuality and the Bible: Two Views


Dan O. Via - 2003
    A key point of contention is the meaning and authority of the biblical witness. In this brief book, two New Testament scholars discuss the relevant biblical texts on the subject of homosexual behavior and orientation. Discussing both Old Testament and New Testament texts, each author also raises important interpretive and moral questions and then offers a response to the other's main assertions. Chief questions examined by each include what the Bible has to say about homosexuality and homosexual behavior, the meaning of those texts in their cultural contexts, and the larger hermeneutical dilemma of what kind of authority the Bible's teaching, if recoverable, has for Christians today. A thoughtful and irenic dialogue, this volume can facilitate reflection and discussion among church members on a vital and contentious issue in American church life.

The Law of Similars


Chris Bohjalian - 1998
    But Leland is also one of Carissa's patients, and he is beginning to realize that he has fallen in love with her. As love and legal obligations collide, Leland comes face-to-face with an ethical dilemma of enormous proportions.  Graceful, intelligent, and suspenseful, The Law of Similars is a powerful examination of the links between hope and hubris, love and deception.

Wrath of the Fae Boxset: Books 1-3


Alessa Thorn - 2021
    Betrayed. Banished.Fifteen hundred years is a long time to wait to get revenge. The Fae know how to nurse a grudge, and now they have returned to England to claim their rightful place.This boxset collects the complete trilogy of 'The Wrath of the Fae,' with each book following three fae princes as they journey to break their curses and find their fated mates.Includes 'Kiss of the Blood Prince,' 'Heart of the Winter Prince,' 'Wings of the Night Prince,' and a sneak peek of the upcoming series based on Egyptian gods, 'Gods of the Duat.'

One Man's War (One Man's Island Book 2)


Thomas Wolfenden - 2015
    When the rays reached our planet, they killed virtually all of the human population overnight, leaving only a handful of survivors. Sergeant major Tim Flannery was left to fend for himself in a dead and decaying world. He thought he’d fought his last battle for humanity on the atoll of Volivoli. Now he only wants to be left in peace, with his new family and a growing new society in northern Arizona. But he faces another battle. A new evil has risen from the ashes of a dead United States, threatening to take what little he has left and destroy his small enclave. Flannery must again take up arms to preserve what little sanity is left in a world gone mad.

On Truth: The Tyranny of Illusion


Stefan Molyneux - 2007
    This book will mess up your life, as you know it. This book will change every single one of your relationships - most importantly, your relationship with yourself. This book will change your life even if you never implement a single one of the proposals it contains. This book will change you even if you disagree with every single idea it puts forward. Even if you put it down right now, this book will have changed your life, because now you know that you are afraid of change. We are born to truth, yet everywhere we are enmeshed in error. Superstition, irrationality and patriotism all work to cripple our natural affinities to rationality and empiricism. This book, by Stefan Molyneux, host of Freedomain Radio, examines and explodes all the propaganda that stands between you and the simple truth of life, the universe and everything. All the truths that you were born with, that were scrubbed out of your mind for the profit and fun of your elders, will be reawakened in this short but powerful book. Begin the process of reclaiming your own reason, pick up this book, hold on for the ride, and arrive at the truth.

Ethics: Theory and Practice


Jacques P. Thiroux - 1990
    Thiroux first wrote this text 1977 in order to educate readers about ethical theory and its applications in a way that beginning students could understand. The result was an accessible text that isn't too technical and doesn't plunge into complex readings without sufficient background. The text is fully updated with global issues and non-Western ethical views. Keith W. Krasemann now continues Thiroux's efforts of making Ethical Ideas accesible to students. Besides updating the foundations of the text, Krasemann incoporates new and relevant material, most of which is often unique only to this text.

Landmark Judgments That Changed India


Asok Kumar Ganguly - 2015
    Of these, it is the judiciary’s task to uphold constitutional values and ensure justice for all. The interpretation and application of constitutional values by the judicial system has had far-reaching impact, often even altering provisions of the Constitution itself. Although our legal system was originally based on the broad principles of the English common law, over the years it has been adapted to Indian traditions and been changed, for the better, by certain landmark verdicts.In Landmark Judgments that Changed India, former Supreme Court judge and eminent jurist Asok Kumar Ganguly analyses certain cases that led to the formation of new laws and changes to the legal system. Discussed in this book are judgments in cases such as Kesavananda Bharati v. State of Kerala that curtailed the power of Parliament to amend the Constitution; Maneka Gandhi v. Union of India and Others that defined personal liberty; and Golaknath v. State of Punjab, where it was ruled that amendments which infringe upon fundamental rights cannot be passed.Of special significance for law students and practitioners, this book is also an ideal guide for anyone interested in the changes made to Indian laws down the years, and the evolution of the judicial system to what it is today.

LOVING OUR PARENTS


Abdul Malik Mujahid - 2014
    It also has detailed and authentic accounts from both the Noble Qur’an and the Prophet’s Sunnah on our duties and obligations to those who have sacrificed so much to raise and educate us. In addition, it provides clear warnings of the penalties from Allah Almighty in this world and the Hereafter for abusing and disrespecting our parents. This is an essential publication for those who want to know the Divine Injunctions on not only how to treat their mothers and fathers, but also their grandparents, close relatives and elders.

A Nation of Immigrants


John F. Kennedy - 1964
    Kennedy was passionate about the issue of immigration reform. He believed that America is a nation of people who value both tradition and the exploration of new frontiers, people who deserve the freedom to build better lives for themselves in their adopted homeland. This modern edition of his posthumously published, timeless work—with a new introduction by Senator Edward M. Kennedy and a foreword by Abraham H. Foxman, national director of the Anti-Defamation League—offers the late president's inspiring suggestions for immigration policy and presents a chronology of the main events in the history of immigration in America.As continued debates on immigration engulf the nation, this paean to the importance of immigrants to our nation's prominence and success is as timely as ever.

Invasion: How America Still Welcomes Terrorists, Criminals, And Other Foreign Menaces To Our Shores


Michelle Malkin - 2002
    Malkin exposes how America continues to welcome terrorists, criminal aliens, foreign murderers, torturers, and the rest of the world's undesirables.

The Essential Spinoza: Ethics and Related Writings


Baruch Spinoza - 2006
    Designed to facilitate a thoughtful and informed reading of Spinoza's Ethics, this anthology provides the Ethics, related writings, and two valuable appendices: List of Propositions from the Ethics, which helps readers to trace the development of key themes; and Citations in Proofs, a list of all the propositions, corollaries, and scholia in the Ethics, together with all the definitions, axioms, propositions, corollaries, and scholia to which Spinoza refers in the proofs--thus, readers can locate, for a given item, each instance where Spinoza refers to it.

Words You Will Never Read


Jessica Katoff - 2017
    Written as a catharsis in the months following the loss of her father in late 2016, Jessica has taken pen to page to say things he and others will never read, either because they can't, or just won't. Containing entirely new works, this is a can't miss release.

Unfair: The New Science of Criminal Injustice


Adam Benforado - 2015
    The evidence is all around us: Our system of justice is fundamentally broken.   But it’s not for the reasons we tend to think, as law professor Adam Benforado argues in this eye-opening, galvanizing book. Even if the system operated exactly as it was designed to, we would still end up with wrongful convictions, trampled rights, and unequal treatment. This is because the roots of injustice lie not inside the dark hearts of racist police officers or dishonest prosecutors, but within the minds of each and every one of us.   This is difficult to accept. Our nation is founded on the idea that the law is impartial, that legal cases are won or lost on the basis of evidence, careful reasoning and nuanced argument. But they may, in fact, turn on the camera angle of a defendant’s taped confession, the number of photos in a mug shot book, or a simple word choice during a cross-examination. In Unfair, Benforado shines a light on this troubling new field of research, showing, for example, that people with certain facial features receive longer sentences and that judges are far more likely to grant parole first thing in the morning.   Over the last two decades, psychologists and neuroscientists have uncovered many cognitive forces that operate beyond our conscious awareness. Until we address these hidden biases head-on, Benforado argues, the social inequality we see now will only widen, as powerful players and institutions find ways to exploit the weaknesses of our legal system.    Weaving together historical examples, scientific studies, and compelling court cases—from the border collie put on trial in Kentucky to the five teenagers who falsely confessed in the Central Park Jogger case—Benforado shows how our judicial processes fail to uphold our values and protect society’s weakest members. With clarity and passion, he lays out the scope of the legal system’s dysfunction and proposes a wealth of practical reforms that could prevent injustice and help us achieve true fairness and equality before the law.