Beyond The E-Myth expands that conversation with the entrepreneurial small business owner, in a clear, precise, and compelling overview that addresses their main job — inventing, building, and launching a company with the power to "scale" — to grow beyond the "Company of One" in a straightforward, eight-step process. When asked, Gerber emphatically explains: "I wrote this to make the job of building a small business easy — for every man or woman struggling to get it right. This book cuts to the chase: A company is a product to be sold. Build it right, and you will sell it. Build it wrong, and you won’t. Most small business owners won’t. This book was written to fix that."

    English master-gunner John Hawkwood uproots his family from their native land and journeys to this fabled city.With the city under threat by the Ottoman Turks, the Byzantine emperor is in desperate need of men like Hawkwood and the knowledge of cannon and gunpowder he brings. For a time, the Hawkwoods enjoy status and privilege in return for John’s superior abilities as an artillerist. But all good things must come to an end. When tragedy strikes, even the close relationship John shares with the emperor cannot absolve the family of their sins, and with little more than the clothes on their backs, the Hawkwoods flee Constantinople. Captured by the savage Turks, John Hawkwood swiftly changes his allegiance, and once more applies his considerable skills…this time serving the conquerors in their victorious surge across eastern Europe and Mediterranean shores.No man lives forever, but the Hawkwood line never dies. For five generations, the Hawkwood men serve their Turkish leaders faithfully as military leaders and envoys. Although showered with wealth and privilege and accorded honours commensurate with their rank, their fates lie in the often capricious hands of the Ottoman empire’s cruel leaders. Over a span of nearly one hundred and fifty years, the Hawkwoods must employ every ounce of political cunning they possess to survive the swirling intrigues and bloody massacres that dominate the world in which they live. For their wives and concubines, the uncertainties and dangers of life are no less severe: the punishment meted out to a Hawkwood man who fails his duty likewise falls upon his family.Beyond the gleaming wealth and the veneer of power lie grim spectres of betrayal and sudden death, the threat of ravishment and torture lurking behind the gilded pillars of their palaces and harems. And when the time comes to choose between Ottoman and Hawkwood, no one can say what the future might bring…Christopher Nicole was born and brought up in British Guyana and the West Indies. His output of books has been prolific and many of his novels are historical with a Caribbean background. This book was previously published under the pseudonym Alan Savage.Endeavour Press is the UK's leading independent digital publisher. For more information on our titles please sign up to our newsletter at www.endeavourpress.com. Each week you will receive updates on free and discounted ebooks. Follow us on Twitter: @EndeavourPress and on Facebook via http://on.fb.me/1HweQV7. We are always interested in hearing from our readers. Endeavour Press believes that the future is now.

    Companies like General Electric, United Technologies, and Caterpillar were the Google and Amazon of their day, setting gold standards in innovation, growth, and profitability. Today's leaders can learn a great deal from their successes, as well as their missteps. In this essential guide, three veteran Wall Street analysts reveal timeless lessons from the titans of industry--and offer battle-tested survival tactics for an ever-changing world. You'll learn: how GE became the largest company on earth--only for a culture of arrogance to set in motion the largest collapse in historyhow Boeing reassessed risks, raised profits--and tragically lost its balancehow Danaher avoided the pitfalls of tremendous success--by continually reinventing itselfhow Honeywell experienced a near-fatal cultural breakdown--and executed a flawless turnaroundhow Caterpillar relied too much on forecasting, lost billions--and rallied by recommitting to the basicsFilled with illuminating case studies and brilliant in-depth analysis, this invaluable book provides a multitude of insights that will help you weather market upheavals, adapt to disruptions, and optimize your resources to your best advantage. You'll learn hard-won lessons in innovation, growth, resilience, and operational excellence, as well as the time-proven fundamentals of continuous improvement for lasting success. In the end, you'll have your own personal toolbox of useful takeaways from more than a century's worth of data, experience, wisdom, and can-do spirit, courtesy of some of the greatest business enterprises of all time. This is how manufacturers survived the first disruptors of technology--and how today's giants can survive and thrive during continuous cycles of disruption.

    For almost 50 years, Circuit City was able to successfully navigate the constant changes in the consumer electronics marketplace and meet consumer demand and taste preferences. But with the subsequent decline and ultimate demise of Circuit City in 2009, Wurtzel had the rare perspective of a former company insider in the role of an outsider looking in.Believing that there is no singular formula for strategy, Wurtzel emphasizes the “Habits of Mind” that influence critical management decisions. With key takeaways at the end of each chapter, Wurtzel offers advice and guidance to ensure any business stays on track, even in the wake of disruption, a changing consumer landscape, and new competitors.Part social history, part cautionary tale, and part business strategy guide, Good to Great to Gone: The 60 Year Rise and Fall of Circuit City features a memorable story with critical leadership lessons.

    In this new edition of a groundbreaking work -- one of the first to bring critical theory into dialogue with more traditional approaches to international relations -- David Campbell provides a fundamental reappraisal of American foreign policy, with a new epilogue to address current world affairs and the burgeoning focus on culture and identity in the study of international relations.Extending recent debates in international relations, Campbell shows how perceptions of danger and difference work to establish the identity of the United States. He demonstrates how foreign policy, far from being an expression of a given society, constitutes state identity through the interpretation of danger posed by others.

    But what is new is the "wise pivot," a replicable strategy for harnessing disruption to survive, grow, and be relevant to the future. It's a strategy for perpetual reinvention across the old, now, and new elements of any business.Rapid recent advances in technology are forcing leaders in every business to rethink long-held beliefs about how to adapt to emerging technologies and new markets. What has become abundantly clear: in the digital age, conventional wisdom about business transformation no longer works, if it ever did.Based on Accenture's own experience of reinventing itself in the face of disruption, the company's real world client work, and a rigorous two-year study of thousands of businesses across 30 industries, Pivot to the Future reveals methodical and bold moves for finding and releasing new sources of trapped value-unlocked by bridging the gap between what is technologically possible and how technologies are being used. The freed value enables companies to simultaneously reinvent their legacy, and current and new businesses.Pivot to the Future is for leaders who seek to turn the existential threats of today and tomorrow into sustainable growth, with the courage to understand that a wise pivot strategy is not a one-time event, but a commitment to a future of perpetual reinvention, where one pivot is followed by the next and the next.

    But in the approximately 2,327 years that separated Man’s two most famous works of military tactics and strategy, a considerable number of less well-known works were published. Some, such as those written by Vauban and Douhet, were focused on specific aspects of war, while others like Onasander and Jomini wrote works that were more general in nature. But all of them were written with the objective of permitting generals and other leaders of men to wage war more effectively. There are few better suited to write the history of strategy and military thought than Dr. Martin van Creveld, who has himself been a significant contributor to the literature of war. A Professor Emeritus at the Hebrew University, Jerusalem, Dr. van Creveld is one of the world’s leading writers on military history and strategy, with a special interest in the future of war. He is fluent in Hebrew, German, Dutch, and English, and has authored more than twenty books, including the influential Technology and War: 2000 BC to the Present (1988), The Transformation of War (1991), and The Culture of War (2010). He is known for his development of the concept of “nontrinitarian” warfare as well as contributing two books to the 4GW canon. Featuring a foreword by Dr. Jerrry Pournelle, A History of Strategy: From Sun Tzu to William S. Lind begins with the Chinese military literature, then reviews the Greek, Roman and Byzantine works before proceeding to the Middle Ages. From Machiavelli and Montecuccoli to Guibert and Frederick the Great, van Creveld chronicles the gradual transition from medieval to Napoleonic warfare. Subsequent chapters delve into the literature of naval warfare, including Mahan and Corbett, then examine the works of the leading strategists of the early 20th century, including Moltke, Liddell Hart, and Ludendorff. The final chapter considers the modern strategists behind such concepts as Mutually Assured Destruction, terrorism, insurgency, and 4th Generation War. This brief, but wide-ranging history is an effective education in military thought. It is an excellent introduction to the various strategic works for the neophyte, and an illuminating summary of them for armchair and professional experts alike. Van Creveld not only describes each thinker and his most important contributions, but explains how one conceptual advancement led to another, and in doing so, makes it eminently clear why Sun Tzu and Clausewitz are so universally well-regarded by theoreticians and practitioners of war alike.

    It’s the new way forward for anyone trying to win customers’ loyalty, influence public opinion, and even change the world. In Uprising, Scott Goodson, founder and CEO of StrawberryFrog, the world’s first cultural movement agency, shows how your idea or organization can successfully ride this wave of cultural movements to authentically connect to the lives and passions of people everywhere.We are in the midst of a profound cultural transformation in which technology is making it easier than ever for anyone to share ideas, goals, and interests. Working with companies and brands ranging from SmartCar to Pampers to Jim Beam to India’s Mahindra Group, StrawberryFrog and Goodson have led a paradigm focal shift away from one-on-one selling to sharing.Using client case studies and contributions from a global team of movement marketing forerunners—among them, political guru Mark McKinnon; Lee Clow, creative chief at TBWA/Chiat/Day; Apple evangelist Guy Kawasaki; and Marty Cooke, who helped make yellow LIVESTRONG bracelets synonymous with the fight against cancer—Goodson details why and how individuals and companies are embracing the movement phenomenon. He then applies these insights to practical steps that you can take right now to reach people through what matters most to them, including:Stop talking about yourself—let the movement control your messageHome in on the core objectives of your concept or brand—and align these values with what people are for (or against)“Light the spark”—create a culture within your organization that can embrace and drive a movementLeverage your assets—content, events, expertise, connecting platforms—to give people tools to spread your gospelAdjust concepts to travel across borders and link people across cultural boundariesThe examples and guidance in this book will prepare you to find, connect to, and even lead the next big movement. What happens next is up to you. Get up. Go out. And create a brand Uprising of your own.

    

    The riveting story of college president Jay Carsey, who walked away from his wife, work, family and friends and committed an act that challenges our notion of what is courageous and what is cowardly.

    Dolan, WALDEN deconstructs higher education, the struggle for individualism, and the parade of conformity in one fell swoop of a very sharp pen. In the tradition of the great angry young men novels, WALDEN presents a humorous, shocking and thoroughly modern take on a young man's struggle for self. Tucked into one day, you ll find the grand themes of love and death, revolution and freedom, hope and enlightenment. And you ll find the Who and the Stones, back before they were doing Hummer commercials, CSI theme songs, and Microsoft jingles. Pick up a copy today, and join the revolution that is WALDEN. Says author Iain Levison, author of A Working Stiff's Manifesto: WALDEN is a story about the seamier side of campus life, a life far removed from the smiling faces on the college brochures. Mike Dolan has crafted a powerful and evocative story, full of anger, frustration and misdirected emotion, about a young man caught up in the anonymous and soul-crushing world of the educational system. Should be required reading for all college freshmen.

    An introduction to the different modules is included in each book, together with an explanation of the scoring system used by Cambridge ESOL. The comprehensive section of answers and tapescripts means that the material is ideal for students working partly or entirely on their own. A self-study pack (Student's Book with answers and Audio CD) is also available.

    

    Because of this balance, "Microbiology" is appropriate for microbiology majors and mixed majors courses. The new authors have focused on readability, artwork, and the integration of several key themes (including evolution, ecology and diversity) throughout the text, making an already superior text even better.