Leaving source code open has generated some of the most sophisticated developments in computer technology, including, most notably, Linux and Apache, which pose a significant challenge to Microsoft in the marketplace. As Steven Weber discusses, open source's success in a highly competitive industry has subverted many assumptions about how businesses are run, and how intellectual products are created and protected.Traditionally, intellectual property law has allowed companies to control knowledge and has guarded the rights of the innovator, at the expense of industry-wide cooperation. In turn, engineers of new software code are richly rewarded; but, as Weber shows, in spite of the conventional wisdom that innovation is driven by the promise of individual and corporate wealth, ensuring the free distribution of code among computer programmers can empower a more effective process for building intellectual products. In the case of Open Source, independent programmers--sometimes hundreds or thousands of them--make unpaid contributions to software that develops organically, through trial and error.Weber argues that the success of open source is not a freakish exception to economic principles. The open source community is guided by standards, rules, decisionmaking procedures, and sanctioning mechanisms. Weber explains the political and economic dynamics of this mysterious but important market development.

    That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Me—and it is one we experience now in daily ways. But, as media expert Joseph Turow shows, the customized media environment we inhabit today reflects diminished consumer power. Not only ads and discounts but even news and entertainment are being customized by newly powerful media agencies on the basis of data we don’t know they are collecting and individualized profiles we don’t know we have. Little is known about this new industry: how is this data being collected and analyzed? And how are our profiles created and used? How do you know if you have been identified as a “target” or “waste” or placed in one of the industry’s finer-grained marketing niches? Are you, for example, a Socially Liberal Organic Eater, a Diabetic Individual in the Household, or Single City Struggler? And, if so, how does that affect what you see and do online?Drawing on groundbreaking research, including interviews with industry insiders, this important book shows how advertisers have come to wield such power over individuals and media outlets—and what can be done to stop it.

     Do you suffer from lower back pain after a long weekend ride? Do your shoes wear out on one side more than the other? Are you experiencing numbness in your hands, or knee pain? Phil Burt, Head Physiotherapist at British Cycling and Team Sky Consultant Physiotherapist, has worked with hundreds of cyclists to help them solve these and many other classic cycling niggles. In this book he outlines his methods to help you analyse your position and get the best from your bike. The right BIKE FIT can mean the difference between a good ride and a bad one, but a professional fit can cost more than you paid for your bike. The information is all here. Let Phil Burt guide you through your own BIKE FIT, to ensure your bike and body work in harmony. Packed with useful diagrams, step by step diagnostics and case studies, this is the must-read for any cyclist keen to get a performance advantage.

    It is moving away from its current structure of documents and pages linked together, and towards a new structure that is built around people. This is a profound change that will affect how we create business strategy, design, marketing, and advertising. The reason for this shift is simple. For tens of thousands of years we've been social animals. The web, which is only 20 years old, is simply catching up with offline life.From travel to news to commerce, smart businesses are reorienting their efforts around people-around the social behavior of their customers and potential customers. In order to be successful, businesses will need to understand how people are connected, how their social network influences them, how the people closest to them influence them the most, and how it's more important for marketers to focus on small, connected groups of friends rather than looking for overly influential individuals.This book pulls together the latest research from leading universities and technology companies to describe how people are connected, and how ideas and brand messages spread through social networks. It shows readers how to rebuild their business around social behavior, and create products that people tell their friends about.

    In Russell Brunson's experience, after working with thousands of businesses, he has found that’s rarely the case. Low traffic and weak conversion numbers are just symptoms of a much greater problem, a problem that’s a little harder to see (that’s the bad news), but a lot easier to fix (that’s the good news). DotComSecrets will give you the marketing funnels and the sales scripts you need to be able to turn on a flood of new leads into your business.

    What they had in common was their aftermath -- each required compensation for lives lost, bodies maimed, livelihoods wrecked, economies and ecosystems upended. In each instance, an objective third party had to step up and dole out allocated funds: in each instance, Presidents, Attorneys General, and other public officials have asked Kenneth R. Feinberg to get the job done. In Who Gets What?, Feinberg reveals the deep thought that must go into each decision, not to mention the most important question that arises after a tragedy: why compensate at all? The result is a remarkably accessible discussion of the practical and philosophical problems of using money as a way to address wrongs and reflect individual worth.

    They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away freemium content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today.Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, lose control to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!

     Now, in Forward, Yang reveals that UBI and the threat of job automation are only the beginning, diagnosing how a series of cascading problems within our antiquated systems keeps us stuck in the past—imperiling our democracy at every level. With America’s stagnant institutions failing to keep pace with technological change, we grow more polarized as tech platforms supplant our will while feasting on our data. Yang introduces us to the various “priests of the decline” of America, including politicians whose incentives have become divorced from the people they supposedly serve. The machinery of American democracy is failing, Yang argues, and we need bold new ideas to rewire it for twenty-first-century problems. Inspired by his experience running for office and as an entrepreneur, and by ideas drawn from leading thinkers, Yang offers a series of solutions, including data rights, ranked-choice voting, and fact-based governance empowered by modern technology, writing that “there is no cavalry”—it’s up to us. This is a powerful and urgent warning that we must step back from the brink and plot a new way forward for our democracy.

    It ranges over the changing lives of peasants, urban workers, and professionals; the interaction of Soviet autocrats with the people; the character and role of religion, law, education, and literature within Soviet society; and the significance and fate of various national groups. As the story unfolds, we come to understand how the ideas of Marxism have been changed, taking on almost unrecognizable forms by unique political and economic circumstances.Hosking's analysis of this vast and complex country begins by asking how it was that the first socialist revolution took place in backward, autocratic Russia. Why were the Bolsheviks able to seize power and hold on to it? The core of the book lies in the years of Stalin's rule: how did he exercise such unlimited power, and how did the various strata of society survive and come to terms with his tyranny?The later chapters recount Khrushchev's efforts to reform the worst features of Stalinism, and the unpredictable effects of his attempts within the East European satellite countries, bringing out elements of socialism that had been obscured or overlaid in the Soviet Union itself. And in the aftermath of the long Brezhnev years of stagnation and corruption, the question is posed: can Soviet society find a way to modify the rigidities inherited from the Stalinist past?

    In the late 1960s he was a founder of the militant activist group the Weather Underground. Living on the run, stealing explosives, and hiding from the law, Ayers was involved in the defining moments of his generation: the Days of Rage, SDS, the Black Panthers-and the explosion that killed his beloved comrade, Diana Oughton. Fugitive Days tells of these turbulent events, and of the tenacity with which Ayers slowly rebuilt his life after it all came apart. Ayers writes openly about his regrets and what he continues to believe was right. The result is a profoundly honest account of an incendiary chapter in our history.

    Suspicious of the current idea that all creative work is intellectual property, Lewis Hyde turns to America's Founding Fathers--men like Adams, Madison, and Jefferson--in search of other ways to imagine the fruits of human wit and imagination. What he discovers is a rich tradition in which knowledge was assumed to be a commonwealth, not a private preserve. For the founders, democratic self-governance itself demanded open and easy access to ideas. So did the growth of creative communities such as that of eighteenth-century science. And so did the flourishing of public persons, the very actors whose civic virtue brought the nation into being. In this lively, carefully argued, and well-documented book, Hyde brings the past to bear on present matters, shedding fresh light on everything from the Human Genome Project to Bob Dylan's musical roots. Common as Air allows us to stand on the shoulders of America's revolutionary giants and thus to see beyond today's narrow debates over cultural ownership. What it reveals is nothing less than a vision of how to reclaim the commonwealth of art and ideas that we were meant to inherit.

    Julian Assange, the editor-in-chief of and visionary behind WikiLeaks, has been a leading voice in the cypherpunk movement since its inception in the 1980s.Now, in what is sure to be a wave-making new book, Assange brings together a small group of cutting-edge thinkers and activists from the front line of the battle for cyber-space to discuss whether electronic communications will emancipate or enslave us. Among the topics addressed are: Do Facebook and Google constitute "the greatest surveillance machine that ever existed," perpetually tracking our location, our contacts and our lives? Far from being victims of that surveillance, are most of us willing collaborators? Are there legitimate forms of surveillance, for instance in relation to the "Four Horsemen of the Infopocalypse" (money laundering, drugs, terrorism and pornography)? And do we have the ability, through conscious action and technological savvy, to resist this tide and secure a world where freedom is something which the Internet helps bring about?The harassment of WikiLeaks and other Internet activists, together with attempts to introduce anti-file sharing legislation such as SOPA and ACTA, indicate that the politics of the Internet have reached a crossroads. In one direction lies a future that guarantees, in the watchwords of the cypherpunks, "privacy for the weak and transparency for the powerful"; in the other lies an Internet that allows government and large corporations to discover ever more about internet users while hiding their own activities. Assange and his co-discussants unpick the complex issues surrounding this crucial choice with clarity and engaging enthusiasm.

    The news was crazy, incredible. The biggest merger ever, it was, according to the media, an "awesome megadeal" and "a fusion of guts and glory." It was "the deal of the century" and "a mega-marriage of earth and cyberspace." An Internet upstart, AOL was buying the world's most powerful media and entertainment company. "A company that isn't old enough to buy beer," marveled the Wall Street Journal, "has essentially swallowed an ancien régime media conglomerate that took most of a century to construct."Two years later, after the smoke had cleared, $200 billion of shareholder value had vanished into cyberspace. On the trail of possible fraud, the SEC and the Justice Department started investigating AOL Time Warner's accounting practices. Meanwhile, a civil war had broken out inside the company, complete with backstabbing and personal betrayals. Before long, almost every major player was out of the company, discredited, and humiliated. Jerry Levin, Time Warner's "resident genius," lost his job, lost his reputation, and, in the view of some people, simply "lost it." Steve Case, the visionary leader of AOL, was forced out of the company he had created. Gone too was the telegenic wonder-boy Bob Pittman, and his gang of fast-talking salesmen. As for Ted Turner, he resigned from his post as vice-chairman of AOL Time Warner in early 2003, bitter, wiser, and $8.5 billion poorer.Fools Rush In is the definitive account of one of the greatest fiascos in the history of corporate America. In a narrative fraught with drama, Nina Munk reveals the overweening ambition and moral posturing that brought down the Deal of the Century. With painstaking reporting and the remarkable eye for detail she's known for, Munk lays out, step by step, the anatomy of a debacle. Irreverent, witty, and iconoclastic, she sees through it all brilliantly."As in all great Greek tragedies, you knew the plot before it played out," one perceptive insider told Munk on the subject of the AOL Time Warner deal; "you knew who'd be sacrificed at the altar." Here's what we discover in Fools Rush In: In their single-minded quest for power, Steve Case and Jerry Levin were at each other's throats even before the deal was announced. Bob Pittman was regarded as a "windup CEO" by Case, and viewed as a hustler by just about everyone at Time Warner. Ted Turner underestimated Jerry Levin's ruthlessness badly. And Levin himself, convinced he was creating a great legacy comparable to that of Time Inc.'s founder, Henry Luce, refused to acknowledge the obvious: that, with a remarkable sense of timing, Steve Case had used grossly inflated Internet paper to buy Time Warner.

    Who knew Terry could sit still long enough to give us a book this good? "What a Party!" is a must-read for all of us who love politics, believe in public service, and know that laughter is often the best survival strategy." --President Bill Clinton "No one knows more about American politics than Terry McAuliffe. He givesus some remarkable insights and knows how to make his accounts both humorousand informative." --President Jimmy Carter "I've often said Terry's energy could light up a city, and readers of this book will know why. Terry's excitement for politics--and life--is evident on every page." --Senator Hillary Clinton For more than twenty-five years, Terry McAuliffe has been at the epicenter of American politics. Just out of Catholic University in Washington, Terry took a position with the Carter-Mondale campaign and quickly became one of the campaign's chief fund-raisers--and hasn't looked back since. The list of Terrys former mentors, friends, and close associates in the nation's capital reads like a who's who of legendary Democrats: Tip O'Neill. Jimmy Carter. Dick Gephardt. Bill Clinton. Hillary Clinton. Al Gore. The list goes on and on. Terry has fought hard for the Democratic Party his entire life and, as Bill Clinton reveals here for the first time, he was the first one in the party to see opportunity in the Republican gains in the 1994 Congressional elections. Without question the most successful fund-raiser in political history, Terry established himself as a heavyweight Democratic strategist and leader who was George W. Bushs most vocal and persistent critic during the first four years of the Bush 43 presidency. He earned rave reviews even from former critics for his groundbreaking work as chairman of the Democratic National Committee from 2001 to 2005, pulling the DNC out of debt for the first time in its history. Terry has served as a confidant and adviser to President Clinton and countless presidential candidates, a mediator among party leaders, the chairman of a national convention and presidential inaugural, and a forceful spokesman for the party--all without losing his reputation as a colorful, fun-loving character liked and respected even by his Republican adversaries. "What a Party!" is a fascinating, hilarious, and provocative look at the life of one of Washington's legendary figures. From wrestling an alligator to running the Democratic National Committee to his friendship with President Clinton, Terry McAuliffe's wonderful memoir covers it all and is, without doubt, the political book of the year.

    Leading political writer and broadcaster Richard Seymour, author of Corbyn: The Strange Rebirth of Radical Politics argues that this is a chilling metaphor for our relationship with social media.Former social media executives tell us that the system is an addiction-machine. We are users, waiting for our next hit as we like, comment and share. We write to the machine as individuals, but it responds by aggregating our fantasies, desires and frailties into data, and returning them to us as a commodity experience.Through journalism, psychoanalytic reflection and insights from users, developers, security experts and others, Seymour probes the human side of the machine, asking what we’re getting out of it, and what we’re getting into.