In this entertaining and inspirational book you'll hear from 21 top humor writers as they discuss the comedy writing process, their influences, their likes and dislikes, and experiences in the industry. Funny and informative, And Here's the Kicker is a must have guide for aspiring humor writers and simply a great read for fans.

    Kilpatrick, "good, better, and best." With the experience of a lifetime of writing, he tells us, he wants to make a few judgment calls. And Jack Kilpatrick, master of the art, is as good as his word. In the tradition of Theodore Bernstein, Edwin Newman, and William Safire, James J. Kilpatrick gives us a finely crafted, witty guide to writing well. Written for laymen and professionals alike, The Writer's Art highlights techniques and examples of good writing. A section of the book called "My Crotchets and Your Crotchets" comprises more than 200 personal judgment calls, often controversial, often funny, on word usage.

    Avoidingtraditional thesauruses’ mundane synonym choices,Peter E. Meltzer puts each word—whether it’s protrepic,apostrophize, iracund, or emulous—in context by usingexamples from a broad range of contemporary books,periodicals, and newspapers. His new introductionmakes the case for why we should widen our vocabularyand use the one right word. This groundbreakingthesaurus remains a unique venture, one that enrichesyour writing while helping you find the perfect word.

    It covers topics such as plurals and literary technique, distinctions among like words (homonyms and synonyms), and the use of foreign terms.This book is intended for general; students and teachers of English; anyone wanting guidance on the correct use of English.

    This will set a new standard for short general histories of China. "" Michael Gasster, professor emeritus of history at Rutgers University"Newly updated and revised, China: Its History and Culture, Fourth Edition, incorporates the crucial social and economic changes that have taken place in China over the last decade. Through rich detail and engaging illustrations, the book traces China s history from Neolithic times to the present day."

    The phenomenon known as language death has started to accelerate as the world has grown smaller.This extinction of languages, and the knowledge therein, has no parallel in human history. K. David Harrison's book is the first to focus on the essential question, what is lost when a language dies? What forms of knowledge are embedded in a language's structure and vocabulary? And how harmful is it to humanity that such knowledge is lost forever?Harrison spans the globe from Siberia, to North America, to the Himalayas and elsewhere, to look at the human knowledge that is slowly being lost as the languages that express it fade from sight. He uses fascinating anecdotes and portraits of some of these languages' last remaining speakers, in order to demonstrate that this knowledge about ourselves and the world is inherently precious and once gone, will be lost forever. This knowledge is not only our cultural heritage (oral histories, poetry, stories, etc.) but very useful knowledge about plants, animals, the seasons, and other aspects of the natural world--not to mention our understanding of the capacities of the human mind. Harrison's book is a testament not only to the pressing issue of language death, but to the remarkable span of human knowledge and ingenuity. It will fascinate linguists, anthropologists, and general readers.

    With hundreds of new examples pulled from everyday life, Junk English 2 shows how our language has become so pliable and flabby that the more we read and hear, the less we know.

    But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little-known but proven wisdom.Whether you are in advertising, marketing, management, or sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

    But what is grammar? In fact, it's the integral basis of how we speak and write.As such, a refined awareness of grammar opens a world of possibilities for both your pleasure in the English language and your skill in using it, in both speech and the written word. As a foundation for writing, a detailed grounding in grammar and usage will hugely expand your resources for meaningful verbal expression, for navigating the subtleties of the language, and for achieving clarity of communication and stylistic power.In English Grammar Boot Camp, linguist and popular Great Courses instructor Professor Curzan takes you on an enjoyable exploration of the essential aspects of English grammar. These 24 spirited and accessible lectures offer you a comprehensive core training - a linguistic "boot camp," by which we mean a thorough immersion in all of the key elements of English grammar and usage, in their most immediate, practical application.Here you get a breadth of perspective and context you won't find elsewhere, leaving you with a more choices and rich verbal resources for your own use of the language. In discussing the different parts of speech, Professor Curzan directs your attention to how the element at hand evolved. Highlighting reflections from 18th- and 19th-century usage guides as well as from multiple modern commentators, she guides you in examining real-world language use in a variety of contexts, helping you develop a sophisticated frame of reference and a deep awareness of the idiosyncrasies of English.This delightful and superbly insightful course offers you a unique opportunity to explore the linguistic riches of the English language, and to significantly deepen your mastery of grammar, usage, and style.

    People are interacting more frequently and more fervently than ever before, turning the English language into an indecipherable mess. Now, this unique and concise compendium presents the most confused and misused words in the language today -- words misused by careless speakers and writers everywhere. It defines, discerns and distinguishes the finer points of sense and meaning. Was it fortuitous or only fortunate? Are you trying to remember, or more fully recollect? Is he uninterested or disinterested? Is it healthful or healthy, regretful or regrettable, notorious or infamous? The answers to these and many more fascinating etymological questions can be found within the pages of this invaluable (or is it valuable?) reference.

    If reason is so useful, why didn't it also evolve in other animals? If reason is that reliable, why do we produce so much thoroughly reasoned nonsense? In their groundbreaking account of the evolution and workings of reason, Hugo Mercier and Dan Sperber set out to solve this double enigma. Reason, they argue with a compelling mix of real-life and experimental evidence, is not geared to solitary use, to arriving at better beliefs and decisions on our own. What reason does, rather, is help us justify our beliefs and actions to others, convince them through argumentation, and evaluate the justifications and arguments that others address to us.In other words, reason helps humans better exploit their uniquely rich social environment. This interactionist interpretation explains why reason may have evolved and how it fits with other cognitive mechanisms. It makes sense of strengths and weaknesses that have long puzzled philosophers and psychologists--why reason is biased in favor of what we already believe, why it may lead to terrible ideas and yet is indispensable to spreading good ones.Ambitious, provocative, and entertaining, The Enigma of Reason will spark debate among psychologists and philosophers, and make many reasonable people rethink their own thinking.

    These are the same rules that all my top students used to become masters with the English language. Implement 1 of these rules, and your English will improve. Implement all 10, and you're sure to become an excellent English speaker.

    Detailed suggestions for strategy use in each of the four language skills are included as well as case studies and models for setting up similar programs.

    As much a travel book as a tour of words at play, The Prodigal Tongue goes beyond grammar and vocabulary to discover how language is irrevocably changing the people of the world in far-reaching ways. On his travels, Abley encounters bloggers, translators, novelists, therapists, dictionary makers, hip-hop performers, and Web-savvy teens. He talks to a married couple who corresponded passionately online before they met in “meatspace.” And he listens to teenagers, puzzling out the words they coin in chat rooms and virtual worlds. Everywhere he goes, he asks what the future is likely to hold for the ways we communicate. Abley balances a traditional concern for honesty and accuracy in language with a less traditional delight in the sheer creative energy of new words and expressions. Provocative, perceptive, and often hilarious, this is a book for everyone who cherishes the words we use.

    Effectively coversthe essentials of allied health chemistry without excessive andunnecessary detail. Puts chemistry in the context of everyday life.Covers biochemistry thoroughly to allow for flexible treatment andplaces emphasis on its relevance to society. Updates and expandscontent throughout in topics such as DNA, genomics, chemicalmessengers, the new food pyramid, and the modern view of nucleicacid chemistry and protein synthesis. Revises illustrations throughoutfor increased effectiveness. Redesigned diagrams and bulleted lists fora clearer layout.