Written by an internationally-acclaimed specialist in this field, Killer Web Content gives you the strategies and practical techniques you need to get the very best out of your Web content. Accessible, concise and practical, it will make your website really work for you.This book helps readers to: - provide visitors to their website with the right content at just the right time - write compelling Web content that users really respond to and want more of - make sure their website has the best possible chance of getting into the first page of search results - understand the benefits of blogs, RSS, and e-mail newslettersWeb content is an increasingly important asset. It helps sellproducts and deliver services. From travel companies to softwarecompanies, from universities to governments, it's something that has tobe got right.

    Included here are over 10,000 new entries--over 60,000 in all, sight, vowel, consonant, and one-, two-, and three-syllable rhymes.

    "Sister Bernadette's Barking Dog: The Quirky History and Lost Art of Diagramming Sentences is a 2006 book by author Kitty Burns Florey about the history and art of sentence diagramming. Florey learned to diagram sentences as a Catholic school student at St. John the Baptist Academy in Syracuse, New York. Diagramming sentences is useful, Florey says, because it teaches us to "focus on the structures and patterns of language, and this can help us appreciate it as more than just a vehicle for expressing minimal ideas". Florey said in a 2012 essay "Taming Sentences":When we unscrew a sentence, figure out what makes it tick and reassemble it, we interact with our old familiar language differently, more deeply, responding to the way its individual components fit together. Once we understand how sentences work (what's going on? what action is taking place? who is doing it and to whom is it being done?), it's harder to write an incorrect one.Sentence diagramming was introduced by Brainerd Kellogg and Alonzo Reid, professors at the Brooklyn Polytechnic Institute, in their book History of English published in 1877."Keywords: KITTY BURNS FLOREY SISTER BERNADETTE DOG BARKING DIAGRAMMING SENTENCES ENGLISH GRAMMAR REFERENCE LANGUAGE

    Bringing new insight to the comprehensive HODGES' HARBRACE HANDBOOK, Fifteenth Edition, rhetorician Cheryl Glenn and linguist Loretta Gray add their expertise to this market-leading handbook.

    Every new reader's brain possesses the extraordinary capacity to rearrange itself beyond its original abilities in order to understand written symbols. But how does the brain learn to read? As world-renowned cognitive neuroscientist and scholar of reading Maryanne Wolf explains in this impassioned book, we taught our brain to read only a few thousand years ago, and in the process changed the intellectual evolution of our species.Wolf tells us that the brain that examined tiny clay tablets in the cuneiform script of the Sumerians is configured differently from the brain that reads alphabets or of one literate in today's technology.There are critical implications to such an evolving brain. Just as writing reduced the need for memory, the proliferation of information and the particular requirements of digital culture may short-circuit some of written language's unique contributions—with potentially profound consequences for our future.Turning her attention to the development of the individual reading brain, Wolf draws on her expertise in dyslexia to investigate what happens when the brain finds it difficult to read. Interweaving her vast knowledge of neuroscience, psychology, literature, and linguistics, Wolf takes the reader from the brains of a pre-literate Homer to a literacy-ambivalent Plato, from an infant listening to Goodnight Moon to an expert reader of Proust, and finally to an often misunderstood child with dyslexia whose gifts may be as real as the challenges he or she faces.As we come to appreciate how the evolution and development of reading have changed the very arrangement of our brain and our intellectual life, we begin to realize with ever greater comprehension that we truly are what we read. Ambitious, provocative, and rich with examples, Proust and the Squid celebrates reading, one of the single most remarkable inventions in history. Once embarked on this magnificent story of the reading brain, you will never again take for granted your ability to absorb the written word.

    The fear of mispronouncing or misusing complex words is real and leaves many of us consigned to the lower levels* of the English Language. The secret to eloquence, however, lies in simplicity—the ability to use ordinary words in extraordinary ways.The Well-Spoken Thesaurus is your guide to eloquence, replacing the ordinary with the extraordinary. While a common thesaurus provides only synonyms as mere word-for-word equivalents, The Well-Spoken Thesaurus is filled with* dynamic reinventions of standard words and phrases.*lofty word, pretentious word *know what it is to *lower reaches, lower echelons *awash in, instilled with, dense with, rich in

    Topics: elimination of metaphysics, function of philosophy, nature of philosophical analysis, the a priori, truth & probability, critique of ethics & theology, self & the common world etc.IntroductionThe elimination of metaphysicsThe function of philosophy The nature of philosophical analysisThe a priori Truth & probabilityCritique of ethics & theologyThe self & the common worldSolutions of outstanding philosophical disputesIndex

    Covering all areas of language which students at this level find difficult, this substantially revised and updated book retains the clarity, simplicity and accessibility of the first edition, adding to it new and redesigned units and appendices, modified right-hand page exercises and additional exercises. - Easy to use: 136 two-page units combine clear, accurate language presentation on left-hand pages with thorough, varied practice on facing pages. - New additional exercises offer further practice of grammar points from different groups of units. - Designed for self-study: learners choose and study problematic areas with the help of a new study guide. - Key section contains answers to all exercises and the study guide. - Appendices deal with irregular verbs, tense formation, modals, spelling, short forms and American English.

    With deft use of examples of humor and wordplay, Steven Pinker weaves our vast knowledge of language into a compelling story: language is a human instinct, wired into our brains by evolution. The Language Instinct received the William James Book Prize from the American Psychological Association and the Public Interest Award from the Linguistics Society of America. This edition includes an update on advances in the science of language since The Language Instinct was first published.

    For four decades, he has worked for newspapers, from the Sun to the Financial Times, from local weeklies that sold a few thousand copies to the Guardian, with its global readership of nine million, turning the sow's ear of rough-and-ready reportage into a passable imitation of a silk purse.The chaos might be sloppy syntax, a disregard for grammar or a fundamental misunderstanding of what grammar is. It could be an adherence to "rules" that have no real basis and get in the way of fluent, unambiguous communication at the expense of ones that are actually useful. Clear, honest use of English has many enemies: politicians, business and marketing people, local authority and civil service jargonauts, rail companies, estate agents, academics ... and some journalists. This is the book to help defeat them.

    A dance that leaves telltale marks on the lower legs of participants is a shindig. Alibi - The word is taken straight from Latin and means "elsewhere." The perfect "alibi" is to prove one was "elsewhere" when the deed was done. And many more...

    Dangling modifiers, gerunds, punctuation marks--it's enough to make you want to drop out of high school. Swearing and sex on the other hand, well, these time-honored pastimes warm the cockles of our hearts. Now, The Elements of F*cking Style drags English grammar out of the ivory tower and into the gutter, injecting a dull subject with a much-needed dose of color.This book addresses everything from common questions ("What the hell is a pronoun?") to philosophical conundrums ("Does not using paragraphs or periods make my thesis read like it was written by a mental patient?"). Other valuable sections include:•All I've got in this world are my sentences and my balls, and I don't break 'em for nobody•A colon is more than an organ that gets cancer•Words your bound to f*ck upOne glance at your friend's blog should tell you everything you need to know about the sorry state of the English language. This book gives you the tools you need to stop looking like an idiot on message boards and in interoffice memos. Grammar has never before been so much f*cking fun.

    An average person spends his or her day enveloped in conversations, e-mails, phone calls, text messages, directions, headlines, and more. But how often do we stop to think about the origins of the words we use? Have you ever thought about which words in English have been borrowed from Arabic, Dutch, or Portuguese? Try admiral, landscape, and marmalade, just for starters. The Secret Life of Words is a wide-ranging account not only of the history of English language and vocabulary, but also of how words witness history, reflect social change, and remind us of our past. Henry Hitchings delves into the insatiable, ever-changing English language and reveals how and why it has absorbed words from more than 350 other languages—many originating from the most unlikely of places, such as shampoo from Hindi and kioskfrom Turkish. From the Norman Conquest to the present day, Hitchings narrates the story of English as a living archive of our human experience. He uncovers the secrets behind everyday words and explores the surprising origins of our most commonplace expressions. The Secret Life of Words is a rich, lively celebration of the language and vocabulary that we too often take for granted.

    As an all-inclusive reference on thank you notes, this book, also, teachers readers how to eloquently and acceptably craft them. But unlike other thank you notebooks on the market, this book doesn't stop there. Readers will be inspired to hear how the soul benefits from the act of writing thank you notes and how it can actually become a spiritual practice. THE ART OF THANK YOU goes beyond simple gift acknowledgement to a thorough coverage of a variety of business and social situations. Readers will learn when and when not to send a card, what type of stationery to use in each situation, if it's ever appropriate to send an e-mail thank you and even how to get children to write thank you notes. With its appealing and approachable style, beautiful gift presentation, charming examples, and real life anecdotes, THE ART OF THANK YOU has the power to galvanise the readers resolve to start writing their all important thank you notes.

    If we started off with rudimentary utterances on the level of "man throw spear," how did we end up with sophisticated grammars, enormous vocabularies, and intricately nuanced degrees of meaning?Drawing on recent groundbreaking discoveries in modern linguistics, Deutscher exposes the elusive forces of creation at work in human communication, giving us fresh insight into how language emerges, evolves, and decays. He traces the evolution of linguistic complexity from an early "Me Tarzan" stage to such elaborate single-word constructions as the Turkish sehirlilestiremediklerimizdensiniz ("you are one of those whom we couldn't turn into a town dweller"). Arguing that destruction and creation in language are intimately entwined, Deutscher shows how these processes are continuously in operation, generating new words, new structures, and new meanings.