This course is usually the first course taught at the undergraduate level. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. Presents a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.

    . . . The richness of Mr. Johns's book lies in the splendid detail he has collected to describe the world of books in the first two centuries after the printing press arrived in England."—Alberto Manguel, Washington Times"[A] mammoth and stimulating account of the place of print in the history of knowledge. . . . Johns has written a tremendously learned primer."—D. Graham Burnett, New Republic"A detailed, engrossing, and genuinely eye-opening account of the formative stages of the print culture. . . . This is scholarship at its best."—Merle Rubin, Christian Science Monitor"The most lucid and persuasive account of the new kind of knowledge produced by print. . . . A work to rank alongside McLuhan."—John Sutherland, The Independent"Entertainingly written. . . . The most comprehensive account available . . . well documented and engaging."—Ian Maclean, Times Literary Supplement

    In this much expanded revision of his 1996 book, veteran author Michael Cart shows how the best of contemporary YA lit has evolved to tackle such daunting subjects without resorting to sensationalism. He brings his historical survey of this category fully up to date, covering its explosive growth in the past decade, and advocating that librarians and teachers look beyond romance and horror when advising young adults. This survey helps YA librarians who want to freshen up their readers' advisory skills, teachers who use novels in the classroom, and adult services librarians who increasingly find themselves addressing the queries of teen patrons by covering the following: Reading habits of today's teens, Influence of new technologies and formats, New YA lit awards, This insightful and often humorous work presents the evolution of YA lit in an appealing way, making it equally useful for students of literary studies. You'll definitely update your recommended "to read" lists after a spin through Cart's advisory.

    The original edition cost seventy-five cents, but there was something priceless about its eponymous piece. Although it gave a voice to the new generation that came of age in the conservative years following World War II, the poem also conferred a strange, subversive power that continues to exert its influence to this day. Ginsberg went on to become one of the most eminent and celebrated writers of the second half of the twentieth century, and "Howl" became the critical axis of the worldwide literary, cultural, and political movement that would be known as the Beat generation.The year 2006 marks the fiftieth anniversary of the publication of "Howl," and The Poem That Changed America will celebrate and shed new light on this profound cultural work. With new essays by many of today's most distinguished writers, including Frank Bidart, Andrei Codrescu, Vivian Gornick, Phillip Lopate, Daphne Merkin, Rick Moody, Robert Pinsky, and Luc Sante, The Poem That Changed America reveals the pioneering influence of "Howl" down through the decades and its powerful resonance today.

    And if any is left, I buy food and clothing." — --Desiderius Erasmus — Those who share Erasmus's love of those curious bundles of paper bound together between hard or soft covers know exactly how he felt. These are the people who can spend hours browsing through a bookstore, completely oblivious not only to the passage of time but to everything else around them, the people for whom buying books is a necessity, not a luxury. A Passion for Books is a celebration of that love, a collection of sixty classic and contemporary essays, stories, lists, poems, quotations, and cartoons on the joys of reading, appreciating, and collecting books.This enriching collection leads off with science-fiction great Ray Bradbury's Foreword, in which he remembers his penniless days pecking out Fahrenheit 451 on a rented typewriter, conjuring up a society so frightened of art that it burns its books. This struggle--financial and creative--led to his lifelong love of all books, which he hopes will cosset him in his grave, "Shakespeare as a pillow, Pope at one elbow, Yeats at the other, and Shaw to warm my toes. Good company for far-travelling."Booklovers will also find here a selection of writings by a myriad of fellow sufferers from bibliomania. Among these are such contemporary authors as Philip Roth, John Updike, Umberto Eco, Robertson Davies, Nicholas Basbanes, and Anna Quindlen; earlier twentieth-century authors Christopher Morley, A. Edward Newton, Holbrook Jackson, A.S.W. Rosenbach, William Dana Orcutt, Robert Benchley, and William Targ; and classic authors such as Michel de Montaigne, Gustave Flaubert, Petrarch, and Anatole France.Here also are entertaining and humorous lists such as the "Ten Best-Selling Books Rejected by Publishers Twenty Times or More," the great books included in Clifton Fadiman and John Major's New Lifetime Reading Plan, Jonathan Yardley's "Ten Books That Shaped the American Character," "Ten Memorable Books That Never Existed," "Norman Mailer's Ten Favorite American Novels," and Anna Quindlen's "Ten Big Thick Wonderful Books That Could Take You a Whole Summer to Read (but Aren't Beach Books)."Rounding out the anthology are selections on bookstores, book clubs, and book care, plus book cartoons, and a specially prepared "Bibliobibliography" of books about books.Whether you consider yourself a bibliomaniac or just someone who likes to read, A Passion for Books will provide you with a lifetime's worth of entertaining, informative, and pleasurable reading on your favorite subject--the love of books.A Sampling of the Literary Treasures in A Passion for BooksUmberto Eco's "How to Justify a Private Library," dealing with the question everyone with a sizable library is inevitably asked: "Have you read all these books?"Anatole Broyard's "Lending Books," in which he notes, "I feel about lending a book the way most fathers feel about their daughters living with a man out of wedlock."Gustave Flaubert's Bibliomania, the classic tale of a book collector so obsessed with owning a book that he is willing to kill to possess it.A selection from Nicholas Basbanes's A Gentle Madness, on the innovative arrangements Samuel Pepys made to guarantee that his library would survive "intact" after his demise.Robert Benchley's "Why Does Nobody Collect Me"--in which he wonders why first editions of books by his friend Ernest Hemingway are valuable while his are not, deadpanning "I am older than Hemingway and have written more books than he has."George Hamlin Fitch's extraordinarily touching "Comfort Found in Good Old Books," on the solace he found in books after the death of his son.A selection from Anna Quindlen's How Reading Changed My Life, in which she shares her optimistic view on the role of reading and the future of books in the computer age.Robertson Davies's "Book Collecting," on the difference between those who collect rare books because they're valuable and those who collect them because they love books, ultimately making it clear which is "the collector who really matters."

    Ong offers fascinating insights into oral genres across the globe and through time, and examines the rise of abstract philosophical and scientific thinking. He considers the impact of orality-literacy studies not only on literary criticism and theory but on our very understanding of what it is to be a human being, conscious of self and other.This is a book no reader, writer or speaker should be without.

    For nearly five centuries the methods and practices of book publishing remained largely unchanged, but at the dawn of the twenty-first century the industry finds itself faced with perhaps the greatest challenges since Gutenberg. A combination of economic pressures and technological change is forcing publishers to alter their practices and think hard about the future of the books in the digital age.In this book - the first major study of trade publishing for more than 30 years - Thompson situates the current challenges facing the industry in an historical context, analysing the transformation of trade publishing in the United States and Britain since the 1960s. He gives a detailed account of how the world of trade publishing really works, dissecting the roles of publishers, agents and booksellers and showing how their practices are shaped by a field that has a distinctive structure and dynamic. This new paperback edition has been thoroughly revised and updated to take account of the most recent developments, including the dramatic increase in ebook sales and its implications for the publishing industry and its future.

    Hoping to explore the “real ground of literature,” she reads her way through a somewhat randomly chosen shelf of fiction, from LEQ to LES.The shelf has everything Rose could wish for—a classic she has not read, a remarkable variety of authors, and a range of literary styles. The early nineteenth-century Russian classic A Hero of Our Time by Mikhail Lermontov is spine by spine with The Phantom of the Opera by Gaston Leroux. Stories of French Canadian farmers sit beside those about aristocratic Austrians. California detective novels abut a picaresque novel from the seventeenth century. There are several novels by a wonderful, funny, contemporary novelist who has turned to raising dogs because of the tepid response to her work.In The Shelf, Rose investigates the books on her shelf with exuberance, candor, and wit while pondering the many questions her experiment raises and measuring her discoveries against her own inner shelf—those texts that accompany us through life. “Fairly sure that no one in the history of the world has read exactly this series of novels,” she sustains a sense of excitement as she creates a refreshingly original and generous portrait of the literary enterprise.

    As new teachers build their classroom library, the brevity of this affordable new edition ensures readers have the resources to purchase and time to read actual children’s literature. The goal of this text, then, is to provide a practical overview of children's books, offering a framework and background information while keeping the spotlight on the books themselves.

    I certainly wouldn't have had the brazen hope then-only twenty-five and very recently new to Britain-that I would ever become the Publisher, but I did know that I had found my home: where books, ideas, politics, imagination, feminism, and business was the air we breathed . . .'A Bite of the Apple is part-memoir, part history of Virago, and part thoughts on over forty years of feminist publishing. This is the story of how the authors and staff who, driven by passion, conviction and excitement, have made Virago Press one of the most important and influential English-language publishers in the world. Lennie Goodings has been with the iconic press founded by Carmen Callil almost since the start. First a publicist and then for over twenty years, publisher and editor, she has worked with extraordinary authors: Margaret Atwood, Marilynne Robinson, Sarah Waters, Linda Grant, Natasha Walter, Naomi Wolf and Maya Angelou among many others.Virago has been a life-changer for Lennie Goodings - but certainly not only for her. Following the chronology of the press and the enormous breadth of the Virago titles published over these years, she sets her story in the context of feminism, and segues into thoughts on editing, post-feminism, reading, breaking boundaries, and the Virago Modern Classics. Virago lives within the tension between idealism and pragmatism; between sisterhood and celebrity; between watching feminism wax and wane at the same time as knowing so many of the battles are still to be won. This book is about how it felt to be there.A Bite of the Apple is a celebration of writing, of publishing, and of reading.

    Packed with beloved lines of verse, literary portraits, and illustrations — and statements from the bearers on their tattoos’ history and the personal significance of the chosen literary work — The Word Made Flesh is part photo collection, part literary anthology written on skin.

    Book annotation not available for this title.Title: Rhetorical CriticismAuthor: Foss, Sonja K.Publisher: Waveland Pr IncPublication Date: 2008/10/31Number of Pages: 444Binding Type: PAPERBACKLibrary of Congress: 2009464644

    The stories she loves most follow other organic patterns found in nature―spirals, meanders, and explosions, among others. Alison’s manifesto for new modes of narrative will appeal to serious readers and writers alike. As Jane Alison writes in the introduction to her insightful and appealing book about the craft of writing: “For centuries there’s been one path through fiction we’re most likely to travel―one we’re actually told to follow―and that’s the dramatic arc: a situation arises, grows tense, reaches a peak, subsides. . . . But: something that swells and tautens until climax, then collapses? Bit masculo-sexual, no? So many other patterns run through nature, tracing other deep motions in life. Why not draw on them, too?”W. G. Sebald’s The Emigrants was the first novel to show Alison how forward momentum can be created by way of pattern, rather than the traditional arc―or, in nature, wave. Other writers of nonlinear prose considered in her “museum of specimens” include Nicholson Baker, Anne Carson, Marguerite Duras, Jamaica Kincaid, Clarice Lispector, Gabriel García Márquez, Susan Minot, David Mitchell, Caryl Phillips, and Mary Robison.Meander, Spiral, Explode is a singular and brilliant elucidation of literary strategies that also brings high spirits and wit to its original conclusions. It is a liberating manifesto that says, Let’s leave the outdated modes behind and, in thinking of new modes, bring feeling back to experimentation. It will appeal to serious readers and writers alike.

    Never fear--author and editor Chuck Sambuchino provides expert, practical advice for increasing your visibility, selling more books, and launching a successful career. In "Create Your Writer Platform," you'll learn: The definition of a platform--and why you should start building one "now."How to harness the 12 Fundamental Principles of Platform."Old School" and "New School" approaches to platform, from article writing and conference speaking to website development, blog posts, and social media avenues.How to develop a platform for nonfiction, fiction, and memoir. In addition to Chuck's invaluable insights, you'll also find 12 case studies from authors with effective platforms, as well as professional advice from literary agents. If you're serious about building a platform tailored to "you" and "your writing"--a platform that's going to help you succeed as a writer--look no further than "Create Your Writer Platform."

    Children’s Literature charts the makings of the Western literary imagination from Aesop’s fables to Mother Goose, from Alice's Adventures in Wonderland to Peter Pan, from Where the Wild Things Are to Harry Potter.The only single-volume work to capture the rich and diverse history of children’s literature in its full panorama, this extraordinary book reveals why J. R. R. Tolkien, Dr. Seuss, Laura Ingalls Wilder, Beatrix Potter, and many others, despite their divergent styles and subject matter, have all resonated with generations of readers. Children’s Literature is an exhilarating quest across centuries, continents, and genres to discover how, and why, we first fall in love with the written word.