The most trusted sources in the auto industry have called its Model S the most advanced, safest and best-performing car ever built - and it doesn’t use a drop of gasoline. Tesla has changed the way the public perceives electric vehicles, and inspired the major automakers to revive their own dormant efforts to sell EVs. However, even amidst the avalanche of media coverage that followed the triumph of the Model S, few have grasped the true significance of what is happening. Tesla has redefined the automobile, sparked a new wave of innovation comparable to the internet and mobile computing revolutions, and unleashed forces that will transform not just the auto industry, but every aspect of society. The Tesla story is one part of an ongoing tide of change driven by the use of information technology to eliminate “friction” such as geographic distance, middlemen and outdated regulations. Tesla is simply applying the new order to the auto industry, but the automobile is such a pervasive influence in our lives that redefining how it is designed, built, driven and sold will have sweeping effects in unexpected areas. Just as Tesla built the Model S as an electric vehicle “from the ground up,” it has taken an outsider’s approach to the way it markets its cars. Its direct sales model has drawn legal challenges from entrenched auto dealers, who fear that their outdated business model will be destroyed. Its systems approach to the software and electronics in its cars has highlighted how far behind the technological times the major automakers are. It’s easy to see why readers find Tesla irresistible. CEO Elon Musk is a superstar entrepreneur, a “nauseatingly pro-US” immigrant and the leader of two other cutting-edge companies. Tesla dares to challenge the establishment behemoths and, so far at least, has handily beaten them at their own game. In this history of the 21st century’s most exciting startup, Charles Morris begins with a brief history of EVs and a biography of Tesla’s driving force, Elon Musk. He then details the history of the company, told in the words of the Silicon Valley entrepreneurs who made it happen. There are many fascinating stories here: Martin Eberhard’s realization that there were many like himself, who loved fast cars but wanted to help the environment and bring about the post-oil age; the freewheeling first days, reminiscent of the early internet era; the incredible ingenuity of the team who built the Roadster; Tesla’s near-death experience and miraculous resurrection; the spiteful split between the company’s larger-than-life leaders; the gloves-off battles with hostile media such as Top Gear and the New York Times; and the media’s ironic about-face when the magnificent Model S won the industry’s highest honors, and naysayers became cheerleaders overnight. And the story is just beginning: Tesla has breathtakingly ambitious plans for the future.This book was updated May 1, 2015 to include the latest on the Gigafactory and the D package.

    G. Lord was becoming a teenager in Southern California and her mother was dying of cancer, Lord's father-an archetypal, remote, rocket engineer- disappeared into his work at the Jet Propulsion Laboratory in Pasadena, building the space probes of the Mariner Mars 69 mission. Thirty years later, Lord found herself reporting on the JPL, triggering childhood memories and a desire to revisit her past as a way of understanding the ethos of rocket science. Astro Turf is the brilliant result of her journey of discovery.Remembering her pain at her father's absence, yet intrigued by what he did, Lord captures him on the page as she recalls her own youthful, eccentric fascination with science and space exploration. Into her family's saga she weaves the story of the legendary JPL- examining the complexities of its cultural history, from its start in 1936 to the triumphant Mars landings in 2004. She illuminates its founder, Frank Malina, whose brilliance in rocketry was shadowed by a flirtation with communism, driving him from the country even as we welcomed Wernher von Braun and his Nazi colleagues. Lord's own love of science fiction becomes a lens through which she views a profound cultural shift in the male-dominated world of space. And in pursuing the cause of her father's absence she stumbles on a hidden guilt, understanding "the anguish his proud silence caused both him and me, and how rooted that silence was in the culture of engineering."As in her acclaimed book Forever Barbie, which demystified an icon of feminine culture, Lord brings her penetrating insight to bear on a bastion of American masculinity, opening our eyes in unexpected and memorable ways.

    In this amazingly comprehensible history of the universe, Simon Singh decodes the mystery behind the Big Bang theory, lading us through the development of one of the most extraordinary, important, and awe-inspiring theories in science.

    “They’re just fantastic! Then I remembered, Ed you’re an anesthesiologist…f*cking hell! I can’t believe that…”.  I like to think I’m an inspiration to all budding doctors that anything is achievable.Ed is a sleepless anesthesiologist. His shifts involve snatching five-minute lunch breaks in the staff bathrooms, navigating emergencies and living with the all too terrifying sense of responsibility. And that was before Coronavirus arrived, which quickly turned his job into a nightmare queue of struggling with ill-fitting PPE, balancing staff shortages and intubating Covid-19 patients who can’t breathe on their own.Hilariously funny and moving, Catch Your Breath follows Ed’s journey from bewildered medical student in Aberdeen to unflinching anesthesiologist on the NHS frontline. It offers a unique insight into life on the hospital wards during the pandemic, while also sharing the hope that we will all get through this.

    Featuring topics from the Copernican Revolution to the mind-boggling theories of recent science, The Astronomy Book uses flowcharts, graphics, and illustrations to help clarify hard-to-grasp concepts and explain almost 100 big astronomical ideas. Covering the biographies of key astronomers through the ages such as Ptolemy, Galileo, Newton, Hubble, and Hawking, The Astronomy Book details their theories and discoveries in a user-friendly format to make the information accessible and easy to follow.Series Overview: Big Ideas Simply Explained series uses creative design and innovative graphics along with straightforward and engaging writing to make complex subjects easier to understand. With over 7 million copies worldwide sold to date, these award-winning books provide just the information needed for students, families, or anyone interested in concise, thought-provoking refreshers on a single subject.

    . . . Readers will never again look into the night sky the same way.” —MICHAEL SHERMER, author of The Believing Brain on Parallax: The Race to Measure the CosmosIn 1930, Edwin Hubble announced the greatest discovery in the history of astronomy since Galileo first turned a telescope to the heavens. The galaxies, previously believed to float serenely in the void, are in fact hurtling apart at an incredible speed; the universe is expanding. This stunning discovery was the culmination of a decades-long arc of scientific and technical advancement. In its shadow lies an untold, yet equally fascinating, backstory whose cast of characters illuminates the gritty, hard-won nature of scientific progress.The path to a broader mode of cosmic observation was blazed by a cadre of 19th-century amateur astronomers and inventors, galvanized by the advent of photography, spectral analysis, and innovative technology to create the entirely new field of astrophysics. From William Bond, who turned his home into a functional observatory, to John and Henry Draper, a father and son team who were trailblazers of astrophotography and spectroscopy, to geniuses of invention such as Léon Foucault, and George Hale, who founded the Mount Wilson Observatory, Hirshfeld reveals the incredible stories—and the ambitious dreamers—behind the birth of modern astronomy.Alan Hirshfeld, Professor of Physics at the University of Massachusetts Dartmouth and an Associate of the Harvard College Observatory, is the author of Parallax: The Race to Measure the Cosmos, The Electric Life of Michael Faraday, and Eureka Man: The Life and Legacy of Archimedes.

    How to Fish is a gem of a book that gets to the heart of the passion for angling: that there's more to fishing than catching fish.

    Teri Robert has been there—in fact, she experienced her first Migraine at age six. Now, in this groundbreaking holistic guide to the diagnosis and treatment of headaches and Migraine disease, she brings a patient-empowering message to all headache sufferers: you don't have to live with daily pain. She provides you with all the information you need to know about getting the help you need, including:Understanding side effectsTreatments for long-term reliefRisks and symptomsIdentification of the various types of headachesTraditional and alternative therapiesInformation on finding health care practitioners and supportNumerous case studies and expert advice

    This edition features optional quantitative reasoning boxes, basic equations throughout the book, new end-of-chapter problems, and a consolidated math appendix for professors who want to emphasize quantitative understanding in their course. Key figures have been annotated to guide student interpretation of difficult concepts. New two-page Cosmic Context illustration spreads throughout the book, and at the end of every part, visually tie together key concepts from across chapters and put them in context, driving home main ideas in a meaningful way.

    Objects in harmonic motion have the ability to transfer some of their energy over large distances. Light Nature: This chapter covers the nature of light, polarization, and color.

    Paul Kalanithi. As he nears the end of his 7-year residency he gets the report no one wants, cancer. Now his forty-year plan is scrapped. The hopes and dreams he and Lucy, his wife, have held to are dramatically altered. In this book you will find the story of a man that seeks out truth and meaning in a very detailed way. From his undergraduate literary pursuits to his combined goal of neuroscience and surgery Dr. Kalanithi desires to connect meaning to every aspect of human life. As cancer becomes his story the reader will see the emotional decisions made about starting a family and continuing his beloved career. Dr. Kalanithi begins to see how his care for his patients would be altered as he experiences the treatments himself. Through every emotion Paul and Lucy share the love for each other and life. Inside this SUMMARY READS Summary & Highlights of When Breath Becomes Air: Summary of Each Chapter Highlights (Best Quotes) BONUS: Critics Corner BONUS: Free Report about The Tidiest and Messiest Places on Earth - http: //sixfigureteen.com/messy.

    Having just completed his masterpiece, The General Theory of Relativity—which provided a brand-new theory of gravity and promised a new perspective on the cosmos as a whole—he set out at once to share his excitement with as wide a public as possible in this popular and accessible book.Here published for the first time as a Penguin Classic, this edition of Relativity features a new introduction by bestselling science author Nigel Calder.

    Say you?re already an experienced photographer? The helpful tips and tricks in this friendly book will get you quickly up to speed on the D3100's new 14-megapixel sensor, continous video/live focus, full HD video, expanded autofocus, and more. As a seasoned instructor at the Palm Beach Photographic Center, Julie anticipates all questions, whether you?re a beginner or digital camera pro, and offers pages of easy-to-follow advice.Helps you get every bit of functionality out of the new Nikon D3100 camera Walks you through its exciting new features, including the 14-megapixel sensor, continous video/live focus, full HD video, expanded autofocus, and the updated in-camera menu Explores shooting in Auto mode, managing playback options, and basic troubleshooting Explains how to adjust the camera's manual settings for your own preferred exposure, lighting, focus, and color style Covers digital photo housekeeping tips?how to organize, edit, and share your files Tap all the tools in this hot new DSLR camera and start taking some great pix with Nikon D3100 For Dummies.

    This brand new book from Ross Morrison McGill, bestselling author of 100 Ideas for Secondary Teachers: Outstanding Lessons and Teacher Toolkit, is packed full of practical ideas that will help teachers refine the key elements of their profession. Mark. Plan. Teach. shows how each stage of the teaching process informs the next, building a cyclical framework that underpins everything that teachers do.With teachers' workload at record levels and teacher recruitment and retention the number one issue in education, ideas that really work and will help teachers not only survive but thrive in the classroom are in demand. Every idea in Mark. Plan. Teach. can be implemented by all primary and secondary teachers at any stage of their career and will genuinely improve practice. The ideas have been tried and tested and are supported by evidence that explains why they work, including current educational research and psychological insights from Dr Tim O'Brien, leading psychologist and Visiting Fellow at UCL Institute of Education.Mark. Plan. Teach. will enable all teachers to maximise the impact of their teaching and, in doing so, save time, reduce workload and take back control of the classroom.

     After three decades of living in the sandy suburbs of Huntington Beach, Jon Vreeland’s heroin addiction has finally destroyed his once promising music career, and estranged him from his wife and his two daughters. Now Vreeland broods over his daughter’s absence while living in his old, broken-down tour van. He and Zooey Leigh—his brand new lover and longtime junkie—sell and shoot heroin in the van. They move from place to place, from crime to crime, and rob the undeserving in a brazen attempt to escape their hypodermic reality. No matter where they go or who they stay with, they always circle back to the shores of Huntington Beach, where the dark nights are their lonely playground. But Jon isn’t meant for this life. He wants nothing more than to rid himself of this nightmare, and return to his estranged family and career. This is the story of how he began to get out.